Day Five of Malcolm Hardee Week – the perils of publicity stunts

Well, at last night’s Malcolm Hardee Award Show, there was a change of plan when we found out we had been successfully conned by Bob Slayer who masterminded the ‘Cockgate’ publicity stunt for Kunt and the Gang – in which Kunt’s penis stickers were put on other acts’ posters throughout Edinburgh…..

Personally, I never rated the basic stunt itself. If you are trying to raise awareness of an act called Kunt… really, do not spread penis stickers all over Edinburgh, especially if they do not have the name of the act/show on and just one of those little square things which smartphones can read but which, in fact, no-one noticed. It’s like promoting 101 Dalmatians by putting blank stickers of the outline of a cat all over the place.

Then there was the racing certainty that it would annoy all the other acts, promoters and venues which had paid for and put up the posters. I was told that one promoter has spent £36,000 on Edinburgh Fringe posters for a particular act. If you deface their posters, it ain’t surprising they are going to be a tad pissed-off.

To my mind, the whole concept of ‘Cockgate’ was cock-eyed and against the basic spirit of the Fringe. The acts (who ultimately pay for everything) are having a bad enough time at the Fringe already without some plonker coming along defacing their marketing tools.

There is much truth in the idea that the posters festooning Edinburgh are promoting promoters not acts but, ultimately, they are building awareness of acts even if they are not putting extra bums on seats; and every act – even one perceived to be successful – is struggling in some way. Showbiz careers are frail facades of mirrors and smoke.

So why did Kunt and The Gang get nominated for the Malcolm Hardee Cunning Stunt Award for best publicity stunt promoting a performer or show at the Fringe?

Basically, because – as the nomination said – Kunt (or, rather, Bob Slayer) managed to push the basic sticky penis stunt way beyond what seemed possible. There were tales about agents, managers and promoters threatening people legally, physically and financially; there were humorous quotes from Edinburgh Council officials about seizing and pulling off cocks; there were tales of the outrage caused; and there were photocalls with comedians far more famous than Kunt sporting the iconic penis stickers.

The stunt itself was a load of balls. The handling of and the spin put on the stunt was a work of art.

There was talk among the Malcolm Hardee Award judges of awarding the Cunning Stunt trophy to Bob Slayer instead of Kunt, but the’ Cockgate’ publicity stunt was no different to PR men Mark Borkowski or Max Clifford creating a buzz about an act. Any prize or box office credit goes to the performer not the PR man/woman.

So the nomination went to Kunt and was only slightly wobbled when Kunt sacked Bob Slayer as his PR man in this e-mail which Bob Slayer posted on his website and which I included in my blog yesterday:

Kunt has sacked me

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Dear Bob

Sorry to have to tell you by email but I don’t want you doing anything else on the cock sticker campaign. As much as I appreciate the other comedians turning out for the photocalls that you organised, I didn’t want to be in the photos and you convinced me against my better judgement that it would be a good idea. I’ve seen the resulting photos and I look more awkward than Jade Goody’s mum on a juggling course. Also I’m getting grief off my bird after you made me put that sticker on Kate Copstick’s jumper and some cunt took that photo which is now doing the rounds that looks like I’m titting her up.

I know you were doing what you thought best but the reason I don’t do any press releases is because I know who my audience is and they find us naturally through the internet or word of mouth. They are proper people like bricklayers, carpet fitters, shop workers, central heating engineers, students and drug dealers. Since you took it upon yourself to ‘help’ with my cock sticker campaign, coverage in po-faced luvvie mags like The Stage has meant the shows have been increasingly full of pompous, middle class, chin-stroking ponces. For fuck’s sake, the poxy Culture Show have even been in!

In the last seven days since you helped ‘mastermind’ the cock campaign I have had more roll-necked twats in cuntish berets sat there with a glass of red wine and laughing ironically than in the previous seven years of gigs. Fuck knows how this has happened because I’d hardly call your act highbrow, I was there the night that bird stuck her finger up your arsehole and pulled it out leaving a rubber glove hanging out your brown eye.

I will buy you a beer when I see you to say thanks for helping us get nominated for the cunning stunt award. But I don’t want you doing anything else. At this rate it’s only a matter of time before Michael fucking MacIntyre turns up covered in cock stickers shouting ‘Where’s the party?’.

Cheers

Kunt

P.S. I seriously think you are liable for Daniel Sloss’s agent losing her sense of humour and invoicing us for 900 quid. I told you in confidence that I overheard someone saying that he didn’t have pubes yet, there was no need to go and blog it.

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When I first read this, I thought it might be another brilliant piece of spin to keep the ‘Cockgate’ saga spinning even longer but, no, I spoke to Bob Slayer and it was genuine; he was very upset.

Except that he was not.

None of it was true.

The e-mail was a fake and was, indeed, written just to stoke the spin on ‘Cockgate’ even more.

Malcolm Hardee judge Kate Copstick and I were totally taken in. We did not realise we had been conned until we were told by Bob immediately before the Malcolm Hardee Awards Show last night.

His reason for the fake e-mail?

“We wanted to confuse Daniel Sloss’s agent so she didn’t know which one of us to sue.”

What was our reaction?

We gave Kunt his Cunning Stunt Award, but we also gave another Cunning Stunt Award to Bob Slayer for fooling us.

This is a one-off extra award and only because somehow, by accident, I had an extra Cunning Stunt Award made. I do not know how this happened. Clearly senility has hit. I cannot count. I cannot spot PR cons.

Yesterday afternoon was also the deadline for bids on eBay from anyone wanting to buy last year’s Malcolm Hardee Award from winner Robert White, who could do with some hard cash. Yesterday morning, I got an e-mail from Robert:
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Dear John

Malcolm came to me in a dream last night and got me to stop this obvious sham of a self-promoting non-real auction and as such the item is no longer for sale. Although I believe you can acquire one of your own by doing the Edinburgh Festival and being mental enough.

Yours with best wishes and God’s blessings,

Robert