Tag Archives: PR

Nine more answers to questions asked by virgin Edinburgh Fringe comedians

Edinburgh Fringe 2012: an ordinary street scene

What performing looks like at the Fringe

A couple of days ago, I re-blogged some two-year-old Answers to nine questions asked by first-time Edinburgh Fringe performers

Here is a follow-up which I also blogged two years ago. I have made slight updates, particularly in the final answer

1. IF THERE ARE ONLY TWO PEOPLE IN THE AUDIENCE, SHOULD I CANCEL THE SHOW?

No. Even if there is only one person in the audience, perform the show. You do not know who those people are in the audience (particularly at the Free Fringe and the Free Festival where there are no complimentary tickets). I have blogged before about an Edinburgh Fringe show performed in the early 1990s by then-unknown comedian Charlie Chuck. There were only four people in the audience. He performed the show. Two of the audience members were preparing an upcoming new BBC TV series The Smell of Reeves and Mortimer and, as a direct result, Charlie Chuck was cast as ‘Uncle Peter’ in the series. After appearing in that, he was no longer unknown. The Edinburgh Fringe is all about publicity and perception.

2. BUT IF I GET LOW AUDIENCES, SURELY I AM A FAILURE?

Very possibly, sunshine, but not necessarily. In reality, it means you are an average Edinburgh Fringe performer. Unless you are on TV, you will not get full audiences unless there is astonishing word-of-mouth about your show. Scots comedian Kevin Bridges could not fill a matchbox, even in Scotland. He appeared on Michael McIntyre’s Comedy Roadshow on BBC1. After that, he was filling auditoriums the size of Bono’s ego. What is important at the Edinburgh Fringe is not the size of the audience but who is in the audience and the perception of your impact by the media. It is not How Many? but Who? which is important. It can also be argued that, if you get an audience of zero then, by definition, no-one knows you had no audience, so there is actually no harm in media terms. The Edinburgh Fringe is all about publicity and perception.

3. BUT I AM GOING TO THE FRINGE TO GET SEEN BY AUDIENCES, AREN’T I?

No you are not. You are going to the Edinburgh Fringe to lose money. A comic whose name I have tragically forgotten, so cannot credit, likened it to standing in a cold shower tearing up £50 notes. You may have sold your grandmother into sexual slavery to afford this trip to the Fringe, but you are not in Edinburgh to perform shows to ordinary people. If you wanted to do that, you could have gone to the Camden Fringe or down the local pub on a Friday night. You are going to Edinburgh, the biggest arts festival in the world, to get seen by critics and, with luck, by radio and TV people, all of whom can boost your career. If you can create good word-of-mouth among the small audiences who do see your shows at the Fringe, then that may attract a few of the influential people. And, if the media perceive you as being successful, then you ARE successful even if you are not. The Edinburgh Fringe is all about publicity and perception.

4. I AM A COMEDIAN. AUDIENCES ARE NOT LAUGHING ALL THE WAY THROUGH MY SHOW. WHY?

Well, probably because you have a shit show, so tweak it or consider a career working at a call centre in Glasgow. There are some comics who should reconsider their lifestyle and bank balances. On the other hand, most comics are insanely insecure for very little reason. I have sat through many a show where the comedian thinks the audience did not like part of the show because it did not get enough laughs but I know for sure, because I was in the audience, that the punters enjoyed the show tremendously. They were just mesmerised in rapt attention during the quiet but important bits. It is all about perception.

Street art at the Edinburgh Fringe in 2012

Street art truth at Edinburgh Fringe in 2012

5. BUT WHY DON’T AUDIENCES LAUGH AT EVERY LINE?

Possibly because a good comedy script is not 100% laugh-at-every-line. Not over a whole hour. If you think your show is that funny you are either deluded, on cocaine or have a serious psychological problem (not that the first or last is any drawback in comedy). Watching a man take 10 seconds to jump off a cliff 66 times in a row is not exciting; it exhausts and bores the viewer after a while. What is exciting is a rollercoaster. A build-up followed by an adrenaline rush. Excitement followed by relief followed by excitement followed by relief followed by a climax. Ooh missus. An hour-long show is about pacing. If you remove the build-up before the punch-line, you will lose the laughter on the punch-line. Of course, the highly-experienced comic can get three subsidiary titters in the build-up followed by a big belly-laugh at the climax. Ooh misses. Ooh missus. Even (billed in alphabetical order) the brilliant Jimmy Carr, Milton Jones and Tim Vine, who mostly deal in one-liners, have pacing where their audiences can relax amid the laughter. It is all about perception.

6. SHOULD I WORRY IF I DO NOT GET REVIEWS?

Yes, but it is largely a matter of luck. I always tell people they have to play the Edinburgh Fringe on three consecutive years. The first year, no-one will notice you are there. The second year, you have some idea of how the Fringe works. The third year, people will think you are an Edinburgh institution and the media will pay some attention to you. You have to go for three consecutive years. If you miss a year, when you return, you are, in effect, re-starting at Year One. It is not just audiences but critics who change year-by-year. Critics reviewing shows at the Fringe may not have been doing it two years ago. The Edinburgh Fringe is all about publicity and perception.

7. I ONLY HAVE 30 MINUTES OF GOOD MATERIAL. WAS I WRONG TO ATTEMPT TO DO A 60-MINUTE SHOW?

Yes. You are an idiot. You should have delayed your trip to the Fringe and gone next year. Going before you are fully ready is never a good idea. Yes, go up and play a few gigs on other people’s shows. Yes, go up as part of a three or four person show. But, if you are doing your first solo 60-minute show and you have anything less than 80 minutes of good material, you risk rapid ego-destruction.

8. IF I GET REVIEWS, ARE THE NUMBER OF STARS IMPORTANT?

In Edinburgh, absolutely. The stars are everything – provided you get above three stars. Put four or five stars on your posters and flyers – with short quotes – immediately. All your competitors – and, in Edinburgh ALL other performers, however seemingly friendly, are your deadly competitors – will be using the number of stars on a review to boost their own ego or to try and deflate yours. After the Fringe is over, the stars mean bugger all. They are unlikely to bring in crowds on a wet Thursday in Taunton. But their real value lies next year at the Fringe when you can quote them and they will have some effect. And always remember the admirable enterprise of the late comic Jason Wood. Highly influential Scotsman critic Kate Copstick gave his Fringe show a one star review. The next morning, all his posters in Edinburgh proudly displayed a pasted-on strip saying “A STAR” (The Scotsman). The Edinburgh Fringe is all about publicity and perception.

9. WILL I WIN THE PERRIER PRIZE?

No. Partly because it no longer exists. The name has changed several times. But mostly because you just won’t. Don’t be silly. Fantasy is a valuable part of the performer’s art, but never fully believe your own fantasy.

You stand a better chance of winning one of the increasingly-prestigious Malcolm Hardee Comedy Awards - the longest-running comedy awards with the same name at the Fringe. And, unlike their insignificant competitors, the Malcolm Hardee Comedy Awards are guaranteed to run until the year 2017 because we have already had the trophies made.

It’s all about publicity and ramping or maybe camping it up.

It’s all about publicity and ramping or maybe camping it up.

I allegedly organise them, but intentionally try not to be too organised as that would be lacking in respect to Malcolm’s memory. Do not bother to apply to me because there is no application process, plus it interferes with my chocolate-eating.

Your show format is probably neither that original nor, frankly, that good and we will almost certainly hear about anything which actually IS that original. In Edinburgh, word-of-mouth is the strongest thing after a deep-fried Mars Bar soaked in whisky for 20 minutes.

The Edinburgh Fringe is all about publicity and perception.

To quote Max Bialystock in Mel Brooks’ movie The Producers:

“When you’ve got it, flaunt it, flaunt it!”

A good show will not necessarily get noticed amid the adrenaline-fuelled mayhem in Edinburgh.

A well-publicised show will get noticed.

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The Rolf Harris sex ‘arrest’ – Why was he NOT named and why did the police bring Jimmy Savile’s name into it?

Yesterday’s front page Sun exclusive

Yesterday’s front page Sun ‘exclusive’

Yesterday, the Sun newspaper ran what it called a World Exclusive under the headline.

ROLF HARRIS SEX ABUSE ARREST

To most people, the word ‘arrest’ means that someone was detained, was charged and will appear in court in the very near future.

But the police now seem to be using the word ‘arrest’ in a very non-colloquial way. What they seem to mean by ‘arrest’ in any high-profile case – especially anything within an intercontinental ballistic missile’s reach of the headline-grabbing Jimmy Savile paedophile story – is that they have simply questioned someone under caution in a trawl for evidence.

Having a headline saying ‘arrest’ makes it seem that the police are actually doing something. They are indeed doing something, but there is an element of PR-led bullshit rapidly creeping in here.

Yesterday’s Sun story:

WORLD EXCLUSIVE
ROLF HARRIS SEX ABUSE ARREST
TV LEGEND, 83, QUIZZED OVER ASSAULT CLAIM

was more complicated than it seemed.

The Daily Express front page this morning

The Daily Express front page today

The story was actually that the UK TV star Rolf Harris “was held” (note the Sun’s use of the past tense) “over historic sex abuse allegations by police from the inquiry set up following the Jimmy Savile scandal”

There is obfuscation here, again caused by the police’s PR-led attempts to show they are actively doing something.

In fact, the Sun story ‘revealed’ that police had raided Rolf Harris’ home on 24th November last year (he was not there), interviewed him under caution on 29th November last year and arrested him on 28th March this year.

As far as I am aware, this ‘arrest’ means he was questioned under caution, not that he was actually charged with anything nor with any court date pending.

The police were quoted in yesterday’s Sun as saying: “The individual falls under the strand of the investigation we have termed ‘others’.”

The police started off investigating the Jimmy Savile paedophile case and people connected to that. Then, quite rightly, they started investigating totally unconnected claims of (particularly media-connected) non-paedophile sexual incidents brought to their attention.

These cases are labelled by them as ‘others’. But, by saying that ‘the Savile enquiry police’ are investigating these ‘others’, the police PR machine implies the cases are connected directly to the paedophile investigation and this (presumably intentionally) gets the police ‘brownie points’ in the public’s eye.

What interested me, though, was that the Rolf Harris arrest story was not new.

As the Sun reported yesterday in their Rolf Harris ‘exclusive’, “Harris has been named on social media sites by hundreds of thousands of people” and “the world’s media have been camped outside his home since he was first questioned”.

Their story concluded with the line: “Other celebrities arrested include Freddie Starr, Jim Davidson, Dave Lee Travis, PR guru Max Clifford — who all deny wrongdoing — and Gary Glitter.”

The difference, though, is that when those people were questioned – or “arrrsted” as the police phrased it – they were named in newspapers.

The original detention by police of Rolf Harris WAS reported when it happened, but the reports did not name him. Variations of the phrase “prominent children’s entertainer” were used. Why?

On my Facebook page yesterday, referring to the Rolf Harris arrest report in the Sun, I posted:

The only surprise is… Why was this not reported last November?

This resulted in an online conversation between Martin Besserman, owner of the long-running Monkey Business comedy club in London, and writer Harry Rogers.

I reprint it here in full with their permission:

Martin Besserman’s current Facebook profile picture

Martin Besserman’s current Facebook profile picture

Martin Besserman: It’s wrong to name. The man has not even been charged, let alone found guilty.

John Fleming: Everyone else was named. In this case, variations on the phrase “prominent children’s TV presenter” were used.

Martin Besserman: John, again it’s not impossible someone wishes to cash in on his fame, to set up so to speak.

John Fleming: In this specific case, it’s relevant that I worked in television for several companies… But my point is why were others named but not him?

Martin Besserman: So are you saying name and shame without even being charged? That surely is not reasonable!

John Fleming: I tend to agree. But I am saying either name or do not name. Why were the others named and not Rolf?

Harry Rogers’ current Facebook profile picture

Harry Rogers’ current Facebook profile picture

Harry Rogers: Probably ‘cos he had had such close access to the Royals

Martin Besserman: John, I hear what you are saying, but I don’t feel anyone should be named unless found guilty

John Fleming: Again, I tend to agree with you. But why was Rolf, almost uniquely, not named?… I actually agree with you. There should be anonymity. But, if there is not, then everyone should be reported equally.

Harry Rogers: The BBC reported there were legal restrictions until today and now those restrictions have been eased, otherwise he would have been outed before today

John Fleming: It would be interesting to know what the restrictions were. A super-injunction?

Martin Besserman: The same stigma for men accused of rape. Woman not named, but sometimes they make up stories. The law needs addressing. It’s outdated.

Harry Rogers: Wait and see

Martin Besserman: The sad thing about all of this now is that a man in his eighties will now be remembered for sex charges, as opposed to decades of being a wholesome hugely talented entertaining individual.

Harry Rogers: And if he is guilty? Then what….

Martin Besserman: Well, if guilty very sad because he will be judged as a person for that and not for his wonderful contribution as artist, entertainer and indeed as a well known animal lover.

Harry Rogers: As such a person that you describe he should have known better, if guilty. It is an abuse of privilege that allows many celebrities to believe that somehow they are different to everybody else, but the reality is that they are the same as the plumber or the school caretaker and should be treated accordingly.

Martin Besserman: Harry, this is subject for debate. An error of judgement perhaps 40 or 50 years ago, although not condoning, surely is not revealing of a person’s real character necessarily.

Harry Rogers: Tell that to the Nazis still hiding even now after the holocaust and those who spend their lives hunting them down. If sex offenders had not given way to their proclivities there would be no story here. Sexual abuse and violence are things which harm people for years. As a teenage boy I was raped by a minor pop star and said nothing for years because I felt ashamed, however it did cause me a lot of grief. You think Rolf deserves to be let off for a minor indiscretion, if he did it. If he did do it then he abused a position of trust and power and deserves to face the music. Sun arise early in the morning.

Martin Besserman: I hear what you are saying Harry. Let’s say his crime was just wanking a boy off 40 years ago. Would that be reasonable to pursue charges now? I am not so sure. If it was rape of a child that of course is another matter… My main concern is the naming and shaming before a verdict! Undemocratic

Harry Rogers: I hardly think the police would be wasting so much time and effort if that was the case, Martin but, in terms of naming and shaming, Rolf Harris can easily come forward and defend himself. There isn’t a TV or media outlet that wouldn’t give him a platform to tell his story… And, anyway, child wanking is still an abuse of power

Martin Besserman: Harry, this is the problem. Police keep on wasting time and public money.

Harry Rogers: The pursuit of child sex offenders is not a waste of public money… As a tax payer this is one police activity I am in favour of

Martin Besserman: Harry you are right. My main concern is the naming and shaming before a verdict

Harry Rogers: As I say if he is innocent then let him stand up and deny it and if that is proved to be true then let him sue the accusers for bundles.

John Fleming: I would be surprised (guessing from what I know) if there is any accusation of child sex abuse in the Rolf Harris case. I would be very surprised if it involved boys or under-age girls. The police say it is not directly related to the Savile case; it comes under their ‘others’ category.

Martin Besserman: The accusers probably don’t have millions. It might be the Michael Jackson case that made people think they might cash in

Harry Rogers: Speculation is dangerous

Martin Besserman: So what should I do Rolf Harris is my Facebook friend?

Harry Rogers: Justice is important. The BBC is putting its neck on the line by running the story again so soon after the Savile debacle… As for Facebook Martin it’s probably best if we all wait and see. I have no idea what the accusations are, neither do I know whether he is guilty of anything, I am prepared to wait and see what happens, however I am interested in the fact that he has been arrested and will watch this case with the view of an abuse victim to see how it pans out. The fact that we know his name is meaningless. It is the evidence that counts. And we are all adults so we are able to make up our minds about it provided it is all out in the open.

Martin Besserman: My problem with this is a man now in his eighties cannot walk the streets in fear of attack etc. This has to be wrong!

Harry Rogers: Rubbish

Martin Besserman: I don’t think so

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At what point does ‘being famous’ start? Take these three comedians… Please.

(This was also published by the Indian news site WSN)

The Fringe has reduced comedian Lewis Schaffer to this

Lewis Schaffer publicising his Leicester Square Theatre show

Is American comedian Lewis Schaffer famous? He has been performing his free show – Free Until Famous – for so long that it has become the longest-running solo comedy show in London.

He usually starts his shows by saying they will be free until he is famous.

In a fortnight, he begins an eight-week run of his new show – Lewis Schaffer’s American Guide to England – at the Leicester Square Theatre (every Sunday) at £10 per ticket. Does this, as mind-reader Doug Segal has suggested, mean that Lewis Schaffer is now famous because he is charging admission? And will his ongoing Free Until Famous shows affect or enhance audiences for his paid shows?

Who knows but, last night, he lost the shirt off his back.

Lewis Schaffer performing in London last night

Lewis Schaffer performing semi-naked in London last night

A woman in the audience told him she was disappointed he was wearing clothes because she had seen the publicity for his Leicester Square shows (in which he is seen, naked, under an American flag) and thought that was the show she had come to see.

So he took his shirt off and did half his show half naked,

I am not sure if this is a sign of successful publicity or fame or desperation or not.

Scór Encore with Aindrias de Staic (left)

Scór Encore with the newly respectable Aindrias de Staic (left)

Yesterday, I also got a publicity blurb from Irish broadcaster RTÉ which informed me that Aindrias de Staic is one of the judges on the new talent show Scór Encore starting on their TG4 channel this Sunday.

Just a few years ago, Aindrias was performing an autobiographical Edinburgh Fringe show called Around The World on 80 Quid. He had done exactly what it said in the title. When I contacted him yesterday, he told me: “You could say I’ve been appearing on all sides of the globe lately…

Aindrias de Staic - his normal look

Aindrias de Staic – his more well-known, for-him-normal look

“Last Friday, I was appearing in the UK premiere of Songs for Amy at the Glasgow Film Festival. This week I’m in Toronto, appearing in the first ever Spoken Word Symposium at the Folk Alliance Conference in Toronto – don’t forget to say I’m performing my ‘unique brand of gaelic-hiphop’ – and this coming weekend I’m back on Irish screens as a judge on Scór Encore.

“Having been up before the judge myself many times, it will be an interesting turn-around for this Galway boy to sit in a judge’s chair. I’ll tell you more soon.”

But does all this big screen/stage/small screen work mean he is famous?

At a certain level, it must mean that.

But, as yet, people are not selling or buying Aindrias de Staic face masks or costumes.

You too can buy a Mr Methane costume

Buy your own Methane costume

My chum Mr Methane – the Farter of Alternative Comedy – told me yesterday that ‘officially-licensed Mr Methane costumes’ are currently on sale at the very reasonable asking price of £14.95 – a saving of £15.04. And, for only £1.99 extra, you can also buy “a realistic-looking silver glitter microphone with a black handle” to “complete the desired look”.

Does the fact a company wants to buy a licence to sell copies of your costume to the public mean you are famous?

Mr Methane told me that it set him wondering how many other UK comics market their image via costumes. Sasha Baron Cohen’s ‘mankini’ costume seems to be out there for around £5 but, says Mr Methane, “generally people’s marketing seems to be mostly via those likelife celebrity masks as opposed to a fully-blown costume.

Alan Partridge, as work by Mr Methane

Alan Partridge mask as worn by Mr Methane

“I myself,” confided Mr Methane, “own an Alan Partiridge mask. It was on offer in a local charity shop, unused and still bagged for 50p, so my sister bought it for me with the idea that I could annoy everyone on Christmas Day with Alan Partridge impressions.”

I think everyone in the UK would admit Alan Partridge is famous.

But he does not exist. What about fame?

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Mr Methane lets off steam and agrees most stand-up comedians are ‘not nice’

The outstanding Mr Methane with some of his fans

The upstanding Mr Methane with some of his fans

In my blog yesterday, I quoted doyenne of UK comedy critics Kate Copstick saying, during a weekend event at Dave’s Leicester Comedy Festival:

“Comedy is not a nice business and it’s not got nice people in it. Really, genuinely nice people don’t go into comedy.”

Mr Methane, the Farter of Alternative Comedy, had something to say about that. And he did, to me, yesterday. This is what he told me:

_____________________________________________________________

Mr Methane is not himself a stand-up performer

Mr Methane is not himself a stand-up comedy performer

I can agree with Kate on that – and all these years I thought I was alone.

There are some very nice people in Entertainment but I have to say being in the company of some comedians when they are not on stage is like sucking shit through a straw, the most unpleasant experience. They possess all the bad Me Me Me and even more ME qualities of the politicians they then go out onstage to slag off – not that I’m defending politicians, you understand.

I remember way back in January 1994 I was just making the tea, the potatoes were boiling, the kitchen windows were steamed up and it was a critical point in the process where you just need to turn them off in time before they go too soft and this guy called Andy Nulman phones.

He says he runs a comedy festival in Montreal called Just for Laughs and can I send him a showreel. I did and thought no more about it, as 97.5 % or thereabouts of most transatlantic enquiries come to nothing. But, to my surprise, this one didn’t and that August I ended up doing two TV shows at the festival – one for Channel 4 in the UK and one for HBO in the US.

What I witnessed was basically a commercial enterprise, a huge corporate machine in full swing.

It wasn’t about the comedy for most people it was about the money – doing a screen test in front of people who could give them a sitcom or a lucrative advertising contract for a product they didn’t even believe in.

_____________________________________________________________

In yesterday’s blog, Kate Copstick also said, attacking audiences who only go to comedy shows featuring performers they have seen on TV:

“I could shit into a bag and, if some high-powered PR person stuck an As Seen on Mock The Week sticker on it, people would come and see it. They genuinely would! This is not good for comedy.”

Mr Methane says:

Gregory the polar  bear from Montreal

Gregory the polar bear – more human than most comedians

“Not being strictly career motivated and having left a large industry with a traditional corporate career structure because abandonment of my core values in exchange for money makes me very ill inside, I didn’t do any networking at Just For Laughs in Montreal but went sightseeing instead… I even bought a real life looking soft toy polar bear called Gregory, who still lives with me to this day. He is actually more memorable and human than most of the festival or its players.

“Hence you see I am still farting around in the shallows of showbusiness, unable to afford a pair of teeth like the ones that adorn the grinning face of John Bishop but I can and have shat in a bag onstage: well not actually a bag, a dustbin. It’s a long story but it got me a lot of respect from the audience at the time – improvisation – Unfortunately, the audience was made up of agricultural students and rugby players with no high-powered PR people present. Consequently it didn’t make Mock The Week.

Mr Methane caught in a rare moment of civilian dress

Mr Methane unusually caught in his civilian dress

“Having said all this I would just like to emphasise that not all comedians are in the ‘not nice’ bracket which me and Kate Copstick allude to – just a healthy majority. Off the top of my head, Australian comedians Steve Hughes and Chris Franklin are the nicest blokes I have ever had the pleasure of knowing. I love them both, not in a gay way but like a Viking.

“There are many more who don’t immediately spring to mind but who will know who they are – If you still need reassurance or clarification, email me. To sum up, I think the biggest tragedy of all is that the good guys can end up falling into this negative Me Me Me world, becoming cynical and suspicious of other acts and their motives.”

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Money in comedy: Mr Methane’s problem; critic Kate Copstick’s rant

mrmethanebendsYesterday, I blogged about a discussion at Dave’s Leicester Comedy Festival about whether the future of British comedy lies online instead of in live comedy clubs.

After he read my blog, Mr Methane, the world’s only professionally-performing flatulist – he’s farted around the showbiz world for years – told me this:

_______________________________

I think its already happening, at least in the case of acts like mine.

People no longer have to go out to see some weird stuff anymore. They get sent it over the net by their mates seven days of the week and so, when they go out, they don’t go out to see something bizarre or different. Also the smoking ban has played its part as has the price of beer compared to Bargain Booze & Aldi for example.

All in all, people who want to see bizarre stuff nowadays are used to getting it for free on YouTube and the like: they don’t want to pay for it.

This means I get more exposure than I’ve ever had in the 23 years I’ve been farting around – just one YouTube vid of me has over 28 million views – but it doesn’t translate into more paid gigs.

If anything, it is a declining scale and you have to look to other revenue streams and opportunities the net presents which, when you’re not a Freemason or related to someone high up in the BBC, requires all your ingenuity and a good dose of good luck – This you can only make by doing even more free, web-based, social media publicity.

Possibly I and others like me are in a slow downward spiral. But, all this said, now I’ve had a moan, these are potentially more exciting times – or is that just another word for changing times? Either way, what is happening is a doubled-edged sword.

With regard to the Comedy Store Raw & Uncut film… Remember what happened to the acts that were on The Comedians on ITV. Big exposure but, when they came to do their next gig at a working men’s club, the audience had already seen their act.

The saying Swings & Roundabouts comes to mind.

___________________________________________________________________________________________

davesleicester_logoMaking money from a comedy act was also something discussed by the panel yesterday at Dave’s Comedy Festival (Dave being the TV channel which sponsors the festival).

“I think something ghastly and toxic happened round about the early to mid 2000s,” said comedy critic Kate Copstick.

“In the 1990s, there really wasn’t very much available for comics on television. So, before they all hurtled lemming-like to the nearest 12-year-old commissioning editor with half a Media Studies degree from a jumped-up Polytechnic, they at least had a chance to develop who they were and they had something to sell.

“Then we got the industrialisation of comedy which happened in the 2000s. All of a sudden there were more TV channels and…”

“There were more opportunities,” interrupted Nica Burns, organiser of the Edinburgh Comedy Awards. “There were more opportunities for comedians to get on television. There were all these channels and comedy is very cheap. A half hour of stand-up comedy is much cheaper than a half hour of sitcom and a fraction of the cost of an hour of drama. And that is the critical thing because underlying all this is money. They needed to fill up their hours, comedy was a very cheap way of doing it and the comedians were desperate to get a wider audience.”

“It took a long time for that to come around,” said Kate Copstick, “and, in one way it was wonderful when it did. I produced a TV show called The Warehouse and comics were gagging then to get a chance to do stand-up. There were very few places to go on television. Tiny bits-and-bobs. And then, all-of-a-sudden, there was a rush. It think it was something to do with (agent/management companies) Avalon and Off The Kerb not only having a foothold as managers but also as producers.”

“There were a lot of things coming together,” agreed Nica Burns, “in terms of the growth of managers who had career visions for their clients.”

“And none of that,” said Kate Copstick, “was bad until it all kind of turned toxic. Comedy is not a nice business and it’s not got nice people in it. Really, genuinely nice people don’t go into comedy. Comedy always had a career ladder. Now it’s got a bloody express elevator.

“Like I’m 18-year-old. I’m a student comic. I look right. I sound right. I’m fucking lucky. I’m possibly connected. Look! I’ve got five minutes. Good grief – I’ve won a student comedy competition! Crikey – now I’m at the Edinburgh Fringe! Woo – now someone’s picked me up and stuck me on a Stand-Up For The Pointless Pre-Written Gag of The Month TV show. Great! Now I’m back with my own one-hour show with a strap on the poster that says STAR OF the Stand-Up For The Pointless Pre-Written Gag of The Month TV show. Now I’ve won the Best Newcomer or the Panel prize because nobody can think of anybody else to give it to. Next thing you know, I’ve done five heavily-edited minutes of Michael McIntyre’s Roadshow and now I’ve got my own telly series!… and I didn’t ever actually want to be a stand-up comic. I just wanted to be rich and famous and wey-hey! Thanks to luck, ego and Addison Cresswell (of Off The Kerb) and lots of stupid audiences out there, now I am!

“What then happens is that the decent stand-up comics, the ones who do want to be stand-up comics and who want to play the clubs, aren’t getting audiences, because the audiences only go – like a comedic Pavlov’s dog – where there’s a TV sticker on the poster… STAR OF MUFFIN THE COMEDY MULE – Oh wow! That must be good!

“I could shit into a bag and, if some high-powered PR person stuck an As Seen on Mock The Week sticker on it, people would come and see it. They genuinely would! This is not good for comedy.”

(A slightly edited podcast of the panel session is on the Demon FM website.)

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How to get publicity and become an award-winning comedian. With sex.

Chris Dangerfield – award winning comedian

I arranged to meet Chris Dangerfield yesterday on a street corner in Soho, London’s central sex district.

It was his idea and it seemed appropriate for a man who performed his Sex Tourist show at the recent Edinburgh Fringe and who almost won the increasingly prestigious Malcolm Hardee Cunning Stunt Award for getting his flyers sponsored by an Edinburgh ‘escort agency’ – punters got 10% off the agency’s ‘services’ if they produced one of Chris’ Sex Tourist flyers.

We went to a Vietnamese restaurant in Soho. Chris knows the people who own it. He lives in Soho. We had prawn salad. The restaurant owner told us someone from the prestigious and very up-market Ivy restaurant had come and asked for the recipe to the seriously delicious prawn salad and they had given the person the recipe, but missed out one vital ingredient.

Chris told me: “My brother’s name is Torren. He was named after the Torrey Canyon oil tanker, which ran aground in 1967. My parents were going to call me Cadiz – after the Amoco Cadiz oil tanker which ran aground in 1978. But the surname Dangerfield is a Romany name and they didn’t call me Cadiz because they decided ‘Cadiz Dangerfield’ would be too gypsy. So they called me Christopher. I think I would have been better off with Cadiz.

“Having lost the Cunning Stunt to a higher bidder this year,” Chris continued, “obviously I am very very bitter. I should’ve known to just stump up some cash. I’ll find some way of paying for it next year.”

“But almost everyone can say they’re an award winner,” I suggested. “When I was eleven, I won an award for handwriting. In 2010, Fringe Report gave me an award as ‘Best Awards Founder’ – so I got an award for awarding awards.”

“Well,” said Chris, “I got the 1989 Downs Comprehensive School Prize for Painting and Drawing.”

“So you’re an award-winner,” I said. “and therefore you can justifiably put on your posters and flyers that you are an award-winning comedian. I won a school prize for handwriting, so even more justifiably, I could bill myself as an award-winning writer. In fact, I may well start doing that.”

“I self-published a novel when I was 24,” revealed Chris, “and i-D magazine – cool in its day – referred to it as ‘genius’… They said This slight volume’s genius warms…

“What was the novel called?” I asked.

Tired etc,” shrugged Chris. ”It was a rubbish novel about a couple of blokes who grew a lot of skunk and took a lot of speed. Autobiographical obviously. It was a vanity project, but it sold a lot and got a lovely review. i-D called it ‘genius’ so I have sometimes put on posters for my comedy gigs ‘Genius (i-D)’ because I think I am, really. Essentially.”

“You know the Jason Wood story, do you?” I asked. “Kate Copstick gave his Edinburgh Fringe show a one-star review in The Scotsman so, the next day, on all his posters, he had emblazoned ‘A STAR (The Scotsman)’. Copstick told me she was filled with admiration and wanted to give him extra stars just for that.”

Chris laughed. “This year,” he said, “Marie Claire magazine did Ten Top Tips to get the most out of the Fringe written by someone called Anna Saunders and, just in passing, she said I will not be attending Chris Dangerfield’s show ‘Sex Tourist’. That was it. That was all she said. But I actually thanked her for that. I said In your how-to-get-thin-and-fuck-men rag… I don’t really want any of those people in my show anyway. I offered to do Sex Tourist in her front room for free. She hasn’t got back to me.”

“Good publicity idea,” I said.

“But I would do the show in her front room,” insisted Chris. “I toured with Trevor Lock last year, performing in living rooms. We done 45 paid shows in people’s front rooms. It was the most amazing tour. We were doing two a week. We done Sadie Frost’s living room, which was bigger than a lot of venues I’ve done. We also done three women in Bath.”

“Did you advertise for people who wanted comedy shows in their living rooms?” I asked.

“Well,” explained Chris, “Trevor had a slightly bigger profile than I had – he just put it on Facebook and Twitter and, when we got booked by Sadie Frost, Kate Moss came so there was a bit of publicity around that and Boy George booked us, so that helped.

“There was one couple who lived in a house that used to belong to Madonna or Guy Ritchie up in Lancaster Gate and they were very, very posh so it was funny telling them whore stories. Halfway through my set, one woman very quietly said: You should be in a cage. Which was alright. That was fine. She’s probably right.

“We spent so long in people’s toilets on that tour,” said Chris. “Because there’s no Green Room in people’s houses. So, while they’re all shuffling chairs round in their front room and drinking vodka, where do you prepare? In the toilet. I have a selection of photographs of Trevor in people’s toilets and he’s always having a poo. Pre-match nerves from Trevor. I’ve actually had a pee between his legs while he had a poo. It was a tour of living rooms where our relationship blossomed in toilets. We were cottaging, essentially.”

“You told me Trevor Lock had been one of your comedy heroes,” I said.

“I don’t like to do that Who inspired you? business, but Doug Stanhope is up there, who I also stalk. He occasionally asks if he can stay in my lovely Soho flat when he’s performing at Leicester Square. I tell him No, because I don’t want you puking in my hand-made shoes.

“But Trevor was a comedy hero of mine. We ended up at a gig together and I was just blown away. I absolutely was. I think he’s one of the funniest people I’ve ever known. A friend of mine used to work with Paul Foot and told me I’ve got that Trevor Lock’s phone number so I said Well, do the wrong thing and give it to me so he did.

“I remember I came out of this Chinese massage shop – and, by massage shop, I mean brothel – and I had a spring in my step and I texted Trevor. I was in such a good mood I said: You don’t know me, but I’ve been watching a lot of your gigs and I’ve just had my balls milked by a Chinese woman and what seemed to be her daughter.

“And he texted back… I can’t remember exactly what he said, but it was a fear-based response. He had constructed a sentence in which he obviously wished in no way to provoke or encourage me to contact him ever again.

“Then I saw him at a couple of more gigs and let him know that was me who had sent the text.”

“So at what point after you became chums,” I asked, “did he realise that his first fear-based reaction towards you had actually been the correct one?”

“Every time we get together to this day.” said Chris. “But he helped turn me from an open mic comedian into someone who felt he could offer a bit more. He just taught me how to be a comedian.”

“And you ended up last year playing rich people’s living rooms together,” I said.

“Not all of them were rich,” Chris corrected me. “Some people who booked us were students who’d sold tickets. So we’d go from these lovely posh houses in Lancaster Gate and Primrose Hill one day to a house the next day in Southampton where we’d be performing in some students’ kitchen which, as everyone knows, is always an unpleasant place and you’ve got a smelly bin next to you and a sink full of beer cans. It was an amazing tour.”

“I’m amazed you didn’t get the Cunning Stunt Award,” I said.

“For so many things,” said Chris with a trace of bitterness.

“A career award, maybe?” I suggested.

“I’m going to be like that bloke who left The Beatles,” said Chris.

“Stuart Sutcliffe?” I suggested.

“Pete Best,” said Chris. “Stuart Sutcliffe died. Well, I will die too.”

“As a career move?” I asked.

“Dying?” asked Chris. “No, as a Cunning Stunt. Some people with heart attacks came close to getting nominated this year, didn’t they?”

“Yes they did,” I agreed.

“Every day in my Fringe show,” Chris told me, “about 36 minutes in, after a particularly violent re-enactment of something lustful and unholy, I thought I was going to die. Every day. Actual pains in my heart. So I nearly did die.”

“Perhaps it was God trying to strike you down for your lifestyle,” I suggested.

“There’s always next year,” said Chris.

“Dying young-ish is a good career move,” I said. “The Jim Morrison factor.”

“But he didn’t die on stage,” said Chris. “Now, Tommy Cooper…”

“Yes,” I said, “Tommy Cooper out-shone Eric Morecambe in death. In life, Eric was a bigger star. But he only died offstage in the wings after he had performed a show. Tommy Cooper had a better death because he died on stage on live television.”

“So what are my options?” asked Chris. “One died on stage. One died coming off stage. So all that’s left is to walk on stage and die immediately.”

“I’m sure you’ve done that before,” I said.

Chris laughed

It seems a churlish way to end a blog.

But Chris said I should do it.

Honest.

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The bad review of the unauthorised Father Ted stage show at the Edinburgh Fringe and the threatened legal action

(This piece was also published by the Huffington Post)

The Father Ted logo from the original Channel 4 TV series

If you are a performer, reviewers are like Americans. It is difficult to live with them, but it is difficult to live without them.

Getting a bad review can be very upsetting, though.

Yesterday morning Garry Platt, photographer, occasional Edinburgh Fringe reviewer and one of the So It Goes blog’s increasing number of men-in-the-street with his finger-on-the-pulse, drew my attention to an amazing Fringe story.

The previous day, reviewer Amy Taylor had blogged about a theatre/comedy review she had written at the recent Edinburgh Fringe. It was her fourth year there as reviewer and, in her blog, she did not name the show she reviewed. She described it as “a two-hour long interactive comedy show, that involved actors impersonating characters from a famous TV comedy”.

She had booked her Fringe tickets via the show’s PR lady.

Amy says in her blog: “I wrote what was I felt was a negative, yet honest and fair review, which was published on The Public Reviews website shortly after. In my review, I stated that the show was ‘unauthorised’ as when I researched the show, I found a number of articles and quotes from the makers of the TV show saying that the show had not been authorised by them.”

Amy Taylor’s blog about the controversial Fringe review

It is well worth reading Amy’s full blog here but the potted story is this…

… A few days after the review was published, a barrage of e-mails started from the show’s PR lady, culminating in a threat of legal action for libel. Even this escalated with, Amy says in her blog, accusations of conspiracy.

Amy’s view is that “the intimidation, bullying and harassment of journalists simply because someone disagrees with what they have written, is immoral, unethical and odious. My advice to any company that is disappointed with a review is to see what they can take from it. If the review is constructive, then there will be something positive in there that you can learn from.”

She also points out that “journalists communicate with one another. This means that if you threaten a writer or a publication with legal proceedings, other writers will hear about it. Once others learn about your treatment of journalists, it damages your reputation more than any negative review ever could. Some might say that’s ironic, but to me, that’s poetic justice.”

Amy’s review is still online here at The Public Reviews.

The stage show logo, as published with the review

The show she reviewed was Ted & Co: The Dinner Show, staged by the British company Laughlines Comedy Entertainment who also have Fawlty Towers: The Dinner Show in their repertoire (not to be confused with a rival Australian company’s show Faulty Towers: The Dining Experience).

Laughlines claims to be “the UK’s leading comedy entertainment company” – something which I think might be disputed by the BBC etc.

I asked PR guru Mark Borkowski what he thought about the handling of this affair. He has vast Edinburgh Fringe experience – he legendarily got acres of coverage for Archaos in two separate years by simply claiming they were going to juggle chainsaws during their show (they were not) and then having people ring up and complain to the Council and to the press.

He told me yesterday: “In PR, legal action is a threat of the very  last resort. Jaw-jaw before war-war. It reminds me of the Private Eye reply to a letter they received threatening legal action. The letter said:

Our attitude to damages will be influenced by the speed and sincerity of your apology.

Private Eye’s reply was:

“Tell your client to fuck off – Sincere enough for you?

“Frankly,” Borkowski told me, “every bad review is an opportunity.

“According to Claire Smith at The Scotsman,” he told me, “2012 was a high bullshit mark on the old Festival’s Plimsoll line. There were more PR people running around the Fringe than performers.”

So, obviously, I asked Claire Smith what she thought.

“I think there was definitely more paranoia around this year,” she told me, “and a lot of misunderstanding about the way PR people and journalists work together. PR people helped me get interviews – get comments on things – check information. But I heard a lot of spurious theories about the way PR people influence reviews which I would not agree with…

“Reviews are not as powerful as they once were because of the influence of social media and I would say that is a good thing. Social media has amplified the word of mouth effect – which has always been one of the great things about the Fringe. But the numbers of people getting paid to write reviews is shrinking. Are we losing something? I think we are… Though I would still argue reviewers can add something to the mix.

“I’m glad Amy blogged about her experience. I’ve had similar experiences myself in the past and it is very upsetting.”

(Claire refers to a recent report she wrote for The Scotsman on the financing of the Edinburgh Fringe and being threatened, during her research,  by a prominent venue owner and a prominent British comedian.)

Australian John Robertson, who had two shows at this year’s festival tells me: “The only PR people I saw at the Fringe drank with me in various bars, danced with each other, knew each other and when gathered in a group, all began to look and sound exactly the same. My PR was lovely, but I can’t speak to a deluge. Though I did see the high watermark of bullshit (fake stars, stars from odd places, reviews with plenty… of… this) but that begat its own backlash from punters, which is lovely.”

There is another angle to this story, though. That the Ted & Co stage show at the Fringe this year had no authorisation from the copyright owners of Father Ted.

Mark Borkowski told me: “Clearly there is a rights issue. If I was a corporate TV rottweiler legal, I would take a good look at the company’s output. Do BBC Worldwide know they are staging Fawlty Towers or Father Ted?” (BBC Worldwide distribute Channel 4′s Father Ted series)

Comedian Ian Fox pointed out to me that the Chortle comedy website had posted an article raising worries about Father Ted: The Dinner Show when it was performed at the 2011 Edinburgh Fringe.

In a posting on my Facebook page yesterday, comedian Richard Herring put into words what I myself had been thinking: “I simply don’t understand (and never have) how they are allowed to do this without the consent of the people who created the characters.”

Ian Fox suggests: “The Fringe Society does question whether or not you’ll be using music in a show and you pay relevant PRS fees at the end of your run. I don’t see why they can’t ask when you fill in your Programme registration If you’re using characters and material created by others do you have the rights to perform the material? and simply not allow anyone who doesn’t have rights into the main Programme.”

As regular readers of this blog will know, Ian was randomly attacked in the street during this year’s Fringe. I can report he is slowly mending.

Ian Fox experienced one of the dangers of the Fringe

“I’m free from noticeable bruising,” he tells me. “Still not got the feeling in two teeth at the front. I believe it’s the infraorbital nerve that is damaged/injured and, once the areas that are under the skin have healed, the feeling should come back. I have more feeling in the teeth than last week. However lots of movement appears to make my face ache.

“What’s more annoying though is the fact that I appear to be showing signs of Post-Traumatic Stress Disorder in that I’m very jumpy in busy places and still don’t like being out at night. Which is making gigging a bit difficult.”

He is still gigging widely.

But, with threats of legal action over bad reviews and physical attacks on comedians in the street, the Edinburgh Fringe seems like it is getting to be an increasingly dangerous place to be in August.

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Seeking cunning Edinburgh Fringe stunts for Malcolm Hardee Awards

(This column was printed in Three Weeks on 15th August 2012)

The latest issue of Three Weeks – in Edinburgh

Debate always rages at the Fringe about whether people should use a professional publicist. Is forking out £2000-£3000 actually going to get you more coverage? As most performers are organisationally doolally, it may be worth the money.

I have never used a PR because I have a background in promotion and marketing and I am fairly organised and pro-active. But not this year. As I am only staging one show – the one-off, two-hour Malcolm Hardee Comedy Awards Show at the Counting House on Friday 24 Aug (always plug your listings!) I figured I would take a leaf out of the late Malcolm Hardee’s own book… and just bumble along, do things late and see what happens.

As my awards show – the REAL Fringe Awards show – is on the final Friday in the final week of the Fringe, I think issuing press releases or even trying to get coverage at the start of the Festival would have been pointless. There is no point advertising products which are not immediately available on the shelf. People reading on 4 Aug a plug for a single one-off show on 24 Aug would have forgotten by the time the show was imminent.

So I decided on a late publicity push. This had the added bonus that I could be lazy. It also meant that, to an extent, I might actually know what was in the bloody show by the time I got started. This has not necessarily proven to be true. All that is certain is that it is full of very bizarre acts. And the winners of the three annual awards will be announced.

At the start of the Fringe, I was not 100% certain that legendary cabaret act Miss Behave would compère the show, despite the fact she is billed in the Fringe Programme. She managed to bugger her back in an accident immediately before the Festival started. (She was supposed to compère the show last year, too, but contracted near-fatal meningitis – perhaps she is trying to tell me something). But now she is fine. Better than fine. Bouncing with outrageousness. I had booked the brilliant Janey Godley as a back-up compere and she will now be doing an 8-minute set and – I hope – joining in our Russian Egg Roulette contest.

Yes, not only are we having the late Malcolm Hardee’s comedy troupe The Greatest Show On Legs perform their infamous Naked Balloon Dance, we are also having the international president of the World Egg Throwing Federation come to Edinburgh to supervise a Russian Egg Roulette contest. Two people face each other across a table. Six eggs in a box. Five are hard-boiled. One is raw. The contestants smash an egg against their own forehead (as in Russian Roulette but with eggs) until one of them loses by smashing the raw egg onto their forehead. It is a knock-out contest. Possibly literally. One winner. Comedians Arthur Smith, Richard Herring and other un-nameable ‘Names’ have said they will take part.

And then, at 1.00am on Saturday morning, the show will not finish. It will blend imperceptibly, though presumably chaotically, into one of Arthur Smith’s near legendary (even people who went on them could not quite believe they happened) night-time tours of Edinburgh. These used to end in nudity, drunken shouting, the arrival of the police and sometimes arrests. I think Simon Munnery was once mistakenly arrested by the Leith Police for being a German. But maybe things will have mellowed.

I could have put none of this in a press release at the start of the Fringe. Russian Egg Roulette appeared as a possibility two weeks ago. The link to Arthur Smith’s tour only became a possibility last week. Which reminds me… the website still has last year’s details on it! But not by the time you read this. See www.malcolmhardee.co.uk/award

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2005: I have this idea for a cunning stunt involving comic Janey Godley

In 2005, Janey Godley was allegedly Innocent

In August 2005, three years before we first thought of the Malcolm Hardee Cunning Stunt Award for best publicity stunt at the Edinburgh Fringe, I was writing a blog from the Fringe for the Writers’ Guild of Great Britain.

On 4th August, this was what I wrote about Scots comedienne Janey Godley who, that year, was performing her show Janey Godley Is Innocent. The hardback version of her best-selling autobiography Handstands in the Dark had been published two months before this…

_____________________________________________________

I HAVE THIS GREAT IDEA

“I think you should get kidnapped and murdered,” I said three weeks ago. “Think of the publicity.”

“No,” Janey Godley said sharply.

“You get publicity, the show gets publicity and you go down in Fringe history.”

“I’m no getting murdered. It’s no happening,” she told me.

“Look,” I said, “You get kidnapped in public on the Saturday night before your show starts by an unknown but very disgruntled East Glasgow gangster who has read you autobiography and taken offence. So the book gets plugged too.”

“No.”

“The kidnapping would have to be in public with lots of witnesses,” I persisted. “If it happens mid-evening or late on Saturday, it will miss the Sunday papers but it will hit the Monday papers.

“Around 11.40 on Monday morning, Ashley announces – with a photo of your bloodied corpse sent in by the kidnapper – that her beloved mother Janey Godley has been killed. She can do tears and hysteria and everything. It will show off her acting skills. This will hit the lunchtime TV bulletins but not give them time to check facts in detail and it will get into the late editions of the Glasgow and Edinburgh evening papers: COMEDIAN KIDNAPPED AND KILLED AT EDINBURGH FRINGE.

“Later on that same day – Monday afternoon – around 1715, you re-appear and announce it is a stunt just in time to make the later editions of the Wednesday morning papers. And the early evening TV bulletins if they carried your death in their lunchtime bulletins. Your show opens on Thursday night and, as part of the show – the climactic story – you explains how you are innocent of this tacky stunt – You were persuaded into it against your better judgement by your beloved daughter whom you indulge too much – So… Janey Godley Is Innocent!”

“Fuck off,” said Janey Godley.

“The important thing here,” I continued, “is the timings. It all happens between late-night Saturday and teatime Monday. It has to be fast so that, at each point, you give the journalists just enough time to report the story but not-quite-enough time to fully check the background details.

“Even if it gets exposed midway through as a stunt, provided the media report it as a stunt, you get the press publicity for the show that you would have got anyway. You can’t lose. You could get prosecuted for wasting police time, but it’d be worth that in publicity terms and you could argue any fine would be tax-deductible for professional publicity.”

“NONONONOOOOOOOoooooooooooooooooooo” Janey Godley shouted at me. “Y’er a crazy fucking nutter! Ya fanny!… And don’t encourage my daughter to plot my murder… You know what the family’s like.”

“But she gets to show her acting ability as the distraught daughter and….”

“I will hunt you down and kill you like an animal…” muttered Janey Godley.

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I don’t mind being called a lady, but I am not English, despite the Italian slur

Does this chin make you think I am an English lady?

Last night, I flew back to the UK to what seems to be a tsunami of publicity – on BBC Radio 2, on French TV, in UK newspapers and online about my fellow Scot Janey Godley’s ‘Train Tales’ Twitter saga.

I myself wrote about Janey’s allegedly public-privacy-invading Twitters (soon, perhaps to become an Edinburgh Fringe show) in this blog and in the UK edition of the Huffington Post two days ago… and the US edition of the Huffington Post re-visited the story in a second article yesterday.

Janey is very good on publicity. And she is not alone.

In yesterday’s blog, I mentioned some of the stories in the Italian newspaper Corriere Della Sera.

Italian-born, mostly British-based comedian Giacinto Palmieri commented:

“I think what is missing in Italy is the newspaper market ‘segmentation’ between broadsheets (most of which nowadays are tabloid-size) and tabloids. So, Corriere della Sera and Repubblica are a mix of ‘serious’ articles of the type you could find in the UK in the Guardian or the Telegraph but also the kind of gossip you mentioned. Having said that, it’s also true that politics in Italy is often about personalities, so political reporting tends to be quite gossipy in nature.”

I prefer to think of it all as admirable Italian eccentricity.

Yesterday, in a shopping centre in Milan, I spotted a tanning salon where people go to get fake tans. The temperature was 102F and sun is not an unknown phenomenon in Italy.

“A tanning salon? Is this some new thing?” I asked my English friend who has lived in Italy for almost 25 years.

“No,” she told me. “They’ve been here as long as I have.”

“Why would Italians want fake tans?” I asked.

“I have no idea,” she said. “It’s a mystery.”

Giacinto Palmieri was born and grew up in Milan. I asked him what he thought of my view of Italians as ever-so-slightly eccentric – in an admirable way.

“I’ve been following your reports from Milan with great interest,” he told me. (He will go far.) “They remind me a bit of what I’m trying to do with my own comedy as an Italian in Britain: showing how things that are too familiar to be noticed in the eyes of the ‘natives’  can be shown as surprising, weird and (hopefully) funny in the eyes of an outsider.

“Having said that,” he continued, “I have also enjoyed observing the observer and I need to confess a mental association you might not find very flattering.

“There is this comedian in Italy called Enrico Montesano who, a long time ago, had a character called La romantica donna ingleseThe romantic English lady. She was a comedic equivalent of the mother in A Room With a View. Her catchphrase (uttered in a strong mock English accent) was ‘Molto pittoresco’ – ‘Very picturesque’ – a comment she found suitable for almost everything she saw.

“I don’t know what Montesano’s source was, but the character was spot on. It really seemed to capture something true about the English visitors’ view of Italy. Please don’t take it as a criticism: your remarks are, indeed, very interesting and often funny. Besides, nobody can be held responsible for his free associations.

“By the way, I tried to find a seamless link into a casual mention of my Edinburgh Fringe show Giacinto Palmieri: Pagliaccio at the Newsroom, 2-26 August, 7.00pm… but I couldn’t find it.”

Relentless publicity is a vital thing for any comedian: which is unfortunate, as an awful lot of comedians – Pagliacci indeed - are ironically so lacking in self confidence that they are terrified of the self-exposure in print and in the media that they confusingly crave on stage.

But Giacinto Palmieri, like the unstoppable force of nature that is Janey Godley, is different and will clearly go far.

Well, he will in this blog.

But not if he calls me English again!

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