Tag Archives: small print

Debenhams’ Black Friday discounts = dodgy dealings and PR disasterama

I’ve said it before and I will say it again.

Oh yes I will.

What is the point of having a blog if you can’t have a moan?

UK department store Debenhams are giving 20% off lots of items because it is Black Friday and – if you have a Debenhams credit card, as I do – you get an extra 10% off this week with a SAVE AN EXTRA 10% voucher.

Yippee!! You might think.

Debenhams’ card voucher

But do you get an extra 10% off?

Well, no you don’t.

For the sake of easy mathematics…

If you buy something with a display price of, say, £100 and have 20% + 10% off, you might expect to pay £70.

Not at Debenhams.

Because the “extra 10% off” is actually off the 80% price after the 20% has been deducted.

So, in fact, you don’t get a 20% + 10% reduction off the original price. You get a 20% + 8% reductiion.

This is all perfectly legal because, on the back of the voucher on line 8 of the small print (line 12 of 15, if I’m being pedantic) it says: “An extra 10% will be deducted at the till after any relevant discount is applied.”

The back of Debenhams’ card voucher

The back of Debenhams’ dark and dodgy discount voucher

It does not make any earth-shattering financial difference, really.

But it does mean that Debenhams’ attempt to court a good PR image turns into the PR image of a dodgy second-hand car dealer.

Black marks for Debenhams on Black Friday.

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Filed under Consumer Affairs, PR