Getting publicity and reviews at the Edinburgh Fringe can be just a case of happenstance and luck.
Just to get mentioned in this little blog… Well, lots of conversations at the Fringe are too long or complicated to put in this blog because of the time it takes to transcribe them.
This morning, I had a fascinating chat with Lynn Ruth Miller about the Bergen-Belsen concentration camp – she knew people who were sent to the camp and it is all linked up to why she became a comedian – but it will probably never see the light of blog.
What you read here – or anywhere – does not even superficially skim the surface of what is happening at the Fringe.
At the Grouchy Club yesterday afternoon, there was a discussion about the abnormally high number of performers with – and shows about – physical medical problems this year. Of course, performers with psychological problems is just taken as normal.
Yesterday, I was talking to a performer whose show I had seen and which had a full house of people adoring him/her and he/she was going on about what a terrible show it had been. “I was awful,” he/she said. He/she had not been.
I chatted to another performer who was having full houses every day but who had not yet been reviewed. Unless there is massive word-of-mouth, it is now probably too late to set reviewers’ imaginations alight to the extent that they will completely re-arrange their schedules. To be really effective, the press releases had to be sent out at the point the Fringe Programme was published and just before the Fringe started.
I am seeing around seven shows each day and, as far as I know, publications like The Scotsman worked out which shows would be reviewed before the Fringe started (with gaps to add-in shows which unexpectedly developed strong word-of-mouth).
A third performer was complaining on Facebook that his audiences were not laughing at his material and blaming the audiences specifically and Edinburgh in general.
Once the Fringe is in full flow (and it is over the halfway point now) there is not much performers can do to change the ongoing flow. Just keep plodding on and build the word-of-mouth and pray.
Meanwhile, one agent/promoter was telling me he had a stunt to publicise one of his acts which he reckoned was going to put all the traffic in Edinburgh into gridlock and he was trying to persuade me this would be worthy of an increasingly prestigious Malcolm Hardee Cunning Stunt Award nomination.
But this would be more likely to get the act thrown out of their venue, him prosecuted and the show loathed by locals rather than an award nomination. For another, if you were to bring Edinburgh traffic to a stop, with a Sky News helicopter filming it all from above, it IS a stunt, but the word ‘cunning’ might not be appropriate.
A definitive Cunning Stunt would be Malcolm Hardee writing a rave review of his own show and conning The Scotsman into publishing it because they thought it was written by their own critic….
A stunt but not a cunning stunt would be getting loads of ginger-haired people marching through Glasgow to plug a named show. It is not cunning. It is a photocall.
An interesting publicity stunt this year is the fact lots of cardboard sheets with odd slogans and the hashtag #MBGS have appeared among the general Fringe show posters.
These obviously but obliquely promote Miss Behave’s Game Show and would possibly be eligible for a Malcolm Hardee Cunning Stunt Award on the basis they promote the show without, as such, saying the title of the show or where/when it is. It is a good cunning stunt to get people’s attention.
However, Miss Behave swears blind neither she nor her cohorts are putting these up – that it must be an unknown fan. If this is true (and who am I to gainsay her?) then it is not eligible for a Cunning Stunt Award because it is not a cunning publicity stunt, merely graffiti by someone who gains nothing from the show.
If someone unknown to me does a brilliant cunning stunt which promotes The Grouchy Club shows, I cannot be nominated for doing the stunt. It is nothing to do with me.
My three show highlights yesterday were:
Matt Price: The Boy With Cake On His Face
Matt reckons he will not get onto television regularly because he does not have the right look. I am not so sure. His personality and charisma scream pure TV ‘natural’.
Joey Page: Catastrophe Party
Former Malcolm Hardee Award nominee Joey has the cliché looks for TV and has been on Never Mind the Buzzcocks et al and there is no reason why he is not on more often except the whims of producers.
Stu Turner’s Big Charity Gala
…for Autism Initiatives Scotland. This pulled-off that rare Fringe trick of not just attracting Fringe-goers but also getting-in ordinary Edinburgh residents – I suspect readers of the Daily Record rather than the Guardian.
The fact it took place in the 400-seater New Empire Bingo Hall may have helped.
Oh, by the way, this blog has now managed to get over 1 million hits.
It means nothing, but it is worth a mention because the Edinburgh Fringe mantra is: It’s all about self-publicity. You have to build your own luck, build your own rainbows.