It is good to know the Daily Mail reads my blog, even if a little belatedly.
Yesterday’s column by Richard Kay carried a piece using a quote from my blog last week about increasingly embattled government minister Chris Huhne. I am not quite sure if it is intended to support or undermine him. Who can understand the Machiavellian machinations of Fleet Street where politics are concerned? Or maybe it’s just printed because the quote is quite sweet. Let’s assume it is that:
Chris Huhne’s reputation as a ladies man has been enhanced by zany stand-up comedienne Charmian Hughes, who recalls a romantic encounter with the priapic Lib Dem Cabinet minister when they were teenagers in West London.
Convent school-educated Charmian says her first snog came courtesy of Huhne, who used to drive around in a London taxi, when she was 15 and he 17.
‘He was a very glamorous and sexy figure. We all adored him. He was brainy and cool and sophisticated. I think he only snogged me to put me out of my misery.’
It is a pity the Daily Mail calls Charmian “zany” as that is one of those words which sometimes sit uneasily as a quote on an Edinburgh Fringe poster – and anyone performing at the Fringe in August is currently poring over possible quotes for posters, flyers and press releases.
“Zany” is one of those words which student revues use on their first trip to perform at the Fringe – it’s only one step down from the much-dreaded word “wacky”.
I wrote comedy reviews at the Edinburgh Fringe for a couple of years. One comic still calls me a “cunt” on sight because of one rather mild review I wrote of her performance. But, if I ever saw publicity for a comedy show billing itself as “wacky”, I would run a royal mile and try to find a group of limbless orphans performing a play about the Moors Murders. More chance of comedy in that.
The other problem is that the “zany” quote comes from the Daily Mail.
The Mail is like a red (or should that be blue?) rag to a bull for many comics because of its perceived too-far-to-the-right-ness. What this knee-jerk reaction misses, of course, is that it has built up its massive circulation because it knows what Middle England likes and thinks. (Its sales in Scotland, interestingly, are negligible.) I wrote an unloved blog about this which got me e-mails saying I’m a prat with neo-Fascist tendencies. But beware of ignoring the selling power of the Daily Mail.
A quote from the Daily Mail will not get you loved by mostly Guardian-reading reviewers, but it may well get you more bums-on-seats.
Whether a very good stand-up like Charmian Hughes can put “zany” on her poster (I think she can) and can use a quote from the Daily Mail (I think she should) even if it’s out-of-context because it is not actually a review of her show (everyone does that at the Fringe) will be one of the many interesting things to see in August.
When I told her about the Daily Mail quote, Charmian’s reaction was:
“OMG, how do they know I am zany? Do you think they were secretly in my audience at the Brighton Fringe?… I’m using ‘hilarious’ Guido Fawkes as a quote.”
This could turn out to be a battle of the quotes. The Guido Fawkes political website – which deals in Westminster gossip – tweeted that my blog is a “hilarious read” and that the specific Chris Huhne blog in question was “a brilliant post”.
Now I just have to figure out how to spread the news that I am a “hilarious read” before news of Charmian’s “hilarious” zaniness spreads to Edinburgh.
Or could Charmian’s surprising and, to me, suspicious schmoozing of politicians, websites and the Daily Mail be a devious early ploy in a campaign to win the much-coveted and increasingly prestigious Malcolm Hardee Cunning Stunt Award?
Tell me about publicity…