Tag Archives: Ellis & Rose

Three ways to publicise an Edinburgh Fringe show without using a PR person

No 1: THE LEWIS SCHAFFER PRESS RELEASE

LewisSchaffer_poster2016

Jewish comic recommended by a Palestinian

A fortnight ago, Lewis Schaffer sent out a press release:

“New York Jewish comic Lewis Schaffer has landed a Palestinian sponsor for his five star Edinburgh Fringe show Lewis Schaffer: You are Beautiful.”

Yesterday, he followed this up with a press release headed: Lewis Schaffer to crowdfund for his hit Edinburgh Show.

It began:


New York Jewish comic Lewis Schaffer is crowdfunding for his Five Star Edinburgh Fringe show Lewis Schaffer: You are Beautiful.

In yet another attempt to come up with new revenue streams, Lewis Schaffer has entered the world of crowdfunding.

Already this year Lewis Schaffer has accepted sponsorship from a Palestinian-owned freight company that serves the Middle East, now he has set up a crowd funding site.

Benefactors of Lewis Schaffer’s campaign will get the following rewards:

Purchasing one £10 ticket gets you one ticket to Lewis Schaffer: You Are Beautiful at Just the Tonic Community Project, Five Stars in The Scotsman.

Purchasing two £10 tickets gets you two tickets to Lewis Schaffer: You Are Beautiful at Just the Tonic Community Project, Five Stars in The Scotsman.

Purchasing four £10 tickets gets you four tickets to Lewis Schaffer: You Are Beautiful at Just the Tonic Community Project, Five Stars in The Scotsman.

Purchasing ten £10 tickets gets you ten tickets  to Lewis Schaffer: You Are Beautiful at Just the Tonic Community Project, Five Stars in The Scotsman.

Purchasing 100 £10 tickets gets you 100 tickets to Lewis Schaffer: You Are Beautiful at Just the Tonic Community Project, Five Stars in The Scotsman.


No 2: ELLIS & ROSE’S BEGGING LETTER

EllisAndRoseLetter2016

Ellis & Rose gave Copstick a red letter day

This week, I was shown a red letter – literally a red letter – by Kate Copstick, the most influential comedy critic at the Edinburgh Fringe. It read:


Dear Copstick,

We’re writing this letter to try to convince you to review our Edinburgh show this year, because we can’t afford a PR person and our hard-working producer is doing our PR (and everything else) for free – but she obviously has no clout because we’ve had no press stuff in the run up to the Fringe – not that anyone really reads that bollocks anyway.

We have worked really hard on making our show this year and we think we have a chance of impressing you enough to beat the three star review you gave us in 2013.

Love x
and sexy kisses
Ellis & Rose


They added a cartoon drawing of Copstick’s head saying A FLATTERING PORTRAIT OF YOU


No 3: THE LOUISE REAY FORTUNE COOKIE

LouiseReay_QueSera

Whatever will be performed wholly in Chinese

Yesterday was my birthday.

An anonymous letter arrived with my name and address scrawled on the envelope.

Inside the envelope was a sealed red sachet.

Inside the sealed red sachet was a Chinese fortune cookie.

I broke it open.

Inside the fortune cookie was a very small piece of paper with the printed message:

Do not clip your toe nails at night,
in case you are visited by a ghost.
You must enter The Caves,
Just Up The Road at 3.20pm.
It is your destiny. Que Sera 些拉 ?

That was the message in its entirety.

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Comedy and variety in Bethnal Green + crime, stripping and porn films in Rome

Rich Rose (left, without shirt) and Gareth Ellis (right, in dress) last night

Rose (left, without shirt) and Ellis (right, in dress) last night

Things are on the up. There seem to be a rising number of comedy clubs in London which are not just putting on very samey bills of 5-male-comics-doing-stand-up. There are several now staging genuine variety nights and filling their venues.

Among them are the highly-esteemed Pull the Other One comedy nights in Nunhead and Peckham, the occasional Spectacular Spectrum of Now shows in King’s Cross and the occasional Brainwash Comedy nights run by Ellis & Rose at the Backyard Comedy Club in Bethnal Green.

I saw a Brainwash show last night, headlined by Harry Hill who, although he could be described as a straight stand-up, is considerably more weird than that.

I won’t even attempt to explain what was going on here

I won’t even attempt to explain what was going on here

Tom Ward was, I suppose, the genuine token stand-up act. Other acts on the bill were sketch trio The Birthday Girls, Neil Frost (of The Spectacular Spectrum of Now) as moustachioed Victorian ‘Gentleman Johnson’ who ended up in a boxing match with a genuinely feisty girl from the audience, Casual Violence creator James Hamilton in a double character act, Mr Susie only partially on planet Earth and Lipstick & Wax doing a standard but nonetheless astonishing magic act.

So… one stand-up, six excellent variety acts, not a dud anywhere and Ellis & Rose impressively managing to be both effective MCs and constantly anarchic in themselves.

Perhaps London comedy clubs are changing.

They certainly have to.

Joe Palermo, Italian stallion, tonight

Joe Palermo, Italian stallion, in Soho tonight

In the meantime, people are preparing potential Edinburgh Fringe shows for next year.

One of the most interesting could be Joe Palermo’s Mémoires of an Italian Stallion.

I saw an initial try-out tonight which took around 70 minutes and did not get even halfway through the story, which involves his somewhat colourful life.

From what I heard tonight and during a post-show chat at the Grouchy Club, I reckon his story might take about four hours or longer to tell – if heavily edited.

It will be interesting to see how this fits into a 55-minute Edinburgh Fringe slot. The briefest of headings would include:

  • him as a child in Italy (watching porn on TV in the back garden)
  • attempts to be a Roman teenage gigolo
  • crime and the drug trade
  • athletics
  • modelling and becoming a male stripper
  • porn movie experiences
  • encounters with ‘proper’ movie people including stories of Cinecittà, famous actors and spaghetti western people

Joe says: “The show at this stage is mainly for a male audience, however open minded women or girls are welcome.”

I told him I thought Edinburgh audiences might crucify him atop Arthur’s Seat for sexism.

But, if his Mémoires of an Italian Stallion show does make the Edinburgh Fringe in 2016, it will surely be an interesting ride.

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Ellis and Rose chat to me with Guinness hair but do not have a car made of cake

Ellis and Rose and the Guinness hair

Ellis and Rose in a Pret a Manger that is just about to close

We met at a Pret a Manger in London’s Soho.

“What are you plugging?” I asked. “Harry Hill?”

“Yup,” said Rose.

“Shall we get the plug out of the way?” asked Ellis.

“OK,” I said.

So Harry Hill is appearing in Ellis & Rose’s Brainwash Club evening at the Backyard Comedy Club in London’s Bethnal Green this coming Wednesday. The bill also includes the Birthday Girls, James Hamilton, Lipstick & Wax, Tim Renkow and Mr Susie… And Ellis and Rose.

“He’s been on before, hasn’t he?” I asked. “Harry Hill.”

“Yeah,” said Ellis, “in February.”

“I think I was there,” I said. “I have a shit memory.”

“Yeah,” said Rose, “you drew on your knee.”

“I drew on my knee?” I asked.

“Yeah,” said Rose. “We got you up on stage and everyone drew on their knees during the interval.”

“Were you heavily sedated?” Ellis asked me.

“We threw felt-tip pens into the audience,” Rose reminded me.

“No,” I said. “I don’t remember any of that at all. This Pret a Manger closes in ten minutes. Give me two bizarre anecdotes and that’s the blog done and you can piss off.”

Jon Brittain (right) with John Kearns

Perhaps I HAVE met John Kearns. I have a photo of Jon Brittain (right) with John Kearns

“The other day,” Ellis said, “John Kearns told me that I should rock up for this chat with you in a car made of cake.”

“Rock up?” I asked. “Is that what the kids on the street are saying nowadays?”

“Yes,” said Ellis. “Do you want an anecdote or not?”

“I have to insert myself,” I explained, “otherwise people might think I just slavishly copy down other people’s lines.”

“You didn’t take issue,” Ellis pointed out, “with having a car made of cake. Only with ‘rock up’. What does that say about you?”

“It says,” I replied, “that I am a man who cares about words but not about you.”

“…or content,” suggested Rose.

“…or cake,” said Ellis.

“I have never met John Kearns,” I said. “I seem to have met everyone who ever went to university with him, but never him.”

“So?” Rose asked.

“Nice hair,” I told Ellis.

“I think he looks like a half pint of Guinness,” said Rose.

Gareth Ellis with his Guinness hair

It’s Ellis: a man with a Guinness hairstyle

“Do you want some style advice?” Ellis asked me.

“Yes.”

“Get a beret.”

“Are you doing the Edinburgh Fringe next year?” I asked.

“Yeah,” Ellis replied.

“And next year,” Rose added, “we have a producer and director for the first time. Can we talk about our…”

“No,” I said. “This Pret a Manger closes in ten minutes.”

“…about what has changed,” Ellis completed.

“We’ve got new suits,” explained Rose.

“Why?” I asked.

“Most people,” said Ellis, “don’t even get changed when they do their shows. They wear the clothes they have on the street. We dress up. I know how to tie a bow tie. Not a real one, but I know how to put on a clip-on. We have to be careful when we chat to you, because you edit like a bitch.”

“A bitch?” I asked.

“A sly little dog,” said Ellis.

“You take out any nuance so that it’s sensationalist…” said Rose.

“…and make us seem like actual idiots,” said Ellis.

“Actual idiots?” I asked.

“Actual,” said Ellis.

“The new suits,” explained Rose, “were because we thought we needed an overhaul.”

Ellis and Rose in their new suits

Ellis and Rose in their new suits with a new work dynamic

“So,” I said, “given the choice of writing a new script or buying new suits, you chose the suits.”

“We’re working on it,” said Ellis.

“And, to be fair,” said Rose, “the dynamic on stage has changed. It used to be kind of aggressive and shouty. Now it’s a bit more conversational and two people having fun.”

“I think it’s less stressful to watch,” said Ellis.

“When you die,” Rose told me, “we are going to carry on your blog by ghost-writing it.”

“Just stereotypical John Fleming blog posts,” said Ellis. “so one will be Lewis Schaffer repeating his name for a whole blog – or photos of him with grey hair and black hair. It’ll be: Lewis Schaffer, Lewis Schaffer…

“And then,” said Rose, “we will do one of your diary extracts from 1927 in which you had a dream…”

“…about how it reminded you of your mother,” suggested Ellis. “And then we’ll get someone from Canada to write to us and put that in.”

“And,” enthused Rose, “we’ll get Kate Copstick to say something controversial.”

“Try stopping her,” I said.

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I was tricked on my birthday by a comic’s Cunning Stunt on Facebook

So I currently have comedy performer Matt Roper staying with me. Last night, he went off to see some Edinburgh Fringe previews at comedy critic Kate Copstick’s Mama Biashara emporium in Shepherd’s Bush.

There is a video on YouTube of Copstick plugging the Mama Biashara emporium in 2010. Things have only changed for the better.

While Matt Roper was at Mama Biashara last night, I was off elsewhere. It was my birthday.

During the evening, Kate Copstick posted this on her Facebook page:

We’ve got wonderful character comic Matt Roper visiting the emporium to see a show tonight. For those who don’t know him, he’s the man behind the vile but utterly loveable powerhouse creation of Wilfredo, of whom I had the good fortune to witness last year at the Fringe. Due to an error at The Scotsman, my review of his show only gave three stars when in fact it ought to have been a full five. He’s up at the Fringe once again this year in Routines, a new immersive comedy experience which I predict will smash the Festival this year (3.45pm at the Three Sisters). Those who haven’t seen Matt at work are highly recommended to do so. A huge comic talent.

Facebook posting that set it all off, sent from Mama Biashara

Facebook posting that set it all off, sent from Mama Biashara

I re-posted it on my Facebook accounts and thought no more about it until I got a Facebook message a little later from Matt. It said simply:

Just fraped Copstick.

I had to look this up. The online Wiktionary’s first definition of ‘frape’ was:

A crowd, a rabble.

This seemed unlikely.

The Wiktionary’s second definition was:

(Internet slang) To hijack, and meddle with, someone’s Facebook account while it is unattended.

Uh-oh, I thought.

And, sure enough, Matt had written the glowing review of himself (with the fake Scotsman stars) on Copstick’s computer while she had been off dealing with the Fringe preview in the Mama Biashara performance space.

I was not the only one who was taken in; there was widespread re-posting and Tweeting.

This morning, the real Copstick posted on her Facebook page:

So here’s a thing: Matt Roper popped by the Mama Biashara Emporium last night to pick up his typewriter. I leave him alone with my desktop for FIVE MINUTES and I wake up this morning to find FB wet with excitement over something I had apparently posted on the subject of how fabulous and talented he is and how the Scotsman stars were a misprint and should have been five. Yes I think he is pretty good and yes, to be fair, he did give me two slices of his pizza… but even John Bloody Fleming reposted the thing! Are my posts usually so fulsome in their praise? Well, I will be going along to see Routines (see place and times on ‘my’ previous posting) and it had better be FUCKING BRILLIANT, Roper!

A few hours later, Copstick posted:

They are still sharing Matt Roper’s fucking fake fucking fabulous fucking posting on my page about him and fucking WilfuckingFredo and RouFuckingTines. WTF.

Copstick is mellowing with age.

http://www.amazon.co.uk/Wilfredo-Unchained-Live-California-Explicit/dp/B0100E56JA

Matt strangely forgot to plug that his alter ego has a new album out – Wilfredo Unchained: Live in California

Matt just did this publicity stunt on a whim; there was no advance planning. But it is a thing of beauty. A contender (I would think) for this year’s Malcolm Hardee Cunning Stunt Award.

It did not just publicise Matt and his show but did so by making people not only fall for a con (as I did) but setting it up so that other people did the real work – all the people who were taken in and re-posted and re-Tweeted the initial frape.

It also, in this year – the tenth anniversary of Malcolm Hardee’s death – managed to doff a hat to one of Malcolm’s own legendary Edinburgh stunts. The one in which he and Arthur Smith wrote a glowing review of Malcolm’s Fringe show and submitted it to The Scotsman under the name of William Cook, the newspaper’s own highly-esteemed comedy reviewer – and it was, indeed published.

Matt’s stunt was almost better than this, in that he did not even have to write a fake review of his own show – he merely referred to an existing review and twisted perception of reality.

Desperate pose with Malcolm Hardee Cunning Stunt Award

A desperate pose with Malcolm Hardee Cunning Stunt Award

Only a few days ago, I had been lamenting to myself that no cunning stunts had, as yet, appeared publicising a Fringe show or performer this year.

Ellis & Rose (as I mentioned in an April blog) had pretended they had appeared at Soho Theatre by hanging their own carefully-designed photo on the wall of the theatre’s bar. But they have no show in Edinburgh this year.

And, a few days ago, there was a brilliant publicity stunt by magicians Young & Strange who, while a Sky TV reporter talked to camera about government NHS reforms, staged a variation of the sawing-a-man-in-half trick behind him, on the green in front of Parliament.

This stunt got even better when it transpired that the whole thing was fake – it was not a real Sky reporter, nor a real Sky transmission, just a beautifully-crafted fake and one of a series of Young & Strange self publicity stunts aimed at getting broadcasters’ attention.

I would think this wonderful stunt would have been a sure cert for a Cunning Stunt nomination – if it were not for the fact Young and Strange are not plugging any Edinburgh Fringe show.

Still…

At least Matt Roper has now set a high benchmark to which others can aspire.

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Malcolm Hardee Award winners Ellis & Rose rumbled in Soho Theatre ruse

Jams Hamilton at Soho Theatre (connoisseurs of the Malcolm Hardee Awards might want to look more carefully at what is in this picture)

The original James Hamilton photo with the rogue photograph directly above his head

In this blog back in December last year, I ran a chat with writer/performer James Hamilton. Included in the blog was a photo which had the (I thought) intriguing caption:

James Hamilton at Soho Theatre, London (connoisseurs of comedy & Malcolm Hardee Awards might appreciate what is also seen)

No-one asked why.

In fact, I had photographed him at the Soho Theatre Bar in London, sitting beneath one of the photos on a wall dedicated to the great and good acts who have performed at Soho Theatre.

The photo directly above his head was of Malcolm Hardee Comedy Award winning double act Ellis & Rose. But they have never appeared at Soho Theatre.

So why was it there?

Because they put it up themselves.

I spotted it in November last year. I told Ellis and Rose that, if they managed to keep the picture on the wall until the start of the Edinburgh Fringe in August, I might well give them a special Malcolm Hardee Cunning Stunt Award.

The Soho Theatre’s Tweet yesterday about Ellis & Rose

The Soho Theatre’s Tweet yesterday

Alas, yesterday, Soho Theatre spotted the rogue photograph and took it down. The esteemed London theatre Tweeted:

HA! This lot have skipped the Soho show & put themselves ont’ photo wall regardless. 5* for Effort. (@jameshamilton).

Why was James Hamilton mentioned? Because the caption on the photo said:

Ellis & Rose (2014)
Photo J Hamilton

In fact, James had not taken the photo and had not even known about it until I told him last December when I, as it were, shot him underneath it. (The spoof photograph was actually taken by Charlie Dinkin.)

Obviously, today I had a chat with Ellis about all these shenanigans.

“We put the picture up in October last year,” he told me. “We met Steve Marmion (the artistic director of Soho Theatre) once at a party and he knew about our Edinburgh shows but said he didn’t think we were ready to appear in the Soho Theatre.

Gareth shocked by Soho Theatre’s removal

Ellis, shocked earlier today, with Wall of Fame behind him

“So we decided we would appear but we would skip doing a show and just go straight to appearing on the Wall of Fame. We had a bigger picture than Tim Minchin.

“We sat in the booth one day and, just out of curiosity, decided to see if we could take the pictures off the wall. We took Lady Rizo’s picture off the wall and measured up the photo using the Soho Theatre’s laminated menu.

“We had access to a photo studio rig and we took pictures and then they were edited to look like we were performing in a ‘black box’ studio theatre space and then we copied the style of the captions and got one printed.

“We went to Soho Theatre with it in a bag, ready to put it up but then realised they had replaced Lady Rizo’s A4 picture with an A3 one. So we grabbed another performer’s picture and replaced his photo.”

“Why,” I asked, “did you put James Hamilton on the caption as the photographer?”

Gareth, stunned at the loss of a Malcolm Hardee Award

Realising loss of a potential Malcolm Hardee Award

“We just wanted to put on the name of someone who would find it amusing. We told him he should go to the Soho Theatre and have a look around, but apparently he didn’t see it for a month.”

“Not until I showed it to him,” I said. “But, judging from their Tweet yesterday, Soho Theatre seem to have taken it all in good spirit.”

“Yes,” said Ellis, “And I see from their photo on Twitter that they’ve actually re-framed our picture in another frame. So they must rate it. Are they going to put it up somewhere in their office or what?”

“Probably what,” I told him.

The rogue photograph. The face of Soho Theatre’s artistic director Steve Marmian is dawn on the balloon.

The rogue photograph with face of Soho Theatre’s artistic director Steve Marmion drawn on balloon. (Photograph by Charlie Dinkin.)

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Comic in Kray Twins’ territory tells of being kicked in the street cos of his act

Ellis & Rose in Kray territory

Ellis & Rose in the old Kray Twins’ heartland

Yesterday, I went to Malcolm Hardee Award winning Ellis & Rose’s irregular Brainwash Club show at the Backyard Comedy Club in London’s Bethnal Green. The full house saw a knee-face-painting contest and the hosting duo accidentally knock over and almost terminally smash punster Darren Walsh’s MacBook computer… twice.

The audience also saw Harry Hill, Jody Kamali, Harriet Kemsley, Darren Walsh, John Henry Falle as The Story Beast and Matt Tedford as a singing Margaret Thatcher.

Matt Tedford at the Backyard Bar last night

Matt Tedford at the Backyard Bar last night

I talked to Matt before the show.

“How was your Edinburgh Fringe last year?” I asked.

To publicise his Margaret Thatcher: Queen of Soho show, he had walked round town dressed as Margaret Thatcher.

“I got kicked in the street,” he told me.

“Why?” I asked innocently.

“Because they didn’t like the poll tax. I got heckled nearly every day about the poll tax and Scottish independence – it was about a month before the vote. I’ve been a gay man for about ten years and it’s the only time I’ve ever had any abuse.”

“Did they not,” I asked, “realise that Margaret Thatcher was very dead and you were not actually her?”

Matt as Margaret last night at the Brainwash

Matt as Margaret last night at the Brainwash in Bethnal Green

“Well,” Matt told me, “they went for it anyway. I got things thrown at me – you name it. One woman threw-up in her handbag and that nearly came at me and a lot of people launched themselves onto the stage. Pulling the wig was popular.”

“But,” I checked, “you were actually being attacked outside in the street for being a famous dead politician…”

“Oh yes. And what could I do? Report it to the police? – I’ve just been attacked – Why? – I was dressed as Margaret Thatcher.”

“And then,” I suggested, “the police might have kicked you.”

“Exactly,” said Matt. “Margaret Thatcher’s ex-bodyguard came to the show and told me afterwards: You’ve not changed a bit, ma’am.

“And these two little old dears came and sat in the front row – very pearls, twin-set and blue-rinse – and they came up to me afterwards and said: We were her nurses towards the end of her life. One told me: I saw her tits… Oh, I said. How were they… Very good for an old bird, she said.”

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How do you win an increasingly prestigious Cunning Stunt Award?

The Malcolm Hardee Awards, with ‘Million’ award in middle

The Malcolm Hardee Awards await collection near Edinburgh

Every August at the Edinburgh Fringe, I give away three increasingly prestigious Malcolm Hardee Comedy Awards in memory of the godfather of British alternative comedy. One of these is a Cunning Stunt Award for the best stunt publicising a Fringe show or act.

And every year, around this time, people ask me for the definition of Cunning.

Well, non-cunning stunts are easy to think up. You can walk up and down the High Street in Edinburgh wearing a read nose and handing out flyers.

That is a stunt but is in no way cunning.

Christian Talbot’s increasingly prestigious Cunning Stunt Award

Kate Talbot’s increasingly prestigious Cunning Stunt Award

Last year, the Cunning Stunt Award went to comedian Christian Talbot and his 12 year-old daughter Kate.

Cute Kate would wander around the streets outside Christian’s venue looking sad and distraught, go up to strangers and say plaintively: “Have you seen my daddy?”

When they replied in the negative, she would tell them: “Well, you should, because Kate Copstick of The Scotsman says he’s an engaging performer” and give them a flyer.

The Fringe has reduced comedian Lewis Schaffer to this

Lewis Schaffer – a man not unused to cunning publicity stunts

In 2009 – a year when Perrier stopped sponsoring some other less increasingly prestigious awards – Lewis Schaffer won the Cunning Stunt Award for a fake press release which fooled several publications into printing stories (which they believed) saying he was taking over sponsorship of the awards for £99 and was re-naming them The Lewies. This resulted in a threat of legal action from the awards’ organiser and his agent sacked him. But he did win the Cunning Stunt Award, so it wasn’t all gloom and doom..

The Award started in 2008 when performer Gill Smith sent me an email saying she was nominating herself for the main Malcolm Hardee Award on the basis that, if she nominated herself in the email, she could justifiably put on her posters: MALCOLM HARDEE AWARD NOMINEE. She thought Malcolm would have approved. I agreed and gave her the first Malcolm Hardee Cunning Stunt Award.

One of Malcolm’s own cunning stunts at the Fringe, of course, was the year when he and Arthur Smith wrote a glowing review of Malcolm’s own show and put it in a tray at The Scotsman under the name of that august publication’s own reviewer William Cook. The Scotsman printed it, thinking it was a legitimate review.

Bob Slayer & Kate Copstick exchange specs & tongues yesterday

Bob Slayer found another way to influence  Kate Copstick

Another legendary stunt was the year Scotsman critic Kate Copstick (a Malcolm Hardee Awards judge) gave comedian Jason Wood’s show a 1-star review. He immediately plastered his posters and flyers with the strapline: “A STAR” – THE SCOTSMAN.

These are definitive cunning stunts.

Last year (or it might have been two years ago – I have a shit memory) an act publicised his show by having lots of ginger haired people march through Glasgow.

I got a vitriolic letter later from a PR man berating me for not nominating this for the Cunning Stunt Award because the stunt had got worldwide press and TV coverage.

But it was not in any way a cunning stunt. It was just a stunt – and a little odd as it happened in Glasgow. It was no different to walking up and down the Royal Mile wearing a red nose. There was no con involved.

In 2013, Barry Ferns rightly won the Cunning Stunt Award for a series of stunts including publishing fake editions of Edinburgh Fringe review sheets Broadway Baby and Three Weeks publicising his own show, but we sort-of gave a second award (which we called the Pound of Flesh Award) to Ellis & Rose.

Could Gareth be cruising for another bruising?

Comic Ellis was prepared to do anything for publicity…

Ellis had been beaten-up in the street by a punter angry about the duo’s Jimmy Savile comedy show.

Except it never happened. In fact, Ellis’ comedy partner Rose had repeatedly punched him in the face to give him a bruised cheek and genuine black eye… all to get a few inches of column space publicising themselves and their shows.

Like Lewis Schaffer doing a stunt in 2009 which lost him his agent, this seemed commendably OTT in stunt terms. And definitely cunning.

All this comes to mind because, a couple of weeks ago, Simon Caine invited me to be on his Ask The Industry podcast in the mistaken belief that I am increasingly prestigious in the comedy world and that he might get a Cunning Stunt Award for setting up a podcast solely so he could plug himself to allegedly influential people.

Previous interviewees had included Julian Hall (former comedy reviewer for the Independent and former Malcolm Hardee Awards judge), Alex Petty of the Laughing Horse comedy clubs and Edinburgh Free Festival) and Hils Jago (of the Amused Moose clubs and Comedy Awards).

Simon Caine Podcast

Simon Caine has another cunning idea – interviewing clothes

I told Simon that, if you set up a podcast simply to plug yourself to the people you invite on it, that is a commendable stunt but not a cunning stunt.

It would only be a cunning stunt if you invited people to the podcast recording, spoke to them for an hour and actually there was no podcast.

Sadly, he has scuppered his chances because there is a (very good) ongoing series of podcasts.

He has suggested he can get round this by never uploading the podcast with me or by not uploading it until September – after the Fringe has finished – but I am currently not convinced.

Watch this space.

This year, Ellis & Rose already have a cunning stunt up-and-running. I have told them, if they can keep it going successfully until August without anyone noticing, I will nominate them for a Cunning Stunt Award (provided they actually do use it in August to publicise an Edinburgh Fringe show).

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