(This blog originally appeared in What’s On Stage)
There’s been a distinct lack of publicity stunts in Edinburgh this year. The Fringe used to be full of bizarre events and admirably surreal attempts to steal a few column inches in The Scotsman. Where are the naked tractor rides, the motorcycle-riding chainsaw-jugglers and the men and women dressed as woodland creatures committing sex acts illegal in the majority of American states?
At the moment, front-runner for the annual Malcolm Hardee Cunning Stunt Award (for best Fringe publicity stunt) would seem to be Stewart Lee for his accidental promotion of the Frank Chickens who were not performing at the Fringe although, ironically, he was so successful in unintentionally raising their profile that they then made a one-off appearance (the first in 25 years) on his own Stewbilee book-promotion show.
People are at least starting to try now.
Always pro-active New York promoter Cal Wynter phoned me up to tell me Manos The Greek is going to offer to re-finance the ruined Greek economy.
Meanwhile, I bumped into Gill Smith, the 2008 recipient of (and, indeed, inspiration for) the Malcolm Hardee Cunning Stunt Award.
In 2008, she sent me an e-mail nominating herself for the main Malcolm Hardee Award on the basis that she could then justifiably put on her posters MALCOLM HARDEE AWARD NOMINEE (because she had nominated herself). She reckoned Malcolm would have approved. I agreed he would.
So we gave her a Cunning Stunt Award for best publicity stunt of the Fringe on the basis that, if we didn’t give her a Malcolm Hardee Award of some kind, she’d give herself one, thus diminishing our credibility.
This year, Gill is up here performing with her 8-month old daughter who does not take part in the stage show itself but who collects the money afterwards at Gill’s Free Festival show OCD: The Next Generation. Very difficult not to give money to an 8-month old smiling up at you expectantly.
The fact Gill is a new-ish mum is attracting other new-ish mums with small kids to her show and she reckons there might be some mileage in trying to get publicity on the basis that her show has had the largest number of audience members simultaneously breast-feeding.
Her husband has meanwhile been amusing himself by trying to (often successfully) persuade people that the baby long-pictured on the Gilded Balloon’s So You Think You’re Funny posters grew up to become the young woman bending over on the Spank! posters. Given that the Gilded Balloon is celebrating its 25th birthday this year, it is credible though deeply untrue.
Something of which Malcolm Hardee would have certainly approved: “credible though deeply untrue”.
The 2010 Malcolm Hardee Awards are announced next Friday 27th August during Shaggers.