Category Archives: PR

PR Max Clifford and celebrities’ secrets

‘Disgraced PR man’ Max Clifford died in prison yesterday, serving a sentence for sex crimes. But I doubt if we have heard the last of him, because people can tell their stories now. And there is a risk he himself might have more stories to tell.

Stories about him abound.

For example, he used to go along to the after-show get-togethers of at least two major TV broadcasters with two, sometimes three, lovely young ladies and chat to producers, directors et al.

Let’s say he went with a blonde, a brunette and a lady of colour. People have different tastes.

And afterwards, well…

What happens happens.

Sometime later, in the general way of his work, he might invite a TV producer – let’s say one of the people he schmoozed with after the TV shows – along to his office to discuss future prospects.

When the producer arrived, Max would be sitting there in his office chair and, behind him on the wall, there might be framed photos of the producer is sexually compromising situations with one or more of the girls he had met through Max. Alright. having sex in well-shot photos taken without the producer’s knowledge.

The photographs were never mentioned by Max in his chat with the producer but it would come as no surprise if one or more of Max’s clients appeared later in one or more of the producer’s shows.

Part of his job was getting publicity for his clients – as in the (totally untrue) Sun headlines about comic Freddie Starr eating a hamster and MP David Mellor having sex in a Chelsea football strip.

But another job of the top PR man, of course, is to keep his client’s name OUT of the newspapers if there is some scandal or imminent scandal brewing.

And it would be not unreasonable for a worried client to go to Max with a plea to avoid bad publicity and/or get damage limitation.

In such a situation, of course,  it would be perfectly reasonable for Max to ask the client to tell him details not just of what they wanted to keep out of the press in this specific case but of ALL other possible scandals which might also get dredged up by any newspaper.

So he knew not just scandals that the press sniffed around but many of the scandals hidden in major celebrities’ closets that no-one had any idea existed.

Let us hope he only kept these secrets in the back of his mind and never wrote any of them down for future use.

Max Clifford as seen in graffiti on a wall in Battersea in 2014

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Award-winning Becky Fury WON’T tell me things but WILL give you a discount

The self-effacing Becky Fury (right) with Claire Lenahan has multiple advisors on self promotion

Someone said to me the other week: “Becky Fury seems to know everybody.”

I had to agree.

Becky with her Malcolm Hardee Cunning Stunt Award in 2016

The last time I went to see the increasingly prestigious Malcolm Hardee Comedy Award winner’s Democratik Republik of Kabaret evening, her audience included The Establishment Club’s Mike O’Brien, acclaimed international graffiti artist Stik and British Alternative Comedy godfather/legend Tony Allen

“And now you are putting on The Alternative Christmas Party in Shoreditch,” I said to her yesterday.

“I’m doing two shows, John,” she told me. “One is The Alternative Christmas Party on 20th December. It’s a nice room, a really big room, a nice space for cabaret. At the Bridge Bar.”

“In Shoreditch,” I said, “So that will attract trendy IT people?”

“Hopefully,” said Becky, “spending money for their Christmas parties.”

“How much for the tickets?” I asked.

£20 via Eventbrite and on the door… But I will do a discount on the door for readers of your blog – It will only cost them £15 with the code words Becky Fury is Brilliant.

“They will be flying in from Guatemala in droves for it,” I enthused.

“And I’m also doing shows at the Cockpit Theatre,” Becky added.

“Near the Edgware Road in London,” I clarified, ever-thoughtful of my Guatemalan readers or reader. “So at the Cockpit you are doing what?”

“I don’t really want to go into what I’m doing.”

“I’m trying to create some interesting theatre. Anyway, I don’t really want to go into what I’m doing, otherwise people will just rip it off like they have in the past. I am just doing my thing.”

“That’s it, then,” I said. “Chat finished.”

“That’s it,” said Becky. “People will nick the idea.”

“Tell me the bits you can tell me,” I suggested. “When is the Cockpit Theatre thing?”

“February – the 12th.”

“What do you want to say about it? Heaven forfend that you would say anything to promote it.”

“I’ve been commissioned by the theatre to do a hybrid theatre cabaret gig.”

“What is a hybrid gig?” I asked. “Partly electric, partly petrol-driven?”

“I’ve been given a budget to create some cabaret around a theme.”

“And the theme is…?”

“They’re doing a Samuel Becket season at the Cockpit, so I have written Waiting for Guido. Which is the character in my play.”

“Guido Fawkes?” I asked.

“Yes. Precisely. It’s about waiting for a revolution that never happens.”

“Are you going to wear masks with beards?” I asked.

“No. There’s a couple of really good performers. Some of them are going to take on the theme more than others.”

“I suppose,” I said, “at this point in the blog, I should add in …she says intriguingly…

“The thing I don’t want to talk too much about…” said Becky

“If you like,” said Becky. “What I’m trying to do… Well, the thing I don’t want to talk too much about… is I’ve got three characters and they’re all gonna do monologues. I’ve got Geoff Steel, who is in The Alternative Christmas Party, and Jonathan Richardson, the guy who runs House of Idiot. There’s going to be people doing some circus stuff. And Trevor Lock is headlining.”

“As himself?” I asked.

“Well, he is playing the Sun,” Becky replied. “That’s what he’s been told to do.”

“How?” I asked.

“However he wants to interpret that.”

“This Cockpit Theatre thing and The Alternative Christmas Party,” I asked, “are they under the banner of The Democratik Republik of Kabaret?”

“No. I have been told it should be Becky Fury or Fury Productions.”

“Or just Becky Fury Presents,” I suggested. “You have to have a brand.”

“That is what I have been told by my friend who has managed to make his brand out of drawing stickmen.”

“Has The Democratik Republik of Kabaret disappeared?” I asked.

“It is on hold.”

“Until?” I asked.

“Until I find a better venue. But The Alternative Christmas Party is essentially an extension of what’s going on in The Democratik Republik of Kabaret.”

“What IS going on in The Democratik Republik of Kabaret?” I asked.

“It is a sort of Maoist state,” Becky replied. “No. It’s not a Maoist state,” she corrected herself. “It’s a bit like North Korea. So we will never really know. Journalists obviously are not allowed to investigate it.”

“My head hurts,” I said. “This Alternative Christmas Party in Shoreditch on 20th December… erm…”

Who is in the show?” Becky suggested.

“Comedians want to talk about themselves but”

“I never asked,” I told her. “By the sound of it, you are keeping schtum. It’s that odd thing about comedians – They want to talk about themselves but are perversely shy.”

“Well,” said Becky, “Lewis Schaffer is playing Santa Claus.”

“Will he win?” I asked.

“It depends which game they’re playing,” Becky replied.

“So Lewis Schaffer,” I said, “Jewish comedian, plays Santa Claus, Christian saint and symbol of pagan midwinter…”

“It is an Alternative Christmas Party,” Becky reminded me. “A Jewish Santa. With Lewis Schaffer as a sleazy Santa Claus… In the publicity, I wanted there to be a little imp with a strap-on and, in the show, I wanted to sexually assault boys, but I couldn’t find any boys who would let me sexually assault them.”

“That is hardly credible,” I said. “Anyone else in this sophisticated soirée?”

“There’s a Virgin Mary striptease…”

“By whom?” I asked.

“I believe Claire Lenahan, who is also doing some amazing comedy magic. And there is Geoff Steel, who is also doing my Cockpit show. He is a very interesting up-and-coming act.”

“When you say up-and-coming,” I asked, “into what is he rising and coming?”

“Are you trying to be sleazy?” Becky asked.

“I try,” I said. “Anything else happening after the show that evening?”

“A disco.”

“And who else is performing?”

“Oh – I am…. I am going to compere.”

“That is not mentioned on the flyer,” I said.

“According to my friend who has made his celebrity from drawing stickmen, I need to promote myself better. Am I allowed to say that?”

“I dunno. Are you?”

“I think so.”

Becky’s 2016 Edinburgh Fringe publicity flyer aided by Stik

“Stik did your Edinburgh Fringe poster last year.”

“Two years ago. The year I won the increasingly prestigious Malcolm Hardee Comedy Award. He did do that poster, so I think maybe we are going to have a collaboration next year.”

“At the Edinburgh Fringe next year?”

“Yes.”

“And the show will be…?”

Apocoloptimist.”

“Which you are trying out in…?”

Leicester in February and Brighton in May.”

“You tried out one bit in Edinburgh this year,” I said. “The bit about being in Calais.”

“Yes. Going to the Calais Jungle and, when you try to do the right thing, it goes horribly wrong…”

“Except for the lucky boy on the beach,” I said.

“You know too much,” Becky told me.

“You will have to do the full autobiographical show at some point,” I told her. “That’s what makes an impact at the Edinburgh Fringe. Laughter and tears. You were telling me some hair-raising tales from your past a few weeks ago and I was thinking: That’s a cracker of an Edinburgh show!

Becky Fury raised an eyebrow like Roger Moore.

It is an admirable skill, though difficult to divine its exact meaning.

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One of comic Malcolm Hardee’s famous stunts. The legend… And the real truth

Malcolm Hardee: a shadow of his former self

In a blog in January this year, I mentioned that Darryl, one of the squatters on the late comedian Malcolm Hardee’s Wibbley Wobbley boat, was thinking of producing a one-night-only Edinburgh Fringe play about Malcolm.

This now seems to be happening at The Hive venue on Wednesday 23rd August under the title Malcolm Hardee: Back From The Drink – two days before the last ever annual Malcolm Hardee Comedy Awards Show.

Malcolm was famous for his stunts at the Fringe. One of the most famous was writing a review of his own show which he conned The Scotsman newspaper into publishing in 1989.

In his autobiography I Stole Freddie Mercury’s Birthday Cake, he described this jolly prank:


One year, we were playing at The Pleasance venue and, as normal, when you open the first week, there’s no-one there. All the other shows at The Pleasance had been reviewed by The Scotsman newspaper. Again, we were ‘wrong side of the tracks’. They hadn’t come to review our show. I was feeling bitter. So I thought I’d write my own review for them. 

Malcolm’s stunt-laden autobiography

I got a copy of The Scotsman and picked out a reviewer’s name at random – William Cook. I talked to someone I knew who used to write reviews for The Scotsman and found out how to do it. All you do is type it out in double-spacing. That’s the trick. 

Then, with Arthur Smith, I wrote a review of my own show, put William Cook’s name at the bottom, folded it up, put it in an envelope and went to the Scotsman’s offices at about 9.00pm when all the staff had gone home and gave it to the porter. Sure enough, next day, they printed it. After that, the show was full up. 

Then The Scotsman went mad because someone told them I’d done it and William Cook didn’t speak to me for years. I don’t know why. I presume he got paid for it.


This week, I asked William Cook what he remembered of all this.

“Since it was all so long ago – I make it 28 years – tempus fugit! – I’m not sure there’s much (if anything) I can add. I’d been writing reviews for The Scotsman for a grand total of about a fortnight and I had never even heard of Arthur Smith or Malcolm Hardee – although I naturally saw them perform and interviewed them quite a bit thereafter.”

Arthur Smith this week remembered the glamour of it all

Earlier this week, I asked comic Arthur Smith what he remembered.

“The story as it is usually told,” I began, “is that Malcolm wrote his own review. Did he write it? Or was it both of you?”

Arthur laughed. “I wrote every word. My memory is that his show had been going a week or so and it wasn’t getting big houses. So he shambled into the bar one day and said to me: Oy! Oy! Do you wanna write a review of my show?… So I said: If you like… And he told me: I’ve found a way of getting it into The Scotsman. I guess he must have been buttering-up some critic and –  typical Malcolm – he had a bit of deviousness in mind.”

“Surely not,” I said.

“It only,” Arthur told me, “took me half an hour or something like that. Obviously, Malcolm wanted me to write it very favourably, but not so they would read it and say: Fuck off! That’s not a real review! It was a fairly straightforward kind of review in a way.”

This is what Arthur Smith wrote and what The Scotsman printed:


Malcolm Hardee shambles on-stage in an ill-fitting suit looking like a debauched Eric Morecambe and initiates the funniest show I have seen in Edinburgh this year.

The infamous fake Edinburgh Fringe review

Hardee delivers some gross but hilarious one-liners before giving way to John Moloney, “angry young accordionist”; his sharp and aggressive observations had the audience hooting with laughter.

Then Hardee, who looks like he lives in a bus station, introduced the open spot. On the night I went a 13-year-old called Alex Langdon did a standup routine which put many of his professional elders to shame.

But the highlight of the evening was undoubtedly Terri Rodgers, who walked on looking the epitome of a sweet old lady but then introduced her puppet friend Shorty Harris, who proceeded to tell a string of jokes that made Gerry Sadowitz’s material sound like Jimmy Cricket’s. This is alternative ventriloquising of the highest order.


Note: Terri Rogers is mis-spelled as Rodgers. Jerry Sadowitz, at that time, would occasionally and, I think, fairly randomly sometimes spell his forename as Gerry.

Brian Mulligan, who was, at that time, half of comic duo Skint Video, said last week: “It wasn’t completely gushing which I thought was very amusing.”

“That’s right,” Arthur told me. “Maybe, in a way, I should have gone: This is the greatest show ever. But maybe I thought that would alert the sub-editor or something. It was quite a good review. They didn’t have stars then but I would have given him 5-stars.

“I’d written reviews before for people. I had a column in the Guardian where I could write anything I liked provided it was vaguely arts-based and I reviewed a friend’s show – I don’t think I’d even seen it – and I just gave it 5-stars as a favour.

The former Scotsman building – now The Scotsman Hotel

“Anyway, I wrote the Scotsman review for Malcolm and, maybe two days later, there it was. I recall it really caused quite a kerfuffle. They got very upset about it.”

This week, writer/performer John Dowie told me: “I recall the editor of The Scotsman releasing one of the greatest ever closing-the-stable-door-after-the-horse-has-bolted remarks: We have taken steps to ensure that this can never happen again.

Arthur Smith’s opinion today is: “I thought they took it a bit more seriously than they really needed to. They went on about the freedom of the press. It was just a great stunt, really, though I suppose it made them look a bit like cunts… but not really.”

“Did Malcolm tweak the review at all?” I asked.

“No,” Arthur told me. “It was printed exactly as I wrote it. I would have written it by hand back in those days and he must have typed it up and handed it in.”

In fact, exactly how it was delivered to The Scotsman has got hazy in the mists of time.

Last night I talked via Skype to Woodstock Taylor in Edinburgh. She was the then-journalist who actually told Malcolm how to submit the fake review.

“How did you know Malcolm?” I asked.

Woodstock Taylor, taken  sometime back in the mid-1990s

“We had a dalliance,” she told me. “I had been dallying with (another now high-profile comedian). He dumped me, then Malcolm seized the opportunity and it seemed like a good idea at the time. We dallied for a while, then stayed friends after we stopped dallying.”

“And so…?” I asked.

“Basically,” she told me, “I used to review for The Scotsman. I was the comedy critic for several years, before William Cook got there. He took over my patch.”

“William Cook said,” I told her, “that he had only been in the job about two weeks when this fake review came out.”

“That’s right,” said Woodstock, “because I had been going to do it and then I didn’t.”

“So that,” I said, “was how Malcolm knew how to submit a review to The Scotsman. But do we now own up to the fact you told him how to con The Scotsman?”

“I think so,” said Woodstock. “It’s been 28 years. I’m not likely to write for them again. They’re not very likely to come and review my Fringe show this year. And, in any case, I have a different name now.”

Founded in 1817 – survived Hardee in 1989

“So how,” I asked, “did the fake review come about?”

“Malcolm kept coming up to me and pestering me to do a review of his show and I was trying to explain to him that I didn’t have any control over what was reviewed. I would have done him a review if it had been allowed and possible.”

“This was after you dallied?” I asked.

“Ooh, ten years after. He kept saying – about a review – Oh, come on. You can make it happen. And eventually, he got this idea and I told him how it was done.”

“He just,” I said, “put it in a tray one night, didn’t he?”

“No,” said Woodstock, “in those days, all you had to do was phone up the paper, reverse charges, and ask for the Copy Desk and then just read them the review.”

“So,” I asked, “he just phoned up and said: Ello! This is William Cook!?”

“Yeah. That’s exactly how it was done.”

“Poor old William Cook,” I said.

William Cook: now a successful author on the comedy industry

“I think it probably made him,” suggested Woodstock. “Nobody knew who he was before and everybody did afterwards.”

This made me wonder, when the editor of The Scotsman said We have taken steps to ensure that this can never happen again, what those steps actually were.

John Dowie told me: “When I mentioned it to Malcolm, he said: It’s a code number which you have to attach to the copy. But I know what it is. I gave a journalist ten quid and he told me. I could use it. But it’s somebody else’s turn now.

The last ever Malcolm Hardee Comedy Awards take place at the Edinburgh Fringe next month, billed as Aaaaaaaaaaaaaaaaarrghhh! It’s the Last Ever Increasingly Prestigious Malcolm Hardee Comedy Awards Show – and It’s Free!

One of the three awards is the Cunning Stunt Award for the best publicity stunt publicising a Fringe performer or show. There is a piece on how to win a Cunning Stunt Award HERE.

As for William Cook, he did not bear a grudge. When Malcolm drowned in London in 2005, he wrote a generous obituary for the Guardian which was headed:

MALCOLM HARDEE

PATRON SINNER OF ALTERNATIVE COMEDY,
HE WAS RENOWNED FOR HIS OUTRAGEOUS STUNTS

It concluded:

On the day his death was announced, Hardee’s friends and family converged on the Wibbley Wobbley to pour a measure of his favourite tipple, rum and Coke, into the river where he felt so at home. For alternative comedy’s patron sinner, who has been called a millennial Falstaff and a south London Rabelais, it was a suitably irreverent farewell.

(Video produced by Karen Koren of the Gilded Balloon venue in Edinburgh)

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April Fools jokes can rebound on jokers

I am doubtful I would make a good woman.

It is April 1st today and yesterday I thought about planting a story I was changing gender and wanted, from now on, to be known as Jean Fleming.

But, frankly, I couldn’t be bothered setting it all up believably and the self-publicity was not necessarily all positive.

April Fool jokes can turn and bite the begetter.

As I write this, it is 09.30am and already April 1st stories have appeared, a couple good, one bad.

At 00.25am this morning, comedy club-runner Martin Besserman posted a Facebook message saying:

An excellent idea, because it is just about believable, especially at 00.25am in the morning. I almost fell for it, because Martin is an increasingly prestigious man, or so he tells me. In any case, what you remember longer-term is Monkey Business being associated with some sort of up-market area.

That man in the white suit on the left is a hologram. Or not.

When I woke up an hour ago, I had a Facebook message from Dan Berg of go-getting comedy streaming company NextUp saying:

Hey John, Hope all’s well! I remember you sat in the front row for our gigs so thought you might like this – a lil bit of NextUp technology which launched today so the front row is never too far away… http://lologram.co.uk

It was touting a new concept in which you can project video holograms of comedians in any location.

Exactly the sort of thing he and NextUp might do and it projected a PR image of a futuristic forward-thinking company. A comedy hologram called Lologram sounds like a great name. Good PR for NextUp.

Detailed but backfiring?

I also received an email from the Edinburgh Fringe which announced that they are building a roof to cover the area of the Royal Mile sponsored by Virgin Money… and they want you to fork out money to crowdfund it… So they have a financial sponsor (Virgin Money) and they want punters to help finance the financial sponsor.

A good April Fools joke – maybe – but one which rebounds as bad PR for the Fringe, given that it makes you wonder yet again what Virgin is actually sponsoring. Not the Fringe Programme, where a 40-word entry costs £300-£400 for 40 words and costs an arm-and-a-leg for a quarter page ad.

The seed is also planted in your brain (even though you know it is not true) that Virgin Money are calling themselves sponsors but do not have enough money and are asking ordinary people for crowdfunding to make what they do seem better.

April Fools jokes should be jolly, but not leave a funny PR taste in the mouth or egg on the face.

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Mobile phones, Carphone Warehouse, dodgy deals and terrible PR in the UK

So, this week I bought a phone from mobiles.co.uk (part of Carphone Warehouse).

When you clicked on the links, the advertised £60 upfront cost was actually £94.99.

Still a decent price, so I bought it.

Now they have taken £95 from my account.

Dodgy dodgy dodgy.

Silly literal penny pinching!

And horrendous PR.

se_60_mobilescouk

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Debenhams’ Black Friday discounts = dodgy dealings and PR disasterama

I’ve said it before and I will say it again.

Oh yes I will.

What is the point of having a blog if you can’t have a moan?

UK department store Debenhams are giving 20% off lots of items because it is Black Friday and – if you have a Debenhams credit card, as I do – you get an extra 10% off this week with a SAVE AN EXTRA 10% voucher.

Yippee!! You might think.

Debenhams’ card voucher

But do you get an extra 10% off?

Well, no you don’t.

For the sake of easy mathematics…

If you buy something with a display price of, say, £100 and have 20% + 10% off, you might expect to pay £70.

Not at Debenhams.

Because the “extra 10% off” is actually off the 80% price after the 20% has been deducted.

So, in fact, you don’t get a 20% + 10% reduction off the original price. You get a 20% + 8% reductiion.

This is all perfectly legal because, on the back of the voucher on line 8 of the small print (line 12 of 15, if I’m being pedantic) it says: “An extra 10% will be deducted at the till after any relevant discount is applied.”

The back of Debenhams’ card voucher

The back of Debenhams’ dark and dodgy discount voucher

It does not make any earth-shattering financial difference, really.

But it does mean that Debenhams’ attempt to court a good PR image turns into the PR image of a dodgy second-hand car dealer.

Black marks for Debenhams on Black Friday.

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The Edinburgh Fringe: How to win a Malcolm Hardee Comedy Award

The Malcolm Hardee Awards, with ‘Million’ award in middle

Well, the best way to win an Award and to honour Malcolm’s memory would be to lend me £500 and not expect to get it back but, if you are more vanilla in your Award approaches, the first thing is to know is what the fuck the awards actually are.

There are three and they are given in memory of the late Malcolm Hardee who was, according to The Guardian, the “patron sinner of alternative comedy, renowned for his outrageous stunts”. The Daily Telegraph called him “godfather to a generation of comic talent” and, in their 2005 obituary, the Independent said he was “the greatest influence on British comedy over the last 25 years”.

I know the last quote must be totally true because I wrote the obituary myself and included that phrase on the basis that future lazy journalists would simply blindly copy it.

The current three annual, increasingly prestigious Malcolm Hardee Comedy Awards are:

THE MALCOLM HARDEE AWARD FOR COMIC ORIGINALITY

The Malcolm Hardee Comedy Award with Edinburgh Castle behind

Malcolm Hardee Award for Comic Originality

Basically, we have no idea what we are looking for. If we did know what we were looking for, we would be able to define it and it would not be original. But the award is for a performer not for a show and one producer who approached me this year touting a “family friendly” children’s show was wide-of-the-mark on almost all counts. Malcolm was known for having the biggest bollocks in show business and for showing them to everyone at the drop of a testicle. On stage, he was not family friendly.

Past winners of the award have been Reggie Watts, Doktor Cocacolamcdonalds, Edward Aczel, Otto Kuhnle, Robert White, Johnny Sorrow, The Rubberbandits, Adrienne Truscott, Candy Gigi and Michael Brunström.

THE ACT MOST LIKELY TO MAKE A MILLION QUID AWARD

The Act Most Likely Award awaits its fate in Edinburgh this morning

For Act Most Likely To Make A Million Quid

Well, the title says it all, really.

The judges have to take a wild punt on who may survive the vagaries of – and triumph over the good and bad luck inherent in – a comedy career to attain seldom-attained financial success.

There is no point anyone approaching us to suggest themselves. If we think you are likely to fulfil the future requirement and win it, that’s our call, not yours.

Past winners have been Bo Burnham, Benet Brandreth, Trevor Noah, Luisa Omielan and Laurence Owen.

THE CUNNING STUNT AWARD

Desperate pose with Malcolm Hardee Cunning Stunt Award

I pose with the Malcolm Hardee Cunning Stunt Award

This is the one the press like. It is for the best CUNNING stunt promoting a Fringe performer or act or show.

But pay close attention to the inclusion of the word ‘cunning’.

Riding an elephant painted pink down Princes Street and inviting the press is a stunt but it is not a cunning stunt.

This award was started when comic Gill Smith sent me an email saying she was nominating herself for the Malcolm Hardee Award on the basis that her email to me allowed her to legitimately put on her posters and flyers “Malcolm Hardee Award Nominee”. She said she thought Malcolm would have approved. I thought he would too and started the award.

The winners have been:

GILL SMITH – for that initial piece of chutzpah.

LEWIS SCHAFFER – for convincing several publications that he was the new sponsor of the (formerly Perrier) Edinburgh Comedy Awards for £99 and that his mother and agent would be on the judging panel.

STEWART LEE – for successfully encouraging people to vote for little-known Japanese act Frank Chickens in a poll for Best Fringe Performer despite the fact they were not performing at the Fringe. (As a result of the publicity, ironically, they did perform at that year’s Fringe.)

KUNT & THE GANG/BOB SLAYER – for getting fans to put stickers depicting penises on the posters of rival acts to promote Kunt & The Gang’s show. Personally, I never liked the original stunt but Bob Slayer, Kunt’s promoter, kept the publicity stoked-up and refreshed for so long in so many ways it became a work of PR art.

STUART GOLDSMITH – for a series of YouTube videos about Fringe censorship of the title of his show Prick.

BARRY FERNS – for printing and distributing around Edinburgh fake copies of Broadway Baby which gave his show 6-out-of-5 star reviews and reported that his show had been nominated for the Fosters Comedy Awards, in both the main category and the newcomer category.

CHRISTIAN TALBOT – for using his 12-year-old daughter Kate to go up to strangers, looking sad, ask them “Have you seen my daddy?” and, if they said “No”, handing out flyers to them.

MATT ROPER – for hacking into the Facebook account of Malcolm Hardee judge & Scotsman reviewer Kate Copstick and posting fake messages – purportedly from her – “bigging himself up”.


Jay Handley’s Cunning Stunt contender

Jay Handley’s Cunning Stunt

This year, there have already been two arguably worthy contenders for the Cunning Stunt Award – though that is no guarantee they will get nominated – There may be better as-yet unpulled cunning stunts.

Jay Handley has launched an online change.org petition to get the Oxford English Dictionary to change the spelling of ‘Religion’ to ‘Relgion’.

His basic argument is that “For too long people across the country have been spelling ‘religion’ in a manner that is unacceptable to people who have ordered 5000 flyers for their Edinburgh Fringe show with it spelled ‘relgion’ in the main copy of their blurb.”

John Robertson’s stunt

John Robertson’s Cunning Stunt

Meanwhile, there is an online Huffington Post piece by John Robertson lauding the “Ten Best New Comedians” at the Edinburgh Fringe.

Number One is John Robertson and the other nine also contain references to John Robertson and his Fringe comedy show.

It is, in a way, a combination of Barry Ferns’ stunt of publishing a fake edition of Broadway Baby and one of Malcolm Hardee’s most infamous stunts where (with Arthur Smith) he wrote a review of his own Fringe show and conned The Scotsman into publishing it under the byline of their own comedy critic.


The judges for this year’s Increasingly Prestigious Malcolm Hardee Comedy Awards Show (that is the way it is billed in the official Fringe Programme) are:

MARISSA BURGESS
Freelance comedy critic, lover of all things weird and an inveterate streaker. This Fringe she will be criticising comedians for The List and Fest.

KATE COPSTICK
Chief Comedy Critic of The Scotsman and Scotland on Sunday. Loudest member of various judgely huddles from the Perrier Award to Home Made Pickle of the Year at The Parrot in Forest Green and author of The Illustrated Guide to Sapphic Sex.

BRUCE DESSAU
Comedy Critic of the London Evening Standard, editor of website beyondthejoke.co.uk and author of biographies of Rowan Atkinson and Reeves and Mortimer.

JOHN FLEMING
Handsome, debonair fashion icon. “The Boswell of the alternative comedy scene” (Chortle) Co-host (with Kate Copstick) of the Grouchy Club’s weekly podcast and its live shows at the Fringe.

JAY RICHARDSON
Freelance journalist for The Scotsman, Chortle, The Guardian, Independent, Sunday Times, Metro, BBC, Channel 4 etc.

CLAIRE SMITH
Freelance journalist, reviewer and feature writer for The Scotsman. Fringe lover, cabaret freak, arthouse baby, catastrophe thinker, water rabbit.


The Increasingly Prestigious Malcolm Hardee Comedy Awards Show takes place at the Ghillie Dhu in Edinburgh on Friday 26th August and MC Janey Godley should be introducing music by (but one can never be sure at the Fringe):

Bob Blackman’s Tray
Ursula Burns
Kate Copstick
Elvis Corpsley: The Zombie Elvis
Brian Damage & Krysstal
Candy Gigi
Kunt & The Gang
Lynn Ruth Miller
Laurence Owen
Ariane Sherine

The show will also include the announcement and presentation of this year’s awards, the annual Scottish National Russian Egg Roulette contest and the presentation by Edward Hobson of Ed at Last’s new FirstMinute Awards for the best first 60 seconds in a Fringe comedy show. The fact that the long-running, formerly Perrier Edinburgh comedy awards are now sponsored by lastminute.com is, I am sure, entirely coincidental.

John Ward with some Malcolm Hardee Awards for Comedy

John Ward, designer and manufacturer of the increasingly prestigious Malcolm Hardee Awards

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