Why Richard Gadd won a Perrier Prize at the Edinburgh Fringe but justifiably failed to get a Cunning Stunt Award

Richard Gadd with his used-to-be Perrier Award

Richard Gadd with what used to be called the Perrier Award

Richard Gadd’s first words to me were: “You thought I would cancel this meeting, didn’t you, John? You thought I would be too big for you now. But I like you, John, even though everyone else doesn’t.”

He was joking.

I think.

After he was nominated for – but failed to win – this year’s increasingly prestigious Malcolm Hardee Cunning Stunt Award back in August, he texted me a message saying: “You. Are. Dead. To. Me.”

He was joking.

I think.

Yes, he was.

Yes.

We nominated him for the increasingly prestigious Malcolm Hardee Cunning Stunt Award on the basis that he had caused a buzz at the 2015 Edinburgh Fringe with his show Waiting For Gaddot – mostly because it was stunningly original but also because it was almost impossible to get in to see it because there were far more people wanting to see it than there was space in the small room he had booked at the Banshee Labyrinth venue.

So, this year, he booked his new show Monkey See, Monkey Do into an even smaller room at the Banshee Labyrinth, meaning the difficulty of getting in – and the consequent buzz – was even greater. We checked with him and he said, Yes, indeed he had booked himself into the smaller room as a cunning stunt to create more buzz.

Richard Gadd winning that ‘other’ award in Edinburgh

Richard Gadd winning that ‘other’ comedy award in Edinburgh

He failed to win our award, but he did go on to win the other main comedy prize at the Fringe – the one that is forever called the Perrier Award even though the sponsors have changed over the years.

“So,” I told him this week, “booking yourself into a smaller room was a very clever cunning stunt…”

“Well, no,” he replied. “It wasn’t a stunt.”

“You told us it was!” I said.

“No, it wasn’t a stunt,” Richard repeated. “When I visualised the show, there was only one room in the whole of Edinburgh I visualised – the Banshee Labyrinth Cinema Room. I needed a screen that was bigger than me. I needed a screen that would engulf me and engulf the audience.

“I thought: What do I do? Do I sacrifice audience numbers and money for artistic gain? And the answer was: Absolutely. I didn’t do it to create a buzz or as a cunning stunt or anything like that. It was a genuine artistic decision that I made.”

The poster image for Monkey See, Monkey Do

The poster image for award-winning Monkey See, Monkey Do

“And Monkey See, Monkey Do went on to win the Perrier,” I said. “That can be life-changing.”

“Well,” he replied, “I’ve had a lot of interest since then, but I’m not a mainstream act. It used to be, back in the day, that someone would win it and get a TV series straight away. But those days are over.

“I think now, if you win the Perrier, there is a more logical route towards the Have I Got News For Yous and Mock The Weeks. But that’s not my route either because I’m a very alternative act.

“I’m very interested in the art performance and I’m very theatrical, so those sort of (panel show) offers did not come through the door, but a whole bunch of people did get in touch who do want to work with me. Television companies and theatre companies. Writing work, drama work, stage work. And better acting auditions.

“People seem to take you more seriously. They know who you are – you’re not just a sort of underground comedian this, cult comedian that. People now know who I am and I think that’s important – and they know I take myself seriously and I’m still young – I’m 26.

“People don’t really trust people in their mid-twenties but, if you win the Perrier, if they have whittled down 1,000-odd shows in Edinburgh, it’s no easy feat to win that award. So at least I’m not being patronised any more.”

“A lot of people,” I said, “thought you should have been nominated for the Perrier last year.”

Richard Gadd wearing nob shoes to promote his Soho Theatre show

“All my other comedies have been very -in-your-face romps”

“Well, I think my work until very recently has been very polarising, very in-your-face and some people don’t like their eardums blasted or their eyes tainted with images of this and that. I think this year it set out to make a difference and to change opinions on things and it did tackle some big subjects.

“All my other comedies have been joyful romps or very -in-your-face romps but this year it set out to say something. I’ve had a challenging and complicated life in a lot of ways and this year I was tackling a subject that not many people speak about.”

“There is,” I prompted, “an autobiographical revelation in the show.”

“Yes, I use an autobiographical account in the show to reveal this information about myself. It’s an incident I went through that no person should go through and it caused a lot of turmoil and upheaval in my life, especially as a man.”

“I don’t want to give too much away,” I said.

“You can say sexual assault,” Richard told me.

“So the type of show you did,” I said, “was different this year…”

“I think the difference,” replied Richard, “was that, this year, it had a lot of heart and a lot of soul. It was trying to challenge views on masculinity. That was quite important to me. I’ve always felt I was a man but, after the incident, my masculinity was taken away from me.”

“Can I include that?” I asked.

“You can put what you like but just put me in a bloody good light, for the love of fuckery.”

“Righto,” I said.

Richard Gadd wants to challenge YOUR views on masculinity

Richard Gadd wants to challenge YOUR views on masculinity

“I wanted,” Richard continued, “to challenge the mainstream media definition of masculinity, cos masculinity needs to shift now, in this day and age of feminism and emotion on your sleeve. I feel masculinity needs to become synonymous with openness, But there is still this keeping-it-all-bottled-up masculinity; being ‘the man’.

“I bottled it up for so long because I felt it was a dent in my masculinity. That was the difficult part. But then, all of a sudden, you wake up one day and you realise: Jesus Christ! It’s just a word. It doesn’t exist.

“Your masculinity is as fickle as sexuality. These words that just cause people so much pain and don’t mean anything in the end, because boundaries are blurred. Nothing is black and white. Nothing is concrete. They’re just words, but they can cause so much misery.”

“It must,” I suggested, “have been scary to decide to talk about it openly.”

“I hinted about it in every single thing I did. Every single show I did, there were big overtones of it.”

“You seem,” I said, “very commendably serious about what you do as being art.”

“Yes, I am. I care. I kick myself if things aren’t good enough. I always try my best. If I’ve made mistakes, I will try to learn from them. I’m interested in the process of art and what it can achieve. And I’m interested in always doing things differently. You just have to keep staying one step ahead of what people expect you to do and expect you to be.”

“So what is your next step ahead?” I asked.

“I’m going to chop my cock off on stage and then eat it and regurgitate it and use it as a flute.”

“And,” I asked, “in reality?”

“I have ideas about what next, but I’ll be damned if I’m going to give them to you, Mr Fleming.”

“Would these new things,” I asked, “be like writing a different type of comedy drama or coming out of a totally unexpected trap like writing a musical?”

Breaking Gadd - Richard’s current show

Breaking Gadd: “I wasn’t doing anything different”

“I did Cheese and Crack Whores. Then Breaking Gadd the year after… and Breaking Gadd was Cheese and Crack Whores in a different setting with a different group of characters but sort of the same. Despite the fact it did well and got well-reviewed, I realised that the buzz was elsewhere because I wasn’t doing anything different. So the next year Waiting For Gaddot was a big shift in a different direction and that got the buzz.”

“Some people,” I said, “equate arty success with low audiences.”

“Yes,” said Richard, “Some people think: I like being cult. I like being not for everyone. I’m too cool for mainstream. But it’s ridiculous to think I would write a piece of work so only the cool people can enjoy it. I would like to be as mainstream as possible. But I still like to bring these off-kilter themes into the mainstream and still be challenging. You can be challenging in the mainstream: you just need to figure out how to do it. To rebel against it is wrong. Charlie Brooker is a good example of someone who manages to be quite challenging in the mainstream.

“I don’t care about money. I was brought up better than that. I don’t care about that. I would like to expand my audience size but, at the same time, get my message over and do a piece of work in the best possible way it can be done.”

“We are having a chat,” I reminded him, “to plug your Monkey See, Monkey Do show at the Soho Theatre in London, so when is it on?”

richardgadd_sohotheatre_cut

Richard trying to keep one step ahead outside Soho Theatre

“We are doing a live recording for the DVD this Saturday at 5.30pm. Then the show runs 18th October to the 12th November. That run is completely sold out already, so it will probably be back in the New Year.”

“So this blog is completely pointless,” I said. “You don’t need the publicity.”

“No, I don’t,” agreed Richard. “But I like talking to you, so that’s fine.”

I do not think he was joking.

But who can tell with comedians and actors?

Richard Gadd talked calmly yesterday of comics and strippers

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Filed under Comedy, Drama, Sex, Writing

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