The “Tiswas” recipe for attacking Rupert Murdoch and others with pies

Yesterday, a friend of mine was having an operation, so I was at Blackheath Hospital.

This meant I was hanging around in a room waiting for most of the day and saw most of the live coverage from the House of Commons where the Culture, Media and Sport Committee were questioning Rupert and James Murdoch.

But, inevitably – Sod’s Law – because my friend came out of the operating theatre at the same time, I missed Jonnie Marbles aka Jonathan May-Bowles trying to ‘flan’ Rupert with a shaving foam pie.

I saw it later.

My friend is fine.

I am not so sure about Jonnie Marbles.

This piece of desperate self-publicity would normally make him worthy of being nominated for – and possibly winning – the annual Malcolm Hardee Cunning Stunt Award but, alas, young Jonnie appears to have fallen at the first hurdle in the process. He does not seem have a show at the Edinburgh Fringe and, if he does, he failed to plug it.

Yesterday, the Free Festival at the Edinburgh Fringe suddenly had two cancellations, so my advice to him is Forget that free phone call to the lawyer. Get on the blower to the Free Festival, get a show booked at the Edinburgh Fringe sharpish and pray for a Cunning Stunt Award nomination/win.

Being imprisoned and unable to perform in Edinburgh might interfere with the show but might actually boost his chances of getting a Cunning Stunt Award.

Our House of Commons pie-flinger whom the Chortle comedy website calls “an occasional comic” seems to be a serial stunt-publicist and I can only presume he was jointly influenced by two things.

The first influence would obviously be self-proclaimed ‘comedy terrorist’ Aaron Barschak who gate-crashed Prince William’s 21st birthday party at Windsor Castle in 2003 dressed as Osama bin Laden in a pink dress. His subsequent Edinburgh Fringe show failed to live up to this pre-publicity boost and the Malcolm Hardee Cunning Stunt Award had not yet started, so Aaron tragically failed to build his career on the stunt.

Jonnie’s second influence might well have been the cultural effect of large numbers of a previous generation of Brits watching the cult children’s TV show Tiswas, on which I worked as a researcher.

It was known for its slapstick outbreaks of gunge and custard pies.

In a selfless spirit of public service, I print below the ‘official’ recipe for a Tiswas custard pie, copied from an alleged official recipe sheet which I half-inched when the show ended. Tiswas ‘custard pies’ were made not of custard but of whipped shaving foam.

Custard would have slid down the target’s clothes, could have stained them and might have involved the programme in laundry costs and complaints. Shaving foam stuck where it hit and wiped off with no significant after-effects.

The main custard pie flinger on Tiswas was a Ninja-like character called The Phantom Flan Flinger.

Far be it from me to try and get blatant publicity out of the wanton, appalling and unprovoked attack on defenceless media tycoon Rupert Murdoch by saying that the Tiswas tradition continues this year at the Edinburgh Fringe with the first Malcolm Hardee Spaghetti-Juggling Contest.

But can I point out that the Tiswas tradition continues this year at the Edinburgh Fringe with the first Malcolm Hardee Spaghetti-Juggling Contest?

This is the somewhat vague Tiswas recipe:

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TISWAS CUSTARD PIE RECIPE

INGREDIENTS

– Economy Size Gillette Shaving Foam **

– Vegetable dye. The Phantom Flan Flinger suggests green or blue dye but advises against red dye as this tends to cause irritation and blotches.

– Paper plate(s)

– Palette knife. – Mixing bowl or large bowl/bucket (depending on the amount needed)

********

Spray shaving foam into mixing bowl remembering to keep enough spare for decoration.

Add vegetable dye and mix together.

Smooth over paper plate(s) with palette knife.

Finally decorate around the edges with white shaving foam.

Before use, this should be left for a few hours to eliminate the sting that the shaving foam has.

Then proceed with flanning!

Old T-shirts and such like to be worn during flan matches in case of stains. Clothes washed afterwards to be soaked in cold water first.

HAPPY CUSTARD PIES!

** Alternative: Crazy Foam from local joke shop. Or Instant Whip available from most supermarkets.

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A funny thing happened to IKEA’s image at yesterday’s shambolic public relations disaster

If you don’t like long moans about incompetent ad agencies, PR people and IKEA, progress no further, gentle reader.

The words “piss-up”, “brewery”, “a”, “organise”, “couldn’t” and “in” spring to mind.

I am not going to name the top-notch comedy warm-up man and four excellent featured stand-ups who were employed to make IKEA’s next TV commercial yesterday, because it would be counter-productive to link their names to this shambolic PR disaster for the normally stylish and efficient Swedish company.

I got invited to be in the audience because a friend and I both have IKEA “Family Cards” despite having no family (look – it gives discounts and I am a Scot brought up among Jews).

The promise was a “live stand-up comedy TV production… The fun starts at 1.30pm… There’ll be plenty of refreshments and breaks provided, plus entertainment while you’re waiting for the filming of our TV ad to start.” It would last from 1.30pm to 6.00pm.

Bear in mind, dear reader, the phrase “plenty of refreshments and breaks provided”. We will return to this. It is up there high in the ranks of hype along with that jolly interview in which Colonel Gaddafi said that all his people loved him, anyone who didn’t love him was on hallucinogenic drugs jointly provided by the Americans & Osama bin Laden and no-one had demonstrated against him anywhere in Libya.

The IKEA fiasco started badly. There was supposed to be an audience of 250 or 300 (the publicity seemed uncertain which).

Instead, at 1.30pm, waiting in the icy cold outside the Riverside Studios in Hammersmith, was a queue of under 30. There was no-one from the production team to be spotted anywhere. Eventually, someone left the freezing queue outside the Riverside Studios and, with trouble, found a couple of people inside the building. They told her they had no idea when it would start but the crew were “about to go to” lunch.

At 1.45pm, freezing, after someone else had asked, the audience was taken inside the building to stand for another 20 minutes in a line by the open-plan restaurant, watching the cast and crew eating their hot lunch. About 15 minutes into this 20-minute wait, an Australian came along asking everyone to sign ‘release forms’ (no explanation of what they were – yes, I do know).

Then, at 2.05pm, it was into the studio to… yes… wait another 25 minutes while the crew finished their lunch and drinks and, by 2.45, things had been got-together enough to start… ish.

We should have known there would be a problem when the warm-up music for this family-centred comedy ad included the punk anthem “No Future” and the Australian with no microphone inaudibly explained what was going to happen to the bemused audience while loud music continued to play, drowning his words out.

At this point, I just sat back and wrote everything down, secure in the comfort that the ad agency ‘organising’ this destruction of IKEA’s public image to its loyal Family Card members was so incompetent and so unused to staging live shows to a live audience that comedy gold could only follow – entertaining for me, though annoying for the until-then IKEA-loving but now freezing and starving audience. Yup, only around 30 of them, but word of mouth is a powerful thing.

Sure enough, having employed four good comics whose daily professional job is to create situations in which audiences laugh uproariously, the show started with the four hapless comics standing in the background on the IKEA comedy set like enforced lemons while the French floor manager stood in front of them and told the audience to “laugh” unmotivated while cameras shot reactions. Sitting there, cold – both in showbiz terms and in temperature – the audience was instructed to give belly-laughs, laugh louder etc etc. Someone sitting near me said: “Maybe they think we all went to drama school.”

The ad agency had employed an experienced and excellent warm-up man (a comedian whose London circuit work and hour-long Edinburgh Fringe shows I have seen – he’s top notch). He was not, of course, used in this surreal show-starting scenario of asking the audience to laugh at nothing. The French floor manager just stood there and told people to laugh.

Lack of direction was what characterised the entire afternoon.

During the long hours ahead the warm-up man succeeded in the near-impossible task of keeping the audience responsive and the four on-set comedians did sterling work in getting audience laughs from a misconceived sexist cliché of an idea with some occasionally godawful lines.

The ramshackle concept was to mix straight-to-audience stand-up with the TV series Friends in an IKEA-built set under a large neon sign saying MAKE STORAGE NOT WAR. The misconceived and yawningly old-fashioned premise was to look at Which sex is messier at home – the guys or the girls? The gags, I think, were partly supplied by the four comedians but also, with fatal consequences, obviously also partly written by some faceless ad agency copywriter who thought he knew what jokes are. Well, OK, maybe not faceless. I’m guessing it was the young guy skulking around in the Ayatollah-like beard.

The comics tried their best with some occasionally deadly lines. The famous laughing automaton on Blackpool Pleasure Beach would have had difficulty laughing but the audience were pros. Or, at least, they did their best to pretend they had been to drama school.

The ad agency seem to have assumed they could get steady laughs over four hours from an audience for the same series of jokes repeated perhaps (I’m guessing) seven times over that four hours. The audience tried their best but it’s hard, at best, to laugh convincingly at a joke when its repeated twice or three times. The ad agency should have put together an audience from members of the Alzheimer’s Society.

Though the one thing even an Alzheimer’s audience would not have forgotten was the key phrase in the e-mails they got: “plenty of refreshments and breaks provided”.

See? I told you to remember this.

It is a key phrase because some of the audience members I talked to had left home at 11.30am to get to Riverside Studios in Hammersmith at 1.30pm, then wait until 2.45pm (with no refreshments) until the show started.

During the recording, which ended at 6.00pm, there was one break in which the audience discovered the phrase “plenty of refreshments” involved around ten apples and ten pears plus Twinings Tea, Nescafe Coffee and an unknown brand of milk. What would have happened if the expected 250-300 punters had turned up I don’t know. Perhaps the ad agency used its fee from IKEA to have Jesus on standby with loaves and fishes.

My reason for mentioning Twinings and Nescafe by name is that these are not products on sale in IKEA, so they were presumably bought by the advertising agency. The irony is that IKEA sells and provides very cheap good food and drink and would presumably have given free food and drink to the ad agency to give to their IKEA “Family Card” members.

To be honest, there wasn’t just one break, there were two. On the second one, the break in which the audience was told to go eat, drink and wee in the toilets was interrupted after three minutes (I timed it) and the audience urgently called back to their seats (abandoning half-drunk cups and apples with one bite taken out of them) “to line up cameras”. They were then not needed for 17 minutes during which time, for a brief period, all four comics were visibly eating and drinking on set in front of the seated, unfed and unwatered audience. (Not the comics’ fault; they didn’t know the audience wasn’t being given food, but the production crew should have seen and twigged what was happening.)

The whole somnambulistic shambles came to an end just before 6.00pm with increasing audience grumbling around me about not being given any of the promised food. One person said to me, “At least a ham sandwich would have been something. They are all getting paid and had food. We get paid nothing, we have to perform and we get starved for four hours.”

Despite an out-of-control production, the comics and the warm up man succeeded in the amazing, near impossible task of keeping the audience on-side and responsive for four hours. With good editing, there was more than enough material shot yesterday to create maybe five good 20-second commercials. I will be interested to see the uproarious final comic ads with the roaring audience reactions (‘sweetened’ in the sound edit suite) and happy audience faces.

The agency behind yesterday’s farrago was Mother Advertising.

They were certainly being thought of as a bunch of mothers by the IKEA Family Card-carrying audience members I was sitting among.

Except, of course, that’s not true. I thought that myself.

Ordinary punters did not think the shambles was mis-organised by an ad agency and presumably had not, as I had, checked on the release form they signed at the beginning of the afternoon to see who the ‘producers’ were. They saw it as an afternoon organised by IKEA.

So, yesterday afternoon, IKEA’s reputation was tarnished to around 30 of its most loyal customers and, as I say, word of mouth is a powerful thing.

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There are later blogs by me on this subject, including this one about the audience. You might also want to follow me on Twitter  – @thejohnfleming – or Facebook.

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UFOs, toad-vomiting, the KGB, the CIA and Saddam Hussein’s gay marriage

I went to the first day of the Fortean Times‘ UnConvention at the University of Westminster today to see comedian Helen Keen’s hour long show It Is Rocket Science! which blends science, comedy and bizarre facts and unusually sat among even more bizarre fare. She was wildly enthusiastic, even by her high standards.

Fortean Times is the self-proclaimed ‘Journal of Strange Phenomena’ which non-readers assume concocts loony stories of crop circles, UFOs and conspiracy theories but which regular readers know casts a sceptical eye on anything strange and apparently inexplicable.

Presentations in today’s UnConvention included Ian Ridpath comprehensively demolishing the so-called Rendelesham Forest UFO Incident by going back to the original sources – US Air Force reports, UK police records and audio tapes actually recorded at the time – to reveal rational and arguably even mundane explanations of allegedly alien events which have escalated into OTT UFO myth – basically, he convincingly argued that the alleged ‘alien craft’ was a combination of a known falling fireball that night and a local lighthouse’s flashing light. It was an interesting dissection of how a myth gathers momentum.

As was Jan Bondeson’s talk on “The Bosom Serpent” – hundreds of years of stories of snakes, frogs and even a hen lurking inside people’s bodies. Jan, a senior lecturer and consultant rheumatologist at Cardiff University by day, came over as a cross between Dr Strangelove and Jimmy Carr with a droll line in dry humour. I was particularly impressed with his telling of the true tale of Catharina Geisslerin, the so-called Toad-Vomiting Woman of Altenburg, and how the cure for another historical figure’s frog-vomiting was to drink three pints of horse urine. Well, I guess that would cure you of complaining about anything else although the alternative remedies of luring snakes out of their lair in people’s stomachs by enticing them with sweet-smelling milk or cheese or even using an improvised fishing rod seem a tad easier.

Then there was Mark Pilkington on myth-making by the world’s Intelligence services and tales of how a Chinese lantern can become a time-travelling Nazi flying saucer and how Communist insurgents in the Philippines were routed by the CIA’s leaked fictional rumours of a winged vampire (something only topped by Helen Keen’s revelation in It Is Rocket Science! of American plans in World War II to attack mainland Japan using thousands of bats with miniature bombs attached to them).

Aside from Mark Pilkington’s tales of the KGB’s First Directorate and their successful plot to spread a false rumour that AIDs resulted from CIA plans to develop a genetic and/or ethnic weapon… and the Rand Corporation’s 1950 paper by Jean M.Hungerford on “The Exploitation of Superstitions for Purposes of Psychological Warfare”, I was particularly interested to hear that the US Government’s short-lived Psychological Strategy Board as long ago as the early 1950s had suggested using existing respected cultural organisations to spread stories.

In the 1990s, I knew a Western European who, during the Cold War, had been a deep cover sleeper agent for the Soviets. He had been ‘run’ via the East Germans. When he was caught by the Americans in Germany, they debriefed him in Washington, but not in any CIA or Defense Department building. He was instead debriefed by the CIA in the offices of a major international cultural magazine.

The most fascinating thing I learnt during today’s UnConvention, though, was about Generoso Pope Jnr, a man I had never heard of before. Formerly employed by the CIA’s psychological warfare unit and with links to the Mafia (his son’s godfather was mob boss Frank Costello), Generoso Pope Jnr bought the New York Enquirer in 1952 (allegedly with money from Costello) and re-named it the National Enquirer, spawning future stories which not only claimed that the existence of the Mafia was a myth concocted by the Communists but also, via its sister paper the Weekly World News, publishing stories of an alien face on the Moon, the dead Elvis Presley seen working in local grocery stores and a gay marriage between Saddam Hussein and Osama bin Laden with the happy couple adopting a shaved ape baby named Robert, who posed as a human child.

Now THAT’s what I CALL a conspiracy theory!

And who would have thought either the Mafia or the CIA had a sense of humour?