This is a true story.
In 1989, I was in Cambodia and Vietnam.
Eleven years after that – today fourteen years ago – in the year 2000 – I had lunch in London with a chum who had recently worked for the Walt Disney company, dealing with licensing for Walt Disney in South East Asia. He told me that, in Cambodia, a government official had suggested they could turn the whole country into a Walt Disney theme park – the whole country.
After some consideration, the idea was not proceeded with, possibly because of the thought of land mines. Mickey Mouse having his legs blown off is probably not an attractive PR image.
But it is interesting that basic capitalist ideas – even then, in 2000 – were spreading across South East Asian countries.
In his South East Asian Disney hat, my chum also wanted to hire the Rex Hotel in Saigon, Vietnam, one morning for a presentation. Unfortunately, the Rex Hotel was owned by Saigon Tourism, which owned large chunks of real estate all over Vietnam and was probably second only to the government in political and economic power. This inevitably meant bureaucracy.
So, when my chum phoned to ask the cost of renting the Rex, he was called in to a meeting with the boss of Saigon Tourism. My chum arrived with his translator and was shown into a boardroom with a vast rectangular conference table where, inevitably, they were kept waiting for ages. Eventually, the bossman came in with twelve advisors, heads of departments and top executives. My chum and his small translator sat on one side of the table; the bossman and his twelve executives with briefcases and bundles of papers sat on the other side.
Remember this was not even to book the Rex. it was only to ask how much it would cost if my chum did want to book it.
Eventually, after tea and all sorts of interminable preambles, the boss of Saigon Tourism said he thought it would be a good idea if Disney opened a theme park in Vietnam. My chum explained it was not his section of Disney which was involved in the theme park side of the business: he only dealt with consumer goods licensing. He said he would pass on the suggestion but said he knew Disney took about ten years – literally ten years – to evaluate theme park possibilities. The parks were very big, very complicated to build and to run and very expensive, so decisions could only be taken carefully. But he would certainly pass on the suggestion.
“We could have a smaller theme park,” the Vietnamese tourist boss suggested.
My chum explained again that it wasn’t really his area, but he knew Disney only really thought in terms of big theme parks. However, he said, he would pass on the idea and he knew it would be considered very seriously by the top Disney theme park people.
The Vietnamese tourist boss replied: “You could just give us the rides rather than build a theme park round them.”
My chum again explained it wasn’t really his area of decision but he would pass on the suggestion.
“You could just sell us the technology for the rides and we could build them ourselves,” the Vietnamese tourist boss persisted.
My chum went through all his polite rigmarole again.
“You could just give us one ride,” the Vietnamese tourist boss suggested. “Just one ride. I have been to Disneyland. The ride we would want would be the Earthquake Ride where you go in and it simulates the feeling of an earthquake.”
My chum was a bit taken aback, but did all the polite rigmarole again about how he would pass it on but pointed out that one reason why Disney included the Earthquake Ride in their Californian operation was that California was in an earthquake zone – there was the San Andreas Fault – and, in a sense, it was educational for the children who went there whereas, in Vietnam, there were no earthquakes and no history of earthquakes, as in California, so it wasn’t quite the same.
Immediately, the Vietnamese tourist boss suggested: “We could use the sensations to simulate the effects of carpet-bombing by B-52 bombers.”
My chum never did find out the cost of renting the Rex Hotel for an afternoon.