Category Archives: Sponsorship

The Olympic torch came to uncaring Greenwich this morning amid officials

A sign of things to come: ordinary roads blocked off by police

My eternally-un-named friend lives in Greenwich. She hates it. I understand why.

Last night, by the River Thames, there were food tents, comedy shows and a bandstand with music. A two minute walk away, we passed two men in their late 20s or early 30s standing on a street corner by Creek Road, near the Up The Creek comedy club. One was talking on his mobile phone:

Greenwich foreground; with a background in the Isle of Dogs

“The guy is testing the stuff and then he’s giving me the cash,” he said to the unseen person.

A little later, after dark, nearby, we passed by a children’s play area amid council blocks. Three boys in their late teens passed through quickly, one putting a white plastic bag at the top of the children’s slide, as if leaving it for someone to collect later.

Greenwich Council is notoriously uncaring unless you live in one of the elite streets. It is a bit like North Korea. It looks stylish on the outside but has been allowed to rot at its core by uncaring bureaucrats.

Sikhing good publicity by giving away free vegetable rolls

So I was interested to see the so-called Olympic Torch Relay pass through Greenwich early this morning. The small central one-way system in town was cordoned off with occasional single lines of partially-interested onlookers standing behind metal barriers.

The parade: policemen and officials

“It’s only three seconds of your life.” I heard one adult tell a child.

It was like a half-hearted small town parade where the people in official jackets outnumbered the onlookers and it was noticeable for occasionally smiling policemen. I was reminded of a line from the movie Get Carter:

“You were lucky. They also kill people.”

I guess the Metropolitan Police saw it as a welcome PR opportunity to try to distract from the more realistic image yesterday of the thuggish copper who killed an entirely random innocent man and got away with it despite a 12-year record of violence against ordinary people. It is rare that the left wing Daily Mirror and the right wing Daily Mail newspaper both run stories about endemic police brutality.

The Olympic shenanigans this morning were all about PR.

Forget athletics coaches: it’s all about Coca Cola coaches

There were the red Coca Cola frisbees, a gigantic red Coca Cola coach, small Marks & Spencer paper triangles with a union flag design on one side and, on the other, the slogan On Your Marks… for a Summer to remember.

People were taking photos with smart phones and iPads; the traffic was blocked by policemen on bikes.

A bemused Chinese interview beside the Cutty Sark

A man from some Chinese television company was interviewing a bemused woman beside the Cutty Sark, leaflets were being handed out for Greenwich’s Premier Gym & Health Club, a group of Sikhs were giving out free vegetable roti rolls promoting Langgar 2012 – “Sikhs serving langgar and embracing diversity”.

And, in among it all, barely glimpsed, was a small woman speeding along the road in a wheelchair holding aloft a golden Olympic torch and…

Glimpsed for a second – a man with an Olympic torch

…a minute later round the corner, there was a man in white running with the same Olympic torch. They seemed an unimportant afterthought.

Nearby, on the Thames, the looming grey warship with the attack helicopters on deck waited for any terrorist incident. Up the hill on Blackheath, the ground-to-air missile system was presumably being manned. And somewhere, atop various  South London blocks of flats, were other missile defence systems.

Shock! Amazement! Met Police killed non-one this morning

But, in Greenwich this morning, the Torch Relay seemed to be mostly an excuse for people to dress up in pink or green or red tops as wardens or volunteers or crowd-controllers and for the police to parade in yellow jackets on motor bikes.

People had come out in small numbers to see the spectacle of people organising things.

Attack helicopters and Yuppies by the Thames in Greenwich

For much the same reason, next Friday I will be watching the Olympics’ Opening Ceremony… To see how the highly-talented director Danny Boyle has spent his multi-million pound budget. And, like everyone else, just in case there is a spectacular terrorist attack live on television.

Last August I missed the English riots by being in Scotland. This year I will miss the English Olympics for the same reason.

I think the Edinburgh Fringe will have fewer sponsors and a few more laughs.

My eternally-un-named friend’s opinion?

“It’s just something else to put up with, like the weather. I don’t want to be here.”

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Filed under Drugs, London, Olympics, PR, Sponsorship, Sport

Unusual Edinburgh Fringe sponsorship deals for comedy coming your way soon

Bob Slayer – a comedian often plastered

This August at the Edinburgh Fringe, hard-drinking comedian Bob Slayer is running his Alternative Fringe venue The Hive in co-operation with the Free Festival.

It is going to be a complicated festival.

But Bob has got what I thought (for him) was the ultimate sponsorship deal – the Scottish Borders Brewery is sponsoring his venue for a six-figure sum in a five-year deal. (and supplying beer).

At least… I thought this was the ultimate piece of Fringe sponsorship…

Sex Tourist – coming with discount deals

…until Bob told me that Chris Dangerfield’s show Sex Tourist – also performing at The Hive – has gone one better and got sponsorship from an ‘escort’ agency called Escorts in Edinburgh.

According to Chris Dangerfield’s blurb: “I went to Thailand for a seven-week sex holiday. It didn’t go according to plan. Whores, drugs, guns, anal issues, ladyboys, occasional crying.”

In a legal quirk, according to Bob, “Chris Dangerfield can offer, via his sponsoring escort agency, discount deals on ‘escorts’ to publicise his show. That is perfectly legal in Edinburgh. But, due to the tight Scottish licensing laws, I cannot offer discounts on the lovely (already cheap) Scottish Borders beer which will be sold at The Hive.”

This, though, may not be the end of the odd sponsorship deals in Edinburgh this year.

Bob tells me that, at the weekend, he had news from Australia.

The Dark Room – could be bound to please

The basis of John Robertson’s show The Dark Room is… “You are trapped in a dark room. You must escape. Interactive and loud, this is the ultimate choose-your-own-adventure game… Get ready for pain, intrepid cretin!”

Bob tells me: “John sent me an e-mail saying he may have found a sponsor for his show – a bondage gear supplier!”

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Filed under Comedy, Drink, Marketing, PR, Sex, Sponsorship

Comedian Lewis Schaffer’s strange offer of Edinburgh Fringe show sponsorship

In Soho - Peter Goddard - He’s a nice guy!

Yesterday, I blogged about problems over free shows at the Edinburgh Fringe and quoted one of the most prominent free performers, London-based American comedian Lewis Schaffer.

He crops up in quite a few of my blogs.

I like to have subsidiary characters and plot threads running through my blogs so that anyone regularly reading the blogs can – or, if I were to turn them into an annual e-book, anyone reading the chronological collected blogs could – follow these threads as they develop.

I recently encouraged Lewis Schaffer to start his own blog, which means he occasionally mentions me in his blog.

I aspire to being a subsidiary character myself.

Yesterday, in his blog, Lewis Schaffer wrote about his show the previous night (pay attention, dear reader): “My personal blogger John Fleming was there last night with the ‘un-named’ woman who makes his presence bearable – actually he is a welcome sight for anyone who wishes to be loved and accepted as an artist.”

I think this has the semi-unfortunate side-effect of making me seem a little creepy but – hey! – a little creepy gets you noticed.

The other slightly odd thing Lewis Schaffer wrote in his blog yesterday was: “Peter Goddard – the man whose hair I was stroking – he’s a nice guy – told me afterward that I had the audience laughing many times but stopped them as if I didn’t like them enjoying themselves.”

Stroking a man’s hair during a gig where the comedian tries to stop the audience laughing may seem odd enough but what, you might ponder, is with the odd sentence construction: “Peter Goddard – the man whose hair I was stroking – he’s a nice guy – told me…”??

Well, this goes back to two nights ago, when I saw Lewis Schaffer’s ongoing twice-weekly show Free Until Famous in London’s Soho.

There was a man there who laughed throughout. It turned out he was this Peter Goddard.

After the show, Peter Goddard, his female friend, Lewis Schaffer and my eternally-un-named friend had a meal in Soho and Peter Goddard decided he wanted to sponsor the publicity  costs of Lewis Schaffer’s Edinburgh Fringe show in August.

Peter Goddard had thought the whole idea through before he came to the gig.

The only thing he wanted in return was that a picture of his head and his hand giving a thumbs-up sign should appear in the corner of every flyer and every poster for Lewis Schaffer’s show with the slogan “PETER GODDARD – HE’S A NICE GUY!”

He had loved Lewis Schaffer’s show that night. So did Lewis Schaffer. They both loved the fact it had been ‘uncomfortable’.

“Being in your show tonight,” said Peter Goddard, “was like sitting INSIDE The Office as opposed to sitting at home, watching The Office on TV. If you watch The Office on TV, you can laugh. If you were actually sitting inside The Office itself for real, you wouldn’t laugh. It would be very uncomfortable. Imagine going to a comedy club and not being sure if the comedian was David Brent or Ricky Gervais.”

That was what Peter Goddard said. And that was why he had enjoyed Lewis Schaffer’s show so much.

Lewis Schaffer was – of course – this is Lewis Schaffer, after all – indecisive about the idea.

“What do you get out of it?” Lewis Schaffer asked Peter Goddard.

“Nothing,” Peter Goddard replied. “It’s just funny… and I’m a nice guy.”

“It would have to be a photo of you with a cheesy grin,” I suggested, “like you were recommending a hamburger or a washing machine in some naff 1950s ad.”

“Yes, yes,” agreed Peter Goddard.

“I flyer for myself in Edinburgh,” Lewis Schaffer said. “People are going to ask me a thousand times – five thousand times – who you are and what you get out of it. It’ll drive me crazy talking about you and not talking about me. I hand out 5,000 flyers in Edinburgh.”

“You just say,” I suggested. “Peter Goddard – He’s a nice guy… That’s all I am contractually allowed to say.

“What do you do?” Lewis Schaffer asked Peter Goddard.

“I’m a project manager for banks,” Peter Goddard replied.

Lewis Schaffer looked at me. I looked at Lewis Schaffer.

“I think it’s a great idea,” I said.

Afterwards, I asked Lewis Schaffer, “How long have you known him?”

“I’ve met him twice but I only remember meeting him once. Maybe more. But I don’t remember. I don’t know why he chose me.”

I opened my mouth to say something.

“I don’t know,” said Lewis Schaffer.

“It’s a great idea,” I told him. “It will get you attention and get your posters and flyers talked about, like Cockgate. Well, not quite as much as that.”

“As what?”

“Cockgate.”

“Ah…”

Lewis Schaffer pondered this for a few long seconds.

“Do I want that?” he asked me.

“Yes,” I told him. “It’s at least worth two-inch pieces in three or four newspapers or magazines during the Fringe.”

“Ah,” he said.

We said nothing for a few long seconds.

“Even saying No comment to 5,000 people would drive me crazy,” he said. “I want to be talking to them about Lewis Schaffer.”

We said nothing for a few long seconds.

“Tomorrow I could contact MegaBus,” Lewis Schaffer eventually said, “They could be my tour sponsor. Peter Goddard could sponsor my Edinburgh Fringe publicity and MegaBus could sponsor my Free Until Famous tour…  £1 Until Famous.”

“But,” I suggested, “maybe you don’t get people with disposable incomes taking the MegaBus. Are they your target audience for comedy shows where you want people to give you as much money as they can at the end of the show?”

“You’re not going to see famous people take the coach,” said Lewis Schaffer “£1 Until Famous… In New York, I got free Oliver Peoples glasses for travelling by bus. They are the glasses of choice of American psychos.”

“Have you stopped drinking?” I asked Lewis Schaffer.

“I’ve stopped drinking,” replied Lewis Schaffer.

“What about Peter Goddard?” asked my eternally-un-named friend, as the three of us walked through Soho.

“He’s a nice guy,” said Lewis Schaffer.

“It’s a start,” I said.

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