Many moons ago, I used to work a lot for Granada TV in Manchester, home of Coronation Street which, since its birth in 1960, has been the UK’s regular ratings-topper.
I never worked in the Drama Department at Granada – mostly I was in Promotions with slight forays into Children’s/Light Entertainment.
But I remember having conversations with two Coronation Street producers at different times about the structure of the soap and they both, pretty much, ran it along similar lines.
The first, crucial pillar to build a soap on is a central location.
In Coronation Street, the BBC’s EastEnders and ITV’s Emmerdale this is a pub – the Rover’s Return, the Queen Vic and The Woolpack.
River City in Scotland and Fair City in the Republic of Ireland have also taken the pub to their soapy hearts.
The pub allows you to have a central core cast – a small staff and ‘regulars’ who live locally – and a logical reason why new characters bringing new plots will enter and leave the ongoing storyline.
ATV’s ancient soap Crossroads used a variation of this by having the central setting as a motel.
In the case of Coronation Street, there was (certainly when I worked at Granada) a formula which went roughly like this…
- one main storyline peaking
- one main storyline winding down
- one storyline building to be next main storyline
- one subsidiary storyline peaking
- one subsidiary storyline winding down
- one storyline building to be next subsidiary storyline
COMIC STORYLINES (as with dramatic storylines)
- one peaking
- one winding down
- one building
I have always thought that EastEnders fails in ignoring or vastly underplaying the possibility of comic storylines. When Coronation Street is on a roll, it can be one of the funniest shows on TV.
I confess shamefacedly that I have not actually watched Coronation Street lately (well, it HAS been going since 1960, now five times a week, and even I have a partial life).
But another interesting insight from one of the producers at Granada TV was that Coronation Street (certainly in its perceived golden era) was also slightly out-dated. It appeared to be a fairly socially-realistic tableau of life in a Northern English town, slightly dramatised. But it was always 10-20 years out-of-date. It showed what people (even people in the North) THOUGHT life was currently like, but it had an element of nostalgia.
This was in-built from the start. The initial ‘three old ladies in the snug’ of the 1960s – Era Sharples and her two cronies) is what people thought Northern life was like but, in fact, that was a vision from the early 1950s or 1940s or even 1930s. So modern storylines were being imposed on a slightly nostalgised (not quite romanticised!) vision of the North.
In other countries where pubs are not a tradition, of course, you have to find another central location.
But, in my opinion, if you lessen the humour and harden the gritty realism, you may maintain ratings figures in the short or medium term, but you are gambling. And if your spoken lines sound like written lines (as they often do in EastEnders) then you are a titanic success sailing close to an iceberg.
But what do I know?