PR Max Clifford and celebrities’ secrets

‘Disgraced PR man’ Max Clifford died in prison yesterday, serving a sentence for sex crimes. But I doubt if we have heard the last of him, because people can tell their stories now. And there is a risk he himself might have more stories to tell.

Stories about him abound.

For example, he used to go along to the after-show get-togethers of at least two major TV broadcasters with two, sometimes three, lovely young ladies and chat to producers, directors et al.

Let’s say he went with a blonde, a brunette and a lady of colour. People have different tastes.

And afterwards, well…

What happens happens.

Sometime later, in the general way of his work, he might invite a TV producer – let’s say one of the people he schmoozed with after the TV shows – along to his office to discuss future prospects.

When the producer arrived, Max would be sitting there in his office chair and, behind him on the wall, there might be framed photos of the producer is sexually compromising situations with one or more of the girls he had met through Max. Alright. having sex in well-shot photos taken without the producer’s knowledge.

The photographs were never mentioned by Max in his chat with the producer but it would come as no surprise if one or more of Max’s clients appeared later in one or more of the producer’s shows.

Part of his job was getting publicity for his clients – as in the (totally untrue) Sun headlines about comic Freddie Starr eating a hamster and MP David Mellor having sex in a Chelsea football strip.

But another job of the top PR man, of course, is to keep his client’s name OUT of the newspapers if there is some scandal or imminent scandal brewing.

And it would be not unreasonable for a worried client to go to Max with a plea to avoid bad publicity and/or get damage limitation.

In such a situation, of course,  it would be perfectly reasonable for Max to ask the client to tell him details not just of what they wanted to keep out of the press in this specific case but of ALL other possible scandals which might also get dredged up by any newspaper.

So he knew not just scandals that the press sniffed around but many of the scandals hidden in major celebrities’ closets that no-one had any idea existed.

Let us hope he only kept these secrets in the back of his mind and never wrote any of them down for future use.

Max Clifford as seen in graffiti on a wall in Battersea in 2014

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Filed under Newspapers, PR, publicity stunts

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