(This piece also appeared in the Huffington Post and on Indian news site WSN)
BBC, ITV and Sky TV’s target audience in their news reports
America is often criticised for being insular.
It was said that, in the build-up to the Gulf War, some people in the southern states – genuinely – were nervous because they believed the war would be happening in the Gulf of Mexico.
The blame for Americans’ insularity is usually put on US TV News which, it is said, reports almost entirely internal US stories.
But the words pot, kettle and black leap to mind.
Two people from Ireland were staying with me last week.
They complained that, on Irish television, the RTÉ news reports were almost entirely inward-looking reports about things happening in Ireland. One or two news items from the UK might be tacked-on briefly at the end.
But it is the same in the UK.
Blinkered, insular news reporting. We hear very little about what is happening in the outside world. One school shooting in the US is not wide world reporting.
I worked for 25 years or so in television, mostly in Entertainment but, early on, I was a Researcher on the BBC’s start-up teletext service CEEFAX, part of BBC TV News. This meant, in effect, being a cheap Sub Editor and, during the real Sub Editor meal breaks, being the person who, unsupervised, decided what went out.
We had Reuters and Press Association teleprinters spewing news in to us all the time and I remember one day stories coming in about massed tank battles involving (it was said) Soviet troops in Ethiopia or, I suppose, it was probably Eritrea. I did not report these on CEEFAX because the major full-scale war had been going on for months and had never been in the headlines.
In the same way, much later, the war in Liberia was almost never reported on British TV news because it went on for so long, because there were no TV reporters out there and because it overlapped with the First Gulf War.
I was thinking about this last night when I was watching vivid Al Jazeera reports on the civil war in Syria.
On the BBC TV News programmes last night – zilch, nothing, nada. Syria crops up occasionally but not regularly.
You would have thought that, with rolling 24-hour news channels, we would be getting more news, but we simply get the same news repeated every 15 minutes.
In a mainstream half hour BBC1 or ITV1 or Sky news broadcast we get, perhaps five news stories reported. Almost all are domestic UK stories.
Africa and Asia go virtually unreported.
‘Extended’ news coverage means Europe and the US.
To get regular news on Africa, Asia and Australasia, you have to watch Al Jazeera.
There is no reason why the BBC or ITN or Sky could not have a 15 minute slot every hour in which they report genuine World News. Quantity, in this case, is more important than in-depth reports.
Of course, the demand for what is happening in South America or South East Asia is not as high – unless there is a visually exciting tsunami.
I remember talking to a reporter on Granada TV’s World in Action programme years ago. He had risked his life in Nicaragua and Venezuela with bullets whizzing over his head and death threats from the government. But, he said, he knew that when his reports were networked on World in Action, they would get relatively low viewing figures… Whereas a relatively easy-to-make programme on the NHS or UK schools would get much, much higher viewing figures because those subjects touched people’s lives.
That is no reason, though, for not reporting what happens in the world.
SO IT GOES - John Fleming's blog 
interesting observation. I live in France and watch CNN International as well as Sky news (international) and whilst the coverage is still selective, Syria for example is covered every day by CNN international. CNN have a half hour programme on Africa, covering many different stories from the entire continent.
The domestic french news is as insular as you have observed but they have recently launched an English language 24 hr news channel and the coverage is extensive (well compared to the 20h domestic news which covers floods or missing persons mostly)
I think you may have summed it up perfectly in your final paragraph, news is bound by ratings, even at the BBC, often we hear “because of the unique way the BBC is funded” which to me implies we should get clear focused geographically unbiased news broadcasting, but alas we simply don’t. I personally cast a wide net when looking for news, and although the BBC bastion of British culture that it is simply doesn’t always ride high on my lists of news sources. For example, too RT news I often find myself drawn. I would also argue that the majority of the population particularly in the UK do the same, picking and choosing as they like, a smorgasbord of news if you will. So much so that we generally accept UK news programs as domestic coverage only.
I gave up on BBC, ITV bews ages ago. I didn’t even start with Murdoch news. Not only does Al Jazeera cover more of the news from around the world, and in more detail, it also finds time in the schedule for in-depth documentaries, and investigative journalism. Anyone watching the mainstream news will have no idea that in Yemen, the Arab Spring has bypassed a n entire section of Yemeni society, who, despite being able to trace Yemeni residence back at least 1500 years, are marginalised because of their African appearance, with only day to day contracts in jobs such as street cleaning being open to them.This is only one example of the type of the type of story being ignored by mainstream media.