Do some Edinburgh Fringe acts screw themselves by advertising their shows?

Street art at the Edinburgh Fringe in 2012 probably told a home truth beyond the prevailing weather

Yesterday, I took part in a recording by Simon Caine, he of the Ask The Industry podcast. It is online HERE.

It was nominally about comedy awards at the Edinburgh Fringe and the participants were Steve Bennett (Chortle Student Awards), Kate Copstick (Malcolm Hardees and formerly Perriers), Bruce Dessau (Malcolm Hardees and formerly Perriers), Barry Ferns (the Barrys), Hils Jago (the Amused Mooses) and me (the Malcolm Hardees).

It turned into a discussion of the Edinburgh Fringe in general and I did not contribute much, but one thing I did mention was the giant show posters which appear all over Edinburgh during August. My point was this…

Sometimes in London you see massive posters in prime roadside sites and on the tube promoting TV programmes.

These are NOT paid for from the budget of the TV station’s Promotion Dept which publicises programmes. They are paid for by the TV station’s Marketing Dept which is responsible for selling the station itself to advertisers.

The primary object of these ads is NOT to increase the audience of the TV show being advertised. The object of these posters is to let advertisers know that the TV station is a successful, confident, currently buzzing one and that they are prepared to spend big money on promoting their programmes in prime sites and that, therefore, the station itself is a good place for an advertising agency to pay for positioning ads for their clients.

The target audience is not the punters. It is the advertising industry itself.

In the same way, massive street ads at the Edinburgh Fringe promoting shows are pretty certainly not a financially sensible way to get extra bums-on-seats.

Balancing the cost of the advertising against the number of extra punters likely to buy tickets, these massive ads probably each lose the act a lot of money.

These big ads have two main purposes. One is to say to the media – press, TV and radio – that some promoter, manager or agency has sufficient confidence in this particular act that they are prepared to splash out on this big publicity. And, more important, these posters show which promoters, managers or agencies are the alpha males in the Fringe jungle.

In effect, the promoters, managers or agencies tell their acts that these giant ads will ‘big up’ both them and their show. But, in fact, the acts (because the performers are the ones actually paying) are forking out to publicise and ‘big up’ their own promoters, managers and agents.

There may be collateral publicity for the acts, but it makes no financial sense in terms of getting bums-on-seats for their shows.

A lesson in life at the Edinburgh Fringe.

You get screwed from all angles.

People are hypnotised by complexity and they confuse novelty with creativity

Dave Trott gave his lecture today at the LSE

Stealing ideas is not always necessarily wrong.

Well, not stealing exactly. More like borrowing.

While giving credit where credit is due.

Well, that’s what I tell myself.

Which is my lead-in to quoting part of the fascinating lecture I attended today at the London School of Economics.

The lecture was titled One Plus One Equals Three: A Masterclass in Creative Thinking and was given by advertising man Dave Trott, who co-founded three major ad agencies – Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith.

He was part of the creative team behind the ads Allo Tosh, Got a Toshiba?… Holsten Pils refreshes the parts other beers can not reach… Ariston and on and on… and the Cadbury Flake ads.

I can do no better that quote his introduction to the lecture.

---

What I’m going to talk about is specifically creativity in advertising, but it’s creativity which works wherever you find it. Edward de Bono, the man who invented lateral thinking, said: There are a lot of people calling themselves creative who are actually mere stylists.

Real creativity isn’t what you call creativity. Real creativity isn’t in art galleries. Real creativity isn’t in design museums or copywriters or what they call creative departments. Real creativity is a function of how you do your job in a surprising manner. Real creativity looks really obvious after you see it, but you couldn’t see it coming beforehand; you couldn’t get there logically.

As Edward De Bono said: Most people can’t tell the difference between style and creativity…

What’s happened to British creativity is it’s become hypnotised by complexity. Everybody’s confusing novelty with creativity.

If it’s new – if it’s a new app, if it’s a new piece of technology, a new piece of kit, a new way of doing animation – it must be creative. 

Well, no, usually it isn’t. That’s shopping, That’s fashion. That’s not creativity.

Creativity is looking at something everybody else has looked at and seeing something nobody else has seen. I saw it described as:

A talent can hit a target that everybody else can see. Genius can hit a target no-one else can see.

---

Dave Trott was giving the lecture to publicise his new book One Plus One Equals Three: A Masterclass in Creative Thinking.

I do not know Dave Trott.

I have not read his book.

But, on the basis of his lecture today, I suspect it is exceptional.

He also writes a blog.

There’s a lot of that about.

OTT Southwark Council officialdom threatens Martin Soan’s comedy club and reprimands Bill Bailey’s ex-roadie

THIS BLOG HAS BEEN TEMPORARILY REMOVED FOR LEGAL REASONS UNCONNECTED WITH ME

Is copywriting gross capitalism and poetry pure art? And what you can do with a cow in Phnom Penh, Cambodia.

Matt Harvey, poet of the potato

When I was in Totnes at the weekend, I met poet Matt Harvey who told me he had once made a radio programme for BBC Bristol called Beans Means Rhymes, about poetry and advertising.

“How did that come about?” I asked him.

“I had just written a love poem to a potato,” he told me.

“Why?”

“It was for a Waste & Resources Action Project Love Food, Hate Waste campaign. It was specifically created to modify people’s behaviour vis-a-vis the potato.”

“Specifically?” I asked.

“People,” explained Matt, “buy a lot of potatoes, eat a few of them and chuck the rest of them away. I was told I had to communicate in a poem that, if your potato does sprout in your storage area, you should not just chuck it away. You should peel, boil or mash it and, if you have some mash left over, you shouldn’t just chuck that away. You should put it in a bag in a freezer and have it later.”

“I would like to see what Tennyson would have done with that brief,” I said. “Why did they decide to do this in a poem and not in prose?”

“It was,” said Matt, “just someone’s very good idea to give me money to write a poem. They had a series of posters with pictures of specific food items on them and a little poem about each. The poem would contain within its crystalline purity little hints about the best way to relate to this food item.”

“How did you approach your potato poem?”

A good brief breeds effective brevity

“They gave me a really tight brief. I now include it in performances I do because it’s so interesting: I read out the brief and then the poem.

“As soon as they told me the brief, I went and wrote a little bit of a gush of enthusiasm for the potato taking into account that your love of the potato should include not wanting to waste any part of the potato.

“I found writing to a brief was just a real pleasure: to write a six line poem that says it all. It made me more confident about writing poems to order. I always thought I would never be able to do that but the more specific the brief the easier it is to do, really.”

“Advertising,” I suggested, “is really the same as poetry in that you are selling a concept in a very few words.”

“Yeah,” agreed Matt. “Although, in poetry, you’re often focussing on something nebulous like a feeling of rapture or a nuanced feeling – as opposed to a vegetable.”

“Do you do widespread readings?” I asked.

“I do lots of village hall gigs,” Matt told me. “Have you come across the Rural Touring Forum?”

“I only heard about it,” I replied, “a couple of months ago from mind reader Doug Segal. He should have known earlier that I would be interested.”

“The Somerset one is called Take Art,” said Matt. “In Shropshire, it is Arts & Lung.”

“Sounds like pun,” I said.

“The Devon one invited me to offer a show,” said Matt. “It goes on the menu and village hall promoters get to choose what they want. I encourage people to bring Anglepoise lamps to my gigs, because I find a few Anglepoise lights will adequately light me and it’s really quite atmospheric.”

When we thought we had reached the end of our chat, Matt checked the messages on his mobile phone.

“Ooh!” he said.

“What?” I asked.

“There is some interest from a local snack manufacturer,” he said. “They want to talk to me about being creative with their foodstuff.”

“You are obviously a culinary cult,” I said.

“I was once a question on The Weakest Link,” Matt mused.

“Why?” I asked.

“Because I was the official Wimbledon poet,” he replied.

“The London borough?” I asked.

“The tennis championships in 2010,” he replied.

“You stood up in the crowd and declaimed poetry?” I asked.

Matt read his Wimbledon poetry on BBC News

“I blogged poetry,” he explained, “and one morning, as a gimmick, I went out and read poetry to the queue. They stared at me, bleary-eyed, but they enjoyed it because they were filmed and they were excited. As soon a they saw cameras, they assumed I was important and assumed they should be excited, so they were.”

At the time, Matt told BBC News: “I have a rich inner tennis fantasy life.”

“How did you get that gig?” I asked.

“Wimbledon have had an ‘artist in residence’ for the past seven or eight years,” Matt explained. “The artist has usually been a water colourist or someone working in inks or oils. But, in 2010, they decided they’d have a poet and two enthusiastic women who had heard me on Radio 4‘s Saturday Live and who worked in the visual side at Wimbledon sold this idea to one member of the committee. The rest of the committee didn’t care either way, so they got it passed. The only thing they said to me was Don’t embarrass us.”

“So not too many references to balls, then,” I said.

“I must go,” said Matt.

And, again, we thought this was the end of our conversation, but it was not.

Comedian Matt Roper arrived.

“Did John tell you he went to Cambodia in 1989?” Matt Roper asked Matt Harvey.

“No,” said Matt Harvey.

Why would I? I thought.

“Matt has been to Cambodia too,” said Matt Roper of Matt Harvey.

“Oh?” I said. “Phnom Penh was very empty when I was there. The city had maybe only a third or a quarter of its previous population in it, so it felt very open and empty. The Vietnamese Army had left a month before, so people thought the Khmer Rouge might be back in power in a week or a month or six months. This was back in 1989. Now, from TV footage I’ve seen, I think it’s full of sex tourists and UN jeeps. S-21 was the saddest place I’ve ever been.”

Regulations to be followed at Tuol Sleng – S-21 – Phnom Penh

S-21 was the former girls’ high school which had been turned into a Khmer Rouge interrogation centre and prison.

“S-21 is still on the list of tourist sites,” said Matt Harvey, “together with the Russian market and the royal palace. And you can also pay to fire a bazooka at a live cow.”

How Doug Segal changed his image from top corporate advertising agency man to successful comedy mind reader

To help change his image, Doug Segal lost 8 stone in weight

This Saturday is Star Wars Day – May The Fourth be with you – and I am probably going to Stowmarket in Suffolk to see two early Edinburgh Fringe previews – by comedian Juliette Burton and mind-reader Doug Segal.

Both are also performing their shows at the Brighton Fringe next month.

Whether I go to Stowmarket or not depends on the carpet man from John Lewis. Trust me. You do not want to know.

But I had a chat with Doug Segal in case I do not go.

Yesterday, he told me: “Stowmarket will be the first time I’ve ever done an actual ‘preview’ as opposed to a fully-honed show, so I’m packing extra trousers! I’ve already identified a bunch of major changes I’ll be making between this weekend and Brighton – but I’m leaving them in because I want to work on other stuff and I need to try that in front of a real audience.

“The new show is called I Can Make You a Mentalist and premieres properly on 24th and 25th in Brighton, then there are about ten dates around the country, then it runs at the Gilded Balloon throughout the Edinburgh Fringe in August and it tours the country in Spring next year.”

Doug is very successful but does not have an agent.

“I’m really struggling to get an agent,” he told me.

“But you have bookings coming out of your ears!” I said, surprised. We were talking in London at lunchtime; he was on his way to Brighton to play a corporate afternoon show, then he was returning to London in the evening to play another big gig.

“I’m playing big venues,” agreed Doug. “I played York Theatre Royal two weeks ago. It’s frustrating. I’ve got 15% of an on-going business that I’m desperate to give away.

Agents’ problem with Doug’s act is they cannot categorise it

“Agents come along and say: I absolutely love what you do!

“Then they have a little think: Oh! I can’t just put it into the machine, crank the handles and it’ll fall into the normal places. I’ll have to actually think about it.

“Then all of them tell me the same thing: We adore what you do! Amazing! But it’s a lot of work for us at the moment and we’re not sure we’ve got the manpower.

“And I think: Well, I’m managing it AND doing the act, so why can’t you?”

Perhaps that might be because Doug is a better salesman than most agents.

He started off selling space to advertisers in the Today newspaper, the Daily Telegraph and the Evening Standard.

“I left advertising and did corporate after-dinner mind-reading shows for about six years,” he told me. “Then I went off and started a second career doing stand-up comedy and got to the point where I was getting regular paid middle-of-the-bills and the odd paid opener. And then I quit… because the whole point was learn how to make my act funny. So then I had a comedy mentalism act and started doing public shows and that took off beyond my expectations.”

“What first interested you in mind reading?” I asked.

“Well,” he said, “I used to fanny around when I was doing psychology at London University – Birkbeck College – I started doing party pieces. I usually tell people I was taking hard science and perverting it for tawdry entertainment. I also did some acting with a theatre company and I’d been in bands in my teens – from 14 to 19. We supported some decent bands.”

Mind reading? Who knows what is going on?

“So you had a desperate urge to be famous,” I said.

“I had that once,” said Doug. “Now I just want to make a decent living performing. I think Stewart Lee’s model is you want 10,000 people who are prepared, each year, to pay you £15 to come and see a new show.

“So I only want sufficient fame to make that happen. I would hate the level of fame where your life becomes a pantomime played out on the public stage. That would be horrific; I genuinely don’t want that.

“What happened was I had a son really, really young and needed to provide for my family and needed to get a sensible career, so I sold advertising space for newspapers and worked for an advertising agency. I learnt about persuasion, extended my repertoire of party pieces and then I had a client who bullied me into doing a show for a car manufacturer’s conference.

“It went down really well and I thought I could give this a go! I miss being on stage: I’ll give it a shot! And I sold out the Baron’s Court Theatre for two weeks and then things escalated from there.

“I was at quite a senior level in advertising when I left. I was on the board of a major agency: the third biggest agency in the UK at the time. I was one of the first people in Britain to spend money on posters in toilets. And I was one of the ad agency people developing all these LED sites you see on the roadside and in the underground.”

Off stage, Doug is an art connoisseur

“Can I say in my blog that you were very big in toilets?” I asked.

“Only in the context of posters,” replied Doug.

“What are you going to be doing in ten years time?”

“I have no idea. What I wanted to do when I left the corporate world was to effectively have an early semi-retirement. The principle was: Don’t work very often but charge an obscene amount of money when you do. That model worked right up to the Recession.

“Then my wife told me: You need to do a tour. I said No, self-funded public tours lose money. So she said: You should do the Edinburgh Fringe. I said: Absolutely not. It’s a money pit. But she talked me into it and it went really well.

“That first year – 2011 – I did ten days on the Free Fringe, picked up ten 4 and 5 star reviews and, after accommodation costs, made £350.

“Last year, I played the Gilded Balloon and the average loss you make at a paid venue is something like £8,000… But, after taking into account accommodation and everything, I only lost £102 over the full run and that was only because I had a bloody expensive screen and TV camera. If it hadn’t been for that, I would have made a decent profit.”

“So this new show…” I said. “You do a mind-reading act… Mind-reading is mind-reading. Basically, it’s the same as your previous shows. It’s the same old – highly successful – tosh.”

“No,” said Doug laughing, “I wanted to make sure it wasn’t the same old tosh. I’ve really ramped-up the comedy angle and there is a storyline. Things happen dramatically through the show. I don’t just move from one thing to another. There are ‘events’ within the show.

“It’s always been a comedy mind-reading show – there are gags and stuff – but, as well as that, there’s now sketch comedy, animation and music. The sketches I’ve co-written with James Hamilton of Casual Violence and Guy Kelly from the Beta Males.”

“Good grief,” I said.

“This year’s show,” explains Doug, “starts with a random audience member being chosen and then they do the show. They do all of the tricks in the show. I have this enormous machine on stage called the Brainmatiser 3000. It’s like my TARDIS, I guess. Stuff happens. The narrative of the show gets taken off-track. Unexpected events happen and then get resolved. Lots of physical comedy.”

“But you’re screwed on TV,” I said, “because there’s only room for one mentalist act at any one time on TV and Derren Brown is already there.”

“What I really want,” said Doug, “is for people to come out of my stage show this year and say I have really no idea what that show was. This year’s show is a Fast Show type comedy with mentalism plus a storyline running through. That’s something different. You could put that on screen and it would not be the Derren Brown show.”

The best way to flyer for an Edinburgh Fringe show – use mice and terrorists

Sameena Zehra and husband Mike in Edinburgh yesterday

Yesterday, I went to see Sameena Zehra’s totally fascinating Edinburgh Fringe show Tea With Terrorists.

Afterwards, I got talking to her husband Mike, who flyers in the street for her show.

“I’ve been a musician all my life,” he told me. “A Blues singer. My name is Dr Blue.

“I love flyering. I love the challenge of flyering because it’s a 5 or 6 second performance. It’s the time it takes for someone to walk past you. I’ve got to get their attention in those few seconds. They need to know what the show is; where it is; and I need to get them to take one of the flyers.

“I never ever give a flyer to anybody. They always take them from me. Because, if you force a flyer on someone, they will throw it on the ground. I’ve got a patter which I use. It’s got various forms. It’s about getting someone’s attention but mostly their eye contact. As soon as I’ve got eye contact, they’re going to take a flyer.”

“So,” I asked, “why am I, a passing person, going to be interested in this show by a comedian I’ve possibly never heard of?”

“Well,” Mike explained, “the show itself has got to have a very catchy title. So Tea With Terrorists... Immediately people’s ears prick up. If I get eye contact, then I have another line – where it is, what time it’s on, the fact it’s free. But, if they’re waivering and they’re still smiling as they walk away, I’ll go:

Sameena has the full backing of her husband

“No tourists or terrorists are harmed during the performance of Tea With Terrorists.

“And that’s when I’ve got them… Then you can extend that 5 or 6 second window by adding a bit more patter. Once they’ve taken the flyer, I can usually stop them and talk to them.”

“Do you say And it’s my wife?” I asked.

“I do sometimes,” he told me. “Once I’ve got them, there’s then a patter which I’ll use to talk about the show. I give them four key elements without giving anything away.”

“And they are?”

“Sameena did actually accidentally have tea with terrorists. She was nearly shot in the Green Zone in Kabul. She has got a grandmother who curses. And a friend who is frightened of sheep… Now you’re smiling,” he told me.

“If they’re not smiling by the end of those four,” he continued, “they’re probably not going to come to the show.”

“Flyering does work better,” I suggested, “if you’re a performer or a close blood relation.”

“Well, obviously,” agreed Mike, “I have a huge emotional commitment in this. I’ve watched the process develop. This show hasn’t just fallen out of the sky. It’s a writing process that’s been going on for 18 months. Sameena brought the show here to Edinburgh last year, when it was called Punching Mice.”

“Punching mice?” I asked.

“Well,” he said, “that was an even better title to sell. I just stood on the street corner yelling PUNCHING MICE! and people came up to me and asked What the bloody hell are you talking about?”

“It was an earlier version of this show?” I asked.

“Yes. There used to be a sequence in the old show about punching mice as a form of stress relief.”

Sameena Zehra and her good luck panda without Jon Snow

Later, I asked Sameena about this.

“It’s pretty much the same story,” she said, “but it’s changed and it’s tighter. When I did Edinburgh last year, I had no idea what I was doing; I was pissing in the wind and it was a steep learning curve, but it was brilliant.”

“There are only really three comedians who tell gags in this country,” I suggested to Sameena, vastly over-generalising. “Jimmy Carr, Milton Jones and Tim Vine. Everyone else is telling stories not gags.”

“Well, I’m not a punchline comedian,” she said. “I’ve been doing this for about a year and a half. I’m not a comedian yet. I am a storyteller and I will be a comedian. The new show I’m writing is much more comic, but I’ll still be a storytelling comedian.

“Tea With Terrorists is very much about fear being redundant: you have to live with joy, you have to deal with stuff. The next show I’m writing is about how we end up becoming the people we are.

“The working title is If Jon Snow Were My Dad, because I love Jon Snow and if he had been my dad instead of the emotionally incontinent parents I had, would I have been a different person? How much of our lives is inborn, how much accidental? I’m not going to say any of that directly in my show, but it will come out through the stories.

“It’s going to have lots of stories from by my boarding school days in India. I went to a school run by a Socialist headmaster and started by Henry Lawrence, who was a British army officer. He started it in 1857 for the children of British Army officers. It was very very weird.”

Sounds ideal for Edinburgh.

Beijing – An arrest in Tiananmen Square and an offer of exciting sex

The arrested men are led away by police in Tiananmen Square

(A version of this piece was also published by the Huffington Post)

I am still in Beijing.

During the night, I was talking to a girl at the top of a suburban street, telling her about the various Schneiders. There was Roy Schneider in Jaws; there was Romy Schneider sharing butter with Marlon Brando in Last Tango in Paris; and there is Dave Schneider, who I always think of as the bloke in the back window of the Eurostar train as it hurtles along in the climax of the first Mission Impossible movie.

The girl was very impressed and a friend of hers also came along to find out more about the various Schneiders.

Then I woke up.

It was a dream.

I later realised the two girls were wrong to be impressed. The Jaws film star was Roy Scheider not Roy Schneider. And it was Maria not Romy Schneider with the butter.

It was just a dream.

And this morning, as if still in a dream, it felt like I was home in London when a taxi driver took me on a 12-minute round trip in the opposite direction to where we were going, to increase his meter fare. It is what all cabbies must do the world over to foreigners in their city.

Eventually, we got to Tiananmen Square, where all access is guarded by soldiers/police at kiosks with X-ray machines. This is no big deal, really, as all Beijing’s metro stations have X-ray security machines too.

I say all access to Tiananmen Square is guarded by the efficient Chinese security system.

Except one.

I wandered unstopped and unchecked (carrying a bag) through the old Zhengyangmen (Qianmen) Gate behind Mao’s Mausoleum and wandered into the Square unstopped.

At the far end of the square, nearly opposite the Tiananmen Gate itself, men and women in red and yellow jackets offered to take photos of passers-by.

As I left the throng, four young men maybe in their late teens unfolded a large rectangular banner – red, with white Chinese letters. They smiled as I passed by. About 12-15 seconds later, there was the sharp bark of a voice.

One of the red and yellow jacketed ‘photographers’ – a particularly burly man – was shouting and, as I watched still walking away, he strode and tried to tear the banner from the four youths’ hands and scrunge it up, still yelling towards a police van about 50 feet away.

The banner had been up and visible for maybe 12 seconds. Almost no-one had seen it; perhaps only me. And I did not know what the Chinese writing said.

Four policemen strode across from their white van and marched the four young men away.

The four young men went quietly; they did not have to be held; they obviously knew it would happen like, I guess, maybe some lemmings know their jump off the cliff will not end well. But they still feel compelled towards the self-destructive act.

They strolled with the police towards the white van. The red and yellow jacketed man went back to being a photographer, accosting tourists to have their photo taken with Chairman Mao’s giant portrait on the Tiananmen Gate in the background.

To Westerners like me, this seems an example of the repressiveness of the Chinese regime. But to the Chinese themselves – obsessed with maintaining order and stability and horrified by the possibility of ‘chaos’, I suspect it could seem like benevolent paternalism.

The men and women standing and sitting around and watching what ordinary people do are, I suspect, not seen as oppressive Big Brothers but as protective brothers and sisters.

There are men (mostly men) sitting at the bottom of, it seems, all the escalators in the metro, just ‘watching’ in case an unfortunate accident happens.

Life has got much, much better for most people.

When I was here in 1984, I realised I was slightly (not much) taller than most people in the street. I got looks. But people did not notice my height, skin colour and different clothing if I walked at the same, slower pace that they did.

In 1984, the Beijingers walked slower than people did in London. Now, in 2012, they do not. Maybe I have slowed down (always a possibility) but I think they do walk faster. And they have taken advertising to their hearts.

It is everywhere. Including on the moving rubber handrails of the escalators in the metro.

And I was very impressed by a very inventive way of advertising on the walls inside the metro tunnels as the trains speed between stations.

As the train carriage speeds by through the dark tunnels, on the black walls are a series of pictures which appear to be one static image as seen from the fast-moving train. I guess it must be like a flick book. Your eyes see a lot of the same picture repeated and your brain sees one static picture. Occasionally the image changes. I have never seen anything like it, although someone later told me there is one of these ads in the Heathrow Express tunnel into London Airport.

Meanwhile, watching TV back in my 13th floor Beijing hotel, I continue to be amazed that BBC World’s TV reporter  is still allowed to remain inside North Korea. He contrasts what he is being shown by North Korean officials with the real North Korea glimpsed by the BBC cameraman through train and coach windows. Simply the phrases he uses in his reports – “Few outside would recognise this as prosperous” and “totalitarian control” would surely merit the North Koreans throwing him out?

Tomorrow, I fly to North Korea.

I left my iPhone and iPad back in London, knowing they would be confiscated at the border.

Ten days ahead of me with no news of the outside world.

What might happen?

When I was in Laos in 1989, I missed the fall of the Berlin Wall. The first I knew of it was coming back through Bangkok Airport and seeing a week-old issue of the Sunday Times with pictures on the front page of the Wall coming down.

But perhaps I have more personal worries.

This afternoon, eating a sweet, a slice from the back of one of my teeth – perhaps a quarter inch high – came out. It seems to be part of the real tooth, not a filling. A sticky sweet was the culprit.

Tonight, I went to the Novotel to e-mail my eternally-un-named friend and ask her to book me a dental appointment when I get back home.

As I walked up to the Novotel, three prostitutes offered to have sex with me. Well, presumably each of three prostitutes, not all three together. The youngest was wearing a white coat; the others were stylishly-dressed in black, merging into the darkness and with sadder eyes. The youngest was bubbly and effervescent: “Sex,” she said to me. “Exciting sex.”

When I came out of the hotel, after sending my e-mail, there were only two of the ladies of the night standing in the same place. The white-coated young girl was still there, giggling and smiling. “Sex?” she asked. “Exciting sex?”

I went to the metro, wondering what happened to the four young men in Tiananmen Square and what will happen to Bo Xilai and his wife. Will I miss a major news story while I am in North Korea?

Digressions in British comedy and acting and a sad death in Los Angeles

I went to Hastings on Friday for the first of Vivienne and Martin Soan’s monthly Pull the Other One comedy shows there. They now have monthly Pull The Other One shows in Peckham, Herne Hill and Hastings. One laughing audience member came out at the end saying:

“I haven’t seen so many naked men since… well, I don’t think I ever have…”

I guess that will inevitably happen when you have Martin Soan, Bob Slayer and Dr Brown in among fully-clothed Simon Munnery, Sol Bernstein and Charmian Hughes, who tells me she is not (as I thought) giving up her sand dance just at the very point when she is thinking of performing next year in Australia – a land not short of sand.

Australia has sand the way my blogs can sometimes have digressions.

Nay. Nay. Thrice nay. Charmian tells me she is not giving up her sand dance but will be “rationing it due to the erotic pandemonium in unleashes on unsuspecting audience ‘members’.”

She will instead occasionally replace it in her stage routine with the ‘dance of the seven cardigans’.

The real highlight for me of trekking through Friday night traffic to get to Pull The Other One, though, was chatting off-stage to actor and now film-maker Robin Hayter, a man of inexhaustible and fascinating anecdotes.

His ubiquitous father James Hayter starred in BBC TV’s first ever sitcom Pinwright’s Progress in 1946-1947, seemed to be in every British feature film of my childhood and is perhaps most fondly remembered as the definitive on-screen Mr Pickwick in The Pickwick Papers and as the original actor who declared in TV ad voice-overs that “Mr Kipling make exceedingly fine cakes”.

I had not known that James Hayter appeared in a regular role in BBC TV sitcom Are You Being Served? nor that the Mr Kipling cake people paid him a very large sum of money indeed to drop out of the show because they felt it was too down-market a series and his appearances in it might devalue his dignified voice-overs in what they saw as their up-market cakes’ ads.

It also turned out that Robin Hayter and I had both worked with the wonderful David Rappaport. Robin was a fan of ‘Green Nigel’, the character David performed as a piss-take of children’s TV show Blue Peter when I worked on the final series of anarchic TV show Tiswas.

David Rappaport was a very highly intelligent man; a friendly, kind person and a charismatic actor who appeared in Time Bandits and many other movies. I never saw his appearances in his own US TV series The Wizard but, apparently, he was wonderful.

Like Robin Hayter, I was very shocked and very sad, when I heard that he had shot himself, depressed, in Los Angeles in 1990.

Very sad.

_____________________________________________

Robin Hayter’s video ‘pitch’ for a proposed documentary movie is HERE.

A funny thing happened to IKEA’s image at yesterday’s shambolic public relations disaster

If you don’t like long moans about incompetent ad agencies, PR people and IKEA, progress no further, gentle reader.

The words “piss-up”, “brewery”, “a”, “organise”, “couldn’t” and “in” spring to mind.

I am not going to name the top-notch comedy warm-up man and four excellent featured stand-ups who were employed to make IKEA’s next TV commercial yesterday, because it would be counter-productive to link their names to this shambolic PR disaster for the normally stylish and efficient Swedish company.

I got invited to be in the audience because a friend and I both have IKEA “Family Cards” despite having no family (look – it gives discounts and I am a Scot brought up among Jews).

The promise was a “live stand-up comedy TV production… The fun starts at 1.30pm… There’ll be plenty of refreshments and breaks provided, plus entertainment while you’re waiting for the filming of our TV ad to start.” It would last from 1.30pm to 6.00pm.

Bear in mind, dear reader, the phrase “plenty of refreshments and breaks provided”. We will return to this. It is up there high in the ranks of hype along with that jolly interview in which Colonel Gaddafi said that all his people loved him, anyone who didn’t love him was on hallucinogenic drugs jointly provided by the Americans & Osama bin Laden and no-one had demonstrated against him anywhere in Libya.

The IKEA fiasco started badly. There was supposed to be an audience of 250 or 300 (the publicity seemed uncertain which).

Instead, at 1.30pm, waiting in the icy cold outside the Riverside Studios in Hammersmith, was a queue of under 30. There was no-one from the production team to be spotted anywhere. Eventually, someone left the freezing queue outside the Riverside Studios and, with trouble, found a couple of people inside the building. They told her they had no idea when it would start but the crew were “about to go to” lunch.

At 1.45pm, freezing, after someone else had asked, the audience was taken inside the building to stand for another 20 minutes in a line by the open-plan restaurant, watching the cast and crew eating their hot lunch. About 15 minutes into this 20-minute wait, an Australian came along asking everyone to sign ‘release forms’ (no explanation of what they were – yes, I do know).

Then, at 2.05pm, it was into the studio to… yes… wait another 25 minutes while the crew finished their lunch and drinks and, by 2.45, things had been got-together enough to start… ish.

We should have known there would be a problem when the warm-up music for this family-centred comedy ad included the punk anthem “No Future” and the Australian with no microphone inaudibly explained what was going to happen to the bemused audience while loud music continued to play, drowning his words out.

At this point, I just sat back and wrote everything down, secure in the comfort that the ad agency ‘organising’ this destruction of IKEA’s public image to its loyal Family Card members was so incompetent and so unused to staging live shows to a live audience that comedy gold could only follow – entertaining for me, though annoying for the until-then IKEA-loving but now freezing and starving audience. Yup, only around 30 of them, but word of mouth is a powerful thing.

Sure enough, having employed four good comics whose daily professional job is to create situations in which audiences laugh uproariously, the show started with the four hapless comics standing in the background on the IKEA comedy set like enforced lemons while the French floor manager stood in front of them and told the audience to “laugh” unmotivated while cameras shot reactions. Sitting there, cold – both in showbiz terms and in temperature – the audience was instructed to give belly-laughs, laugh louder etc etc. Someone sitting near me said: “Maybe they think we all went to drama school.”

The ad agency had employed an experienced and excellent warm-up man (a comedian whose London circuit work and hour-long Edinburgh Fringe shows I have seen – he’s top notch). He was not, of course, used in this surreal show-starting scenario of asking the audience to laugh at nothing. The French floor manager just stood there and told people to laugh.

Lack of direction was what characterised the entire afternoon.

During the long hours ahead the warm-up man succeeded in the near-impossible task of keeping the audience responsive and the four on-set comedians did sterling work in getting audience laughs from a misconceived sexist cliché of an idea with some occasionally godawful lines.

The ramshackle concept was to mix straight-to-audience stand-up with the TV series Friends in an IKEA-built set under a large neon sign saying MAKE STORAGE NOT WAR. The misconceived and yawningly old-fashioned premise was to look at Which sex is messier at home – the guys or the girls? The gags, I think, were partly supplied by the four comedians but also, with fatal consequences, obviously also partly written by some faceless ad agency copywriter who thought he knew what jokes are. Well, OK, maybe not faceless. I’m guessing it was the young guy skulking around in the Ayatollah-like beard.

The comics tried their best with some occasionally deadly lines. The famous laughing automaton on Blackpool Pleasure Beach would have had difficulty laughing but the audience were pros. Or, at least, they did their best to pretend they had been to drama school.

The ad agency seem to have assumed they could get steady laughs over four hours from an audience for the same series of jokes repeated perhaps (I’m guessing) seven times over that four hours. The audience tried their best but it’s hard, at best, to laugh convincingly at a joke when its repeated twice or three times. The ad agency should have put together an audience from members of the Alzheimer’s Society.

Though the one thing even an Alzheimer’s audience would not have forgotten was the key phrase in the e-mails they got: “plenty of refreshments and breaks provided”.

See? I told you to remember this.

It is a key phrase because some of the audience members I talked to had left home at 11.30am to get to Riverside Studios in Hammersmith at 1.30pm, then wait until 2.45pm (with no refreshments) until the show started.

During the recording, which ended at 6.00pm, there was one break in which the audience discovered the phrase “plenty of refreshments” involved around ten apples and ten pears plus Twinings Tea, Nescafe Coffee and an unknown brand of milk. What would have happened if the expected 250-300 punters had turned up I don’t know. Perhaps the ad agency used its fee from IKEA to have Jesus on standby with loaves and fishes.

My reason for mentioning Twinings and Nescafe by name is that these are not products on sale in IKEA, so they were presumably bought by the advertising agency. The irony is that IKEA sells and provides very cheap good food and drink and would presumably have given free food and drink to the ad agency to give to their IKEA “Family Card” members.

To be honest, there wasn’t just one break, there were two. On the second one, the break in which the audience was told to go eat, drink and wee in the toilets was interrupted after three minutes (I timed it) and the audience urgently called back to their seats (abandoning half-drunk cups and apples with one bite taken out of them) “to line up cameras”. They were then not needed for 17 minutes during which time, for a brief period, all four comics were visibly eating and drinking on set in front of the seated, unfed and unwatered audience. (Not the comics’ fault; they didn’t know the audience wasn’t being given food, but the production crew should have seen and twigged what was happening.)

The whole somnambulistic shambles came to an end just before 6.00pm with increasing audience grumbling around me about not being given any of the promised food. One person said to me, “At least a ham sandwich would have been something. They are all getting paid and had food. We get paid nothing, we have to perform and we get starved for four hours.”

Despite an out-of-control production, the comics and the warm up man succeeded in the amazing, near impossible task of keeping the audience on-side and responsive for four hours. With good editing, there was more than enough material shot yesterday to create maybe five good 20-second commercials. I will be interested to see the uproarious final comic ads with the roaring audience reactions (‘sweetened’ in the sound edit suite) and happy audience faces.

The agency behind yesterday’s farrago was Mother Advertising.

They were certainly being thought of as a bunch of mothers by the IKEA Family Card-carrying audience members I was sitting among.

Except, of course, that’s not true. I thought that myself.

Ordinary punters did not think the shambles was mis-organised by an ad agency and presumably had not, as I had, checked on the release form they signed at the beginning of the afternoon to see who the ‘producers’ were. They saw it as an afternoon organised by IKEA.

So, yesterday afternoon, IKEA’s reputation was tarnished to around 30 of its most loyal customers and, as I say, word of mouth is a powerful thing.

___________________

There are later blogs by me on this subject, including this one about the audience. You might also want to follow me on Twitter  – @thejohnfleming – or Facebook.

___________________