In the cyber world of viral publicity, BBC America sent me an e-mail today

Today, I was invited to go to a media show next week – MediaPro 2011 – and all they really wanted to know in cyberspace was my e-mail address and Twitter name.

Why?

I have no idea.

I have a friend who works for a major charity. Coincidentally, today she sent me an e-mail asking:

“Do you like Twitter?”

My answer was:

“I don’t really understand it – possibly because I do not have a smart phone.”

And I do not understand it, though I use it slightly for self-publicity.

It could cope with it a bit more once I understood the use of the hash sign.

But there is the problem of people actually seeing any message in the Twittersphere.

A comedian I know who also uses it for publicity sends any message mid-morning, late afternoon and near midnight to try to get it read.

It seems very popular with celebs and performers. I can’t imagine why they talk to each other on it, though.

My comedian chum Janey Godley Tweets extravagantly and swears it is useful if, for example, she goes to a new city – people will tell her useful information.

It has immediacy, which something like Facebook does not necessarily have. But coming with that is transience – if you Tweet a message at 10.30am, someone following 800 people may not see it if they don’t look until 3.00pm.

It is in that (what I think is an) odd area where, instead of talking to one person on the phone or in an e-mail, you talk to multiple people and (for reasons I cannot begin to fathom) you are having a conversation with one person which anyone is invited to listen in on.

As far as I can see, if you want to Tweet some one specific person, you might as well text ‘em.

I told my Charity friend:

“You might take a look at Google+ for work… Google+ seems to me to have a more up-market clientele than Facebook.”

(Nothing personal to my Facebook Friends).

The best proven way to get publicity, though, is to be included in my daily blog.

Bizarrely, BBC America would seem to agree. Today, I got an e-mail from someone at BBC America:

_______

Hi,

I work for BBC America, the U.S. cable television channel. I came across your blog and wanted to reach out, because BBC America is premiering a new series, WHITECHAPEL, on WED OCT 26 that I think would be interesting to you and your readers.

WHITECHAPEL is set in modern-day East London where a copycat killer is terrorizing London – and it’ll take everything these police officers have to keep history from repeating. The force is faced with the brutal and bloody history of their streets, from echoes of the 19th century & Jack the Ripper to the infamous 1960s crime twins Ronnie and Reggie Kray. Can these officers “solve the unsolvable and catch the most famous serial killer that ever lived”?

WHITECHAPEL is from the producers of the Emmy Award-winning Downton Abbey and starring Rupert Penry-Jones (MI-5, Cambridge Spies), Phil Davis (Sherlock, Bleak House) and Steve Pemberton (The League of Gentlemen, Viva Blackpool).

Don’t miss WHITECHAPEL every Wednesday at 10/9c starting Oct 26 only on BBC America. Can’t find BBC America on your cable dial? Use the Channel Finder in the top-navigation bar on bbcamerica.com.

PLUS:
• Watch the extended trailer now: http://bbca.me/WhitechapelTrail
• Get an exclusive look Inside the Making Of… WHITECHAPEL: http://bbca.me/MakingWhitechapel
• Watch a special advance sneak peek of the series premiere: http://bbca.me/WhitechapelPeek

Cheers!

_______

Now, I will plug anything for anyone if it sounds interesting – as the above proves – for a bit more profile, but why me?

I may bullshit, but I am a minor little blogger in the grand cyber scheme of things.

I know BBC America will have sent out hundreds of e-mails. But why to me?

I am not  complaining in any way. Far from it. I am delighted, but…

Why me?

1 Comment

Filed under Ad industry, Internet, PR

One response to “In the cyber world of viral publicity, BBC America sent me an e-mail today

  1. Perhaps you should ask “Why not me”?

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