So near and yet so far from becoming a millionaire…
I got an e-mail this morning from mad inventor John Ward.
He has come up with a new idea – the James Bond personalised bog roll holder with incorporated gun rack. He has created it in a hand-carved cherry wood finish with gilt inlay numerals.
Like many of his ideas, there is the twinkle of a marketable commodity here.
I fondly remember his bicycle for window cleaners – the frame of the bike itself became a ladder.
As TV presenter Chris Tarrant once said: “Brilliant, but not quite all there.”
It was not clear if he meant John’s idea or John himself.
Much like writing a daily blog, John Ward has carved out a niche in an area where it is difficult to, in our American cousins’ phrase, ‘monetise the product’.
I am sure there is a market for personalised, hand-carved toilet roll holders, but where you would start to exploit it is another matter. Certainly, with gun included, there must be a market in certain parts of South East London.
As Chris Tarrant implied, John Ward’s ideas are usually brilliant but not yet quite in the Dyson millionaire-making class.
His mobile church font drew some interest from his local vicar… His musical frying pan (hum along while you fry) got some interest… And his bra-warmer received a lot of press attention.
Marking time until the millions flow in, he designed and built the three annual and increasingly-prestigious Malcolm Hardee Comedy Awards… and he once designed a bullshit-detecting machine for me.
Unfortunately, there was so much of it in the air, the machine could not detect a single specific source.
John Ward still needs that one big breakthrough product or an offer to become prop maker to the stars.
All suggestions gratefully received.
Here is an Australian TV report: