How do you become a writer and what are the good subjects to write about?

Yesterday, a 15 year-old girl asked me:

“How do you become a writer and what are the good subjects to write about?”

I told her: “The only way to become a writer is to write. It sounds silly, but it’s like juggling. The more you do it, the better you get.”

On the other hand, I can’t juggle, so what do I know about it?

Always beware of people who use similes about things they don’t know even the first thing about.

And who end sentences with prepositions.

I also told the 15 year old girl she had asked the wrong question.

“You don’t want to know what subjects to write about,” I told her. “You want to know who will buy and/or read the stuff you write. You don’t want to look at anything from the perspective of you writing something; you want to look from the perspective of someone reading what you write.”

That’s the only decent piece of advice I have about writing.

Never think of yourself as a writer.

The worst thing anyone can ever do is think of themself as ‘a writer’. If you do that, your mindset will be wrong. You will think, “How would a ‘real’ writer say this?” and you will copy the way you think a ‘real’ writer should write and it will be crap because you will descend into cliché.

Plenty of people write in the same way, but who wants to write like the lowest common denominator Fleet Street hack?

A famous actress with a great life story once talked to me about writing her autobiography. The most important thing, she said, was that she wanted to write it herself and for the book to be her own thoughts in her own voice. Eventually, the publisher persuaded her to have an experienced Fleet Street journalist ‘help’ her with the autobiography.

I picked up the published book in Tesco one day and looked at the first page. It read like any book serialisation in any tabloid Sunday newspaper. It was written in cliché Fleet Street sentences. It probably sold well because she was a famous actress, but not because it was well-written and not because she herself had written it.

In 2003, Random House commissioned unknown Scots comedienne Janey Godley to write her autobiography. She had gone into a meeting with an editor at their imprint Ebury Press with little hope of getting a book commissioned – nobody had ever heard of her – but, when the editor heard just a little of her life story, Random House virtually ripped her arms off to sign her up.

I was asked to actually edit the book which was published as Handstands in the Dark (a terrible title – it should have been called Good Godley! – but Ebury insisted). I had a meeting with Ebury after the contract was signed at which it was discussed what editing this book might involve, because Janey had never written anything for publication before.

It might involve doing nothing. It might involve tweaking. It might involve a lot of literary shepherding. It might involve writing the whole thing from scratch if it turned out Janey could not do it herself. They wanted to publish her story; she was staggeringly charismatic to talk to; but no-one knew if she could write for print.

As it turned out, she was a brilliant writer, though I had to give her advice in the first few weeks of the process. Of course, it might have been wrong advice – what do I know? – but I don’t think it was.

She used to send me stuff she had written almost every night. Because she was writing an autobiography, at first she delivered lots of facts.

This happened, that happened, then this happened, then…

This can wear the reader down and also it does not actually let the reader share the experience of what happened, which is the whole point of writing the thing. You can get bogged down in facts with no humanity. Writing is not about facts; it’s about emotions and thoughts. The facts, however interesting, are only the skeleton for the meat. People are interested in people, not facts.

I told Janey to find key incidents which epitomised the period or the emotions of what was happening to her at the time and then to describe those key incidents and emotions as vividly as she could.

“Write more about less,” I told her.

One way to make the incidents more vivid was to try to find any of her five senses that were key to the moment. A ‘key’ moment is literally that. It opens up a doorway to something. If she remembered an incident, what was the first thing she remembered inside herself? Which of her five senses was most vivid? Use that key sense of the moment and it opens up a whole emotional experience which readers can share.

When Marcel Proust wrote his autobiographical Remembrance of Things Past (which, of course, I have never read) he ended up writing seven volumes after drinking one spoonful of tea in which he had soaked a piece of madeleine cake. The taste triggered involuntary memories of his entire childhood – all the tiny details came flooding back to him.

He wrote: “The taste was of a little piece of madeleine which on Sunday mornings…my Aunt Leonie used to give me, dipping it first in her own cup of tea….Immediately the old grey house on the street, where her room was, rose up like a stage set…and the entire town, with its people and houses, gardens, church, and surroundings, taking shape and solidity, sprang into being from my cup of tea.” Just seeing the madeleine had not brought back these memories. He needed to taste and smell it.

Describing what is seen or heard is obvious. Perhaps smell and taste come next. But touch is important too. If you describe the rough or smooth texture of something, the object becomes more alive.

You can write that you sat on a sofa. Or you can write that, as you sat on the cream sofa with its three dark brown coffee stains, your fingers ran over the rough-textured woollen blanket which Fred had half-thrown over its back that drunken night.

Of course, you don’t want too much of this – it could end up as bad as having endless adjectives in front of the noun. Who wants to read too many sentences about a noisy, black, frightened, one-eyed Shetland pony?

I told Janey that, if she remembered one key sensory detail of any incident, include it. So, in one sentence, she wrote:

“Three plain clothes detectives were standing around, their cold breath drifting up and turning white and blue in the flashing lights of the ambulance.”

I think that description is all-the-more vivid because Janey chooses to write “white and blue” instead of “blue and white”, but that would take a whole extra thousand words to discuss!

In another sentence, she writes:

“I ran up the stairway with one policeman behind me, my bloodied shoes sticking to the wooden stairs as I went.”

It is, of course, the fact that the bloodied soles of her shoes stick slightly on the wooden stairs which makes it so vivid.

Handstands in the Dark is not a book you forget easily. The rather stunned publisher at Ebury Press said details stayed with him vividly for days after reading it. And Janey wrote every word in it. I very carefully did not suggest words or phrases. Which can be a problem with publishers.

My experience is that people who can write do so. People who want to write but can’t write become publishers and then try to write through other people, often messing up writers’ text and downgrading it to cliché mulch. This, it should be said, did not happen with Janey’s book which Ebury were not allowed to see until the manuscript was completed and which went on to be both a Top Ten hardback and Top Ten paperback bestseller.

An extension of the truism that “those who can write do and those who can’t write become publishers” is that those who can’t write start courses teaching people how to write. That is not always true, but it often is,

The only way to learn how to write, as I told the 15 year old girl yesterday, is to write and write and write.

But don’t sit down with a black sheet of paper or computer screen and think you are creating the words that come out of you. Instead, turn it round 180 degrees and, as you write, think you are seeing the words appear for the first time and you are the reader not the writer. Put yourself in the position of someone who does not know what is coming next.

The first sentence should intrigue the reader into wanting to know what the next sentence is going to be. You want to hook the reader. So, imagining yourself as the reader, you know what has to be written to explain more about what is being said – what is needed to understand more about the argument or about the plot. But you don’t want to give the readers 100% of the information. You want to ‘hook’ or intrigue them into constantly wanting to know more.

Keep ‘em wanting more.

My template was George Orwell, who I think was a great communicator though a shit novelist. Nineteen Eighty-Four is a wonderful book. But the human beings in it – particularly the heroine – are badly drawn. He was a journalist and writer of ideas – his non-fiction like Homage to Catalonia is masterful. Animal Farm, which is really a non-fiction book masquerading as a fictional story, is amazing. But he was not a good novelist.

Me?

I think layout is almost as important as what you write. Make sure it looks easy-to-read on the page. Vary the lengths and look of the paragraphs. Mix prose and quotes. Don’t have big impenetrable-looking chunks of text. Make it look easy to read and it will be easier to read.

My own big problem is I need deadlines to write anything. So I will just go off out to Tesco now.

Do what I say, not what I do.

Always easier to say to a 15 year-old.

And remember William Goldman’s oft-quoted but oft-misunderstood recurring warning in his brilliantly incisive Adventures in the Screen Trade – the best book I know about the creative process and full of great Hollywood anecdotes:

Nobody knows anything.

Maybe it is a pity it has taken me 1,766 words to mention that.

Advice on how to get a book published…

Someone asked me yesterday how to get a book published by a reputable publisher in the UK.

My answer was to get a ghost writer – me – and pay me £156,000 + 98% of the royalties plus all the chocolate I can eat.

Sadly my offer was turned down, so my edited advice was this…

The conventional wisdom is that, to get a publishing deal, you need to have a literary agent but, to get a literary agent, you need to have a publishing deal.

In fact, you don’t.

It doesn’t matter if it’s fiction or non-fiction.

Fiction sells better than non-fiction, but it is even more difficult to get published. Almost bloody impossible, in fact.

Either way, the best thing to do is this…

You need to write a one or two page outline synopsis of what will be in the book – beginning to end – so the publisher knows what he/she is actually going to get.

And write perhaps a 20-page extract. This does not have to be the first 20 pages, but it might as well be. The reason for providing this extract is twofold. It shows the publisher that you can write. And it shows them the style your book will be written in – the same facts can be written a million different ways. An extract gives them a feel for the suggested book’s style.

Plus you need to include a biography of yourself – maybe half a page.

You are a good prospect if you are young (ie under 30), attractive and already have some track record in some creative area. And it helps massively if you can speak fluently. Being dead is not a good selling point if you are trying to get a publishing deal unless you are Jane Austen or George Orwell.

I know someone who was a ‘reader’ for Penguin Books. He was given a translation of a Japanese novel which Penguin had been offered. After reading it with growing excitement, his report to Penguin said that it was the most brilliant novel he had ever read and they would be mad not to publish it.

They told him: “We are not going to publish it.”

The author had, unwisely, just died and would be unable to do any publicity for the book.

Publishers want someone, preferably attractive and certainly alive, who can do publicity interviews for the book and who is ideally young enough to provide them with maybe 40 more years of books. They seldom want a one-off wonder unless you have an absolutely cracking story like being held as a sex slave for 14 years by Prince Philip in a secret cellar under Buckingham Palace or cutting off your own leg with a fish knife while being held hostage by Saddam Hussein in a Paris brothel.

When you have your idea, outline, biography and extract together, you should then go to a bookshop and see which publishers are selling the type of book you want to write and approach them one by one, having looked in a copy of the annual Writers’ and Artists’ Yearbook which gives contact names, addresses and publishing requirements.

One thing you do not do is this…

You do NOT write the book first and then approach a publisher.

You want to screw an Advance out of them.

That way, even if the thing sells no copies, you have earned something for your talent, time and heartache.

If you approach a publisher with a completed book you cannot, by definition, get any Advance from them to tide you over while you write the book. You would have worked for perhaps two years for no money and you may have written what publishers don’t want.

Also, publishers like to feel they are controlling the creative process. Most publishers I have encountered are wannabe writers who cannot actually write creatively themselves, so they want to write and/or re-write through you while getting cultural kudos with their friends at dinner parties in Islington.

Never believe that publishers know anything about creative writing. If they did, they would be writing books themselves.

Those who can, do.

Those who can’t, publish…

…and try to interfere with your writing to give themselves a creative hard-on.

The thing to remember is that, up to the point of signing the contract, they can cast you aside and they have all the power. But, after signing the contract, you have most of the power. Under a standard publishing contract, they control the cover, but they cannot change a single comma of the text without your permission and it is unlikely (unless your book is utter shit) that they will throw away the Advance they have paid you. So listen to their advice but stick to your creative guns if you disagree.

If (just to use round numbers) you get a £9,000 advance, you would normally be paid £3,000 on signing the contract. You then have to write the entire book with no more money coming in. You then get £3,000 on delivery of an acceptable final manuscript. And you then have to wait for 6-9 months and get £3,000 on publication. So any ‘Advance’ tends to mean you only get one third up-front in advance of writing the book.

The thing to remember is that it highly unlikely you will make any significant money from your book. Literally hundreds of books are spewing into existence every month to try to find space on the same limited shelves. It is like playing the Edinburgh Fringe. You are unlikely to get noticed and it is like standing in a cold shower tearing up £50 notes. In the case of writing a book, these are the £50 notes you could have earned by stacking shelves in a supermarket rather than starving in a small room earning no money while you toil away at your creative keyboard.

If your book is a paperback, you are likely to get a royalty of only 7.5% of the cover price. So, if your book sells for £10, you get 75p per copy sold. Roughly.

I believe most books sell well under 10,000 copies in the British Isles and fail to make a profit. Publishers live on their rare big buck-earners.

When approaching a publisher nowadays, you also have to take into consideration the new phenomenon of eBooks. Random House recently signed a big deal with Apple to put their back catalogue and future publications onto iBooks.

My 2002 contract with Random House for the anthology Sit-Down Comedy specified a 50% royalty on any future e-book version. A fortnight ago, they sent me a letter saying they want to only pay 25% instead of 50% on any eBook version because the contracted 50% royalty rate “was arrived at before the UK eBook market had begun to develop and before the extent of our digital investment was known. Since this royalty was agreed, the eBook market has moved on greatly but, in the process, we have found that 50% of net revenues is no longer viable”.

Well, lovies, my tendency is to say, “Tough shit, life’s a bitch and a gamble, ain’t it? Don’t come whining to me if you mis-calculated your own business.”

But, with Sit-Down Comedy, in fact, it doesn’t much matter because, although the contract was with the late Malcolm Hardee and me as editors of the book, we agreed to split the royalties between ourselves and the 19 contributors to the anthology. So we are talking miniscule sums even if it sold loads.

However, I know another author whose book has been in print for quite a few  years. It may soon go out of print. Under a standard contract, if a book is out of print for two years, all rights return to the author. So, for example, Malcolm Hardee’s autobiography I Stole Freddie Mercury’s Birthday Cake was out of print for two years and now 100% of all rights have reverted to me and to the estate of the late Malcolm.

However, if this other chum of mine’s book becomes an eBook, my understanding is that it will, in theory, never go out of print – the file will still be available for download from the Apple/Amazon/publisher’s computer – and so the publisher will retain the rights until 70 years after the author’s death.

If my chum, on the other hand, refuses to accept a royalty cut from 50% to 25%, then it will presumably not become an eBook, the paperback will go out of print and, two years later, 100% of all rights will revert to my chum. And there would then be the possibility of negotiating a new publishing deal or publishing via some print-on-demand operation like lulu.com

We live in interesting times and that, of course, is the ancient Chinese curse.