Yesterday, I saw an old woman and the publishing industry jumping off a roof

The future of traditional print publishing

Last night, I had a dream.

I was standing on one side of a slightly old-fashioned British shopping street, perhaps built in the 1950s or 1960s, just after the Second World War.

The buildings had right-angled edges and flat roofs – What were architects thinking after the War? Flat roofs? This is rain-drenched Britain, not some part of sun-drenched California.

The shops on the other side of the road were two storeys high and slightly set back from the road with a wider-than-normal pavement. They liked to have lots of pedestrian space in front of shops after the War. I guess there were flats where people lived above the row of shops; I wasn’t really aware of such fine details in my dream.

But I became aware, at the last moment, that an old woman was standing on the edge of the roof above the shops, two storeys up. As I became aware of her, she jumped. She was wearing a light pink, thick woollen coat. And she wore a head scarf.

When she hit the concrete paving slabs below, there was the sound of three – it might have been four – ear-deafening cracks – the sound of breaking bones. There was a slight echo as her bones broke. Her legs hit the concrete paving slabs first, then she crumpled. But she survived the fall. As she lay there, I could see her face contorting as the ever-different agonies hit her. But I could not hear her desperate screams.

“People think you’re certainly going to die if you jump,” I said to someone. “Stupid.”

I guess she died eventually.

Well, she would do, wouldn’t she…

People do.

So it goes.

Yesterday, I went to the first in a two day seminar about Self Publishing held in the Guardian newspaper’s very modern new offices. I was not initially impressed as, at this cyberworld event in their flash new-ish building, it took over ten minutes for someone to tell me what the access code for the internet was.

“Here it is,” she eventually told me, “but it’s very unreliable.”

And so it proved.

Very very unreliable.

It took me around nine attempts to actually post my already-written blog yesterday morning.

Not impressive.

I was also not impressed when the intro included the words (I paraphrase) “Penguin Books are not going to collapse.”

They were taken over by Random House in the last month. The new entity has been nick-named ‘Randy Penguin’.

In a tea break, an art lecturer said to me: “Artists have always been self-publishers when they start out.”

True. And something I had never thought about.

I had also never thought about the fact that, with books now selling online with small thumbnail images of the cover, book designs have to be less detailed and perhaps less interesting than they used to be – in the same way that, when CDs replaced LPs, the cover artwork was more effective when slightly simplified because the physical size was smaller.

The very wise and very clever author Polly Courtney pointed out that the people wheeled on to radio and TV shows to talk about some subject-of-the-moment are often actually not genuine experts – they are just people who have written a recent book about the subject.

The day’s talks made me even more certain that printed books – like vinyl records and soon CDs – are dead. Vinyl records still exist, as do VHSs.

That art lecturer told me a student had recently wanted to shoot and edit something on VHS “to give it an old-fashioned feel”.

Vinyl records still exist. I guess printed books will still exist. But the business will be in cyberspace. Print-on-demand will fill the gap as traditional publishing declines, but eBooks are the future. And self publishing.

Apparently, last year, 18 of the top 100 books sold on Amazon were self-published.

Apparently, crime writer John Locke – the first man to sell over a million self-published digital books on Amazon.com – sold his first two novels at 99p each… His third book was priced at £1.99… and then he priced his next book – How I Sold 1 Million eBooks in 5 Months! – at £5.99 … It now seems to be on Amazon at £8.99 reduced to £1.88.

Other things I learned yesterday were that only the foolish self-publish in the run-up to Christmas because the current competition from traditional publishers is too intense… and there is a spike in e-book sales in January because people are playing with their new Kindles, iPads and other electronic readers.

Traditional publishing, like the woman who jumped from the roof, is not dead. But it is in agony and terminally crippled.

And, no, I did not make up the dream of a woman jumping.

Yes, I  really did dream that.

Any psychologists out there who can explain the dream, please do.

Any traditional publishers out there with money they want to throw my way to prove me wrong, please do.

The Sex Life of a Comedian is to be revealed by Lulu in print-on-demand

A week ago, I wrote a blog blatantly plugging the fact that Sit-Down Comedy, the 2003 anthology written by 19 comedians which I edited with the late Malcolm Hardee, is now available as an iBook from iTunes and in a Kindle edition.

I said two of the Sit-Down Comedy contributors were considering publishing print-on-demand books. Now a third tells me he, too, is doing the same thing. He is currently checking the proofs.

Dave Thompson co-wrote a very quirky short story for Sit-Down Comedy with Jim Tavare and tells me:  “I am about to publish my novel The Sex Life of a Comedian via Lulu.com after having fallen out with a ‘proper’ publisher.”

Dave explains: “It was what I witnessed at the London book launch of another comedian’s book that made me realise what a shambles I’d got involved with. And then I bought a copy of a book by another comedian I knew and it was bursting with errors. There were so many mistakes, it looked like it hadn’t been proof read…

“From what I hear from other people who get involved in publishing books, publishers rival comedy promoters for incompetence and greed.”

Dave is highly-original. He has written for Ben Elton (they have been friends since schooldays); ITV’s BAFTA Award winning series The Sketch Show with Jim Tavare; Harry Hill’s TV Burp; and, uncredited, for many other Big Name comics. He has even amazingly written for the newly-enobled (as-of today) Sir Bruce Forsyth. Time Out called Dave “one of the finest joke writers in the country”. But, to the public, he is mostly known for the Tinky Winky incident in 1997.

He played Tinky Winky (the purple one) in the world-famous children’s television show Teletubbies but was equally famously fired after American fundamentalist tele-evangelist Jerry Falwell warned parents that handbag-carrying Tinky Winky could be a hidden homosexual symbol, because “he is purple, the gay pride colour, and his antenna is shaped like a triangle: the gay pride symbol”. Ragdoll, the show’s British production company, decided that Dave’s “interpretation of the role was inappropriate” and sacked him.

In Kazakhstan, the Teletubbies are still banned by order of the president who considers Tinky Winky to be a pervert.

The Sex Life of a Comedian is about a stand-up comedian on the UK circuit who gets a job wearing a blue furry costume in a world-famous television show but then gets fired. The story involves drug-fuelled celebrity sex romps, the Mafia and wild parties aboard luxury yachts.

Well, at least no-one in the television or comedy worlds has to worry about it being autobiographical, then.

British comedians seem to be turning to electronic book publishing – maybe

I have blogged before about the galloping-blindly-towards-an-unknown-destination changes in book publishing.

In 2003, the late Malcolm Hardee and I put together Sit-Down Comedy for Random House. It was an anthology of original writing (some of it very dark) by comedians Ed Byrne, John Dowie, Jenny Eclair, Stephen Frost, Boothby Graffoe, Ricky Grover, Malcolm Hardee, Hattie Hayridge, John Hegley, Dominic Holland, Jeff Innocent, Stewart Lee, Simon Munnery, Owen O’Neill, Arthur Smith, Linda Smith, Jim Tavare, Dave Thompson and Tim Vine.

Sit-Down Comedy has just been issued in both iBook (for iPads) and Kindle downloadable electronic editions.

Apparently, in the US market, electronic books now account for 20% of total book sales. In the UK, it is still only 5%, but it is expected to double in the next year.

In the last week, two of the contributors to Sit-Down Comedy have mentioned to me that they are thinking of publishing electronic books, probably via lulu.com, the same print-on-demand (not to be confused with self-publishing) company which comedy writer Mark Kelly has used to publish his books Pleased as Punch, This Is Why We Are Going to Die and (free to download) Every Get The Feeling You’ve Been Cheated? Comic Shelley Cooper told me she is also looking into print-on-demand publishing.

A highly relevant factor is that print-on-demand publishers may take 20% of your book’s earnings to arrange print and electronic versions… while conventional print publishers doing the same thing normally give the author royalties of only 7.5% of paperback sales. With print-on-demand  you have to market the book yourself, but you also have to factor in that significant difference between getting 80% or getting the conventional 7.5%.

I have blogged before that am thinking of re-publishing Malcolm Hardee’s autobiography I Stole Freddie Mercury’s Birthday Cake (probably revised back to its original version) as an e-book… but that is only if I can actually pull my finger out – always a major factor in the production of any book.

Advice on how to get a book published…

Someone asked me yesterday how to get a book published by a reputable publisher in the UK.

My answer was to get a ghost writer – me – and pay me £156,000 + 98% of the royalties plus all the chocolate I can eat.

Sadly my offer was turned down, so my edited advice was this…

The conventional wisdom is that, to get a publishing deal, you need to have a literary agent but, to get a literary agent, you need to have a publishing deal.

In fact, you don’t.

It doesn’t matter if it’s fiction or non-fiction.

Fiction sells better than non-fiction, but it is even more difficult to get published. Almost bloody impossible, in fact.

Either way, the best thing to do is this…

You need to write a one or two page outline synopsis of what will be in the book – beginning to end – so the publisher knows what he/she is actually going to get.

And write perhaps a 20-page extract. This does not have to be the first 20 pages, but it might as well be. The reason for providing this extract is twofold. It shows the publisher that you can write. And it shows them the style your book will be written in – the same facts can be written a million different ways. An extract gives them a feel for the suggested book’s style.

Plus you need to include a biography of yourself – maybe half a page.

You are a good prospect if you are young (ie under 30), attractive and already have some track record in some creative area. And it helps massively if you can speak fluently. Being dead is not a good selling point if you are trying to get a publishing deal unless you are Jane Austen or George Orwell.

I know someone who was a ‘reader’ for Penguin Books. He was given a translation of a Japanese novel which Penguin had been offered. After reading it with growing excitement, his report to Penguin said that it was the most brilliant novel he had ever read and they would be mad not to publish it.

They told him: “We are not going to publish it.”

The author had, unwisely, just died and would be unable to do any publicity for the book.

Publishers want someone, preferably attractive and certainly alive, who can do publicity interviews for the book and who is ideally young enough to provide them with maybe 40 more years of books. They seldom want a one-off wonder unless you have an absolutely cracking story like being held as a sex slave for 14 years by Prince Philip in a secret cellar under Buckingham Palace or cutting off your own leg with a fish knife while being held hostage by Saddam Hussein in a Paris brothel.

When you have your idea, outline, biography and extract together, you should then go to a bookshop and see which publishers are selling the type of book you want to write and approach them one by one, having looked in a copy of the annual Writers’ and Artists’ Yearbook which gives contact names, addresses and publishing requirements.

One thing you do not do is this…

You do NOT write the book first and then approach a publisher.

You want to screw an Advance out of them.

That way, even if the thing sells no copies, you have earned something for your talent, time and heartache.

If you approach a publisher with a completed book you cannot, by definition, get any Advance from them to tide you over while you write the book. You would have worked for perhaps two years for no money and you may have written what publishers don’t want.

Also, publishers like to feel they are controlling the creative process. Most publishers I have encountered are wannabe writers who cannot actually write creatively themselves, so they want to write and/or re-write through you while getting cultural kudos with their friends at dinner parties in Islington.

Never believe that publishers know anything about creative writing. If they did, they would be writing books themselves.

Those who can, do.

Those who can’t, publish…

…and try to interfere with your writing to give themselves a creative hard-on.

The thing to remember is that, up to the point of signing the contract, they can cast you aside and they have all the power. But, after signing the contract, you have most of the power. Under a standard publishing contract, they control the cover, but they cannot change a single comma of the text without your permission and it is unlikely (unless your book is utter shit) that they will throw away the Advance they have paid you. So listen to their advice but stick to your creative guns if you disagree.

If (just to use round numbers) you get a £9,000 advance, you would normally be paid £3,000 on signing the contract. You then have to write the entire book with no more money coming in. You then get £3,000 on delivery of an acceptable final manuscript. And you then have to wait for 6-9 months and get £3,000 on publication. So any ‘Advance’ tends to mean you only get one third up-front in advance of writing the book.

The thing to remember is that it highly unlikely you will make any significant money from your book. Literally hundreds of books are spewing into existence every month to try to find space on the same limited shelves. It is like playing the Edinburgh Fringe. You are unlikely to get noticed and it is like standing in a cold shower tearing up £50 notes. In the case of writing a book, these are the £50 notes you could have earned by stacking shelves in a supermarket rather than starving in a small room earning no money while you toil away at your creative keyboard.

If your book is a paperback, you are likely to get a royalty of only 7.5% of the cover price. So, if your book sells for £10, you get 75p per copy sold. Roughly.

I believe most books sell well under 10,000 copies in the British Isles and fail to make a profit. Publishers live on their rare big buck-earners.

When approaching a publisher nowadays, you also have to take into consideration the new phenomenon of eBooks. Random House recently signed a big deal with Apple to put their back catalogue and future publications onto iBooks.

My 2002 contract with Random House for the anthology Sit-Down Comedy specified a 50% royalty on any future e-book version. A fortnight ago, they sent me a letter saying they want to only pay 25% instead of 50% on any eBook version because the contracted 50% royalty rate “was arrived at before the UK eBook market had begun to develop and before the extent of our digital investment was known. Since this royalty was agreed, the eBook market has moved on greatly but, in the process, we have found that 50% of net revenues is no longer viable”.

Well, lovies, my tendency is to say, “Tough shit, life’s a bitch and a gamble, ain’t it? Don’t come whining to me if you mis-calculated your own business.”

But, with Sit-Down Comedy, in fact, it doesn’t much matter because, although the contract was with the late Malcolm Hardee and me as editors of the book, we agreed to split the royalties between ourselves and the 19 contributors to the anthology. So we are talking miniscule sums even if it sold loads.

However, I know another author whose book has been in print for quite a few  years. It may soon go out of print. Under a standard contract, if a book is out of print for two years, all rights return to the author. So, for example, Malcolm Hardee’s autobiography I Stole Freddie Mercury’s Birthday Cake was out of print for two years and now 100% of all rights have reverted to me and to the estate of the late Malcolm.

However, if this other chum of mine’s book becomes an eBook, my understanding is that it will, in theory, never go out of print – the file will still be available for download from the Apple/Amazon/publisher’s computer – and so the publisher will retain the rights until 70 years after the author’s death.

If my chum, on the other hand, refuses to accept a royalty cut from 50% to 25%, then it will presumably not become an eBook, the paperback will go out of print and, two years later, 100% of all rights will revert to my chum. And there would then be the possibility of negotiating a new publishing deal or publishing via some print-on-demand operation like lulu.com

We live in interesting times and that, of course, is the ancient Chinese curse.

The printed book is dead… and libraries… and newspapers… but literacy lives on my iPad!

I was in the Apple Store in Regent Street last week and bumped into the multi-talented transsexual comic Shelley Cooper, who has almost finished writing her autobiography – now THAT should be a cracking read. She is thinking of publishing it online via a print-on-demand site.

I am also thinking about re-publishing the late comedian Malcolm Hardee‘s autobiography I Stole Freddie Mercury’s Birthday Cake as an online print-on-demand book. The costs are so low as to be negligible and the percentages to the writer are much higher – on a traditionally printed paperback book the author usually only gets 7.5% of the cover price. People can buy a print-on-demand book as a well-produced traditional paperback or download it from iTunes or Amazon.

Traditional paper books and physical libraries in towns and cities will soon be dead. A book is not bought because it is an object, it is bought an experience or for information. Content is king. The printed word is not dying – it is thriving on Facebook, Twitter, Wikipedia, mobile phone texting, everywhere. But the printed book will die.

The husband of a friend of mine is the straightest person I know. For many years, he never watched ITV – only BBC TV -because ITV was not respectable, merely a young whippersnapper upstart TV station. Yet he is now thinking of investing in an iPad or the duller and much more limited Kindle because, that way, he could take a whole library of books with him on holiday and read anything he likes when he gets there.

Ultimately, Project Gutenberg and its ilk will put almost all out-of-copyright fiction online; and Wikipedia and Google and the web in general give ultimately unlimited access to known facts. Yes, there are old books, newspapers and magazines with content which cannot be accessed online, but only because they have not yet been digitised.

Online publishers have no reason to ever declare any new ‘book’ out-of-print because the online file can remain in cyberspace forever at no extra production cost. The traditional paper book is dead and so are traditional physical libraries.

A library is just a building to keep books in. Unless they re-invent themselves as leisure centres for the printed word and computer gaming, they will soon be dead too.

What is worrying the printed media industry more immediately, of course, is what is happening and what will happen to newspapers, whose printed, paid-for editions are sliding down a seemingly bottomless pit in circulation terms.

Newspapers were always printing yesterday’s news but there used to be no alternative.

But why should I buy a print newspaper carrying out-of-date news when I can watch live street demonstrations in Cairo or around the Middle East on 24-hour live TV news channels? Why should I buy a UK newspaper when I can read other UK news sources free online and get access to Australian, Chinese, Russian and US print sources free online? AND watch Al Jazeera, BBC TV News, Sky News, Press TV from Tehran or, god forbid, the terminally dull Russia Today channel direct from Moscow?

On my iPad, I have apps giving me access to the Huffington Post, the New York Times, USA Today, the Straits Times and the Moscow Times. I can access a wider variety of sources worldwide via my Fluent News, Pulse News and Stuff apps. I get daily news update e-mails from The Scotsman and from China Daily.

Why should  buy a newspaper except for a free DVD?

On the other hand, Rupert Murdoch’s launch less than a couple of weeks ago of his iPad-only newspaper The Daily is interesting, though it is only available le in the US at the moment. If, as rumours say, he really does price a future full UK daily electronic newspaper automatically delivered to you every morning at a cost of only 79p per week…

Well, even I might be tempted… but it’s still going go be news I can get elsewhere for free.