JO: That’s the first one. It’s a book of funny verse – for up to 10 year olds – and it’s really good for small ones because it’s rhyming. Then A Squirrel’s Tail is a whole story rather than verse. A really lovely story about inclusivity and diversity about a squirrel born without his tail. And then Molly, Chip and The Chair is for slightly older children: when they’re moving on to reading adult-style books.
JOHN: Why’s it called Standing on Custard?
JO: The book has lots of useful facts. So one interesting fact is that you can actually stand on custard.
JO: You get two tins of Ambrosia, you put them on the floor and you stand on them. (LAUGHS) No… It’s called a non-Newtonian fluid. You have to make it with cornflour and lots of it. What a non-Newtonian fluid does is, instead of like most fluids and liquids, it becomes harder the more pressure, the more weight you put on it.
JOHN: The books are beautifully illustrated.
JO: My talented husband Philip Price.
JOHN: You gave up comedy for three years.
JO: I didn’t intend to. My last show – the last time we had a chat – was 2015 and that was my I Scream show and I’d written a book about that as well. It was about online dating.
That was my most successful show so far and it was me as me. Before that, I had been doing character-based comedy. I was delighted that the one with me as me was the most successful. But also quite annoyed, because I had trained for many many years to be an actress. And the show I did as me was the most successful.
I think I just felt like I’d plateaued a bit: that I didn’t have much else to say. I had sort of fallen… not out of love with it because it was fantastic… but I felt that, if I were to come back with something else, it would have to be as good and I didn’t want to rush into the next thing. I had kind of had enough of the whole Edinburgh Fringe thing. I had done about six Edinburghs in a row by that point. Six shows up to 2015 and, in two of those years, I did two shows each year, which was ridiculous.
Initially, I thought I might take a year off. But, I got back to London from Edinburgh in the September and, in the October I met the man who is now my husband. It was ironic that whole I Scream book and show had been about my disastrous love life. Then, lo and behold…!
JOHN: So you were only doing comedy to cover gaps in your acting.
JO: I had always done acting and ads and whatever and, up until that point as well, I also had a mortgage-paying job which most performers have – a horrible office job three days a week which was not playing to any of my strengths and just to pay the bills. I had started to feel quite unhappy there and I thought: You know what? It’s time to move on. So I did.
What I needed then was a revenue stream. So I thought: Actually, now I’ve met Phil, who is an artist… I had already written this book years and years ago for a friend’s daughter. And I said to Phil: “Do you think you’d be interested in doing the artwork for this book?”
So that was our first project. We have released a book a year, basically; we are just finishing off a new one.
JOHN: You said you needed a revenue stream – to make money – so you started writing books… That is not a way to make money!
JO: The books are really popular in Germany, France, Australia, New Zealand, America. I sell them online and at a stall in Greenwich Market and I sell hundreds of them a month and we sell prints and artwork as well. I do a maximum of about three days there and it’s great because I can work it round castings – I just shot a commercial for IKEA in Italy for four days.
JOHN: And next Saturday (6th April), you are back on stage at the Museum of Comedy in London with a new show called Peculiar. Is it you as yourself or is it character comedy?
JO: It’s me again.
JOHN: A follow-up to I Scream?
JO: No, that’s why to have the space of three years between the two shows was good. I don’t really feel like that person I was any more. Straight after I Scream, I met Phil. I feel so far removed from that (previous) person and all of that angst and heartache and stuff. Everything changed. It was like a cathartic thing. I released the I Scream book and did that show then, all-of-a-sudden, the love of my life walked in the door.
JOHN: Is happiness good creatively, though? I heard Charles Aznavour interviewed and he was asked why he sang sad songs. He said they were more interesting because, when people are happy, there’s not a lot you can say. People are happy in the same way but, when people are sad, they are sad for all sorts of different. specific reasons.
JO: Yeah. Also happy people can be a bit annoying to be around sometimes. I spent a huge chunk of my life being single and being around happy couples and I know the annoyance of it. (LAUGHS) Nobody’s interested in you if you’re happy and I don’t really write when I’m happy. I have always written when I’m annoyed. When you are happy, it’s quite dull creatively, I think.
JOHN: So when you got happy it must have screwed-up your creativity for the last three years?
JO: No. I never stopped writing. I made notes all the time in those three years and I did the children’s books. The children’s books are a gentler… they’re still funny, but it’s a gentler humour and a different audience. But I still always had dark, evil thoughts that I would set aside for future shows.
So when I decided to do this new show, Peculiar, I started looking back through all my notes and maybe I had written the equivalent of a show a year anyway, so Peculiar is really the best of all of that.
JOHN: What’s the elevator pitch for Peculiar? Is it angry?
JO: No, but it’s a whole diatribe of things I find absurd and odd from nail varnishes to medication to marriage to eBay.
JOHN: So observational comedy.
JO: Yes, but not really. It’s… Jo Burke calls out the absurdity surrounding our every day life. She shoots down the lazy marketing we are perpetually bombarded with, ridiculous products and Amazon reviews plus a fair few things in between.
JOHN: Last time we talked, you wanted to do a show about working class life.
JO: Well, that’s always a bugbear of mine. I’m always slightly peeved at the fact there are fewer and fewer working class voices. There are sketches I’ve written just for bizarre funny’s sake, but a good 90% of what I do is with a reason, a message behind it.
JOHN: To get your message out? But you’re not going to the Edinburgh Fringe this year.
JO: Part of the reason I’m doing Peculiar at the Brighton Fringe in May but I am not doing Edinburgh is that I priced it all out and I would love to go to Edinburgh – I absolutely love it – but, you know, I am still paying for the seven years I did before!
Why would I go to the Edinburgh Fringe? Because I love it. But that is not a good enough reason. It has not been a stepping stone for me so far and I can’t really afford to keep trying. I’m taking another tack now. I’m not really doing stand-up spots on other people’s gigs. It’s time-consuming and means travelling all around and I prefer doing my own shows.
I did consider doing a children’s show in Edinburgh. Standing on Custard would make an amazing children’s show but… Well, it’s all very well signing books and making children laugh but it’s a whole different ball game when you can make a whole room of adults laugh.
JOHN: The lure of the applause?
JO: I was missing the feel-good. Also, because everything is so politically dark and horrible at the moment, I think if you have a skill – to make kids or adults laugh – now is definitely the time to be doing it.