What is happening with Ed Miliband and what has happened to the Labour Party’s once-feared PR machine?
Young Ed looks like he is being paid by the Tories to undermine his own party and Alastair Campbell’s once gleaming and perfectly-oiled Labour PR machine seems to have seized up with rust or is being operated by 5-year-old children who are too small to reach the levers they have to pull.
That Labour Party conference speech yesterday and all the interviews around it were an unmitigated piece of failed image-building tripe.
The long-thought-out line – they are supposed to have worked all night on the speech – seemed to be:
“We, the Labour Party, would like to apologise for the things we did wrong which we humbly admit, sort of, but it’s the Tories’ fault for anything we did really and, if they are doing now what we said we would do or what we would have had to do, well, that’s what comes of all those years of Tory… erm… government… erm… oh…
“Oh… and the government should make things better and tell other people to make things better. We have had long discussions about this and decided that both the people and the country would be better off if the Economy were in a better state and not worse. Vote for us next time because we are new people not the ones who made any of the mistakes before. Well, sort of.”
One of Ed’s problems is he cannot ‘do’ passion. Someone is writing passionate speeches for him, but he is unable to deliver them. He tries to be passionate, but his lightweight voice is just not up to it and his heart is clearly not in it. It is like he is reading Chaucer to the English class.
I saw an interview he gave a couple of days ago in which he said, basically: “The government should not lecture the Europeans and tell them how to make things better. The government should make things better and, if we were in power, we would be pro-active and tell the Europeans how to make things better.”
The main problem young Ed has is not difficulties in writing credible speeches and an apparent lack of any actual policies. The even bigger problem is a superficial presentational one.
Before Margaret Thatcher came to power, she listened to her very wise advisors. She softened her hairstyle and she lowered the pitch of her voice.
Tony Blair was already a master of fake sincerity when he got the Top Job – that’s what comes of being a good lawyer – lots of experience telling barefaced lies. His technique was so good he almost made me believe in David Icke’s theory that all the top-nobs in Britain are actually alien lizards in human skins.
But no-one seems to have given poor young Ed any advice at all. He is an apprentice lizard.
He still looks like a scared schoolboy unexpectedly made into a prefect and, with his rabbit-in-the-car-headlights eyes, looks shit-scared that people will find out that even he does not believe he is up to the job.
A couple of days ago, there were staggeringly mis-judged PR pictures of slim Ed Miliband and chunky Ed Balls – and there is an image problem here to begin with, as Ed Miliband looked like Stan Laurel to Ed Balls’ version of Oliver Hardy and who wants Stan Laurel as their Prime Minister?… I almost expected Ed Miliband to scratch his head and stare at the camera in innocent confusion with those big open calf’s eyes.
Anyway… there were the two of them walking across a square, being filmed smiling for the TV News, smiling and chatting in an attempt to look in relaxed conversation, but the separated body language and the appallingly stilted audible conversation appeared to show there was no chemistry, no amiability, no ability nor desire to communicate with each other.
They looked as if, in a party – let alone in a Party – they would stand alone at opposite sides of the room and try to avoid ever meeting because they knew there would be an embarrassing, awkward silence.
In this case, two Eds were not better than one.
SO IT GOES - John Fleming's blog 