In response to yesterday’s blog about the chaos surrounding the shooting of IKEA’s latest TV commercial, rock ’n’ roll comedian Bob Slayer sent me this fine example of how other people’s incompetence can make you money… I highly recommend watching the video he mentions.
Bob says of yesterday’s blog:
I have had similar ‘fun’ times with advertising agencies and, one year, made quite a lot of cash out of a German agency on a campaign for Shockwaves hair gel.
They really liked some videos I had made for the Japanese band I was managing – Electric Eel Shock – and so they flew me and a crew out to Japan to make some more. We had a lovely time and did a load of filming for a TV series called How 2 Fish Rock & Roll Style…
When we got back to the UK and all the money had been spent, the ad agency suddenly told us that Shockwaves could not use any advertising with live or even fake fish in it.
Proctor and Gamble, the company who owned Shockwaves, had a company-wide rule that no animals could be used in their marketing – the reason being that they didn’t want to rattle the cages of any animal rights campaigners. They already had enough problems because of the amount of shampoo they claimed that they needed to squirt into rabbits’ eyeballs on a daily basis just so that we can have a squint-free shower in the morning.
When it came to the ad agency settling my invoice, instead of paying me the remaining 25% I was due, they paid me 100% – which I kept as a cancellation fee.
We were only one part of a bigger campaign – all of which had to be binned because the ad agency guy had not got it cleared by the client before starting to spend money.
I think the agency had to carry all the costs and the guy behind it got the sack…
Here is one of the videos we made with Electric Eel Shock for How to Fish Rock & Roll Style. As you can see, we were mostly pissed and high when making them.
We took all mention of Shockwaves out of the other videos – but I liked it in this last one, so I left it in and added a cheeky disclaimer at the end.
They asked me to take it down but I ignored them…
But enough of Bob Slayer.
Can I point out that Electric Eel Shock provided a lot of the music for last year’s culturally significant movie Killer Bitch and that they and Bob Slayer appeared in the film? Bob was killed by having his head smashed in. One of the band members was killed by having a fish stuffed down his throat.
He likes big fish.
He enjoyed filming the sequence.
Just thought I’d mention it.
Normal blogging will resume tomorrow.