Category Archives: Marketing

A spectacular Lions party in Kiev with sword fights and Red Hot Chilli Pipers

(This piece was also published on the Indian news site WSN)

Honestly! I had to have breakfast in Kiev to hear about the current protection rackets of Glasgow gangsters and Glasgow Council officers. Other people’s lives!

Stuart McKenzie - master of spectacular events in the Ukraine

Stuart McKenzie – master of highly spectacular events in the Ukraine

But, really, I was in Kiev to attend the annual Burns Night celebration which, it seems, is never held anywhere near Burns Night in the calendar.

The only thing I can say about it is that Stuart McKenzie (stepson of the late Scots comedian Jimmy Logan) sure knows how to throw a charity party. I was at last year’s celebration, which was wonderful, but this year he has outdone himself.

Iconic Scots TV presenter Dougie Donnelly flew over to present 11 acts, 55 entertainers, multi-lingual addresses to the Haggis and genuine sword-fighting.

The Lions Club in Kiev is the biggest in Eastern Europe and, judging from last night, no wonder they manage to raise around $300,000 every year for charity, with this annual event contributing mightily.

The Red Hot Chilli Pipers playing in Kiev last night

Red Hot Chilli Pipers left Kiev reeling & rocking last night

Classical music, bagpiping, the aforementioned swordfighting by The Clann, Dutch singer Mark Enthoven and the extraordinary Red Hot Chilli Pipers.

Plus 38 ‘silent’ auctions in which people bid for everything from a $500 Muhammed Ali autograph to a $3,000 two-day training prize for up to 15 people… plus ten ‘live’ auctions which started with an $11,000 bid and ended with the auction of a $23,000 holiday-for-two in the Seychelles (all money going to charity).

The various holiday auction prizes included two separate Seychelles holidays, two Kenyan holidays and a $7,000 London holiday all put together by Fred Finn, the Guinness Book of Records’ title holder as ’most travelled person’.

Zap, the magician, mystifying a glamorous guest last night

Zap, the magician, mystifying a glamorous guest last night

Fred had also arranged for the magician Zap to perform table magic during the show. I am ashamed to say I had never seen Zap before but, as a close-up magician, he is flawless. One trick involves taking a low-value note given to him by a punter and changing it into a high-value note ‘before your very eyes’.

Fred told me: “I took Zap to Kenya where he changed low bills into high ones and some of the guys there got a bit rough and took him outside to make him do it for all their money. And then there was the occasion with the UK celebrity where he turned £5 into £50 and the celebrity just walked off with the £50…”

Andrei Trilev got into the Chilli Piping spirit of last night’s event

Profile of publisher Andrei Trilev air guitaring

The six hour long but astonishingly fast-moving Burns Night event yesterday evening was quite something.

I was on an interesting table with, among others, Andrei Trilev, founder of the ultra-glossy Profiles magazine. He is a man unafraid to join in the fun.

And let’s not even mention the Scots croft in the foyer, the Scots castle set on stage or the live sheep.

Not surprisingly, Stuart McKenzie co-owns Ukrainian events company Pulse.

He has been in Kiev since 1994 and his company interests now include entertainment, events, logistics, marketing, property, research and training and his attitude is far from that of the cliché dour Scot.

His view is:

“The best marketers are in the game early and are always on the lookout for the next selling opportunity, the latest trend, the next unmet need. It’s enough to keep you awake at night – but from excitement, rather than from fear.

Some of The Clann members fighting during last night’s show

Some of The Clann members fighting during last night’s show

“My crystal ball has been in the repair shop for a long time. I have absolutely no inkling of what the future holds. Don’t ask me what the trends will be in 2015. I do not have a clue. I can say this, though, with absolute certainty: the future will be glorious for the optimists; the creative marketers who will set the trends and stand to profit from the opportunities that they represent!”

It was announced that, after 18 years of being involved in organising this annual Burns Night celebration in Kiev, it may be Stuart McKenzie’s last. If so, Kiev social life and local charities will be poorer for it.

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At what point does ‘being famous’ start? Take these three comedians… Please.

(This was also published by the Indian news site WSN)

The Fringe has reduced comedian Lewis Schaffer to this

Lewis Schaffer publicising his Leicester Square Theatre show

Is American comedian Lewis Schaffer famous? He has been performing his free show – Free Until Famous – for so long that it has become the longest-running solo comedy show in London.

He usually starts his shows by saying they will be free until he is famous.

In a fortnight, he begins an eight-week run of his new show – Lewis Schaffer’s American Guide to England – at the Leicester Square Theatre (every Sunday) at £10 per ticket. Does this, as mind-reader Doug Segal has suggested, mean that Lewis Schaffer is now famous because he is charging admission? And will his ongoing Free Until Famous shows affect or enhance audiences for his paid shows?

Who knows but, last night, he lost the shirt off his back.

Lewis Schaffer performing in London last night

Lewis Schaffer performing semi-naked in London last night

A woman in the audience told him she was disappointed he was wearing clothes because she had seen the publicity for his Leicester Square shows (in which he is seen, naked, under an American flag) and thought that was the show she had come to see.

So he took his shirt off and did half his show half naked,

I am not sure if this is a sign of successful publicity or fame or desperation or not.

Scór Encore with Aindrias de Staic (left)

Scór Encore with the newly respectable Aindrias de Staic (left)

Yesterday, I also got a publicity blurb from Irish broadcaster RTÉ which informed me that Aindrias de Staic is one of the judges on the new talent show Scór Encore starting on their TG4 channel this Sunday.

Just a few years ago, Aindrias was performing an autobiographical Edinburgh Fringe show called Around The World on 80 Quid. He had done exactly what it said in the title. When I contacted him yesterday, he told me: “You could say I’ve been appearing on all sides of the globe lately…

Aindrias de Staic - his normal look

Aindrias de Staic – his more well-known, for-him-normal look

“Last Friday, I was appearing in the UK premiere of Songs for Amy at the Glasgow Film Festival. This week I’m in Toronto, appearing in the first ever Spoken Word Symposium at the Folk Alliance Conference in Toronto – don’t forget to say I’m performing my ‘unique brand of gaelic-hiphop’ – and this coming weekend I’m back on Irish screens as a judge on Scór Encore.

“Having been up before the judge myself many times, it will be an interesting turn-around for this Galway boy to sit in a judge’s chair. I’ll tell you more soon.”

But does all this big screen/stage/small screen work mean he is famous?

At a certain level, it must mean that.

But, as yet, people are not selling or buying Aindrias de Staic face masks or costumes.

You too can buy a Mr Methane costume

Buy your own Methane costume

My chum Mr Methane – the Farter of Alternative Comedy – told me yesterday that ‘officially-licensed Mr Methane costumes’ are currently on sale at the very reasonable asking price of £14.95 – a saving of £15.04. And, for only £1.99 extra, you can also buy “a realistic-looking silver glitter microphone with a black handle” to “complete the desired look”.

Does the fact a company wants to buy a licence to sell copies of your costume to the public mean you are famous?

Mr Methane told me that it set him wondering how many other UK comics market their image via costumes. Sasha Baron Cohen’s ‘mankini’ costume seems to be out there for around £5 but, says Mr Methane, “generally people’s marketing seems to be mostly via those likelife celebrity masks as opposed to a fully-blown costume.

Alan Partridge, as work by Mr Methane

Alan Partridge mask as worn by Mr Methane

“I myself,” confided Mr Methane, “own an Alan Partiridge mask. It was on offer in a local charity shop, unused and still bagged for 50p, so my sister bought it for me with the idea that I could annoy everyone on Christmas Day with Alan Partridge impressions.”

I think everyone in the UK would admit Alan Partridge is famous.

But he does not exist. What about fame?

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How to get publicity and become an award-winning comedian. With sex.

Chris Dangerfield – award winning comedian

I arranged to meet Chris Dangerfield yesterday on a street corner in Soho, London’s central sex district.

It was his idea and it seemed appropriate for a man who performed his Sex Tourist show at the recent Edinburgh Fringe and who almost won the increasingly prestigious Malcolm Hardee Cunning Stunt Award for getting his flyers sponsored by an Edinburgh ‘escort agency’ – punters got 10% off the agency’s ‘services’ if they produced one of Chris’ Sex Tourist flyers.

We went to a Vietnamese restaurant in Soho. Chris knows the people who own it. He lives in Soho. We had prawn salad. The restaurant owner told us someone from the prestigious and very up-market Ivy restaurant had come and asked for the recipe to the seriously delicious prawn salad and they had given the person the recipe, but missed out one vital ingredient.

Chris told me: “My brother’s name is Torren. He was named after the Torrey Canyon oil tanker, which ran aground in 1967. My parents were going to call me Cadiz – after the Amoco Cadiz oil tanker which ran aground in 1978. But the surname Dangerfield is a Romany name and they didn’t call me Cadiz because they decided ‘Cadiz Dangerfield’ would be too gypsy. So they called me Christopher. I think I would have been better off with Cadiz.

“Having lost the Cunning Stunt to a higher bidder this year,” Chris continued, “obviously I am very very bitter. I should’ve known to just stump up some cash. I’ll find some way of paying for it next year.”

“But almost everyone can say they’re an award winner,” I suggested. “When I was eleven, I won an award for handwriting. In 2010, Fringe Report gave me an award as ‘Best Awards Founder’ – so I got an award for awarding awards.”

“Well,” said Chris, “I got the 1989 Downs Comprehensive School Prize for Painting and Drawing.”

“So you’re an award-winner,” I said. “and therefore you can justifiably put on your posters and flyers that you are an award-winning comedian. I won a school prize for handwriting, so even more justifiably, I could bill myself as an award-winning writer. In fact, I may well start doing that.”

“I self-published a novel when I was 24,” revealed Chris, “and i-D magazine – cool in its day – referred to it as ‘genius’… They said This slight volume’s genius warms…

“What was the novel called?” I asked.

Tired etc,” shrugged Chris. ”It was a rubbish novel about a couple of blokes who grew a lot of skunk and took a lot of speed. Autobiographical obviously. It was a vanity project, but it sold a lot and got a lovely review. i-D called it ‘genius’ so I have sometimes put on posters for my comedy gigs ‘Genius (i-D)’ because I think I am, really. Essentially.”

“You know the Jason Wood story, do you?” I asked. “Kate Copstick gave his Edinburgh Fringe show a one-star review in The Scotsman so, the next day, on all his posters, he had emblazoned ‘A STAR (The Scotsman)’. Copstick told me she was filled with admiration and wanted to give him extra stars just for that.”

Chris laughed. “This year,” he said, “Marie Claire magazine did Ten Top Tips to get the most out of the Fringe written by someone called Anna Saunders and, just in passing, she said I will not be attending Chris Dangerfield’s show ‘Sex Tourist’. That was it. That was all she said. But I actually thanked her for that. I said In your how-to-get-thin-and-fuck-men rag… I don’t really want any of those people in my show anyway. I offered to do Sex Tourist in her front room for free. She hasn’t got back to me.”

“Good publicity idea,” I said.

“But I would do the show in her front room,” insisted Chris. “I toured with Trevor Lock last year, performing in living rooms. We done 45 paid shows in people’s front rooms. It was the most amazing tour. We were doing two a week. We done Sadie Frost’s living room, which was bigger than a lot of venues I’ve done. We also done three women in Bath.”

“Did you advertise for people who wanted comedy shows in their living rooms?” I asked.

“Well,” explained Chris, “Trevor had a slightly bigger profile than I had – he just put it on Facebook and Twitter and, when we got booked by Sadie Frost, Kate Moss came so there was a bit of publicity around that and Boy George booked us, so that helped.

“There was one couple who lived in a house that used to belong to Madonna or Guy Ritchie up in Lancaster Gate and they were very, very posh so it was funny telling them whore stories. Halfway through my set, one woman very quietly said: You should be in a cage. Which was alright. That was fine. She’s probably right.

“We spent so long in people’s toilets on that tour,” said Chris. “Because there’s no Green Room in people’s houses. So, while they’re all shuffling chairs round in their front room and drinking vodka, where do you prepare? In the toilet. I have a selection of photographs of Trevor in people’s toilets and he’s always having a poo. Pre-match nerves from Trevor. I’ve actually had a pee between his legs while he had a poo. It was a tour of living rooms where our relationship blossomed in toilets. We were cottaging, essentially.”

“You told me Trevor Lock had been one of your comedy heroes,” I said.

“I don’t like to do that Who inspired you? business, but Doug Stanhope is up there, who I also stalk. He occasionally asks if he can stay in my lovely Soho flat when he’s performing at Leicester Square. I tell him No, because I don’t want you puking in my hand-made shoes.

“But Trevor was a comedy hero of mine. We ended up at a gig together and I was just blown away. I absolutely was. I think he’s one of the funniest people I’ve ever known. A friend of mine used to work with Paul Foot and told me I’ve got that Trevor Lock’s phone number so I said Well, do the wrong thing and give it to me so he did.

“I remember I came out of this Chinese massage shop – and, by massage shop, I mean brothel – and I had a spring in my step and I texted Trevor. I was in such a good mood I said: You don’t know me, but I’ve been watching a lot of your gigs and I’ve just had my balls milked by a Chinese woman and what seemed to be her daughter.

“And he texted back… I can’t remember exactly what he said, but it was a fear-based response. He had constructed a sentence in which he obviously wished in no way to provoke or encourage me to contact him ever again.

“Then I saw him at a couple of more gigs and let him know that was me who had sent the text.”

“So at what point after you became chums,” I asked, “did he realise that his first fear-based reaction towards you had actually been the correct one?”

“Every time we get together to this day.” said Chris. “But he helped turn me from an open mic comedian into someone who felt he could offer a bit more. He just taught me how to be a comedian.”

“And you ended up last year playing rich people’s living rooms together,” I said.

“Not all of them were rich,” Chris corrected me. “Some people who booked us were students who’d sold tickets. So we’d go from these lovely posh houses in Lancaster Gate and Primrose Hill one day to a house the next day in Southampton where we’d be performing in some students’ kitchen which, as everyone knows, is always an unpleasant place and you’ve got a smelly bin next to you and a sink full of beer cans. It was an amazing tour.”

“I’m amazed you didn’t get the Cunning Stunt Award,” I said.

“For so many things,” said Chris with a trace of bitterness.

“A career award, maybe?” I suggested.

“I’m going to be like that bloke who left The Beatles,” said Chris.

“Stuart Sutcliffe?” I suggested.

“Pete Best,” said Chris. “Stuart Sutcliffe died. Well, I will die too.”

“As a career move?” I asked.

“Dying?” asked Chris. “No, as a Cunning Stunt. Some people with heart attacks came close to getting nominated this year, didn’t they?”

“Yes they did,” I agreed.

“Every day in my Fringe show,” Chris told me, “about 36 minutes in, after a particularly violent re-enactment of something lustful and unholy, I thought I was going to die. Every day. Actual pains in my heart. So I nearly did die.”

“Perhaps it was God trying to strike you down for your lifestyle,” I suggested.

“There’s always next year,” said Chris.

“Dying young-ish is a good career move,” I said. “The Jim Morrison factor.”

“But he didn’t die on stage,” said Chris. “Now, Tommy Cooper…”

“Yes,” I said, “Tommy Cooper out-shone Eric Morecambe in death. In life, Eric was a bigger star. But he only died offstage in the wings after he had performed a show. Tommy Cooper had a better death because he died on stage on live television.”

“So what are my options?” asked Chris. “One died on stage. One died coming off stage. So all that’s left is to walk on stage and die immediately.”

“I’m sure you’ve done that before,” I said.

Chris laughed

It seems a churlish way to end a blog.

But Chris said I should do it.

Honest.

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Seeking cunning Edinburgh Fringe stunts for Malcolm Hardee Awards

(This column was printed in Three Weeks on 15th August 2012)

The latest issue of Three Weeks – in Edinburgh

Debate always rages at the Fringe about whether people should use a professional publicist. Is forking out £2000-£3000 actually going to get you more coverage? As most performers are organisationally doolally, it may be worth the money.

I have never used a PR because I have a background in promotion and marketing and I am fairly organised and pro-active. But not this year. As I am only staging one show – the one-off, two-hour Malcolm Hardee Comedy Awards Show at the Counting House on Friday 24 Aug (always plug your listings!) I figured I would take a leaf out of the late Malcolm Hardee’s own book… and just bumble along, do things late and see what happens.

As my awards show – the REAL Fringe Awards show – is on the final Friday in the final week of the Fringe, I think issuing press releases or even trying to get coverage at the start of the Festival would have been pointless. There is no point advertising products which are not immediately available on the shelf. People reading on 4 Aug a plug for a single one-off show on 24 Aug would have forgotten by the time the show was imminent.

So I decided on a late publicity push. This had the added bonus that I could be lazy. It also meant that, to an extent, I might actually know what was in the bloody show by the time I got started. This has not necessarily proven to be true. All that is certain is that it is full of very bizarre acts. And the winners of the three annual awards will be announced.

At the start of the Fringe, I was not 100% certain that legendary cabaret act Miss Behave would compère the show, despite the fact she is billed in the Fringe Programme. She managed to bugger her back in an accident immediately before the Festival started. (She was supposed to compère the show last year, too, but contracted near-fatal meningitis – perhaps she is trying to tell me something). But now she is fine. Better than fine. Bouncing with outrageousness. I had booked the brilliant Janey Godley as a back-up compere and she will now be doing an 8-minute set and – I hope – joining in our Russian Egg Roulette contest.

Yes, not only are we having the late Malcolm Hardee’s comedy troupe The Greatest Show On Legs perform their infamous Naked Balloon Dance, we are also having the international president of the World Egg Throwing Federation come to Edinburgh to supervise a Russian Egg Roulette contest. Two people face each other across a table. Six eggs in a box. Five are hard-boiled. One is raw. The contestants smash an egg against their own forehead (as in Russian Roulette but with eggs) until one of them loses by smashing the raw egg onto their forehead. It is a knock-out contest. Possibly literally. One winner. Comedians Arthur Smith, Richard Herring and other un-nameable ‘Names’ have said they will take part.

And then, at 1.00am on Saturday morning, the show will not finish. It will blend imperceptibly, though presumably chaotically, into one of Arthur Smith’s near legendary (even people who went on them could not quite believe they happened) night-time tours of Edinburgh. These used to end in nudity, drunken shouting, the arrival of the police and sometimes arrests. I think Simon Munnery was once mistakenly arrested by the Leith Police for being a German. But maybe things will have mellowed.

I could have put none of this in a press release at the start of the Fringe. Russian Egg Roulette appeared as a possibility two weeks ago. The link to Arthur Smith’s tour only became a possibility last week. Which reminds me… the website still has last year’s details on it! But not by the time you read this. See www.malcolmhardee.co.uk/award

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The best way to flyer for an Edinburgh Fringe show – use mice and terrorists

Sameena Zehra and husband Mike in Edinburgh yesterday

Yesterday, I went to see Sameena Zehra’s totally fascinating Edinburgh Fringe show Tea With Terrorists.

Afterwards, I got talking to her husband Mike, who flyers in the street for her show.

“I’ve been a musician all my life,” he told me. “A Blues singer. My name is Dr Blue.

“I love flyering. I love the challenge of flyering because it’s a 5 or 6 second performance. It’s the time it takes for someone to walk past you. I’ve got to get their attention in those few seconds. They need to know what the show is; where it is; and I need to get them to take one of the flyers.

“I never ever give a flyer to anybody. They always take them from me. Because, if you force a flyer on someone, they will throw it on the ground. I’ve got a patter which I use. It’s got various forms. It’s about getting someone’s attention but mostly their eye contact. As soon as I’ve got eye contact, they’re going to take a flyer.”

“So,” I asked, “why am I, a passing person, going to be interested in this show by a comedian I’ve possibly never heard of?”

“Well,” Mike explained, “the show itself has got to have a very catchy title. So Tea With Terrorists... Immediately people’s ears prick up. If I get eye contact, then I have another line – where it is, what time it’s on, the fact it’s free. But, if they’re waivering and they’re still smiling as they walk away, I’ll go:

Sameena has the full backing of her husband

No tourists or terrorists are harmed during the performance of Tea With Terrorists.

“And that’s when I’ve got them… Then you can extend that 5 or 6 second window by adding a bit more patter. Once they’ve taken the flyer, I can usually stop them and talk to them.”

“Do you say And it’s my wife?“ I asked.

“I do sometimes,” he told me. “Once I’ve got them, there’s then a patter which I’ll use to talk about the show. I give them four key elements without giving anything away.”

“And they are?”

“Sameena did actually accidentally have tea with terrorists. She was nearly shot in the Green Zone in Kabul. She has got a grandmother who curses. And a friend who is frightened of sheep… Now you’re smiling,” he told me.

“If they’re not smiling by the end of those four,” he continued, “they’re probably not going to come to the show.”

“Flyering does work better,” I suggested, “if you’re a performer or a close blood relation.”

“Well, obviously,” agreed Mike, “I have a huge emotional commitment in this. I’ve watched the process develop. This show hasn’t just fallen out of the sky. It’s a writing process that’s been going on for 18 months. Sameena brought the show here to Edinburgh last year, when it was called Punching Mice.”

Punching mice?” I asked.

“Well,” he said, “that was an even better title to sell. I just stood on the street corner yelling PUNCHING MICE! and people came up to me and asked What the bloody hell are you talking about?”

“It was an earlier version of this show?” I asked.

“Yes. There used to be a sequence in the old show about punching mice as a form of stress relief.”

Sameena Zehra and her good luck panda without Jon Snow

Later, I asked Sameena about this.

“It’s pretty much the same story,” she said, “but it’s changed and it’s tighter. When I did Edinburgh last year, I had no idea what I was doing; I was pissing in the wind and it was a steep learning curve, but it was brilliant.”

“There are only really three comedians who tell gags in this country,” I suggested to Sameena, vastly over-generalising. “Jimmy Carr, Milton Jones and Tim Vine. Everyone else is telling stories not gags.”

“Well, I’m not a punchline comedian,” she said. “I’ve been doing this for about a year and a half. I’m not a comedian yet. I am a storyteller and I will be a comedian. The new show I’m writing is much more comic, but I’ll still be a storytelling comedian.

“Tea With Terrorists is very much about fear being redundant: you have to live with joy, you have to deal with stuff. The next show I’m writing is about how we end up becoming the people we are.

“The working title is If Jon Snow Were My Dad, because I love Jon Snow and if he had been my dad instead of the emotionally incontinent parents I had, would I have been a different person? How much of our lives is inborn, how much accidental? I’m not going to say any of that directly in my show, but it will come out through the stories.

“It’s going to have lots of stories from by my boarding school days in India. I went to a school run by a Socialist headmaster and started by Henry Lawrence, who was a British army officer. He started it in 1857 for the children of British Army officers. It was very very weird.”

Sounds ideal for Edinburgh.

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The Edinburgh Fringe is sick. What is missing? The true spirit of the Fringe…

A comedy god has vomited on Edinburgh

The anonymous Poster Menace has e-mailed me another photograph. It is of an food trolley standing unattended in the street after some unknown accident. Unexplained. It could be an exhibit from Tate Modern. To me, it looks like abstract vomit. And a sign of the former essential anarchy now largely missing from the Edinburgh Fringe.

Walking round the streets of Edinburgh this last week, I have realised there is something odd this year.

Things are neater.

They were neater last year.

They are even neater this year.

The Fringe is sick.

The original basis of the Fringe is that it is an open festival. No-one is invited; no-one is organised. Anyone can come, put on any show they like in any place they can get and no-one actually controls what they do. The central Fringe Office simply issues a Fringe Programme with information provided by the performers. It does not control what goes into the Programme or what the performers do.

Except now it does.

As of this year, it has censored shows’ titles, it has censored shows’ descriptions, it has even insisted that the written description of shows printed in the Fringe Programme should use correct English grammar in the phrasing. It has become a schoolmasterly control freak.

Parallel to this, Edinburgh Council has controlled how shows are advertised on the streets. You can still say COCK, PRICK, SHIT in large letters on your posters prominently displayed in public thoroughfares throughout the city (although the Fringe Office has banned these words in its printed Programme – despite the fact they were acceptable in previous years).

In a seemingly reasonable move a couple of years ago, Edinburgh Council stopped turning a blind eye to random postering in the streets by rogue postering companies. This seemed reasonable enough. You cannot, so the argument goes, have people randomly postering on private and public properties and walls all over the city. It also meant the Council could charge for postering. But there was a consequence.

Now you can only poster in designated ways on designated sites using designated postering companies.

Look around the streets of Edinburgh and it still seems like hundreds of different shows are being advertised. But, look closer, and you see that (ignoring the mega big posters which were always put there by big companies) the ‘normal’ sized posters on the streets are almost all for the Big Four venues or for acts being put on by the big promoters.

Any small or middling shows have been marginalised to the half-glimpsed windows and doorways of small shops or, almost invisibly, inside and to a tiny extent outside the smaller venues.

The original basic and essential anarchy and uncontrollability of the Fringe is being reined in and controlled. The big venues are becoming bar areas with performance rooms not performance rooms with bars. The Fringe Programme is becoming a magazine where people have to pay to advertise but have no final control over their own paid-for words. The street advertising has already been moved into more corporate control.

The Fringe has been officialised, standardised and controlled. The PBH Free Fringe  and Laughing Horse Free Festival (occasionally bitter rivals) have re-invented the spirit of the old Fringe. But it may be too late.

On the other hand, there are still some free spirits and uncontrollable events.

Janey Godley and Paul Provenza in Edinburgh last night

Last night I went to see my comedy chum Janey Godley perform on Paul Provenza‘s (terrifying for performers) improvisation-based Set List. She stormed it, but told me afterwards: “It’s like the opposite of normal comedy. Set List gets harder the more you do it. You run on adrenaline the first time but then, the more you do it, the more your brain knows how difficult it is and tries to sabotage you!” 

An extra last-minute guest on the show was Phil Kay, who arrived without a plectrum for his guitar. Someone lent him a credit card and he played with that. There will probably be some Fringe rule preventing this soon, unless the credit card belongs to a Fringe-sponsoring bank.

When I got back to my flat at 3.30am, I found Free Festival/Alternative Fringe promoter Bob Slayer had sent me yet another e-mail. Is there no end to his quest for self-publicity? Let us hope not.

His venue The Hive is on Niddry Street, a narrow, steep street linking the higher Royal Mile with the lower Cowgate. A couple of doors down from his venue is the rival PBH Free Fringe venue The Banshee Labyrinth. At the bottom of the street are Bannerman’s pub and some Just The Tonic venues.

Bob’s latest e-mail reads :

____________________ 

Bob Slayer’s show has ended up in the gutter

John -

I want you to know that it wasn’t me! 

The blocked drains at the PBH Banshee Labyrinth that are causing poo and pee to flow down the street into PBH Bannermans are nothing to do with me! The Alternative Fringe flyers which are floating out of the drain and along the river of tepid toilet water are merely a coincidence… 

Earlier in the week, Daryl at Just The Tonic came up and asked me if I had anything to do with their power cut. 

And now I am getting fingered for blocking drains… ____________________ 

Some people will do – or, at least, suggest – anything to get mentioned in this blog.

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Should the BBC be putting on free shows at the Edinburgh Fringe?

(This was published on 8th August as my first column in Three Weeks magazine, under the title Is Auntie Stealing Your Bums on Seats?)

Three Weeks – on the streets of Edinburgh now

At the start of this year’s Fringe, comedian Stewart Lee lashed out in The Guardian at the ‘Big Four’ Fringe venues. It is not uncommon to attack the overheads imposed on performers by the Big Four. I have done it myself in my daily blog.

Last week, I heard doyenne of Fringe comedy critics and fellow Malcolm Hardee Award judge Kate Copstick tell Mat Ricardo in the chat show part of his Voodoo Varieties show: “In comedy, the audience is dwindling up the arse-hole of television. You could have a crock of shit live on stage at one of the major venues and, if they added an ‘As seen on Mock The Week’ or ‘Star of Michael McIntyre’s Roadshow’ strap on the poster, it would sell out at £16 a pop.

“And then”, she continued, “you get somebody who’s dragged up the arse-end of a tour that has been every place in the UK except Edinburgh to do seven nights at the EICC or somewhere. Fuck you! The Fringe isn’t the place to do that. This is the place to do new stuff, interesting stuff. Don’t just schlep up some tired old crap because you know there’s enough dumb people who’ll pay £16 a ticket for it!”

I agree. But I was interested to find a new target for abuse this week. I was chatting to Mervyn Stutter – up here for the 21st year of his Pick Of The Fringe shows. “There seems to be increasing irritation among comics,” I said to him, “about Big Name TV comedians including Edinburgh in their tours and doing a couple of nights at a big-seater venue, which takes those punters out of circulation for other, smaller Fringe shows”.

“Well, yes”, agreed Mervyn, “last year one of them did a whole four week run at an 800-seater. You don’t want to be unfair, but couldn’t they have done that in September or October? They’re taking money away from struggling comics with less clout”.

“We’re used to that though,” he continued. “You shrug your shoulders and say ‘The Fringe is organic; people can do what they like’. But when I looked at the Fringe Programme this year, under B in Comedy, there were yards of BBC programmes. Pages of them. What the hell is the BBC doing up here? Their shows are free. They have stars in. And you don’t have to pay. Why is the BBC doing so many shows here? It spreads the audience energy too wide”.

“There are 2500 shows being put on by small people with a tight budget or no budget – sometimes on overdrafts.”

“You can only spread bums on seats so far”, I agreed.

“Exactly”, agreed Mervyn. “In the past, there have been only one or two BBC shows and there have been queues round the block. Performers think: ‘Oh, that would have been nice for an audience at my show’. But it’s free and it’s famous and it’s the BBC. It’s an attractive deal. I would go. Brilliant… if there were only a couple of shows”.

“But this year there are acres of BBC shows. I’m sorry. It’s irritating. It’s the Fringe. We’re on against the Olympics. And it’s hard enough already. It’s a legitimate complaint. I’ve nothing against the BBC, but why are they here putting on so many shows? In the past, it was Just a Minute with Paul Merton and you could say, ‘Well, Paul Merton’s a good Fringe person and there’s a connection’. But some of these new shows have no connection with the Fringe at all. It’s about branding and placement and the result is essentially spreading an audience too thin”.

“Fewer bums on more seats,” I agreed. “In the Fringe Programme this year,” said Mervyn, “that would be printed as B*ms.”

(You can download the full Week 1 issue of Three Weeks by clicking HERE)

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Edinburgh Fringe normality: bonking, flyering, bitches, bosoms, Charlie Chuck

Normal for Edinburgh yesterday

Yesterday, I blogged about a problem Giacinto Palmieri has in his autobiographical show Pagliaccio, which is “a true story of unrequited love and jealousy between comedians living together at the Edinburgh Fringe.”

His problem is that the two other people involved – a man and a woman –  are both in Edinburgh doing shows this year and the man – of whom Giacinto paints an unflattering portrait in the show – wants to come and see the show, not realising he is characterised in it.

Giacinto is not the only one with this type of problem. Another comedian this year includes in his show details of an Edinburgh Fringe love story with an American ‘journalist’ who is back in Edinburgh this year and whom he is now trying to avoid. The barely-disguised ‘journalist’ is actually a comedian and she is telling her side of the story in her own show.

In Edinburgh, that is normality.

Ever-discreet, I am not naming names, but both comics are Facebook friends of mine – and I bumped into one earlier today. If they read this and one or both would like to get more publicity for their show by talking about adding fact into comedy shows while avoiding mentioning the other person, I would be interested to hear. Edinburgh is all about publicity.

Or perhaps I am just getting old and gossipy.

You know you are getting really old when you can walk through Bristo Square during the Edinburgh Fringe and not get flyered for a comedy show. People see this fat bald man ambling along towards them looking like (I am told) a rather shabby bank manager who has just been sacked… and they assume I cannot possibly be interested in comedy shows. For some reason, I am the one who gets given any flyers for shows based on the Greek classics, family traumas and old age angst in North America.

Yesterday, though, I actually got flyered for a comedy show. The flyerer – a well-spoken Englishman of a certain age – followed me, falsely smelling an immediate ‘sale’.

Hennessy and her friends – A History of Violence

The flyer was for Hennessy & Friends’ A History of Violence which, according to a stapled-on piece of paper, The List has called One of the Top 5 sketch comedy shows at the Fringe.

“It’s a girl leaning on what appears to be two severed dead men’s heads,” I observed.

“That’s my daughter,” the flyerer said.

We got into conversation about why some Scots now really do pretty-much hate the English.

“I do feel genuine resentment towards me when they hear my English accent,” the flyerer said.

“I think it was Margaret Thatcher,” I said. “Before that, there was good-natured rivalry like you might find between Lancashire and Yorkshire…”

“I’m from Lancashire,” the man interrupted.

“Well you know then,” I responded. “It’s good-natured. And it used to be the same with Scotland-England. But I think people felt that Margaret Thatcher didn’t give a shit about Scotland. She figured – entirely reasonably - that there was no point sucking up to the Scots because it was not going to get Conservative MPs elected – that was a lost cause. So she ignored Scotland or worse. And, after that, there seemed to be a real animosity crept into the Scotland-England thing.”

“I lived up here in Edinburgh in the late 1980s,” the man told me. “Down near the Dudleys, down Leith way.”

“Before it became Yuppie?”

“Probably. I don’t know. We were looking for a house and couldn’t find one. They told us: We only sell villas in Edinburgh.

“And you pick up a distinct nastiness in the air?” I asked.

“No, no,” he said. “I wouldn’t go so far as to say nasty. If I meet Scotsmen who’ve travelled, they’re a completely different kettle of fish. But I came across someone I don’t think had travelled the day we signed the contracts for selling our house in Edinburgh. Coming out of the Notary’s, my wife and I were talking and this guy heard our accents and, as he came up to us on the pavement, he just went:

Fee-fi-fo-fum…

“Not in an amiable way?” I asked.

“No, there was definitely a bit of sinister stuff there. My wife and I just looked at each other.”

“And your daughter is on this flyer.”

“My daughter’s name is Miranda Hennessy and I’m Gary, her father. She’s an actress but she’s got a comedy bone – you can always tell when someone’s got comedy in them. They’ve scrimped and saved to be able to put this on. They’ve done loads of promotion and got some good Guardian reviews ahead of coming up here.”

Daphna Baram struts her stuff

Edinburgh is all about publicity. Daphna Baram, the stand-up artist formerly known as ‘Miss D’ is performing a show called Half Past Bitch at Bob Slayer’s Fringe venue The Hive.

When she was promoting it on radio in London before she came up to Edinburgh, she tells me:

“The radio station told me they had a very strict policy about swear words and that we would be taken off air immediately if we as much as mentioned the actual name of the show. So we had to refer to the show as Half Past Itch which – as we did not neglect to remind our audience – actually sounded ruder than the show’s real title. We were told that saying ‘vagina’ or ‘chlamydia’ was borderline but ‘bitch’ was totally unacceptable.

“This,” Daphna told me, “led us to a discussion on air about one of your blogs that week, which was all about censorship in the Fringe Programme and I was quoting bits. It was good fun.

“Ironically, when I showed Bob Slayer the poster for Half Past Bitch, he suggested we print the word bitch’ three times its original size. (Note to readers: Bob Slayer had a small part in the movie Killer Bitch which I financed and which also had problems over the use of the word Bitch – with WH Smith’s and the big supermarket chains.)

“Bob,” Daphna told me today, “was totally right. People’s attention is transfixed on the word ‘bitch’ faster than on my spectacular cleavage.”

I saw both Half Past Bitch and Daphna’s cleavage this afternoon. Both were impressive.

And so was her show.

Charlie Chuck gets ahead with a duck for technical rehearsal

But by 5.26pm this afternoon (the exact time is relevant) I was having tea with Charlie Chuck at the SpaceUK venues’ launch. His Cirque du Charlie Chuck show starts tomorrow.

“Me latex suit gets here on Tuesday,” he told me. “It’s orange and blue. The technical rehearsal is at two o’clock today. It’s six o’clock now, so I’ve got 25 minutes to get there.”

In Edinburgh, that is normality.

And, in Edinburgh this is publicity:

Charlie Chuck will be appearing in the two-hour Malcolm Hardee Awards Show on Friday 24th August.

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Yesterday at the Edinburgh Fringe: lifting groin flaps on Austrian flyerers and punching an Italian comedian

Otto Kuhnle (centre) and his flyerers. Don’t mention goats.

Yesterday morning, the lovely photographer Kat Gollock took pix of me at Fringe Central for the weekly piece I will be writing for Three Weeks throughout the Edinburgh Fringe. The first issue is out on Wednesday.

Afterwards, I was sitting talking to Giacinto Palmieri about his show Pagliaccio when I was hailed by 2009 Malcolm Hardee Award winner Otto Kuhnle, whom Three Weeks (nothing to do with me) called “bloody brilliant” – and he is. He had just arrived to perform his Ich Bin Ein Berliner show (starting today) for the next 22 days. It is billed – I am sure correctly – as an hour of Teutonic mirth, music and gnome juggling.

“Ah! You are Otto Kuhnle!” said Giacinto. “I did not recognise you without your hat!”

This is Otto’s fifth time at the Fringe. Before, he has performed with fellow German Henning Wehn.

“So this is your first solo show in Edinburgh,” I said to him after Giacinto had left. “Why now?”

“I have a little son,” he said. “Two and a half years. So the last two years I have been a little busy. This year was the first time my wife allowed me to leave the house for a month. The little child now starts to eat. Father has to earn the food.”

“And your show this year is…” I prompted.

“…a little autobiographical,” he continued. “I talk a little bit about Berlin. It’s a little bit tribute to my home town. Ich Bin Ein Berliner.”

“A Berliner is a sausage, isn’t it?” I asked. “They say President Kennedy got it wrong.”

“No, no,” said Otto. “In Berlin, ‘Berliner’ does mean a citizen of Berlin… But, in south Germany, it’s a doughnut.”

“I didn’t realise your show is not going to be straight variety this year,” I said.

“It’s half-and-half,” Otto told me. It’s really like a variety show, but all the things I am doing have a certain link to my life, the fall-down of the Wall and so on. It’s in the style of a variety show, but I am doing all the acts and also being the compere.”

“And your two friends?” I asked, nodding over to two men in shorts sitting on a sofa.

Otto admires the groin flap for his flyers

“I have imported two flyerers from Austria,” he told me. “One is a promoter who owns a theatre in Vienna; the other is a comedIan and both have never been to the Fringe before. I trained them in a little mountain hut far away and in little villages in Austria. I gave them fake flyers and they flyered everywhere to convince the villagers to do this and that. This was tough training and now they are prepared for the Fringe.”

“They flyered the goats in the hills?” I asked.

“Don’t mention the goats,” said Otto.

The flyerers were very polite and showed me the flaps in front of their groins in which they hold Otto’s flyers.

“Women in the street are very keen to take a flyer,” one of them told me.

But back to my earlier conversation with Giacinto Palmieri.

I blogged back in February about Giacinto’s show Pagliaccio which, he said at the time, “is about comedians living together at the Edinburgh Fringe and sharing a show and working together and it is a true story of unrequited love and jealousy between the comedians.

Giacinto prepares to fend off punches

“The problem with writing autobiographical comedy shows,” he told me yesterday, “is that your characters don’t stay on the stage. I have this ‘baddie’ in my story – an Italian actor. I paint quite a nasty picture of him. And now I am really worried because he wants to see the show but he does not know he is in it.”

“Will he recognise himself?” I asked. “He’s an actor. He might think This is such a horrible person it can’t be me.”

“But I even say the name of a show he was in,” Giacinto explained. “He is very, very recognisable. He wanted to come yesterday, but I made the excuse that I was too nervous because it was the first performance. I said I prefer if you come later in the run.”

“Can you remove the references to him without destroying the entire show?” I asked.

“Of course I can,” Giacinto replied. “But there are a couple of good jokes in there. It is a tough call. Would you choose avoiding a libel case or keeping a good joke?”

“A good joke,” I said immediately, “because the libel case brings more publicity. Is he Italian?”

“Yes. And he’s quite big,” said Giacinto, “which is what worries me more than a libel case.”

“Usually, people can get away with anything by saying it’s ‘comedy’,” I suggested. “You say you stretch descriptions and exaggerate reality to create a comic point of view.”

“But, from a physical point of view,” said Giacinto, “if I get a punch…?”

“If you get punched,” I said, “you have to make sure he punches you after you have alerted a photographer from The Scotsman. You have to ask him to give you some notice he is going to punch you – perhaps a couple of days.”

Lewis Schaffer was punched last year,” said Giacinto, brightening up.

“No,” I said. “that was a couple of years ago. And he wasn’t punched. Someone smashed his iPhone and he punched the guy. He said it was very empowering. Years ago at the Fringe, comedian Ian Cognito insulted Ricky Grover’s wife and Ricky – who used to be a professional boxer – knocked him out. The next day, though, Ian Cognito did admit he had been in the wrong.”

“If he comes to my show – the Italian actor,” continued Giacinto, “maybe instead of removing references to him, I will exaggerate. I might try to make it even more sarcastic.”

“You could make him part of the show,” I said. “You could say: That’s him sitting there.”

“I’m not sure about that,” said Giacinto.

“He can’t react badly or complain,” I persisted. “It’s a comedy show and he’s an actor. He has to be seen to take it in good spirit. He’s an actor. He’ll be the centre of attention. He’ll love it!”

“That’s true,” said Giacinto gloomily, clearly unconvinced. There was a pause, then he livened up:

“Of course!” he said. “Opera! This situation reminds me of the stone guest in Don GiovanniHe comes uninvited as a ghost because he’s dead and he comes as a statue.”

“You will be dressed as Pagliacci,” I said. “No-one will actually punch anyone dressed as Pagliacci.”

“But I have more problems,” said Giacinto, reverting to gloom. “The female in the story in my show is also in Edinburgh this year. It is all a bit sticky. It is all a bit… What’s the word…?”

“Dangerous,” I suggested. “I should leave town if I were you.”

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Copstick comedy audience attack + Charlie Chuck fetish + Janey Godley Twitter play + Bob Slayer bum tattoo

An extraordinary show showcasing cabaret

When I arrived in town yesterday, the first thing I did was go buy a cup of tea.

“Oh,” said the girl at the till, “I’m still confused. They put the prices up this week because it’s the Fringe and I can’t remember what’s what now.”

Welcome to Edinburgh during the Festival.

Yesterday afternoon and evening, I was in a daze. I had had two hours sleep in a layby just outside Edinburgh at 5.00am plus an hour’s sleep at 2.00pm. My rented flat has WiFi access which is, unfortunately, provided by the ever-incompetent TalkTalk. This means that all access to any Facebook or Twitter or WordPress (which hosts this blog you are reading) is blocked because.. well, who knows?

Later, crossing North Bridge on my way to the Voodoo Rooms, I saw a double rainbow over Edinburgh. This presumably means either double my luck at the Fringe or twice the shit. But it started well.

Mat Ricardo, the man who can not only pull a tablecloth OUT from under crockery on a table but who can also sweep it back UNDER the crockery again in one fast move has brought his London Varieties format to Edinburgh as the Voodoo Varieties.

This involves an admirably zealous pushing of variety acts, different top-notch cabaret acts each night, a different chat guest each night and not a stand-up comedian in sight.

I was caught unawares (left) by Ian Fox’s camera last night

Last night, this meant an audience with a high percentage of Edinburgh’s best cabaret acts in it. This also meant that, on-stage, ukelele chanteuse Tricity Vogue accidentally ended up with audience member participation from singer Lili La Scala whose own Fringe show is called Another Fucking Variety Show

I had not realised until I got there that last night’s chat guest was doyenne of Fringe comedy reviewers (and fellow Malcolm Hardee Comedy Awards judge) Kate Copstick.

After watching Up and Over It’s (Suzanne Cleary and Peter Harding’s) extraordinarily rousing electro-pop hands-beating-on-amplified-table-while-physically-attacking-each-other pastiche of Riverdance style music, Copstick and I just looked at each other in awe.

Kate Copstick: “A lot of comedy audiences are muppets”

Copstick, in her own chat with Mat Ricardo was raving about Paul Provenza’s Set List, Tom Flanagan’s Kaput and the fact that “in comedy, the audience is dwindling up the arse-hole of television.

“You could have a crock of shit live on stage at one of the major venues,” she suggested, “and, if they add an As Seen on Mock The Week or Star of Michael McIntyre’s Roadshow strap on the poster, it would sell out at £16 a pop. A lot of comedy audiences are muppets…

“And then you get somebody who’s dragged up the arse-end of a tour that has been every place in the UK except Edinburgh to do seven nights at the (large) EICC or somewhere. Fuck you! The Fringe isn’t the place to do that. This is the place to do new stuff, interesting stuff. Don’t just schlep up some tired old crap because you know there’s enough dumb people who’ll pay £16 a ticket for it!”

“I kind of think,” said Mat Ricardo, “that pretty much every show up here… the person doing it should be unsure of whether it’s going to work or not.”

“Absolutely,” said Copstick. “The Fringe should be where you take risks. If the Fringe can be killed, it will be comedy that kills the Fringe.”

Copstick is not big on safe comedy. She mentioned Bob Slayer’s Alternative Fringe shows at The Hive venue.

“Things don’t get much more unacceptable than Bob Slayer,” she told Mat admiringly. “I was absolutely gutted that, last night, I couldn’t go to the Alternative Fringe launch party. I had been offered free beer and, normally, that will have me flat on my back with my legs in the air. I was asked to go and tattoo someone at the launch party. I told Bob But I can’t tattoo anyone! and his reaction was Ooh no problem, no problem! He’s got a very high pain threshold!

Later last night, at the Free Festival launch party, I asked Bob Slayer about this.

Surprisingly sober Bob Slayer talked arse tattoo at the party

“It was my friend Miles Lloyd,” he told me. “Miles has got the biggest collection of terrible tattoos in the world. He is happy to be tattooed anywhere by anyone, provided it isn’t on his face or hands. It couldn’t be worse than what he’s got. He’s got a tattoo of a band that he didn’t even know. He just saw it as a logo on a skateboard and thought Oh, that looks cool. But then he found out they are a band and they are shit!”

“What did you do when Copstick didn’t turn up?” I asked.

“Well, we didn’t tattoo him.”

“You should have tattooed him yourself,” I said. “Anyone can do it.”

“Well the tattoo needle thing didn’t turn up either. We’ll get Copstick to do it at a later date. This is an open call to Copstick!” Bob started shouting. “We need you at the Alternative Fringe to come and tattoo Miles’ arse!”

Charlie Chuck to host a monthly Fetish Fair

I then checked my phone and found I had received a tweet from the monthly London Fetish Fair, which I went to a few weeks ago but did not blog about. There was a Twitpic of a poster which said:

CHARLIE CHUCK HAS GONE TO THE DARK SIDE

London Fetish Fair… The world’s longest running fetish fair & alternative cabaret party welcomes our new, iconic compere to interpret the world of the bizarre with a riotous, irrepressible hilarity. 2nd Sunday of every month, starting October 14th 2012.

I had actually gone with Charlie Chuck to last month’s Fetish Fair where he talked to them about this. (No pictures!) There had been talk, I think, of them providing a latex suit for him. I must ask him about this when he arrives in Edinburgh on Sunday.

Janey Godley’s viral sensation goes dramatically live on stage

The other thing I need to catch up on is the half-hour play based on Janey Godley’s extraordinary Twitter viral story about an overheard conversation in a train.

This is now going to be staged as #timandfreya - a special one-off, one-night-only event at the Pleasance venue on Monday 20th August, dramatised by Janey’s daughter Ashley Storrie. Their selling line is:

For one night only, the world gets to see the account of two people, one horse and an internet sensation that provoked worldwide debate on privacy laws.

Whether the real Tim is going to turn up at the performance, I don’t know. I expect details when Janey and Ashley descend on Edinburgh to overnight in my flat tonight. Pity they can’t access Twitter from it.

Lewis Schaffer at the party last night, desperate for posters

Last chat of last night at the Free Festival launch party, before I went to an early bed, was with comedian Lewis Schaffer, whose posters went missing after they arrived in Edinburgh. No doubt spurred on by Britain’s double-gold-medal win at yesterday’s Olympics and with the glittering hope of winning a second increasingly-prestigious Malcolm Hardee Cunning Stunt Award, he tells me he is going to have a competition.

He says there will be a prize offered for the person correctly guessing the time and date when his misplaced Edinburgh Fringe posters will be located.

“I’m also offering a prize,” he told me, ”for the best suggestion of what that prize should be.”

“What’s the prize for that?” I asked.

“I don’t know,” he replied. “I may have another prize competition about that.”

The strange thing is that, unlike most people performing at the Fringe, Lewis does not drink much.

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