Jeremy Murphy – US PR’s “snarkiest publicist” is past caring and hates Woke

“…I just don’t care any more. I just don’t…”

If you are offended by four-letter words, read no further. This is your final warning.

New York based PR man Jeremy Murphy has his first book out.

Its title is: F*ck Off, Chloe: Surviving the OMGs! and FMLs! in Your Media Career.

The publicist’s (and publicists’) publicist claims it  is “America’s most offensive book about media, woke-ism and GoogelSharedZoomDrive”… that it “invites the writer’s inevitable cancellation”… and that “its title is almost as offensive as its contents”…

So, obviously, I had to have a transAtlantic video chat with him at the weekend via Zoom.

(Other equally good or better services are available).

Another warning for over-sensitive Americans: the word ‘humor’ is correctly spelled as ‘humour’ throughout what follows…

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“Their parents wanted to be their best friends… which is just weird…”

JOHN: Who or what is Chloe?

JEREMY: Chloe is like a stereotype of Generation Z.

It is a unique species. I’m sure (a lot of) Generation Z are very hard workers. But the Chloes in Generation Z have too much self-esteem; they were raised by parents who liked them too much; their parents wanted to be their best friends, which is just weird; and they’ve been raised on Social Media. 

So anything they say has to have Likes, Comments and Shares. They expect this and have grown up on this. So, when they enter the workforce, that’s where their mind is. They think anything they say should get attention. They are very sensitive and want constant validation. And they are WOKE. So woke. They have these ideals.

They want to know your carbon footprint, your stance on Black Lives Matter, your minority makeup… I’m sorry. Look, you’re lucky to have a job. Why don’t you just do the job?

I’m over 40 and I’ve been in media for 20+ years. Once you’ve worked in media that long, you get a little jaded and you see things as they are. The Chloes come in and they want the corner office on Day One. They have such expectations – and I find great humour in that.

JOHN: Your name is Murphy. Presumably you have Irish ancestors?

JEREMY: Yeah! I think one of the grandparents. Definitely the great grandparents.

JOHN: Do you feel the Irish in you somewhere?

JEREMY: Well, I drink a lot!… But, yeah, I mean, the Irish are firebrands. They don’t mince words. They wear their hearts on their sleeves. There is no passive-aggressive. What they feel, they say. But what I love about the Irish is they say it and then it’s over and you go to the pub and have a pint and you’ll laugh and sing.

JOHN: So is this a definition of you too?

JEREMY: I’ve just reached that age where I just don’t care any more. I just don’t. I don’t have time for grudges. I don’t have time for micro-aggressions or passive-aggressive. I’m pretty honest.

I wrote a book. I own my own firm (360bespoke). There’s nothing you can do to me. You can’t fire me. So I’m gonna put it out there. I’m going to say what everybody else is thinking.

“The outcome was pretty much the title”

JOHN: Bigtime movie producer Julia Phillips dished the dirt on Hollywood in her book You’ll Never Eat Lunch in This Town Again and the outcome was pretty much what was said in the title. Are you worried?

JEREMY: I don’t care. I checked with my clients and they thought it was hysterical. There’s nothing anyone can do to me. If you don’t like it, don’t read it. It’s real salty and offends everybody, but I’m hoping that, in that, we all laugh… We are so sensitive right now. Everyone’s looking for something to be outraged about.

JOHN: You were only allowed two uses of the word ‘cunt’ in the book, not your original ten.

JEREMY: Well, that word is not so accepted in America. I have a lot of British friends and I know our ‘bitch’ is your ‘cunt’. I have so many British friends who use it like that and I kind of do and the publisher was Errmmmmmm…. So I had ten instances and I had to lose eight of them.

I had to lose a few things, because it was very very salty. I had a chart: MATCH THE TERRORIST GROUP TO THE PR AGENCY. That had to go. Then I had a list of HOW TO IDENTIFY THE OFFICE CUNT. That got nixed. And I had a whole chapter on body shaming and the publisher said: “Jeremy… Someone has to buy this book.”

JOHN: So you can, to an extent, offend cunts but not fat people?

JEREMY: Yeah.

JOHN: The Chloe problem exists in the US AND the UK?

JEREMY: Yes. We are SO similar. But dealing with the UK is a pleasure. People work at the same speed; you always get a response. Try dealing with the French! 

“Do you really want to be quoted?”

JOHN: What’s wrong with the French?

JEREMY: Well, they don’t like to work! 

JOHN: (LAUGHING) Do you really want to be quoted as saying that?

JEREMY: I WILL! I mean, they’re nice people! I mean, in Italy, they don’t even respond. Oh my God! I’m kind of jealous, because they’re not so obsessed with their jobs. What’s the old adage? WE LIVE TO WORK AND THEY WORK TO LIVE.

JOHN: It helps that the English language is…

AMAZON ALEXA: I don’t have an answer for that.

JOHN: Bloody Hell! That’s my Alexa breaking in. She must have been listening all this while. I didn’t even say “Alexa…”

Errmm…

It’s always said the Americans don’t have a sense of irony and the British do.

JEREMY: Oh, yeah, I mean, we DO have a sense of irony. But your sense of humour is so clever and very ironic. You guys can insult us and we don’t realise. We hear a British accent and we’re like: Ooh! It’s so sophisticated! I think it goes back to being a Colony. We hear that accent and, all of a sudden, you’re better.

JOHN: Surely we might also say something jokingly – and ironically – and Americans might take it seriously?

JEREMY: Exactly. It’s so clever. I love British people.

East? West? Jest publicity is the best publicity

JOHN: You have gone into PR mode.

Is there a difference between East Coast and West Coast? I think maybe New York understands irony, possibly because there’s a lot of Jewish humour in there. And the West Coast doesn’t understand irony at all.

JEREMY: Yeah. Not at all! Because everything’s about THEM. I HATE dealing with the West Coast.

JOHN: What’s the difference between the East and West Coasts, then?

JEREMY: IQ level…!

JOHN: (LAUGHS)

JEREMY: I think it’s about speed and urgency and getting shit done. In New York, it’s like rat-a-tat-tat. Now-now-now-now-now. We take care of business. There’s no bullshit.

In LA, it’s a little more relationship-based. Hey! Let’s do lunch! and I love you, babe! and You’re the real stars!… I don’t want to say it’s superficial, because Los Angeles is the entertainment capital of the world and they produce a lot of amazing stuff. 

But the cultures are totally different.

JOHN: Is that because of the weather? You were saying the Italians are more laid-back than the British and the Californians are more laid-back than New York… Compared to Italy and the Mediterranean countries, the weather is shit in Britain… and the weather in New York is not quite as good as it is on the West Coast, so New Yorkers concentrate more.

JEREMY: It could be. I know when New York people move to LA, their skin becomes orange, their hair becomes blond and they don’t eat.

JOHN: Donald Trump is a sort-of New Yorker and he is orange.

JEREMY: He is unique. Maybe more of a Palm Beach person.

JOHN: I read somewhere that Meghan Markle and Prince Harry use American PR people who don’t really understand the British public’s psychology. So the PR advice they give Meghan & Harry is wrong for the UK.

Chloe is like “an international plague”

JEREMY: No. THEY are wrong. They’re horrible. I’m sorry, I think they’re grifters. They’re looking for cash any way they can get it. I think Harry is communicating with us through eye-blinks. I think he’s really got Stockholm Syndrome, like he’s been kidnapped.

JOHN: Well that’s just lost you a potential lucrative Harry PR contract… Why should I buy your book?

JEREMY: I think it’s a funny read. It’s HONEST. I put on paper what people have to deal with and I think it’s maybe cathartic for people. I’ve got great feedback: Oh God! I experience that every day! I do think it will appeal to British people too because Chloe is universal. It’s an international plague.

JOHN: So, a sequel book?

JEREMY: Chloe Doesn’t Have Bandwidth.

JOHN: What?

JEREMY: This is the new thing. When you deal with a PR person or a journalist and they don’t want to deal with you, they say: “I don’t have bandwidth right now…” 

JOHN: What does not having bandwidth mean? The WiFi is going to crash?

JEREMY: Thankyou! It’s like I don’t have the mental capacity, I don’t have time… I don’t know what it means, but everybody says it… It’s the polite way of saying, “Fuck off!”

JOHN: Does ‘bandwidth’ vary between West and East Coast?

JEREMY: Oh, no! Everybody! Everybody! I think it’s an American thing at the moment; I’ve not seen it from anybody in Britain yet.

JOHN: Yet…

JEREMY: I’m going to get in so much trouble for this…

How to think up a title for your very first Edinburgh Fringe comedy show

First of all, think of it not from your viewpoint but from the viewpoint of the punters and the reviewers.

In my opinion, you should have a title which starts in the first half of the alphabet.

ZEBRA JOKES FOR FOLKS may seem like a good title, but punters looking through the Fringe Programme start at the front and work through looking for attractive shows. So they go A-B-C-D-E etc etc.

By the time they get to M or N, after literally hundreds of shows, they are starting to skim the listings, their eyes are glazing over and the time slots they want to fill-up already have multiple shows vying for their attention. By the time they get to Z, they probably wish they had never had the idea of going to the Edinburgh Fringe in the first place..

For this reason, the late Malcolm Hardee used to start his titles with Aaaaargh!… increasing the length of the Aaaaaaaarghs year-by-year to out-manoeuvre copycats.

He was almost always first in the Fringe Programme’s comedy section listings.

In Edinburgh in August, you are not the only show in town…

Don’t go for Aaaaaaargghh! The market for it is already full. But I suggest you have a first word which starts with a letter between A and M.

Using the title A ZEBRA SHOW probably will not work because A and THE tend to be ignored by the Programme’s alphabetical listers.

Also, in my opinion, you should have your name in the title because, ultimately, the reason you are performing at the Edinburgh Fringe is to sell yourself and awareness of yourself to punters and to the media – NOT primarily the show.

Jonathan Ross first became famous on the Channel 4 show THE LAST RESORT WITH JONATHAN ROSS.

No-one knew who the fuck Jonathan Ross was when it started (not the punters; not TV industry people) but, because the show was good, they inevitably got to know his name. Every time the show was mentioned or printed, his name was publicised because it was in the title.

Another important thing is DO NOT BE TOO CLEVER with a title. Achieving impact is more important than being seen to be clever-clever. The more clever a title is, very often the more confusing, obscure and – when glimpsed for 1½ seconds on a flyer or in the very cluttered listings page in the Programme – possibly the more incomprehensible it is – especially to people from the US, Oz, Europe etc. The dividing line between being intriguing and confusing & annoying is narrow.

Your self-explanatory title has to stand out without an image

You only have 1 to 1½ seconds at very most for the title to register in people’s brains as they skim through listings, see your flyer among many or see your poster among many 15 feet away across a street.

KISS – Keep It Simple, Sucker.

The other thing to remember is that, in lists of “Today’s Shows” – either in The Scotsman newspaper or on a board at the venue or elsewhere – the punters only see the title in isolation – they may well NOT have read your 40 carefully-crafted words in the Fringe Programme. So your sole sales pitch to the punters who have never heard of you and who have no idea what your show is about is the title.

My inclination would be to figure out what TYPE of comedy show it is going to be.

Then figure out three words which make that obvious.

Then make them jolly and attractive (no easy feat).

And mix your name in there somehow.

I know that, when the Fringe Programme deadline comes, you will almost certainly have very little idea what is actually going to be in your show. But is it satire? Quick fire gags? Stories? Autobiographical? Physical comedy? Gay? Variety? Sketch? Surreal? Rude? Clean? Cutting-edge? Clowny? Family?

As a punter, if I see a general show title from a performer I have not seen, I have no idea what the show is like. It could be any of the above categories. If it is in a simple Daily Listing in a paper, in a magazine or on a board, there is not even a flyer or poster image. Just the title.

So the title on its own has to tell the punters – or at least hint – what TYPE of comedy show it will be.

Someone like Jimmy Carr does not need to do this. Because people know what to expect. They know who Jimmy Carr is and they know he is not a comedy magician or a juggler or a drag act.

Janey Godley is unusual in that her name will bring in punters

Someone like Janey Godley can get away with titles using puns on her name because she has a big existing audience in Edinburgh. So For Godley’s Sake! will work for her. The word GODLEY will get in her dependable audience.

But, the punters probably have no idea who you are – it is your first Fringe show. Remember that, defying expectations, a large percentage of your audience is likely to be local NOT from London. All the Fringe Office research I have ever seen seems to confirm this.

Another bonus to a clearly-defined title is that the title – as well as helping the punters know roughly what your show is about – will actually concentrate your own mind on exactly what the show is about and will stop you whizzing off in all sorts of irrelevant directions. Everything in the show should relate directly to the title.

And don’t use meaningless words – every word has to actually mean something. This is more important in the text rather than the title, but…

“Hilarious” and “rib-tickling” mean bugger-all.

Your show is in the Comedy section fer feck’s sake. Every show can say it is “hilarious”. What is your show’s Unique Selling Proposition? Why is it better and more interesting that the other zillions of comedy shows yelling for attention?

Do not even THINK about being zany!

Meaningless words like “wacky” and “zany” are actually suicidal. If any experienced reviewer sees those words in the description, it screams “18-year-old University student wankers who think they are funny and want to be famous and fêted”. It is like people putting up signs saying: “You don’t have to be mad to work here, but it helps”.

These “wacky” and “zany” shows are almost guaranteed to be laughter disasters. I would personally avoid like the plague seeing any show describing itself as “wacky” or “zany” and I would be more likely to go see a comedy show calling itself “Satanic” than one claiming it is “hilarious”.

In my opinion.

But that don’t mean a thing.

The other vitally important factor to bear in mind is the oft-repeated refrain from William Goldman’s book Adventures in The Screen Trade – “Nobody KNOWS anything”.

However experienced or knowledgable anyone is, they don’t KNOW what will work.

You have to ultimately go on your gut instinct, have self-confidence and ignore any advice you think is wrong.

Don’t forget you can probably change the name of your show either until you submit it or until the final deadline for the Fringe Programme (both have been the case in past years) or until some arbitrary date that the Fringe Office may conjure up.

Because, just as this may be your first year at the Fringe, so it is for a lot of the people working for the Fringe Office, many of whom change from year to year.

Richard Herring had to splurge out his ‘O’

There was one inglorious year – 2012 – when a completely barking mad person was in charge of the printed Programme. I blogged about it at the time – here and here and elsewhere.

2012 was the year poor Richard Herring had his show asterisked TALKING C*CK despite the fact that the origin of the word ‘cock’ in that phrase is not sexual (it comes from ‘cock & bull story’) and despite the fact that his original show TALKING COCK had been printed in the Fringe Programme with impunity ten years before, in 2002.

In 2009, I staged a show which the Fringe Programme had happily printed as  AAAAAAAAAARRGHHH! IT’S BOLLOCK RELIEF! – THE MALCOLM HARDEE AWARD SHOW. They would never have allowed that in 2012 and that had nothing to do with changing public taste but with individual stupidity in the Fringe Office.

Never assume anyone anywhere in Edinburgh in August is sensible.

2012 was the year the title STUART GOLDSMITH: PRICK was UNacceptable by the Fringe Office but the title STUART GOLDSMITH: PR!CK was totally acceptable (with an exclamation mark replacing the I)… and Australian comedian Jon Bennett intended to perform his first Edinburgh Fringe show: PRETENDING THINGS ARE A COCK.

The show’s title had been printed in full without any problem in the brochures for the Adelaide Fringe, the Edmonton International Fringe, the Melbourne International Comedy Festival, the Montreal Fringe and the Vancouver International Fringe. But the Edinburgh Fringe Office that year insisted the word COCK had to be changed to C*CK.

Mindless Fringe Office censored the word but not the image

To make matters even more ludicrous, the word had to be printed C*CK in the Programme listings, but the image for the show (also printed in the Programme) had the word COCK rising erect from a man’s groin.

The same Programme happily printed the show title MOLLY WOBBLY’S TIT FACTORY, a show by KUNT AND THE GANG and Reginald D Hunter’s show WORK IN PROGRESS…AND NIGGA while banning another comedian’s show title because it included three dollar signs in a row –  $$$ – which, it was claimed, did not fit ‘the Fringe’s house style’.

Always assume that everyone in Edinburgh in August is on some hallucinogenic drug or has a severe personality disorder. This assumption has served me well.

Never assume anything at the Fringe is easy or anyone is sane.

Most importantly, do remember that the title of your show is all about self-promotion, not necessarily about the show itself.

One template which I do recommend for any Edinburgh Fringe show title is:

AAAAAAARGH! I LISTENED TO JOHN FLEMING AND THAT IS WHY I, (INSERT YOUR NAME HERE), HAVE THIS CRAP TITLE FOR MY (INSERT YOUR GENRE HERE) COMEDY SHOW.

Trust me.

“Killer Bitch” and the ‘F’ word and the ‘C’ word

I was once (well, twice actually) prosecuted in Norfolk in the mid-1990s for telling a solicitor that his client was a “fucking cunt”. I was prosecuted not for insulting his client but under the Malicious Communications Act 1988 on the basis I had told him with the sole purpose of causing him (the solicitor) “distress or anxiety”. Clearly he was a solicitor of rare sensitivity.

In his summing-up, the Appeal Court judge at Norwich Crown Court (yes I lost the case twice) said the word “cunt” was “clearly obscene” – although I had not been charged with using obscene language and a decision based on that would seem to overturn the decision in the Lady Chatterley’s Lover trial of 1960.

I am also old enough to remember someone getting arrested in the late 1970s for walking down Carnaby Street wearing a promotional teeshirt for Stiff Records with the printed slogan: IF IT AIN’T STIFF, IT AIN’T WORTH A FUCK.

So… I’ve always taken an interest in swearing and what may or may not be offensive.

Last night, I went to the event “A Celebration of Swearing and Profanity” at the British Library.

Six years ago, as a work of art, Morag Myerscough and Charlotte Rawlins created a pink neon sign with the question HAS ANYBODY SEEN MIKE HUNT? The British Library included this neon sign in an exhibition, but positioned it in an out-of-the-way spot at the top of the building for fear of offending passers-by. Today, six years later, the British Library feels no need to do that. What is considered offensive has changed and the word “cunt” is uttered on BBC Radio 4 at breakfast time without sackings or resignations following. It is said times have changed.

Yet, earlier this year, two supermarket chains refused to stock the movie I financed – Killer Bitch – unless the title was changed. They both found the title Killer Babe to be totally acceptable, but the title Killer Bitch to  be totally unacceptable – though it seems to me that “babe” is more sexist and more offensive than “bitch”. (It didn’t matter in the long run because, when they saw the movie itself, they found the content even more offensive and refused to stock it – as did others – so we reverted to the original Killer Bitch title.)

Anyway, if times have not yet changed, they may be in the process of changing.

BBC Director General Mark Thompson is said to have told an internal group with some pride that one transmitted episode of the sitcom The Thick Of It was only “four short of 100 fucks”.

An interesting idea from last night’s British Library event was that “fuck” and “cunt” and sexual swearing in general have lost their impact and that the taboo swear words of the future are likely to be racial and religious words.

Already, the word “cunt” is less unacceptable than it was only a few years ago, but the word “nigger” is now more unacceptable – though it was perfectly, innocently inoffensive as a pet dog’s name in the 1955 movie The Dam Busters.

Surely we should encourage more swearing and more creative descriptive use of the language?

Last night, I was particularly impressed by one Viz reader’s use of the phrase “bangers and mash” to describe the soggy, mingled mess of used toilet paper and human excrement left in the water of an unflushed toilet pan.

Which brings me back to that bloke I described as a “fucking cunt” in the mid-1990s…

He was and still is bangers and mash.

Just don’t describe him thus in Norfolk for fear of causing distress to the locals.