What you can learn from Disney, Alton Towers and UK TV host Jonathan Ross

Jonathan Ross and his wife Jane Goldman at the BAFTAs

Many moons ago, I spent two weeks – or was it four? – at the Alton Towers pleasure park where Granada was producing a children’s TV show.

At the time, Alton Towers was run by businessman John Broom, who had looked at research done by the Walt Disney corporation on how people perceived their leisure parks.

The key realisation John Broom got from this research was that the two things which visitors most vividly remembered were the very first image they saw as they stepped out of their cars in the car park – because that was what they thought-of as the start of their ‘adventure’ – and the last image they saw when they left the amusement park.

The Alton Towers car park had previously been in a nondescript area but, after reading this research, John Broom moved it so that the first view which visitors had when they parked and stepped out of their cars was the Alton Towers stately home on the other side of a shining lake. The same image was used on Alton Towers’ video and print marketing.

Research showed visitor satisfaction for the experience of the whole amusement park increased after the car park had been moved.

It sounds obvious – the first and last scenes in anything – a visit to an amusement park, a movie, a stage show, a meeting with a stranger – they are always likely to be the two things with most impact.

Image is everything.

But, though obvious, it is oft forgot.

Jonathan Ross once told me that, even when he was a penniless starting-off TV researcher, although he could not easily afford them, he always wore Armani suits. He dressed to impress.

People tell me I should not dress so shabbily.

Alas, I don’t care.

I should know better.

There are some nasty people in comedy …Is Lewis Schaffer one of them?

For a short period last night, I thought I was going to write a vitriolic blog today, but then I remembered some advice I gave to a comedian several years ago.

Last night, I was invited to an event organised by a comedy company. I arrived. I could not get in. I had the invitation in my hand. It was bad PR. Especially as I bear the company no good will. They have a surprisingly good reputation considering the guy who runs it is a vicious, amoral little shit.

I thought. That will make a good blog. I will slag ‘em off. I will tell tales.

But then I decided not to. And not for legal reasons. No. I decided not to because I remembered my advice to the comedian.

A few years ago, this comedian wanted, very justifiably, to bitch online about another (in my opinion clinically psychopathic) comedian.

My advice was: “Don’t name the other person. If you name the other person in print, it just gives them publicity. Even if you slag off the person with a very good story, people will remember the name attached to the story longer and stronger than the actual shittiness of the story you are telling them. If you name the person in print, you would just be raising their profile.

“It’s like most TV commercials. They cost zillions and they’re very visual but, basically, all they are really trying to do is impress the product’s name on punters’ brains so that when people go into a shop and see four brands, one of the brands’ names will feel more familiar to the punters than the other three.

“They could put the name of the company up there on screen in black letters on a white background for 30 seconds without music and it would have much the same effect for less money.

“All publicity is good publicity unless it involves a sex crime.”

There are some nasty people and companies in comedy, but there is no point naming them in print because it would simply increase the people’s profile and the companies’ macho standing.

At one Edinburgh Fringe, I paid at the box office of a venue to buy a full-price ticket for a highly-regarded comedian’s show. Instead of giving me a ticket in return for my money, the guy at the box office picked up a half-price newspaper voucher for the show, tore it in half, kept one half and gave me the other half. He had a pile of these half-price vouchers. My assumption was and is that, when giving the comedian a percentage of the box office returns, the venue was skimming off money claiming that a lot of tickets were being bought at half price when, in fact, the full price had been paid.

On another occasion, someone was opening up a new comedy club in a city (not London) and, for some reason, asked the advice of the owner of a competitor club. The competitor had had a vicious long-running feud with a particular comedian. “You don’t want to book XXXX XXXX,” he told the new club owner. XXXX XXXX’s an alcoholic. Unfunny. Unreliable. An alcoholic.” The guy knew that, in fact, the award-winning, highly reliable comedian was a non-drinker. But it was a double whammy. Bad advice to the other club. Damaged the comedian.

If you name the baddies in print, though, it simply publicises them.

The point is that, last night, instead of attending the event I had been asked and invited to attend, I went off in a huff (or it might have been a minute and a huff) to see American comedian Lewis Schaffer‘s rolling Free Until Famous show which, I knew, started at the same time and was only a three-minute walk away.

Look, “a minute and a huff” was funny when Groucho Marx said it.

Maybe it has dated badly.

Anyway, last night’s show was bizarre even by Lewis Schaffer’s high standards of oddity.

In the full-house audience, for one thing, were two Italian students studying comedy in Britain. Quite what they learned from a night of titters with Lewis Schaffer, I don’t know. But, after the show finished, he stayed behind with them and seven others for a special re-telling of his “award-winning Holocaust joke”.

It took 20 minutes.

The translations did not speed things up.

But it was the funniest part of the evening.

Afterwards, in his traditional after-show Soho ice cream parlour, I told Lewis Schaffer (always include both names when referring to him) about my non-vitriolic upcoming blog.

“There is no point quoting names,” I said to him. “All publicity is good publicity, right?”

“That’s what I told the captain of the Costa Concordia after it hit the rocks,” he replied.

“Mmmm…” I said.

“Look,” he said. “Never say bad things about anything or anyone. It comes back to bite you. You think you’re beating up a nobody but he’s got a million friends and one day you’re gonna need the guy. The key thing is that, if you trash one person, everybody thinks you will trash them too. They think, Well, he’s going to say bad things about me too.

“I’ve made enemies in this country,” he continued, warming to the self-criticism, as he always does. “I’ve only been here 11 years and already people hate me. I’m not even being paranoid. I don’t think people like me.

“Every day, I have a fight with someone. Every day, there’s somebody I’m really, really angry with and I wanna go on Twitter and every five minutes say something bad about the guy. But, as soon as I write my first Tweet, I realise it makes me seem like a twat.”

“Ah!” I interrupted him. “What did you say that venue owner in Edinburgh called you?”

“She called me a dreadful, dreadful man,” he replied, perhaps slightly irritated at having his flow of self-criticism interrupted.

“Why did she say that?” I asked.

“Because she’s a friend of my ex-wife and refused to listen to my side of the story about how horrible my ex-wife was… If my ex-wife was horrible at all… She’s probably no more horrible than any woman and…”

“Ah!” I interrupted him again, “On stage tonight, you joked that you’re trying to get away from racism in your show. You want to put in more misogyny.”

“Because there’s a bigger market for it.” Lewis Schaffer explained, exasperated, “Maybe I’m the horrible one. Maybe that’s the problem… But women stick together like a Romanian village. They fight with each other to the death until someone from a neighbouring town comes in. Then they just join together to… I dunno, they’re just horrible people – women. They’re loyal. I respect them for that. They’ll stick up for each other.

“My problem,” Lewis Schaffer mused, “is I’m not nice enough to be nice and I’m not nasty enough to be nasty.”

“Nice sentence,” I said. “What does it mean?”

“It means I’m… It means… For someone who people think of as a strong personality, I’m like white bread.”

“Mmmm…” I said.

“I don’t know what it means. What d’you think it means?” Lewis Schaffer asked me.

“I don’t know,” I replied. “You’ll figure it out eventually.”

“You’re not going to get anything out of this for your blog,” Lewis Schaffer told me.

“I dunno,” I said.

“I know,” Lewis Schaffer said.

How Silvio Berlusconi was brought down by laughter, smiles and sniggers

I have a bit of a soft spot for lovable rogues and morally ambiguous characters. I think Malcolm Hardee, the late ‘godfather of British comedy’, might fall into that category.

If someone else had done some of the things he did, it would have been appalling. With him, people who knew him just shrugged their shoulders and said, “Oh… It’s only Malcolm being Malcolm…”

As in ‘real life’, so in politics.

I worked in Ireland fairly regularly for a few years in the 1990s and it seemed that, every time I landed in Dublin, there was some new scandal or exposé involving gun-running, womanising, hard-drinking, horse-race-fancying, dodgy-dealing former Irish Taoiseach Charles Haughey.

You could not but laugh at some of his scams and I think Irish voters had a tendency to shrug and say, “Oh… It’s only Charlie Haughey being Charlie Haughey…”

In the same way, the diaries, comments and escapades of womanising wayward British Conservative MP Alan Clark were always a joy to read because he was so rich (he lived in a castle and had inherited his father Lord Clark of Civilisation’s millions) and had such a superiority complex and was so inwardly secure that he did not give a shit what he said about people and events – he tended to tell the normally unspeakable truth about them – except on one occasion when he admitted he had been “economical with the actualité”. All this to the detriment of his career.

Today, we have Boris Johnson and Silvio Berlusconi.

Boris is currently Mayor of London, but you feel he may suddenly re-invent himself as a Richard Branson balloonist or an Evel Knievel daredevil costumed figure or start a travelling circus with himself as ringmaster. He is a fascinating character because the word “buffoon” has been occasionally applied to him but he used to simultaneously be an effective editor of the Spectator and a reputedly very hard-working and efficient constituency MP as well as being a regular on TV shows like Have I Got News For You. The first two alone each require a high level of efficiency – just being editor of the Spectator would be enough for most serious people. But then there are also the stories of him having “an eye for the ladies” and saying jokey things about Liverpudlians.

The common thread through all those people seems to be womanising, which brings us to Italian Prime Minister Silvio Berlusconi.

Silvio’s brightly-coloured and joyously eccentric OTT reign is coming to an end amid national financial collapse, dodgy business dealings and scandals involving sex parties. I have always had a sneaking admiration for Silvio – who won some early respect by building up a major media empire before he lost that respect by becoming a politician. Yesterday, I asked an English friend living in Italy for almost 25 years what the view of Silvio was over there now.

“He was a rogue,” she told me, “but he admitted he was and everybody knew he was. I think Berlusconi’s view on his own peccadilloes was always, Ooh! All you Italian males out there – You know you would all do what I’m doing if you could!…  and the Italian public, by and large, seemed to shake their collective head and say: Oh! The rich and powerful! Look how they live! and accept it.

“But, since the continual revelations of call girls and the sheer number of women who have come forward to say they have been paid for favours by him, the general public response seems to have changed to seeing Berlusconi as a dirty old man. Although people do still think, How on earth does he get the energy to do all that when he’s 75 and supposedly running not only the country but also the biggest commercial enterprises in it? 

“I think he has not seen this change in public opinion and does not understand it. Whereas before he could get away with saying, Look how successful and wealthy I am – That’s why I’m worthy to run the country, now he can’t get away with that because all his business associates are seen to be dodgy at best and illegal at worst.

“The last straw was the interplay of exchanged looks between Angela Merkel of Germany and Nicolas Sarkozy of France at the International Monetary Fund’s recent emergency meeting. They were asked if they had been given sufficient assurances from Berlusconi about austerity measures in Italy. Instead of answering (both were listening to simultaneous translations on headphones), they looked at each other and broke out in grins, then half shook their heads as if in mirth and said, unconvincingly, Yes, yes.

“It was a moment of national shame here in Italy.

“It was confirmation that Berlusconi had become a laughing stock among other international politicians. That’s definitely not macho. That’s deeply offensive to the Italians’ frail sense of worth. The footage was repeatedly screened here on TV every night for one reason or another and that’s why it has stuck in the national psyche as something to be embarrassed about… and Italians do not like being embarrassed!

“Berlusconi was the only European leader as far as I know not to condemn Gaddafi over the months of conflict in Libya. Never did he say a word against him, and why is quite obvious: he had privately-owned joint-venture companies with Gaddafi who was his trusted ‘friend’. Only last year, Gaddafi came to Italy and was treated like royalty. There were hundreds of beautiful young girls hired by Berlusconi to be present at Gaddaffi’s public appearances and about fifty of Gaddaffi’s horses were shipped over with him to parade in Rome and demonstrate the friendly relationship the two had. Berlusconi still hasn’t made a statement on the situation in Libya.

“This morning’s national newspaper the Corriere della Sera prominently displayed a zoomed-in shot of a piece of paper in front of Berlusconi on his desk during the no-confidence vote he faced in the Italian Parliament and he had written 8 TRAITORS which is how he sees the people who voted against him.

“He ‘gave’ them high positions in local and national government, but it still wasn’t enough to buy their co-operation.

“Berlusconi sees himself as an independent who doesn’t need to play by the rules because he’s above the law. He doesn’t live in Rome; he lives in Arcore (near Milan in northern Italy) and takes private helicopters back and forth. He doesn’t need to keep up appearances, he was and still is too powerful to bow to that kind of thing.

“Two weeks ago he flew to Russia to attend Vladimir Putin’s birthday bash at a dacha in remote countryside and gleefully told the Italian Parliament he would be unavailable that weekend as he was with his good friend Putin. He was particularly eager to let them know he wasn’t using state-funded transport to get there… He doesn’t need to. He is a multi-millionare.

“The saddest part about Berlusconi however is that – despite all this – there’s no-one better to take over from him. There is no viable alternative at all. Berlusconi has given Italy more stability than it had ever had since World War Two ended.

”It is just a pity he is who he is.”

Silvio Berlusconi is perhaps the perfect example of someone who has always had within him the seeds of his own destruction. And an example of how major financial, corruption and sex scandals may weaken you but being laughed at may ultimately bring you down.

Comedy can be mightier than the sword.

Though, in the case of Boris Johnson, it may actually get him re-elected.

Ed Miliband and Ed Balls – Are they the Laurel and Hardy of British politics?

What is happening with Ed Miliband and what has happened to the Labour Party’s once-feared PR machine?

Young Ed looks like he is being paid by the Tories to undermine his own party and Alastair Campbell’s once gleaming and perfectly-oiled Labour PR machine seems to have seized up with rust or is being operated by 5-year-old children who are too small to reach the levers they have to pull.

That Labour Party conference speech yesterday and all the interviews around it were an unmitigated piece of failed image-building tripe.

The long-thought-out line – they are supposed to have worked all night on the speech – seemed to be:

“We, the Labour Party, would like to apologise for the things we did wrong which we humbly admit, sort of, but it’s the Tories’ fault for anything we did really and, if they are doing now what we said we would do or what we would have had to do, well, that’s what comes of all those years of Tory… erm… government… erm… oh…

“Oh… and the government should make things better and tell other people to make things better. We have had long discussions about this and decided that both the people and the country would be better off if the Economy were in a better state and not worse. Vote for us next time because we are new people not the ones who made any of the mistakes before. Well, sort of.”

One of Ed’s problems is he cannot ‘do’ passion. Someone is writing passionate speeches for him, but he is unable to deliver them. He tries to be passionate, but his lightweight voice is just not up to it and his heart is clearly not in it. It is like he is reading Chaucer to the English class.

I saw an interview he gave a couple of days ago in which he said, basically: “The government should not lecture the Europeans and tell them how to make things better. The government should make things better and, if we were in power, we would be pro-active and tell the Europeans how to make things better.”

The main problem young Ed has is not difficulties in writing credible speeches and an apparent lack of any actual policies. The even bigger problem is a superficial presentational one.

Before Margaret Thatcher came to power, she listened to her very wise advisors. She softened her hairstyle and she lowered the pitch of her voice.

Tony Blair was already a master of fake sincerity when he got the Top Job – that’s what comes of being a good lawyer – lots of experience telling barefaced lies. His technique was so good he almost made me believe in David Icke’s theory that all the top-nobs in Britain are actually alien lizards in human skins.

But no-one seems to have given poor young Ed any advice at all. He is an apprentice lizard.

He still looks like a scared schoolboy unexpectedly made into a prefect and, with his rabbit-in-the-car-headlights eyes, looks shit-scared that people will find out that even he does not believe he is up to the job.

A couple of days ago, there were staggeringly mis-judged PR pictures of slim Ed Miliband and chunky Ed Balls – and there is an image problem here to begin with, as Ed Miliband looked like Stan Laurel to Ed Balls’ version of Oliver Hardy and who wants Stan Laurel as their Prime Minister?… I almost expected Ed Miliband to scratch his head and stare at the camera in innocent confusion with those big open calf’s eyes.

Anyway… there were the two of them walking across a square, being filmed smiling for the TV News, smiling and chatting in an attempt to look in relaxed conversation, but the separated body language and the appallingly stilted audible conversation appeared to show there was no chemistry, no amiability, no ability nor desire to communicate with each other.

They looked as if, in a party – let alone in a Party – they would stand alone at opposite sides of the room and try to avoid ever meeting because they knew there would be an embarrassing, awkward silence.

In this case, two Eds were not better than one.

Why I am pictured in Mensa Magazine (twice) holding a man with an erection

How did a man sporting an erect penis with a dog on the end of it get published (twice) in the current issue of Mensa Magazine, the glossy monthly publication for members of British Mensa?

And why am I holding the man?

Well, that’s an interesting question. Thankyou for asking.

Sit down with a cup of hot chocolate and pay close attention.

Preparing for Edinburgh Fringe shows in August tends to start way back in December or January each year.

I am organising Malcolm Hardee Week in the final week of the Fringe – basically two debates, two spaghetti-juggling contests (anything to get noticed at the over-crowded Fringe!) and a two-hour variety show during which the three annual Malcolm Hardee Comedy Awards will be presented.

I am normally a shrinking wallflower where self-publicity is concerned but, because I am chairing the two Malcolm Hardee Debates and there are precious few other photo opportunities, I had some pictures taken, courtesy of lecturer Peter Cattrell, by photography students at St Martin’s College of Art (where, it turned out, no girl came from Greece, though they did have a thirst for knowledge).

I had brought along a giant dice box for no reason other than the fact it looked interesting. Student Cody Cai had brought along a pair of comedy spectacles and student Kerstin Diegel took a photo of me wearing the glasses and holding the box.

I remember thinking, “Oy! Oy! Malcolm Hardee could be Photoshopped into this, popping up out of the box!”

So now, dear reader, we have to take a time trip with wobbly special effects transitions back into the mists of last century – probably to the late 1990s, when the world was young and the Twin Towers still stood in New York…

London photographer David Tuck took some photos of comedian and club owner Malcolm Hardee, including an iconic one of Malcolm apparently doing shadow puppetry with his hands – you know the routine – you link your open hands together, flap them and it allegedly looks like a bird – except that the shadow on the wall behind Malcolm looks like a dog and, with the shadow of his arm included, it also looks like he has a giant penis rising out of his groin in the foreground… with a dog on the end of it.

David Tuck cannot remember exactly when the picture was taken, but it was a couple of weeks before Malcolm opened a short-lived comedy club in Harlesden, which would make it the late 1990s. Memories of Malcolm seldom come with exact dates.

David tells me: “The image Malcolm originally had in mind was that he would be doing a simple bird shape with his hands and a magnificent eagle would be the shadow image. This was before the days of Photoshop so, to get the image onto a piece of black and white photographic paper, I had to cut the image out of card and physically lay it on top of the picture during the darkroom process.

“My abilities with the scalpel weren’t exactly up to creating a photo-accurate eagle in full flight, so we talked about other possibilities and, when he mentioned a dog, I thought: Yeah, a dog I can do!

“I remember afterwards someone saying that it was funny because it appears to be coming out of Malcolm’s flies, like some sort of shadow penis. Just to set the record straight, that wasn’t the joke. I didn’t even notice until someone said it.”

From such random accidents do iconic photos come!

For anyone who knew Malcolm, it will come as no surprise that he never actually got round to paying David Tuck for the publicity photos he took and that this shadow puppet photo was used widely for years afterwards without David ever getting any money or even any credit for taking the photo.

When I used the photo on Malcolm’s website after he drowned in 2005, I found out David had taken it and have always tried to give him credit for it.

Around 2006, comic Brian Damage, at heart an arty sort, was playing around with images. Brian says:

“I was in the middle of my second or possibly third mid-life crisis. (You lose count after a while) It could have been age-related or something to do with giving up smoking or both.”

He played around with the David Tuck photo of Malcolm and basically ‘cartoonised’ it.

I thought it was excellent and got Vinny Lewis to design a poster using this image for all subsequent Malcolm Hardee shows at the Fringe.

Vinny had designed occasional artwork for Malcolm’s Up The Creek comedy club and had created the printed programme for both Malcolm’s funeral and the first Hackney Empire memorial show in 2006.

He added a coloured background to the cartoon and played with details.

So, when I got the St Martin’s photo back from Kerstin Diegel, I got Vinny to Photoshop the Malcolm shadow puppet image into the photo and the result is now available for The Scotsman or anyone else to publish to plug Malcolm Hardee Week at the Edinburgh Fringe.

‘Anybody else’ turned out to be Mensa Magazine who printed the image on the contents page of their July issue and, inside, to illustrate a piece on Malcolm Hardee Week.

I suspect it may be the first time Mensa Magazine has published a photo of a man displaying an apparent cartoon erection with a dog on the end of it. Their defence is clear – that even David Tuck and (possibly not even) Malcolm noticed that the shadow was of an erect penis.

It’s a funny old world.

You can see the photo here.

It was created by Kerstin Diegel, Cody Cai, David Tuck, Brian Damage and Vinny Lewis.

Nothing is ever simple.

Shimmering images, Ann Widdecombe’s brilliance and Gordon Brown – The Opera

I have had a fair amount of feedback from yesterday’s blog about the appalling image of the current Labour Party leadership.

One thing I have not been able to figure out is how the Conservative Party has successfully re-imaged at least two of its failed former party leaders.

John Major had a very large and very under-underrated role in bringing a 30-year stretch of Irish Troubles to an (almost) end (or at least to a healthy pause). Tony Blair took the credit but it was John Major who set all the necessaries in place and started everything rolling along. Unfortunately for him, as Prime Minister, he had the image of a weak, grey man out of control of the economic events buffeting him and the accusations of tabloid sleaze swirling round his colleagues.

Yet, just a few years later, he had been turned into an amiable, cricket-loving uncle figure and now he has been transformed yet again, this time into an elder statesman – a wise advisor with a steady pair of political hands.

Almost more staggering was the transformation of William Hague from simultaneously too-young and too-bald laughing stock into the wise semi-Churchillian muse he always aspired to be – and now into a calm, respected Foreign Secretary. I would not be surprised to see him ‘do another Churchill’ in a few years time and return to lead the party or even the country.

A third failed Conservative Party leader (there have been an awful lot of them) Michael Howard seemed to be brilliantly and terminally characterised by a venomous Ann Widdecombe as having “something of the night about him”. But now, when he occasionally pops up on TV, he seems less like a political vampire than an amiable man with a humorous twinkle in his eye and a jolly chortle. Though I would still not trust him after dark in a gothic mansion.

Even Ian Duncan Smith, a man for whom the word ‘bland’ seems too glitzy a description, has re-appeared on our screens of late not seeming too definitively dull. I think, with him, though, even the Conservative Party’s best spin doctors are on to a semi-loser.

Compare these mostly successful Conservative image-changes to the Labour Party’s PR failure with their ex-leaders.

Neil Kinnock still comes across as a charming, well-meaning Welsh windbag, simultaneously over-erudite and approaching near air-headedness. I can imagine him banging his head in Wayne’s World.

Tony Blair is now seen as the bullshit artist he always was: a man endlessly prepared to duck, dodge, dive, weave, spin and shit on others – and allow others to die for his principles – always smugly secure in the knowledge that his opinion is right because he and God work as a double act.

That’s two former leaders whom the Labour Party has been unable to re-image.

And then there is the sad case of Gordon Brown who is still in that nether region where he is too embarrassed to pop his head above the parapet and everyone else is too embarrassed to talk about him.

If Anna Nicole Smith’s life can be turned into an opera (as it just has been for the Royal Opera House), then Gordon Brown’s story cannot be far behind. It cries out for loud Wagnerian music to accompany one of the great political and personal tragedies of the last 50 years.

The story of a man with deeply-held socialist principles and a lust for power who had to wait ten years watching superficial socialist pretender Tony Blair – all style and no substance – get plaudits… then, after waiting that long decade of labyrinthine, Machiavellian, soul-destroying plotting, he eventually gets the powerful job he always knew he deserved and was promised… only to find the whole edifice comes crumbling down around him. And, ironically, the one thing he was always lauded for – his sure touch on the Economy – is one of the main causes of his downfall. That and an accidentally-recorded aside about an ordinary woman he casually called a racist on an apparently insignificant visit to the provinces.

It is like James Cagney at the end of White Heat.

Gordon Brown – he finally got to the top of the world and it blew right up in his face

If that is not meat for an opera, I don’t know what is.