Tag Archives: research

The most translated word in the world is not beautiful…

(Photo by Sara Cervera via Unsplash)

One thing about writing this blog is I get sent some odd messages from fairly random PR people about fairly odd and random subjects and events. Some dull; some interesting.

Some subjects are more interesting than others…

I got an email this morning telling me:

In 2017 it was reported that the word ‘beautiful’ was, monthly, the most translated word around the world. Espresso Translations wanted to find out if that had changed and to some surprise it has.

Analysing Google search terms such as ‘how to say’ in ten countries, along with the most searched for results using Google, we can now reveal the below findings:


Search term Average Monthly searches
How to say Chocolate in Italian 18,000
How to say Chocolate in French 18,000
How to say Chocolate in Spanish 17,459
How to say Chocolate in Portuguese 17,378
How to say Chocolate in Japanese 12,154
How to say Chocolate in Dutch 18,000
How to say Chocolate in Polish 14,744
How to say Chocolate in German 15,654
How to say Chocolate in Turkish 13,364

How to say beautiful is still not far behind those numbers:


Search term Average Monthly searches
How to say Beautiful in Italian 18,000
How to say Beautiful in French 14,000
How to say Beautiful in Spanish 14,459
How to say Beautiful in Portuguese 11,378
How to say Beautiful in Japanese 12,154
How to say Beautiful in Dutch 18,000
How to say Beautiful in Polish 13,744
How to say Beautiful in German 11,654
How to say Beautiful in Turkish 13,364

‘Pizza’ and ‘What is your name?’ were amongst the world’s most popular searches:


Search term Average Monthly searches
How to say Beautiful in Italian 18,000
How to say Pizza in French 16,000
How to say Doctor  in Spanish 11,959
How to say Beautiful in Portuguese 11,378
How to say Hello in Japanese 9,674
How to say you are welcome in Dutch 8,000
How to say cheers in Polish 13,744
How to say what is your name in German 7,125
How to say Beautiful in Turkish 13,364

No payment was received for posting this blog, but I wouldn’t say No to some chocolate.

I jest, of course.

 

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Filed under Food, Internet, PR, search engine

So the British aspire to be Estate Agents or Prison Officers, not Nurses…

One of the joys of writing a blog is that you get occasionally quirky stories sent to you by PR companies extolling the merits of their clients.

Such was the case today when I got an email about Seoforhire.co who are apparently Recruitment Specialists in the sexy and exciting Search Engine Optimisation field. They have, I’m told, “analysed the most Googled jobs around the globe, in a bid to reveal which careers different cultures are searching for post-pandemic.”

Tragically, it turns out (if their research is correct) that British people, post-pandemic, aspire in far greater numbers to be Estate Agents or Prison Officers rather than Nurses.

The Most Searched for Jobs in the UK are:

Other findings, which I feel obliged to pass on, include the apparent fact that ‘Translator’ is the most Googled job in Europe, with the majority of searches coming from Spain. I imagine this is because the French refuse to speak any other language and the Germans are – well, who knows what the Germans are searching for?

As for more creative areas, Seoforhire seem to have gone surreally eclectic in their choice of countries to research:

Arts, Creative and Media Jobs:

No doubt the aspiring musical Romanians are all hoping to follow in the footsteps of multi-talented Dragos Mostenescu

To quote the great Max Bialystock, the potential patron saint of PR men and women: “When you got it, flaunt it! Flaunt it!”

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Filed under employment, job search

“Doctor Who” – Why I still remember watching the first episode 48 years ago

(This was also published by the Huffington Post)

Alas, I am old enough to have seen the first ever episode of Doctor Who when it was transmitted. It is easy to remember the exact date – Saturday 23rd November 1963 – because it was the evening after President John F. Kennedy was assassinated. The BBC removed all comedy programmes and the acid-tongued satire show That Was The Week That Was, at the height of its popularity, ran a justly-lauded, shortened and solemn tribute show to Kennedy.

The 48th anniversary of that first ever screening of Doctor Who was yesterday and, to celebrate it, the University of Hertfordshire ran a special Doctor Who day-long symposium.

I went on a whim because, like almost all other British kids of my generation – and later generations – I grew up watching and having the shit scared out of me by Doctor Who – though, for real shit-unleashing terror, Doctor Who was Rebecca of Sunnybrook Farm compared to the original BBC TV version of Quatermass and The Pit.

I also went to the Doctor Who symposium yesterday because I thought there might be some mileage in looney-watching. Sadly, the people there seemed to be sane; a great disappointment. But I learned bits and pieces I had not known before.

One of the many ironies of the BBC is that they erased lots of programmes (to save space and re-use the tapes) but kept all the bureaucratic paperwork.

Doctor Who was consciously and carefully designed by the BBC to bridge the gap between their Saturday afternoon sports coverage followed by football results (mostly watched by men) and their early evening mass appeal line-up of light entertainment (watched by the whole family). The BBC surprisingly (remember the show started in 1963) did extensive audience research to find out which type of audience they should appeal to if they wanted to bridge this gap.

Their conclusion was children.

So they designed a populist science fiction anthology series which would be educational. It had an authority figure (the grandfather/Doctor)… a fairly trendy granddaughter to appeal to children… and two schoolteachers (a male science teacher; a female history teacher) who would accompany these two central characters on their journeys to various periods in history.

Doctor Who would fulfill all three aims of the BBC’s original Director General Lord Reith: it would educate, inform and entertain.

The show was never made by the BBC Children’s Dept. It has always been produced as a drama series by the BBC Drama Dept.

The original ruling guidelines were to be:

  • no tin robots
  • no alien planets
  • no bug-eyed monsters

These were all quickly thrown away, of course, especially when the Daleks appeared in the second storyline and became an immediate audience hit.

The original budget was £2,000 per show.

The title, of course, is a question – Doctor Who? – not the central character’s name because the central character is never named – although, in 1965, he was accidentally referred to as “Doctor Who” on screen because the production team were new to the series and, at first, thought that actually was his name.

Oddly – or perhaps not so oddly – some of the most interesting viewpoints at yesterday’s academic shindig came from stand-up comic and comedy club owner Toby Hadoke whose one-man show Moths Ate My Dr Who Scarf premiered at the Edinburgh Fringe in 2006.

In a sort-of reverse of the reason why I remember the first transmission date of Doctor Who, Toby says, “I know when my grandfather’s funeral was, because it was the day of Episode 3 of Remembrance of The Daleks.”

He pointed out that, “Most Doctor Who fans have a level of autism about them,” and that the Doctor himself “always has a sense of wit”. As a series, Doctor Who is aware of its own ridiculousness… with a sense of humour. He’s not a man who uses weapons; he uses his imagination.”

The series itself is almost unique in being able to jump between different genres in its stories – from comic to social commentary to history to fantasy. “Because it lands in different genres,” Toby Hadoke pointed out, “whatever type of drama you want, it’s there.”

He also pointed out something which I had not noticed before: that, until recently, “there is very little time travel involved in it, except getting you to the new genre this week.”

There seemed to be a consensus yesterday that the idea of Johnny Depp starring as The Doctor in the alleged upcoming Doctor Who movie was a good idea.

It was also mentioned that a TV drama is currently in the pipeline based in the period when Jon Pertwee was replaced as the Doctor by Tom Baker. And that Hugh Grant had once turned down the TV role of Dr Who but he now “regrets” that decision.

To me, though, as a non-obsessed fan, the most bizarre revelation of the day was that, when the revived Doctor Who series was announced by the BBC in March 2004, they said the Daleks would not be in the new series because of ‘rights’ problems. (The Daleks are owned by the Estate of the late Terry Nation.)

But they also announced that BBC3 would screen an animated gay Dalek series.

The things you learn when you go to a university nowadays…

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Filed under Science fiction, Television