(This was also published by the Indian news site WSN)
He usually starts his shows by saying they will be free until he is famous.
In a fortnight, he begins an eight-week run of his new show – Lewis Schaffer’s American Guide to England – at the Leicester Square Theatre (every Sunday) at £10 per ticket. Does this, as mind-reader Doug Segal has suggested, mean that Lewis Schaffer is now famous because he is charging admission? And will his ongoing Free Until Famous shows affect or enhance audiences for his paid shows?
Who knows but, last night, he lost the shirt off his back.
A woman in the audience told him she was disappointed he was wearing clothes because she had seen the publicity for his Leicester Square shows (in which he is seen, naked, under an American flag) and thought that was the show she had come to see.
So he took his shirt off and did half his show half naked,
I am not sure if this is a sign of successful publicity or fame or desperation or not.
Yesterday, I also got a publicity blurb from Irish broadcaster RTÉ which informed me that Aindrias de Staic is one of the judges on the new talent show Scór Encore starting on their TG4 channel this Sunday.
Just a few years ago, Aindrias was performing an autobiographical Edinburgh Fringe show called Around The World on 80 Quid. He had done exactly what it said in the title. When I contacted him yesterday, he told me: “You could say I’ve been appearing on all sides of the globe lately…
“Last Friday, I was appearing in the UK premiere of Songs for Amy at the Glasgow Film Festival. This week I’m in Toronto, appearing in the first ever Spoken Word Symposium at the Folk Alliance Conference in Toronto – don’t forget to say I’m performing my ‘unique brand of gaelic-hiphop’ – and this coming weekend I’m back on Irish screens as a judge on Scór Encore.
“Having been up before the judge myself many times, it will be an interesting turn-around for this Galway boy to sit in a judge’s chair. I’ll tell you more soon.”
But does all this big screen/stage/small screen work mean he is famous?
At a certain level, it must mean that.
But, as yet, people are not selling or buying Aindrias de Staic face masks or costumes.
My chum Mr Methane – the Farter of Alternative Comedy – told me yesterday that ‘officially-licensed Mr Methane costumes’ are currently on sale at the very reasonable asking price of £14.95 – a saving of £15.04. And, for only £1.99 extra, you can also buy “a realistic-looking silver glitter microphone with a black handle” to “complete the desired look”.
Does the fact a company wants to buy a licence to sell copies of your costume to the public mean you are famous?
Mr Methane told me that it set him wondering how many other UK comics market their image via costumes. Sasha Baron Cohen’s ‘mankini’ costume seems to be out there for around £5 but, says Mr Methane, “generally people’s marketing seems to be mostly via those likelife celebrity masks as opposed to a fully-blown costume.
“I myself,” confided Mr Methane, “own an Alan Partiridge mask. It was on offer in a local charity shop, unused and still bagged for 50p, so my sister bought it for me with the idea that I could annoy everyone on Christmas Day with Alan Partridge impressions.”
I think everyone in the UK would admit Alan Partridge is famous.
But he does not exist. What about fame?