BBC: “You could not piss on the Queen and you had to be careful about Ireland”

(A version of this piece was also published on the Indian news site WSN)

As I am currently on jury service in a city somewhere in England, I was interested to hear last night a quote from Robert Mark who became Commissioner of the Metropolitan Police in 1972. He said his ambition was to “arrest more criminals than we employ”.

He seems to have failed.

The quote came up last night, when TV and film producer Tony Garnett was talking at at London’s National Film Theatre.

The second best drama series I have ever seen on British TV

Tony Garnett was responsible for The Cops, the second-best drama I have ever seen on British television.

The best was John Hopkins’ Talking To A Stranger, directed by Christopher Morahan, who was also in the NFT audience last night.

On television, Tony Garnett produced – among many, many other influential dramas – Up The Junction, Cathy Come Home, Days of Hope and the series Law and Order, This Life and The Cops.

Last night, he said that, when he worked at the BBC and produced some of his most acclaimed shows, “the BBC had a very different management theory. It wasn’t perfect then and one’s freedom was very limited but they did, to some extent, believe in ‘producer power’.”

He then went on to say:

____________________________________________________________

They thought producers were basically ‘good chaps’ – there were one of two chapesses – and, if you had a problem, you should refer upwards. I never thought I had a problem. I was given a fair amount of freedom. You could not piss on the Queen and you had to be careful about Northern Ireland and so on, but you could find a way through.

What’s happened since the 1990s is that everything in this country’s been Thatcherised and management’s right to manage predominates.

Management is one of the great con tricks of the 20th century. A number of people have made a lot of money out of it, including managers and (the management consulting firm) McKinsey’s.

McKinsey’s have a phrase. They say If you can measure it, you can manage it.

The problem with the BBC is that what it’s there to do is be creative and you can’t measure creativity. You just can’t do it. You can say something’s really good if it lasts a century or two but, apart from that, you can’t measure it. So big trouble.

Huw Wheldon (BBC TV Managing Director) in the 1970s – and I’ve only got his word for it – told me they had asked McKinsey’s to come in to the BBC and, after a while, with their extremely expensive chaps roaming round the BBC, the boss man came to Huw and asked: Could you tell me, Mr Wheldon, how many actual decision makers do you have at the BBC? I mean people who can actually take decisions about the product. 

Huw said: Well, we have several hundred producers…

And the man said: Yes, I thought so. I’m afraid we can’t help you.

But the management at the BBC now is so tight and there are so many layers of management that the pyramid is a bit like The Shard.

The BBC is now the shape of London’s Shard

So you have lots and lots of people who can tell you what you must not do. And lots of people supervising you at each stage. That is the enemy of creativity.

One problem with the BBC, like the problem with much else in our culture – and this is more in Current Affairs and News than in drama – is that the BBC concentrates on one borough of London called Westminster and makes programmes for people who live in two or three other boroughs – Notting Hill, Islington…

The whole of the rest of the country is completely ignored.

Occasionally, they’ll go and make a programme in Doncaster and they’ll send Jeremy and Emily, who come from a very nice family, and they’ll send them out like visiting anthropologists to either come back with very sympathetic portraits or maybe to laugh at all these Chavs who are not like ‘us’.

I’d like some kids from Doncaster to go to Canary Wharf and make a film about the people there. But the traffic’s all one-way and I think it’s a great, great pity and a dereliction of the BBC’s responsibility, because we live in a very diverse society – in all sorts of ways diverse – and the BBC’s main job is to consult a national conversation.

Particularly in drama, because the beauty of drama is that it allows you to empathise with others: to say Oh, I felt like that. These people are not so different from us.

The BBC have made a very good start at Salford (in the new Media City) but they really ought to fight against London-itis and realise that they are representing and a part of this whole diverse country.

I think the BBC is very important. That’s why I criticise it. If there’s a great institution that has many enemies, one of the problems is that we tend to want to draw the wagons into a circle to defend it – the same is happening with the NHS now.

I think that is a mistake.

The more you love the BBC and the more valuable you think it is – imperfect as it is – the more you should criticise it. Society’s changing all the time. Technology’s changing all the time. The BBC won’t stand still. It will get worse or it will get better and we’ve got to push it to be better all the time. It’s no good just defending it.

Cut out the music industry middle-men, think small and make big money

I got a Facebook message from Ben Peel in Bradford, saying:

“I would love you to go check out my home-made video from my debut single here. It will sure make you smile. I have currently just released my debut album – which can be previewed here. ”

I don’t know Ben Peel nor his band The Wool City Folk Club, but his video and songs are interesting.

Quite soon some unknown person is going to achieve worldwide fame and become a millionaire through YouTube clips and subsequent audio or video downloads. Maybe the Arctic Monkeys have already done it, but only on a limited scale.

Perhaps in a couple of years time, Ben Peel will be a multi-millionaire.

Or maybe not.

The world is changing fast but no-one knows what the fuck is going on or what they’re supposed to be doing.

Shortly before Apple announced their new iCloud service, I wrote a blog in which I mentioned the on-going death of the traditional record industry – by which I meant vinyl, tapes, CDs and DVDs sold in shops.

The blog resulted in some interesting feedback.

Hyphenate creative Bob Slayer (he’s a comedian-promoter-rock group manager) reacted:

“It is at worst a myth and at best very misleading to say that the record industry is dying – there is more demand for music then ever. What has happened over the last ten years is that the music industry has completely reinvented itself. The X-Factor has had an effect and a smaller number of pop artists are selling a high number of records. They still operate in a similar way to the traditional industry.

“But everywhere else has radically changed so that the artist (and their management) can play a much more hands-on role in controlling their own careers.”

Mr Methane, the world’s only professional farter, who knows a thing or two about self-promotion and has made his own music CDs produced by former Jethro Tull drummer Barrie Barlow, tells me:

“Large record labels no longer have the money to keep well-known acts on retainers or publishing contracts like they used to and have pressed the ejector seat. New and well-known acts are not as a rule getting huge piles of money thrown at them to go away and make an album. The Stone Roses’ great rock ’n’ roll heist, where they made one decent album then got a shed load of money advanced to make another and did sweet FA, just would not happen in today’s economic climate – or at least it would be highly unlikely.”

We have entered the entrance hall of an iTunes world of downloads with megastars and small self-producing, self-promoting unknowns where good middle-ranking performers and groups will potentially be squeezed out. It is much like comedy at the Edinburgh Fringe, where the big TV names and unknowns on the Free Fringe and Free Festival pull in crowds, but it is increasingly tough for very good, experienced middle-rankers with no TV exposure.

Ben Peel, just starting out in the music business, says:

“The digital realm does not have time for people who are solely musicians. You have to evolve into some type of super musician / marketing guru to be able make an impact amongst people. I have to be 50% musician, 50% marketing and branding. The digital realm is creating a new generation of musician: one-man machines cutting out the middle-men. The downside is that the middle-men had collateral – and contacts.”

Self-promotion ability is vital, though Ben thinks e-mails are outdated in publicity terms.

“I do a gig… and send an email out… I get ten people there…. I do a gig and throw out a 30 second YouTube short… one a week on the run-up to a gig…. I get two hundred people to attend and the exposure of the viral promoting and people re posting is priceless…. You cannot buy ‘word of mouth’ promoting …. you can only inspire it through something quirky/ original/ funny/ catchy etc.”

Bob Slayer manages not only the wonderful Japanese rock group Electric Eel Shock but also internet phenomenon Devvo and tells me:

“At his height, Devvo was achieving over a million hits on every YouTube clip we put online. We had no control over who was viewing them but, as they were mostly passed around between friends, he found his natural audience. Devvo is not really understood outside the UK, so that massive following came largely from the UK and predominantly in the north. It meant that, he could easily sell-out medium sized venues anywhere north of Birmingham and strangely also in Wales but, for example, we struggled to sell tickets in Brighton.”

Financially-shrewd Mr Methane has so far failed to dramatically ‘monetise’ the more than ten million worldwide hits on just one of several YouTube clips of his Britain’s Got Talent TV appearance. but he sold shedloads of CDs and DVDs via his website after appearances on shock jock Howard Stern’s American radio and TV shows because small local radio stations across the US then started playing his tracks. They were small local stations, but there were a lot of them.

Only Bo Burnham, winner of the 2010 Malcolm Hardee ‘Act Most Likely to Make a Million Quid’ Award, who straddles music and comedy like Mr Methane and started as an online phenomenon, seems to have got close to turning YouTube clips into more mainstream success and music downloads.

The fact Mr Methane made a lot of money online, sitting at home in Britain, after very specifically local US radio exposure is interesting, though.

At the bottom of his e-mails, Ben Peel has a signature:

“Dwarves are like tents… a lot easier to get out of the bag than they are to put back in.”

Yes indeed. And that is very true with new technology. But it made me remember something else.

Years ago, I attended a Writers’ Guild of Great Britain meeting where the speaker’s message was “The way to make money is not to think big but to think small.”

He suggested that one way to make money was to create a weekly five or ten minute audio insert which could be run within local US radio shows. If anyone could come up with an idea, made in Britain, which would be of interest to Americans on a weekly basis, you could sell it to local US stations at a very low price.

If you tried to sell the mighty PBS network a weekly half hour show for £2,000 it was unlikely they would buy it.

But any small local US radio station could afford to pay £5 for a weekly five or ten minute insert. If you could sell that same insert to 499 other small local US radio stations (not competing against each other because they are small purely local stations), you would be grossing £2,500 per week for creating a five or ten minute item. And you could distribute it down a telephone line.

If you could persuade the stations to buy it for £10 – around $15 – still throwaway money – then, of course, you would be making £5,000 per week.

The trick was to price low and sell in volume.

That was before iTunes, which became successful by that very same model of micro-pricing. It was worth buying a single music track if it only cost 79c in the US or 79p in the UK. If iTunes had priced a single music track at £1.60 in the UK, they would almost certainly have sold less than half as many units, so would have grossed less money.

Think small. Think cheap. Think volume.

Modern technology allows ordinary bands to record, mix, cut and put their own tracks on iTunes alongside music industry giants. It also allows people in New Zealand to listen to and watch Ben Pool on YouTube just as easily as people in Bradford can see him play a live gig.

Think small. Think cheap. Think volume. Think worldwide.

Just as some comedians are looking into e-publishing, bypassing traditional publishers, Ben Pool in Bradford and local bands in South East London can now expand beyond selling their own CDs after gigs and could reach a worldwide paying audience of millions with no music industry middle-men.

Last year, I wrote a blog titled Britain’s Got Talent in Pubs about an astonishing regular pub gig I saw in South East London featuring Bobby Valentino and Paul Astles.

A week ago, I saw Paul Astles perform again, this time with his seven-man band Shedload of Love in their monthly gig at The Duke pub on Creek Road, Deptford, not far from Malcolm Hardee’s old Up The Creek comedy club. They also play the Wickham Arms in Brockley every month. They are astonishingly good. Formed in 2004, they recently recorded an album at Jools Holland’s studio in Greenwich.

Both the Paul Astles bands are world-class, playing mostly locally but, if promoted on the internet, they could garner a worldwide following with no music industry middle-men.

There are, of course, as with anything involving creativity and cyberspace, those big words IF and COULD.