PR, lateral thinking, political porn and Channel 5 TV’s new Tractor World…

A tractor attracter…

Even if you are on painkillers and muscle relaxant drugs for a sore spine/hip/leg/ankle… when you get an email from an unknown person called Xander with the heading TRACTORS: BIG, BIGGER, BIGGEST – as I did three days ago – you tend to open it immediately.

Tractors are currently amusingly sexy in the UK because, a couple of weeks ago, MP Neil Parish had to resign after he was ‘outed’ for watching porn on his mobile phone in the House of Commons chamber. He said he had been looking at a tractor website and, accidentally, he had then found himself watching a porn site.

The email I got was a PR pitch plugging a new Channel 5 series (starting tonight) called Tractor World. 

Increasingly prestigious as my blog may be, I am surely not the first choice for publicising a TV farming series about tractors.

I thought: Either this is a wild mistake or it is an admirable piece of lateral thinking – Because of the Neil Parish MP link, you might as well pitch a tractor story to what is sometimes called a comedy blog.

So I asked Xander (Alexander Ross), co-founder of Percy & Warren – a PR agency specialising in the film, TV & entertainment industry – why he had sent me the email…

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Xander and I talked about tractor PR via WhatsApp…

JOHN: Why did you contact me?

XANDER: We go to databases to put together relevant lists of people and you filtered through on Comedy and TV. 

JOHN: You contacted me, presumably, because of the Neil Parish tractor porn story.

XANDER: Yeah, we were chatting about Tractor World and thinking maybe we could do a slide show of people and tractors with a romantic Barry White song over the top of it. That might be a little too on-the-nose, but quite fun. You’ve got to jump on an opportunity when it presents itself and it just so happens now that a documentary series on tractors is coming out like a couple of weeks after the MP story.

JOHN: The producers, RawCut Television, didn’t mind you being lighthearted about their serious documentary series?

XANDER: We spoke about it and they wanted something that could make them laugh as well. It was actually a hard brief, but…

JOHN: A hard brief?

XANDER: Well, it’s a lot harder to make somebody laugh than it is to make them cringe.

A lot of the (serious) shows that come out on Channel 5 have got that sort of popular edge to them:. You take something that’s not about the London metropolitan elite or whatever but is for a more dispersed crowd – not your office worker living in the suburbs of London.

Actually, Tractor World HAS been quite a fun one to work on. If you get something like Star Wars or whatever, you’re turning down opportunities of coverage whereas, with something like this, you have to find a way to publicise it that is a little bit different or maybe even a little bit tongue-in-cheek.

For Channel 4, we do Devon and Cornwall, which has been a huge ratings success for the channel. It’s massively popular: a wholesome, kindhearted sort of programme.

JOHN: I know nothing about agriculture or tractors or muck-spreading techniques. Why should I watch a TV series about tractors?

XANDER: If you like things like Clarkson’s Farm and you’re interested in finding out about other lifestyle worlds… Good documentaries are the ones that make you interested about something in which you have no expertise. So, if you can find something that’s nice and warmhearted and has a bit of fun to it, I think you’re onto a good bet with that.

Tractors – always a sexy subject…

JOHN: I once stumbled on a BBC documentary series about the history of British motorway service stations. I have no idea how it got commissioned, but it was fascinating. It was amazing. Who knows? Maybe, in advertiser talk, tractors are now ‘sexy’ too… A Short History of Tractors in Ukranian was a bestselling book only a few years ago.

XANDER: As I say, we’re working on Devon and Cornwall at the moment. We’ve also been working recently on The Great Big Tiny Design Challenge with Sandi Toksvig – another Channel 4 show. It’s about making miniature houses and stuff like that. Shows like The Great British Bake Off do very well at the moment. People like nice and warmhearted and a bit of fun.

JOHN: Your company mostly does glamorous media-type things – a master class with film producer Jeremy Thomas, the return of BBC Three to terrestrial TV…

XANDER: Yes. We were born out of the pandemic in July 2020. We were a company that sprang out of another company – Franklin Rae PR – that expanded into loads of different areas.

They had been a film and TV specialist for about 20-odd years and had moved into architecture, financial technology and stuff like that. I was heading up the (media) division, but when we were pitching for new business, people would say we were too generalist.

So we asked the CEO if we could spin it off into a separate company. We did that in July 2020 and we’ve just gone from strength to strength, very much with an international outlook… Clients in Finland, Sweden, Italy, Germany, Canada, the US; done stuff in Brazil; done a little bit with Japan, although Japan can take a lot longer than other countries.

JOHN: Why?

XANDER: Just that decisions are taken a lot more slowly. You get moved through hierarchies. You have to establish trust with one person, then move on to establish trust with the next person. Eventually you reach the decision-maker and then they decide Yes or No. It just takes a longer time to go through all those networks, but it’s worth it.

JOHN: What’s the most bizarre and interesting account you’ve worked on?

XANDER: I worked on a show a few years back called The Penis Extension Clinic. 

JOHN: Who did you approach to get PR for that?

XANDER: Oh, you go straight to the tabloids for that sort of stuff.

JOHN: Presumably for Tractor World, you have been going for the agricultural community.

XANDER: Yes, Farming Life and so on. Agribusiness. It’s in Farmers World today, but it’s also in the Daily Telegraph.

JOHN: What’s the Telegraph’s angle?

XANDER: They’ve said it’s something for Neil Parish to watch.

North Korea – A land of nuclear bombs and satellite launches, but no electricity

North Korea reveals the face of the evil Americans

I look out of my hotel window in the early morning and see a Turner sunset with two tall Dickensian chimneys, a yellow golden sun, the indistinct nearby river and a bleak landscape in a misty, disfiguring white haze. It is The Fighting Temeraire with pollution. It is Pyongyang, capital of North Korea.

We are driven south in our coach on long, long, decidedly dodgy potholed-pitted roads to the DMZ – the Demilitarised Zone between North and South Korea. The countryside is eerily empty as we pass through it, as if all human life has been hoovered up by some giant alien vacuum cleaner.

I would like to come back here with a farmer who could explain what I am seeing. The barren brown supposedly agricultural land looks barren to me, as if the regime has over-farmed it or something, but I am no expert. To my inexpert eye, something has gone very wrong; no-one is farming the occasionally slightly-ploughed fields for mile after tens of miles.

If your land is devastated, you would normally invite in specialists with expert advice but North Korea is no normal country and has, I suspect, screwed itself.

On the one hand, they have lived in self-imposed isolation for decades. On the other hand, the Great Leader Kim Il-sung thought up his superficially-attractive philosophy of The Juche Idea.

This basically means the country and everyone in it should be self-reliant. But, this being North Korea – a land which is not of Planet Earth – the Juche Idea is counterbalanced (or negated) by the idea that the Great Leader Kim Il-sung and subsequently his son the Dear Leader Kim Jong-il and now the grandson the Supreme Leader Kim Jong-un go round the country giving on-the-spot advice.

This is a paranoid country with a population indoctrinated since birth into worshipping – and that is not too strong a word – the ruling family. Nothing will happen until the current Leader comes to a factory or a field or a region and says, “I think we should produce more cabbages/paperclips/babies.” Once that is said, a plaque goes up commemorating the visit and (certainly in Kim Il-sung’s day) the fact that the Great/Dear/Supreme Leader gave on-the-spot advice.

How the advised people are going to produce more cabbages or paperclips, of course, is up to them. I imagine they can cope with the details of complying with any advice to have more babies.

But, for whatever reason, the countryside on the long, rough road to the DMZ at Panmunjom looks devastated. And this is dangerous.

North Korea had actual famine in the 1990s and currently the proud, independent nation which follows the Juche Idea of self-reliance and accepts no help from others, gets food aid from its arch-enemy the United States in return for (in theory) not furthering its nuclear ambitions and arsenal.

But picture a country with no real knowledge of how diplomacy, international relations or the outside world actually works. Picture this country with a devastated farming industry, a situation so desperate that they have to go ask their arch nemesis for help. This is a country whose leaders, if they have their noses tweaked or their pride dented even slightly more or unintentionally more, will react with sudden, unpredictable behaviour which is totally OTT. If they think they are being treated like children, they will react like children with no concept of any rules or what is a normal or balanced response.

On our way to Panmunjom, at about 10.30am, we are told that, this morning at 8.00am, North Korea successfully launched its rocket – the one the West thinks is a test for an ICBM – carrying what our young female guide called “our satellite number 3”.

At Panmunjom, next to a small block of gents and ladies toilets, up a slight slope, I see a tall man with his back to me facing a tree. It is evident he is pissing on the tree. A guard spots him. Two soldiers bring him back from the tree. Two non-uniformed men are called. They look shocked. The man’s Western tour guide is called. Much worried discussion ensues. The man looks slightly triumphant. They are standing perhaps 20 feet away from me. It seems, from talking to other people, that the man is an American.

In certain circumstances, it is possible to agree with the North Korean view that the Americans are, en masse, barking at the moon.

Eventually, as we are taken down to the actual border itself, the man seems to be let off with a severe reprimand. But I would pay to be a fly-on-the-wall when he tries to leave the country and the border guards go through his belongings.

At the border, things have changed slightly since I was here in 1986, but only slightly.

There are still three blue huts where peace negotiations have taken place since the early 1950s. In the middle of a central table in the middle hut, negotiations took/take place. The border runs through the middle of the table; the North Koreans sit on one side; the South Koreans/Americans sit on the other side. The huts are painted by the Americans. They are blue because that is the United Nations colour but, since I was here last, it is a slightly darker blue. Perhaps this has been dragging on for so long that they have forgotten why the huts are blue.

When I was here in 1986, opposite a large stone North Korean building, stood a small South Korean pagoda on the upper of level of which stood an American G.I. with what, I presumed, was a directional microphone. Today, the pagoda has been moved to the left (as seen from the North Korea side) and a large building erected to rival the North Korean building.

When I was here last time, the two sides had just finished a ‘flag war’. One side erected a giant flag pole with a giant national flag flying from it. The other side erected a taller pole with a bigger flag. The first side then erected an even bigger pole with an even bigger flag. And so on. And so on. Looking at the poles today, the North Koreans won the flag war.

Party people (a phrase which has different meanings in Manchester and North Korea) wear small flag badges with the Great Leader Kim Il-sung or, less often, the Dear Leader Kim Jong-il’s face on them. The soldier designated to tell us the ‘truth’ at Panmunjom has a badge with two heads on it – both the Great Leader and the Dear Leader. This has more prestige and is, we are told, specially awarded.

I notice that our two North Korean guides wear single-head badges, but our driver wears a double-head badge.

We overnight at a hotel in the nearby town of Kaesong. The hotel has no hot water or electricity.

North Korea launched a satellite this morning, but the country’s agriculture system is medieval. They are proud yet have to accept food aid from their arch enemy America. On a hill overlooking the town of Kaesong is a gigantic bronze-coloured statue of Kim Il-sung. It is floodlit at night. But even the hotel which aims to impress foreigners has no hot water or electricity.

The older male North Korean guide tells me it is too cold in his room to sleep.

Earlier, when it was still daylight, he took us to a roundabout at a road junction to get a better view of the town. Before we crossed the wide road, he warned us: “Take care crossing the street because of the traffic.”

There was no traffic.

Giggles were stifled in the group.

You do not laugh at or with North Korea. This is a land without a comedy club and without a sense of humour.

Humour is a dangerous thing.

But the country has something else which, I think, will eat away at it.

Children sometimes wave at our coach as it passes by. This never happened in 1986. Coaches and people who were visibly foreigners were ignored.

Children who wave at coaches containing people who smile and wave back at them will grow up into adults still willing to believe all Western foreigners are devils. But imperceptible cracks will be inbuilt in their indoctrination. It is the start of a slippery slope.

… CONTINUED HERE …

Robert Burns money but chicken-sexing is the thing that brings home the bacon

Spot the cock

For those who have read my blog in the last couple of days… Stuart McKenzie made $132,000 for the Lions Club charities with his Burns Night Supper in Kiev.

He tells me the reason it is held late (Burns Night is actually on 25th January) is simply that the later date will generate more money for the charities – 25th January being too near the Christmas/New Year holidays.

Interesting people are everywhere.

At Kiev airport this morning, on the way back to London, I got chatting to an Ulsterman who travels the world as a dairy consultant; he is currently working in Saudi Arabia for eight years (after which he can retire). Where he is based with his cows in Saudi, they have to pipe the water up from 3.5 miles underground. He tells me the Chinese are importing the crème de la crème of cows and bulls to build up gigantic top-of-the-range herds ten or so years hence.

“I suppose cows are recession-proof,” I said. “People always want beef and milk…”

“You’re on the nail there,” he replied. “Nail on the head.”

He says he was pursued for three years before agreeing to work for his current employer. When he met his current employer, the man pushed a piece of paper across the desk with a salary offer written on it.

Yer man the Ulsterman pushed it back without looking at it and said: “It’s not enough.”

His prospective employer, surprised, said, “No-one’s ever done that before,” turned the paper over, wrote a much higher figure and shoved the piece of paper back again.

Which is how yer man is now working in Saudi Arabia with a weekend break in Kiev and regular flights to literally anywhere in the world he wants to go for breaks.

Perhaps I should have gone into cows in my youth.

Though I remember reading a few years ago that chicken-sexers (apparently a very highly skilled job and who am I to doubt it) are always in great demand and can attract very large salaries.

I imagine chicken-sexing may also be recession-proof. And interesting.

We live in an interesting world.

Data protection, a mad inventor, Mr Methane and the Commonwealth Games

After spending the period July 29th to September 30th trying and failing to move my landline and broadband to O2, I gave up. Instead, I signed with Virgin Media’s cable system.

The day before the switch-over, I got a call from Virgin Media saying they wanted to talk to me about the installation but, first, under the terms of the Data Protection Act, they had to ask me for my security details, including my address and the password on my account. I refused. They said, if I did not answer the security questions, my installation would be cancelled. I told the woman I had no way of knowing for certain who she was but that I would tell her my security details if she told me her bank PIN number and home telephone number and I would then check them. She refused, which I thought was a tad unreasonable. I refused to give her my security details. She said, as a consequence, they would cancel my installation. So I phoned back a Virgin Media number where they confirmed it was, indeed, Virgin Media who had called but that they would still install the phone and broadband service. Their previous phone call had been because they had wanted to check if there were any parking restrictions outside my house which might affect the installer’s van.

I complained by e-mail to Virgin Media that they were asking me to give my security details to any caller who claimed they were from Virgin Media. Two days later, I got a call from the Virgin Media Complaints Dept to discuss my complaint but first, the guy told me, I would have to answer security questions including my password. I refused. He seemed surprised.

He then sent me an e-mail saying that, under English law, Virgin Media had to ask for my security details before discussing subjects with me. Virgin Media tell me the Data Protection Act forces them to ask me to give out my security details if they cold call me and want to ask me if I have parking restrictions outside my house. And the Data Protection Act forces them to ask me to give out my security details if they cold call me and… erm… want to inform me that they have to ask me to give out my security details if they cold call me.

Have Telecom companies in the UK been secretly involved in organising the Commonwealth Games? It somehow seems likely.

Virgin Media should think themselves lucky. When I was having trouble with BT and O2 I had pre-emptively arranged for eccentric inventor John Ward to come down to London one afternoon and be photographed with his Bullshit detector (labelled B******T Detector) outside the BT headquarters building. The next day Mr Methane, the world’s only professional farteur, had agreed to come to London in costume and fart at the BT building to see if it made any difference to the hot air emanating from the building. The third day would have involved a farmer whom I know slightly with a large muck-spraying machine.

My current Virgin Media service is erratic. John Ward, Mr Methane and the agricultural muck-spreader remain on standby.