Shopping in London – now part of California

I have lived too long. I want to go back to the 20th Century.

Yesterday I was in a very very crowded Ugg Boots shop in Long Acre, Covent Garden. There was a queue outside with two assistants shepherding people while, inside, people intertwined with each other in the narrow shop to pay £200 plus for a pair of fairly ordinary-looking, though I’m sure admirably snug, boots.

I am a simple Presbyterian-brought-up wee soul. Bread and water and a cotton vest are enough for me. And underpants in this cold winter weather.

We are just talking boots – most of which should not be worn in the snow for fear of damaging them.

A little later, I was in the shoe department of the John Lewis store in Oxford Street and heard one assistant – sorry, Partner – say to another:

“Are the microwave shoes in Electricals or in Gifts?”

I looked at the second assistant – sorry Partner – trying to spot any look of fear or panic in her face but, no, she answered matter-of-factly:

“Last year they were in Electricals among the hair dryers.”

I then picked up a pair of FitFlop shoes which claimed on a label that they would “help increase leg and bottom muscle activity (up to 30%)” and “help realign ground force reaction closer to your joints”.

I had a feeling I had slipped through a wormhole in space and time and was in California.

Another label attached to the shoes said that, because of their beneficial nature, they might hurt your feet at first so you are not advised to wear them very often after you first bought them.

This sounds to me like buying a car which will get you from A to B quicker but being told you shouldn’t use it very much at first in case you crash.

Apparently FitFlops “absorb more shock than a normal shoe (up to 22%)”.

That’s more than I can absorb.

I want to go back to the 20th Century.

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Filed under Comedy, Consumer Affairs

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