I always tell people that staging the annual two-hour Malcolm Hardee Comedy Awards Show at the Edinburgh Fringe is a win-win situation.
If the show goes smoothly, that is good.
If the show turns a bit shambolic, then it is a true tribute to Malcolm and just as good.
The trick is really to book a good MC. Last year I struck gold with the excellent Miss Behave, who was and is on the right wavelength of Bizarre and knows all the best odd acts. This allowed the show to comprise even more speciality acts and less straight stand-ups. I hope she will present the Awards Show again this year but her availability is still uncertain – as is always the case with all acts at the Fringe.
I am not going to approach most acts until after the Fringe Programme is published on May 30th and I know who is actually in town, but I have some building blocks.
Last year, we had a very successful celebrity Russian Egg Roulette contest – instead of holding guns to the head, two people face each other across a table and smash hard-boiled eggs on their foreheads BUT one of the eggs is not hard-boiled – it is raw. The result is messy and that person loses.
Last year, contestants included comedians Richard Herring and Arthur Smith as well as eventual winner Lewis Schaffer.
This year, the World Egg Throwing Federation’s esteemed president Andy Dunlop will again be supervising a contest and has agreed our event will be the official Scottish Russian Egg Roulette Championship.
I feel honoured and humbled. And somewhat soiled.
The two-hour Awards Show will also (I hope) include the return of uncooked spaghetti juggling.
Several Fringe performers and passers-by tried this a couple of years ago outside the Beehive Inn in Edinburgh’s Grassmarket. The only one who managed it truly successfully was juggler supreme Mat Ricardo who (unless he gets a better offer) will recreate his triumph on the show.
It is also likely that the farter of Alternative Comedy, the world’s only performing professional flatulist Mr Methane (after a run of his own show earlier in the Fringe), will make a special trip back up to Edinburgh to perform on the Comedy Awards Show.
As for publicity, I will be hosting five daily chat shows in the week of the Awards Show, titled Aaaaaaaaaaaaarrghhh! So It Goes – John Fleming’s Comedy Blog Chat Show. Book early to avoid disappointment – it’s only a fiver.
Malcolm Hardee pioneered the use of Aaaaaaaaaaaaarrghhh! in Fringe show titles as a way to get first listing in the Fringe Programme. One can but pray no-one else has added more letter ‘A’s this year. The Awards Show itself is titled Aaaaaaaaaaaaarrghhh! Free! It’s the Increasingly Prestigious Malcolm Hardee Comedy Awards Show.
Details of who is appearing in the show will be posted on my website www.thejohnfleming.com and on the long-due-for-a-re-design Malcolm Hardee website www.malcolmhardee.co.uk/award
But also, in keeping with the title of the show, I have bought the domain name www.increasinglyprestigious.co.uk as well as www.fringecomedyawards.co.uk and, as the current newish sponsors of what used to be the Perrier Awards keep misleadingly implying that they have been sponsoring their awards for the last 30+ years, you can also find details of the Malcolm Hardee Awards at www.fosterscomedyawards.co.uk
This is in a general hope that they may try to sue me for misleading punters – something that is, I would argue strongly, at the heart of the Fringe experience. We do, after all, have an annual award for the best Cunning Stunt.
Our two hour charity variety show will, of course, include the presentation of the three annual Malcolm Hardee Comedy Awards (even I would not be THAT misleading). These are:
– The Malcolm Hardee Award For Comic Originality
– The Malcolm Hardee Cunning Stunt Award (for best Fringe publicity stunt)
and, hopefully self-explanatory…
– The Malcolm Hardee ‘Act Most Likely to Make a Million Quid’ Award
Obviously, there are no rules, no forms and no application processes. The winners emerge, much like a new Pope, after obscure consultation in small rooms and modest tea-drinking by the judges who are more talent spotters than Simon Cowell type judges.
We hope to stumble on the winners. We do not particularly encourage people to suggest themselves.
The winner of the main Comic Originality award has to have a truly original act, show or persona. Anyone who thinks their show is “zany” is on the wrong wavelength. We have no idea what we are looking for – if we knew what to look for, it would not be truly original – but we recognise it when we see it.
If anyone has to tell us they have pulled a cunning publicity stunt, then they are not going to win by definition – If they have to tell us because we have not heard about it, then the stunt has failed to get publicity.
As for the ‘Million Quid’ award, the number of people likely to pretend to think they are going to make a million quid is too high to even begin to think about. Even if they do make a million quid, it will probably be squandered on drink, drugs, sex and agents they can’t afford, so it is usually a hollow success. But it sounds good as an Award title.
Last year, Ireland’s Rubberbandits won the Award For Comic Originality… England’s Stuart Goldsmith won the Cunning Stunt Award… and South Africa’s Trevor Noah won the ‘Act Most Likely To Make a Million Quid’ Award.
As usual, the three Awards this year will be presented by The Scotsman’s legendary comedy reviewer Kate Copstick and the evening will end, I hope, with The Greatest Show On Legs performing their traditional naked balloon dance. I certainly hope this is going to happen, because central ‘Leg’ Martin Soan is coming up to Edinburgh solely for this show and is stealing my bed in my Edinburgh flat on the basis he will get his kit off and wave some inflated rubber spheres around in a balletic manner.
Other performers will be announced nearer the date. Previous Malcolm Hardee tribute shows have included Jo Brand, Jimmy Carr, Jools Holland, Stewart Lee, Johnny Vegas et al. Do not expect Justin Bieber.
The Malcolm Hardee Comedy Awards Show is part of the Laughing Horse Free Festival – free entry, but with the audience encouraged to donate money as they leave. A full 100% of all money collected (with no deductions of any kind) goes to the Mama Biashara charity run by Kate Copstick.
As Malcolm Hardee’s reputation on money was not angelic, I feel obliged to spell out the exact details.
Especially as this year, for the first time, the Awards Show will be sponsored.
The new Just The Greatest comedy audio label is kindly donating a lump sum to cover the cost of designing, printing and distributing flyers and posters… and the cost of the Fringe Programme fee, the sound teching of the show and the cost of engraving the trophies. A full 100% of any money left over from this lump sum will be donated to the Mama Biashara charity.
I have always been a bit wary of sponsorship for the Awards because of the risk of anything too corporate being connected with an anarchic-imaged set of awards. Also, I do not want to make or to be misinterpreted as making money out of giving awards in memory of dead Malcolm. And I would have trouble getting top acts to perform for free if the few pennies donated were not going to charity or if I were making anything out of it. So I have never covered any of my costs before.
Because of Malcolm’s rather dodgy reputation, just to be clear… None of my personal costs are being covered. No transport; no accommodation costs; no personal costs. Nowt is being covered except show costs – the Fringe Programme entry, flyers, posters, engraving and sound teching. To save money, the flyers and posters will probably advertise both the Awards Show and the five days of my chat shows. In that case, only 50% of their costs will be taken from the sponsorship money (to cover the Awards Show element) and I will pay for the other 50% (to cover the chat shows’ advertising) out of my own pocket.
100% of any sponsorship money not spent on specific show costs will go to the Mama Biashara charity. As will 100% of all money given by the audience on the night of the Awards Show – Friday 23rd August, the final Friday of the Fringe.
Jesus! The hoops I have to make sure I am seen to jump through just because Malcolm might have been a bit creative with money. And I will still be losing money on the show. All this for some dead bloke with big bollocks!