The Malcolm Hardee Comedy Awards Show gets thrown together – much like spaghetti – at the Edinburgh Fringe

The Awards Show poster at the 2012 Fringe

I always tell people that staging the annual two-hour Malcolm Hardee Comedy Awards Show at the Edinburgh Fringe is a win-win situation.

If the show goes smoothly, that is good.

If the show turns a bit shambolic, then it is a true tribute to Malcolm and just as good.

The trick is really to book a good MC. Last year I struck gold with the excellent Miss Behave, who was and is on the right wavelength of Bizarre and knows all the best odd acts. This allowed the show to comprise even more speciality acts and less straight stand-ups. I hope she will present the Awards Show again this year but her availability is still uncertain – as is always the case with all acts at the Fringe.

I am not going to approach most acts until after the Fringe Programme is published on May 30th and I know who is actually in town, but I have some building blocks.

Last year, we had a very successful celebrity Russian Egg Roulette contest – instead of holding guns to the head, two people face each other across a table and smash hard-boiled eggs on their foreheads BUT one of the eggs is not hard-boiled – it is raw. The result is messy and that person loses.

Last year, contestants included comedians Richard Herring and Arthur Smith as well as eventual winner Lewis Schaffer.

This year, the World Egg Throwing Federation’s esteemed president Andy Dunlop will again be supervising a contest and has agreed our event will be the official Scottish Russian Egg Roulette Championship.

I feel honoured and humbled. And somewhat soiled.

Even British Mensa member Noel Burger had trouble juggling spaghetti in Edinburgh in 2011

The two-hour Awards Show will also (I hope) include the return of uncooked spaghetti juggling.

Several Fringe performers and passers-by tried this a couple of years ago outside the Beehive Inn in Edinburgh’s Grassmarket. The only one who managed it truly successfully was juggler supreme Mat Ricardo who (unless he gets a better offer) will recreate his triumph on the show.

It is also likely that the farter of Alternative Comedy, the world’s only performing professional flatulist Mr Methane (after a run of his own show earlier in the Fringe), will make a special trip back up to Edinburgh to perform on the Comedy Awards Show.

As for publicity, I will be hosting five daily chat shows in the week of the Awards Show, titled Aaaaaaaaaaaaarrghhh! So It Goes – John Fleming’s Comedy Blog Chat Show. Book early to avoid disappointment – it’s only a fiver.

Malcolm Hardee pioneered the use of Aaaaaaaaaaaaarrghhh! in Fringe show titles as a way to get first listing in the Fringe Programme. One can but pray no-one else has added more letter ‘A’s this year. The Awards Show itself is titled Aaaaaaaaaaaaarrghhh! Free! It’s the Increasingly Prestigious Malcolm Hardee Comedy Awards Show.

Details of who is appearing in the show will be posted on my website www.thejohnfleming.com and on the long-due-for-a-re-design Malcolm Hardee website www.malcolmhardee.co.uk/award

But also, in keeping with the title of the show, I have bought the domain name www.increasinglyprestigious.co.uk as well as www.fringecomedyawards.co.uk and, as the current newish sponsors of what used to be the Perrier Awards keep misleadingly implying that they have been sponsoring their awards for the last 30+ years, you can also find details of the Malcolm Hardee Awards at www.fosterscomedyawards.co.uk

This is in a general hope that they may try to sue me for misleading punters – something that is, I would argue strongly, at the heart of the Fringe experience. We do, after all, have an annual award for the best Cunning Stunt.

Our two hour charity variety show will, of course, include the presentation of the three annual Malcolm Hardee Comedy Awards (even I would not be THAT misleading). These are:

– The Malcolm Hardee Award For Comic Originality

– The Malcolm Hardee Cunning Stunt Award (for best Fringe publicity stunt)

and, hopefully self-explanatory…

– The Malcolm Hardee ‘Act Most Likely to Make a Million Quid’ Award

The Malcolm Hardee Awards await collection by Forth Bridge

Obviously, there are no rules, no forms and no application processes. The winners emerge, much like a new Pope, after obscure consultation in small rooms and modest tea-drinking by the judges who are more talent spotters than Simon Cowell type judges.

We hope to stumble on the winners. We do not particularly encourage people to suggest themselves.

The winner of the main Comic Originality award has to have a truly original act, show or persona. Anyone who thinks their show is “zany” is on the wrong wavelength. We have no idea what we are looking for – if we knew what to look for, it would not be truly original – but we recognise it when we see it.

If anyone has to tell us they have pulled a cunning publicity stunt, then they are not going to win by definition – If they have to tell us because we have not heard about it, then the stunt has failed to get publicity.

As for the ‘Million Quid’ award, the number of people likely to pretend to think they are going to make a million quid is too high to even begin to think about. Even if they do make a million quid, it will probably be squandered on drink, drugs, sex and agents they can’t afford, so it is usually a hollow success. But it sounds good as an Award title.

Last year, Ireland’s Rubberbandits won the Award For Comic Originality… England’s Stuart Goldsmith won the Cunning Stunt Award… and South Africa’s Trevor Noah won the ‘Act Most Likely To Make a Million Quid’ Award.

As usual, the three Awards this year will be presented by The Scotsman’s legendary comedy reviewer Kate Copstick and the evening will end, I hope, with The Greatest Show On Legs performing their traditional naked balloon dance. I certainly hope this is going to happen, because central ‘Leg’ Martin Soan is coming up to Edinburgh solely for this show and is stealing my bed in my Edinburgh flat on the basis he will get his kit off and wave some inflated rubber spheres around in a balletic manner.

Other performers will be announced nearer the date. Previous Malcolm Hardee tribute shows have included Jo Brand, Jimmy Carr, Jools Holland, Stewart Lee, Johnny Vegas et al. Do not expect Justin Bieber.

The Malcolm Hardee Comedy Awards Show is part of the Laughing Horse Free Festival – free entry, but with the audience encouraged to donate money as they leave. A full 100% of all money collected (with no deductions of any kind) goes to the Mama Biashara charity run by Kate Copstick.

As Malcolm Hardee’s reputation on money was not angelic, I feel obliged to spell out the exact details.

Especially as this year, for the first time, the Awards Show will be sponsored.

Just The Greatest sponsors the 2013 Comedy Awards

The new Just The Greatest comedy audio label is kindly donating a lump sum to cover the cost of designing, printing and distributing flyers and posters… and the cost of the Fringe Programme fee, the sound teching of the show and the cost of engraving the trophies. A full 100% of any money left over from this lump sum will be donated to the Mama Biashara charity.

I have always been a bit wary of sponsorship for the Awards because of the risk of anything too corporate being connected with an anarchic-imaged set of awards. Also, I do not want to make or to be misinterpreted as making money out of giving awards in memory of dead Malcolm. And I would have trouble getting top acts to perform for free if the few pennies donated were not going to charity or if I were making anything out of it. So I have never covered any of my costs before.

Because of Malcolm’s rather dodgy reputation, just to be clear… None of my personal costs are being covered. No transport; no accommodation costs; no personal costs. Nowt is being covered except show costs – the Fringe Programme entry, flyers, posters, engraving and sound teching. To save money, the flyers and posters will probably advertise both the Awards Show and the five days of my chat shows. In that case, only 50% of their costs will be taken from the sponsorship money (to cover the Awards Show element) and I will pay for the other 50% (to cover the chat shows’ advertising) out of my own pocket.

100% of any sponsorship money not spent on specific show costs will go to the Mama Biashara charity. As will 100% of all money given by the audience on the night of the Awards Show – Friday 23rd August, the final Friday of the Fringe.

Jesus! The hoops I have to make sure I am seen to jump through just because Malcolm might have been a bit creative with money. And I will still be losing money on the show. All this for some dead bloke with big bollocks!

Why the Malcolm Hardee Awards are the REAL Fringe Comedy Awards

(This blog was also published by the Huffington Post)

I hate to be bitchy, but those other Edinburgh Fringe comedy awards – the ones that used to be called the Perrier Awards, which seem to have had almost annual name changes since then and are now, it seems, forever to be called “the former Perrier Awards” – well, Perrier must be laughing all the way to the bar… they no longer have to fork out any money but they still get their name splattered all over the media every August, associated with youth-attractive comedy…

I am a bit behind in the Twittersphere, but recently I saw a tweet from those other awards – the corporate Voldemort whose name we should not speak – and it said:

“Team enjoying traditional opening night supper before it all starts with annual lunch tmrw….”

I felt proper sorry for my own sweat-shopped Malcolm Hardee Award judges.

They toil in the vineyard of comedy talent, searching for strange and wonderful new saplings (sometimes freakishly deformed ones) and they get nothing, nowt, zilch – not even a name-check unless you look carefully on some obscure page of the Malcolm Hardee website.

I think there is a danger – much as with charities – of getting too much sponsorship. There is a danger of the mechanics of the search for talent becoming as important as the search.

Of course, if some company wanted to throw money at the Malcolm Hardee Awards,  I would probably be delighted. Where is Bill Gates when you need him? He may make shit computer software (I’m an Apple man myself) but he has user-friendly money that does not crash and who cares about children in Africa?** As Malcolm used to say:

“Fuck it! It don’t matter, do it? There are people starving in Africa. Not all over. Round the edge – fish.”

I would be a little uncomfortable with sponsorship money to run the Malcolm Hardee Awards; it would feel like it was somehow against the spirit of the Edinburgh Fringe.

The whole spirit of the Fringe is to come up to Edinburgh every August and tear up your own hard-earned £50 notes while standing in the pouring rain.

And getting sponsored by some large conglomerate would not seem to be keeping alive the spirit of Malcolm – ironically. Because, if BP, Rupert Murdoch or Microsoft had thrown money at him when he was alive, he would have taken it and screwed them for everything he could.

In a recent interview in The Scotsman, the immensely talented comedian and actor Phil Nichol said:

“I want to be like Malcolm Hardee… He was inspirational. I went to his funeral and there must have been 800 people there, who had all been inspired by him.”

I joke that, when organising anything in Malcolm’s memory (he drowned in 2005), I am in a win-win situation. If everything goes smoothly, it will reflect well on me as a slick and efficient professional. If it all falls apart into a desperate, shambolic mess, it will seem I have upheld the true Heath Robinson spirit of Malcolm’s shows – and it will reflect equally well on me as a master of mayhem.

I think, of the two options, I prefer the second.

I organised full-blown variety shows in Malcolm’s memory at the Hackney Empire, London, in 2006 (five hours), 2007 (five hours), at the Gilded Balloon, Edinburgh in 2009 (90 minutes) and now, this Friday, in the ballroom of the Counting House in Edinburgh (2 hours)… to be preceded by Malcolm Hardee Comedy Punch-Up Debates on Monday/Tuesday and spaghetti-juggling on Wednesday/Thursday. It is the first ever Malcolm Hardee Week and is part of the Free Festival – all the shows are free. I hope Malcolm would have approved.

All the acts will perform without any payment; they do it purely to honour Malcolm’s memory; and I take no fee of any kind; I do not cover any of my costs.

That is not really pure altruism. I feel I could not ask top acts to perform for free if there were any suspicion that I was dodgily making any money in any way from the stuff… as Malcolm might have done!

Originally, in 2007, I was going to buy the other Malcolm Hardee judges a good slap-up meal to thank them for their work. The practicalities of getting them all together at any given time was too much to cope with, so I just gave up. Now, if they are lucky, they might get a cheap drink each during the Fringe.

It is not a well-honed, efficient machine which sees every show and sifts everything scientifically. I specifically chose as judges critics whose normal jobs at the Fringe involves seeing lots of shows anyway. And I chose a quality spread – The Scotsman, The Times, The Independent, The List, Time Out.

This year, the judges are me, Kate Copstick of The Scotsman and ITV1’s Show Me The Funny; Dominic Maxwell of The Times and freelance Jay Richardson of The Scotsman, The List, Chortle etc. Next year, another quality paper’s comedy critic will be joining this merry throng to choose the Malcolm Hardee Awards.

It’s a ramshackle old way to choose awards, but it seems to have worked so far. We aim to spot and encourage new talent, outrageous publicity stunts and generally make the Fringe a less sombre, corporate entity. More anarchic.

That is why the Malcolm Hardee Awards are the real Edinburgh Fringe Comedy awards…

** OK, I was joking about not caring about children in Africa. In fact, 100% of any money given at the Malcolm Hardee Week shows goes to Kate Copstick’s Mama Biashara charity. I apologise for this outbreak of morality. I will try to curb it in future.

Malcolm Hardee Cunning Stunt Awards at the Edinburgh Fringe – Why? How?

The bad news is that, every year around this time, I fear nobody will do any publicity stunt that is award-worthy by the end of August. The good news is that every year so far, somebody has.

The Malcolm Hardee Cunning Stunt Award for best publicity stunt promoting an act or a show at the Edinburgh Fringe was created in 2008 specifically because comedian Gill Smith sent me an e-mail halfway through the Fringe nominating herself for the main Malcolm Hardee Award for Comic Originality.

She said she was writing to me nominating herself because then she could then legitimately put on her flyers and posters MALCOLM HARDEE AWARD NOMINEE even though we had not nominated her.

She said she thought Malcolm would have approved.

I had to agree that he would have.

So I started the annual Cunning Stunt Award and Gill won it. We felt we had to give it to her before she awarded it to herself.

In 2009, the award-winner was fairly obvious even before the Fringe started.

The Perrier Awards had lost their Perrier sponsorship in 2006, then got sponsored by Intelligent Finance who, for one year, called them the unwieldily-named if.comeddies then, for two years, called them the if.comedy Awards and then Intelligent Finance removed their sponsorship possibly because of utter confusion over the name, possibly because of world financial meltdown or possibly because everyone still called them “the former Perrier Awards” anyway, so the publicity value to Intelligent Finance was zero. Personally, I had always called the new awards The Iffies.

So, in 2009, the awards were looking around for new sponsors.

London-based American comic Lewis Schaffer – always an original thinker – issued a press release to the media saying he was now sponsoring the awards for £99, they would be called “The Lewies” in his honour and his mother and agent would be on the judging panel but this would not mean he had any undue likelihood of winning. He issued this spoof press release under the name Nika Burns (the former Perrier Awards were/are run by Nica Burns).

A couple of publications actually fell for this stunt and printed the spoof as fact and, even more ridiculously, Nica Burns’ lawyers threatened to sue Lewis for defamation because his ‘Nika Burns’ press release had made slighting reference to the French and Nica did not dislike the French. Lewis also got ‘sacked’ by his own agent for the spoof.

Nica’s lawyers demanded an apology, which Lewis duly gave them in writing. It included the sentences:

“Lewis Schaffer wants to make it clear that Nica Burns had absolutely nothing to do with the press release sent on June 6th, 2009 from ‘Nika Burns’, it was entirely created by Lewis Schaffer. Nica Burns did not say she ‘gladly accepted his offer of £99 a year for sponsorship’ of what had previously been called the ‘Perrier Awards’. Anyone knowing Lewis Schaffer knows he couldn’t come up with that kind of cash… Lewis Schaffer’s only defence was that his ‘press release’ was created to publicise his Edinburgh Fringe show -‘Lewis Schaffer – Bigger and Blacker’ – running August 6 to 30 in the Ballroom of The Counting House, behind the Pleasance Dome.”

This apology, written under legal threat, was also issued as a press release and admirably managed to include (for a second time) his Fringe show’s name, dates, venue name and location. A neat trick, even if he did lose his agent.

So there was really no serious doubt about who would win the 2009 Cunning Stunt Award, which Lewis eventually did.

Last year, again, the award was almost in the bag before the Fringe began – again through the misdirected actions of the former Perrier Awards.

By now, those eternally-named “former Perrier Awards” had managed to get Fosters lager as a sponsor. The Perrier Awards had started in 1981, so 2010 was their 30th anniversary. Fosters had the bright idea of pretending they had been associated with the awards for somewhat longer than they had by mounting a campaign “Fosters Edinburgh Comedy Awards – Celebrating 30 years as the unofficial Oscars of Comedy”.

I thought this was a dodgy strategy because it seemed to risk them getting sued by the Academy of Motion Pictures Arts and Sciences, who are usually very protective of their ownership of the name ‘Oscar’.

But they got away with it, though people still called the things “the former Perrier” Awards.

Part of their strategy last year, however, was to invite a public vote for a ‘Comedy God’ to be chosen from all 173 (mostly Perrier) nominees of the previous 30 (well 29, actually) years. Their idea, I presume, was to get some iconic populist name like Al Murray or Frank Skinner associated with their branded awards.

This incurred the always fearsomely impressive wrath of comedian Stewart Lee who sent what he called a “grumpy” e-mail to the organisers and who wrote about his objections in the Guardian and elsewhere. His valid point was that it was ludicrous to compare past nominees – some were entire shows, some were artists and most were performances never seen by the people voting. How could you compare or choose between Catherine Tate and The Arthur Dung Show? He suggested people might as well vote 1984 nominees, the excellent though little-seen and (he thought) disbanded Japanese performance art group Frank Chickens.

This people did in droves, presumably as a protest vote, and, as a result, the Frank Chickens art collective won the contest as ‘Comedy Gods’ – announced in a rather low-key way by the award organisers. Frank Chickens, it turned out, had not disbanded and, though they had not played the Fringe for years, they came up for a special performance with Stewart Lee.

As a result, Stewart Lee almost inevitably won the Malcolm Hardee Cunning Stunt Award because, although totally unintentional, his e-mail to the former Perrier Award organisers and his later articles and interviews resulted in media publicity and a viral campaign which resulted in successful promotion for a Frank Chickens Fringe show which did not exist at the time but which, as a result of the publicity then did exist.

You can see Stewart talking to Malcolm Hardee Award judge Kate Copstick about his prestigious win here.

The fact that a publicity stunt is unintentional is no bar to winning a Cunning Stunt Award. There are no rules (Malcolm Hardee would turn in his urn if there were) and you don’t have to apply for the Cunning Stunt Award (though Gill Smith did).

Indeed, applying for the prize makes a win less likely.

If you have to make the Malcolm Hardee Award judges aware that you have done a publicity stunt then, by definition, the stunt has failed because they were not aware of the publicity.

Having said that, I now fear nobody will do any publicity stunt that is award-worthy by the end of August.

Oh Lord.

Another year. Another Fringe.