The Women’s Equality Party, sexism, Dapper Laughs and very bad or good PR

Women’s Equality Party website

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God, if he or she exists, is a comedy scriptwriter.

Last week, a friend of mine joined the Women’s Equality Party, which writer and presenter Sandi Toksvig co-founded back in March this year. Two days ago, my friend was filling in a survey email from the party and was finding one question a bit tricky:

What do you think would help most to free our streets, workplaces and public spaces from harassment abuse?

She asked me what my answer would be. I replied:

I guess better social education at school age.

Now we jump to yesterday, when the Chortle comedy website reported a story under the headline:

DAPPER LAUGHS; I’M A FEMINIST
‘I’d say yeah, equal rights’

There was a storm in the comedy and television teacup earlier this year over Dapper Laughs’ unacceptably sexist material. As a result, Daniel O’Reilly (the real name of Dapper Laughs) went on Newsnight, the BBC TV current affairs show, to give a contrite apology, claim he was misunderstood and say he was going to ‘kill off’ the Dapper Laughs character.

A few months later, he ‘revived’ the Dapper Laughs character and just carried on as before.

Both decisions were terrible pieces of PR because they both implied or exposed blatant insincerity and rampant cynicism.

Yesterday’s Chortle piece reported an equally mis-begotten PR decision. It is an excellently written piece of journalism, so I feel justified in nicking the copyright material. It is balanced yet shows an opinion.

Steve Bennett of Chortle pointed out that “In several of his (Dapper Laugh’s) online videos he filmed himself yelling sexual comments at women in the street or from his car as he drives past. One of his tweets said that he was so annoyed with his girlfriend that he’s gonna ‘pull out his Chris Brown moves’, referring to the rapper who assaulted his girlfriend Rihanna. And his chat-up lines included: ‘Just show her your penis. If she cries, she’s just playing hard to get.’…”

The meat of the Chortle report was an interview Daniel O’Reilly gave to women’s rights campaigner Caroline Criado-Perez for On Demand News. In the video of the interview, the new Dapper Laughs DVD cover is very prominently displayed.

O’Reilly said:

“If you ask me if I consider myself a feminist, I’d say yeah – Equal rights… A big one for me is I didn’t realise… I didn’t realise how much women have to deal with sexual advances and sexual harassment on just an average day-to-day basis… I’d hate to say I was naive to do it but I didn’t know how much of a problem it was until my content about it… that I was trying to take the mick out of men being like it… until it come under so much fire I was like Really is it this bad?. I matured cos I learned about it.”

Steve of Chortle then tellingly and admirably added in the line:

“Dapper Laughs’s next gig is hosting the PRP awards for the porn industry in London tomorrow night.”

In my opinion, the On Demand News interview shows an astonishing level of PR stupidity. Apart from trying to be contrite – which is unconvincing – O’Reilly ‘explains’ his about-turn on the Newsnight interview – that he would abandon the Dapper Laughs character – by dragging in his dad having had cancer and his post-cancer-scare dad persuading him to continue with the character. All the while sitting in front of the giant DVD cover.

This is a PR miscalculation on such a vast scale in every direction – he thinks it will make him look like an OK bloke whereas the effect (rightly or wrongly) is to make him seem even more appalling.

I posted a link to the Chortle article on my Facebook page with the comment: The boy needs serious PR guidance.

Comic Daphna Baram commented:

Dapper Laughs in the interview

Dapper Laughs’s words are rather undercut by commercialism

Why? His fame and infamy and the number of tickets he sells for his show and the numbers of pieces written about him and the number of people getting their knickers in a twist about him have way exceeded whatever potential of talent he will ever ever have. He is a PR genius. What journalists need is a “how to know they’ve been fussing about a PR queen for too long”, that’s what.

… which is a very valid point.

Connected to all the above in a way that is closer than it might at first seem is that, this week, I was also told by an acquaintance that his (the acquaintance’s) friends intended to heckle a comedian whose shows espouse political views they find obnoxious.

I was asked: “What do you think?”

My texted-back reply was:

It is always a bad idea to heckle someone whose views you disagree with, especially if the rest of the audience has paid to see the person. You are always going to be seen as the bad guy, whether your opinion is right or wrong. Because it is against freedom of speech. Anyone is entitled to say anything within the law. Anyone is entitled to say most Frenchmen eat babies. If you argue with them before or afterwards, that is OK but, if you try to stop them expressing their legal opinion, that is inherently anti-democratic bordering on Fascism. Objecting to a book is OK. Burning all copies so no-one can read it is preventing freedom of speech. Freedom of speech includes the right to say repugnant but legal things. The path from interfering with someone speaking their views out loud by attempting to shout them down and the Charlie Hebdo attack is not actually that far logically.

Which, as I said, is more connected to what is above than might first appear.

From the little I have seen of Dapper Laughs, I have no opinion which I would strongly argue. But he seems appallingly, unacceptably sexist and tries to excuse it with rampant, naive insincerity.

On the other hand, I would defend his right to say anything he wants, defend his right to make comedy out of anything he wants.

Going back to the beginning of this blog…

What do you think would help most to free our streets, workplaces and public spaces from harassment abuse?

I guess better social education at school age.

The perfect way to heckle something you don’t agree with

The perfect way to heckle something you don’t agree with??

But not censorship.

Freedom of speech includes the right to say repugnant but legal things.

The irony of course – as you will have noticed – is that, in saying I think Dapper Laughs has done bad PR, I have publicised him. So Daphna Baram may be right.

We live in an imperfect world.

God, if he or she exists, is a comedy scriptwriter.

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Filed under Censorship, Comedy, Politics

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