The Edinburgh Fringe: How to win a Malcolm Hardee Comedy Award

The Malcolm Hardee Awards, with ‘Million’ award in middle

Well, the best way to win an Award and to honour Malcolm’s memory would be to lend me £500 and not expect to get it back but, if you are more vanilla in your Award approaches, the first thing is to know is what the fuck the awards actually are.

There are three and they are given in memory of the late Malcolm Hardee who was, according to The Guardian, the “patron sinner of alternative comedy, renowned for his outrageous stunts”. The Daily Telegraph called him “godfather to a generation of comic talent” and, in their 2005 obituary, the Independent said he was “the greatest influence on British comedy over the last 25 years”.

I know the last quote must be totally true because I wrote the obituary myself and included that phrase on the basis that future lazy journalists would simply blindly copy it.

The current three annual, increasingly prestigious Malcolm Hardee Comedy Awards are:

THE MALCOLM HARDEE AWARD FOR COMIC ORIGINALITY

The Malcolm Hardee Comedy Award with Edinburgh Castle behind

Malcolm Hardee Award for Comic Originality

Basically, we have no idea what we are looking for. If we did know what we were looking for, we would be able to define it and it would not be original. But the award is for a performer not for a show and one producer who approached me this year touting a “family friendly” children’s show was wide-of-the-mark on almost all counts. Malcolm was known for having the biggest bollocks in show business and for showing them to everyone at the drop of a testicle. On stage, he was not family friendly.

Past winners of the award have been Reggie Watts, Doktor Cocacolamcdonalds, Edward Aczel, Otto Kuhnle, Robert White, Johnny Sorrow, The Rubberbandits, Adrienne Truscott, Candy Gigi and Michael Brunström.

THE ACT MOST LIKELY TO MAKE A MILLION QUID AWARD

The Act Most Likely Award awaits its fate in Edinburgh this morning

For Act Most Likely To Make A Million Quid

Well, the title says it all, really.

The judges have to take a wild punt on who may survive the vagaries of – and triumph over the good and bad luck inherent in – a comedy career to attain seldom-attained financial success.

There is no point anyone approaching us to suggest themselves. If we think you are likely to fulfil the future requirement and win it, that’s our call, not yours.

Past winners have been Bo Burnham, Benet Brandreth, Trevor Noah, Luisa Omielan and Laurence Owen.

THE CUNNING STUNT AWARD

Desperate pose with Malcolm Hardee Cunning Stunt Award

I pose with the Malcolm Hardee Cunning Stunt Award

This is the one the press like. It is for the best CUNNING stunt promoting a Fringe performer or act or show.

But pay close attention to the inclusion of the word ‘cunning’.

Riding an elephant painted pink down Princes Street and inviting the press is a stunt but it is not a cunning stunt.

This award was started when comic Gill Smith sent me an email saying she was nominating herself for the Malcolm Hardee Award on the basis that her email to me allowed her to legitimately put on her posters and flyers “Malcolm Hardee Award Nominee”. She said she thought Malcolm would have approved. I thought he would too and started the award.

The winners have been:

GILL SMITH – for that initial piece of chutzpah.

LEWIS SCHAFFER – for convincing several publications that he was the new sponsor of the (formerly Perrier) Edinburgh Comedy Awards for £99 and that his mother and agent would be on the judging panel.

STEWART LEE – for successfully encouraging people to vote for little-known Japanese act Frank Chickens in a poll for Best Fringe Performer despite the fact they were not performing at the Fringe. (As a result of the publicity, ironically, they did perform at that year’s Fringe.)

KUNT & THE GANG/BOB SLAYER – for getting fans to put stickers depicting penises on the posters of rival acts to promote Kunt & The Gang’s show. Personally, I never liked the original stunt but Bob Slayer, Kunt’s promoter, kept the publicity stoked-up and refreshed for so long in so many ways it became a work of PR art.

STUART GOLDSMITH – for a series of YouTube videos about Fringe censorship of the title of his show Prick.

BARRY FERNS – for printing and distributing around Edinburgh fake copies of Broadway Baby which gave his show 6-out-of-5 star reviews and reported that his show had been nominated for the Fosters Comedy Awards, in both the main category and the newcomer category.

CHRISTIAN TALBOT – for using his 12-year-old daughter Kate to go up to strangers, looking sad, ask them “Have you seen my daddy?” and, if they said “No”, handing out flyers to them.

MATT ROPER – for hacking into the Facebook account of Malcolm Hardee judge & Scotsman reviewer Kate Copstick and posting fake messages – purportedly from her – “bigging himself up”.


Jay Handley’s Cunning Stunt contender

Jay Handley’s Cunning Stunt

This year, there have already been two arguably worthy contenders for the Cunning Stunt Award – though that is no guarantee they will get nominated – There may be better as-yet unpulled cunning stunts.

Jay Handley has launched an online change.org petition to get the Oxford English Dictionary to change the spelling of ‘Religion’ to ‘Relgion’.

His basic argument is that “For too long people across the country have been spelling ‘religion’ in a manner that is unacceptable to people who have ordered 5000 flyers for their Edinburgh Fringe show with it spelled ‘relgion’ in the main copy of their blurb.”

John Robertson’s stunt

John Robertson’s Cunning Stunt

Meanwhile, there is an online Huffington Post piece by John Robertson lauding the “Ten Best New Comedians” at the Edinburgh Fringe.

Number One is John Robertson and the other nine also contain references to John Robertson and his Fringe comedy show.

It is, in a way, a combination of Barry Ferns’ stunt of publishing a fake edition of Broadway Baby and one of Malcolm Hardee’s most infamous stunts where (with Arthur Smith) he wrote a review of his own Fringe show and conned The Scotsman into publishing it under the byline of their own comedy critic.


The judges for this year’s Increasingly Prestigious Malcolm Hardee Comedy Awards Show (that is the way it is billed in the official Fringe Programme) are:

MARISSA BURGESS
Freelance comedy critic, lover of all things weird and an inveterate streaker. This Fringe she will be criticising comedians for The List and Fest.

KATE COPSTICK
Chief Comedy Critic of The Scotsman and Scotland on Sunday. Loudest member of various judgely huddles from the Perrier Award to Home Made Pickle of the Year at The Parrot in Forest Green and author of The Illustrated Guide to Sapphic Sex.

BRUCE DESSAU
Comedy Critic of the London Evening Standard, editor of website beyondthejoke.co.uk and author of biographies of Rowan Atkinson and Reeves and Mortimer.

JOHN FLEMING
Handsome, debonair fashion icon. “The Boswell of the alternative comedy scene” (Chortle) Co-host (with Kate Copstick) of the Grouchy Club’s weekly podcast and its live shows at the Fringe.

JAY RICHARDSON
Freelance journalist for The Scotsman, Chortle, The Guardian, Independent, Sunday Times, Metro, BBC, Channel 4 etc.

CLAIRE SMITH
Freelance journalist, reviewer and feature writer for The Scotsman. Fringe lover, cabaret freak, arthouse baby, catastrophe thinker, water rabbit.


The Increasingly Prestigious Malcolm Hardee Comedy Awards Show takes place at the Ghillie Dhu in Edinburgh on Friday 26th August and MC Janey Godley should be introducing music by (but one can never be sure at the Fringe):

Bob Blackman’s Tray
Ursula Burns
Kate Copstick
Elvis Corpsley: The Zombie Elvis
Brian Damage & Krysstal
Candy Gigi
Kunt & The Gang
Lynn Ruth Miller
Laurence Owen
Ariane Sherine

The show will also include the announcement and presentation of this year’s awards, the annual Scottish National Russian Egg Roulette contest and the presentation by Edward Hobson of Ed at Last’s new FirstMinute Awards for the best first 60 seconds in a Fringe comedy show. The fact that the long-running, formerly Perrier Edinburgh comedy awards are now sponsored by lastminute.com is, I am sure, entirely coincidental.

John Ward with some Malcolm Hardee Awards for Comedy

John Ward, designer and manufacturer of the increasingly prestigious Malcolm Hardee Awards

3 Comments

Filed under Comedy, PR

3 responses to “The Edinburgh Fringe: How to win a Malcolm Hardee Comedy Award

  1. I should be won one as probably won’t be in Edinburgh due to the disorganization of organizers lol so I should be get an award for not to be there lol did I make sense 😛 ??

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